1. Advert AnalysisI will analyse two adverts both with different elements that I would like to incorparate into my ownadvertisement; GWEN STEFANI LOVE, ANGEL, MUSIC BABY. - The first thing that caught my eye about thisadvert, was the fact that she had used a shot from her album cover as well as from the first videofrom the record. This is a good idea, because if someone was watching the video but didnt knowthe artist, by seeing this they can then make the link between the two, or vise versa. Its like killingtwo birds with one stone. I would like to use this element in my video, as I have a lot of interestingshots. I like that the writing is at the bottom of the page because, it makes your eyes attract to thepicture first before seeing that. The record label is clearly contrasted against the white backround,and gold writing. This is a good idea because then when the audience sees it, if they like GwenStefanis music, they may check out the target label, to look for other bands similar. This is a goodway of selling the record company. In the picture itself, there is colourful waves around her head.This is a good way of symbolizing the style of music she is trying to sell, which is quite funky andcolourful. It could also be a reflection of what the lyrics in the music are about, because they havecome from her thoughts. She is holding a crown and septre which symbolises power. The maincolours used in this advert is gold and white, again which symbolises her wealth, and that she islike a queen to the music industry. Using a themed set of colours also keeps it simple, but effectiveso I would like to do that in my advert.

2. MANIC STREET PREACHERS POSTCARDS FROM A YOUNG MAN What caught my eye about thisadvert, was the fact that there was loads of stars and reviews, praising the album. This is a greatidea to sell a song or record, because if people believe that someone from a magazine thinks itsgreat, then it must be true, so they will then go purchase it for themselves. I would like to use thisin my advertisement. The layout and style of the picture reflects on the album title, as it is shapedlike a postcard, while a man is taking a picture. The fuzzy quality of the photo, is like what it wouldlook like on the camera. The is also advertisement for play.com which is trying to get the audienceto go on their site by pricing the album for less. I like the fact that the writing is on the left and the picture on the right, as it is quite different to the usual adverts that Ive seen. I also like the use ofblack and white, because it makes it look more professional even sophisticated. It helps toportray the shadows and contours of the man. I would like to use this element in my video.