A Report on The Marketing plan on Tourism Rajshahi

Submitted To Dr. A.N.A Istique Associate Professor Depatment of Marketing University of Dhaka Submitted By Fahmida Rashid MBA 13th batch Roll No: 23 Department of marketing University of Dhaka

4th march, 2012

Major Tourist destination of Rashjashi Division Kantajees Temple [Dinajpur] Kantajees Temple is in Dinajpur district. It is the most ornate among the late me dieval temples of Bangladesh is the Kantajees temple near Dinajpur town, which wa s established in the year 1722 by Ram Nath, son of Maharaja Pran Nath The temple, a 51 square three storied edifice, rests on a slightly curved raise d plinth of sandstone blocks, believed to have been quarried from the ruins of t

he ancient city of Bangarh near Gangharampur in West Bengal. It was originally a navaratna temple, crowned with four richly ornamental corner towers on two stor es and a central one over the third stored. Unfortunately these ornate towers collapsed during an earthquake at the end of t he 19th century. ln spite of this, the monument rightly claims to bathe finest e xtant example of its type in brick and terracotta, built by Bengali artisans. Th e central cells is surrounded on all sides by a covered verandah, each pierced b y three entrances, which are separated by equally ornate dwarf brick pillars, Co rresponding to the three delicately cusped entrances of the balcony, the sanctum has also three richly decorated arched openings on each face. Every inch of the temple surface is beautifully embellished with exquisite terra cotta plaques, representing flora fauna, geometric motifs, mythological scenes a nd an astonishing array of contemporary social scenes and favorite pastimes. The beautiful wall paints of this temple tell us the story of Ramayan-Mohabharat, K rishna-Lila and Dev-Devies. Ramshagor Dighi The beautiful Ramshagor Dighi (Lake) was dug in 17th Century by Maharaja Ram Nat h to solve the water problem. This is now one of the historical places as well a s a tourist spot also.

Shopnopuri Shopnopuri is one of the most beautiful artificial tourist spot in North Bengal. You can go there either from Hili or from Dinajpur. There you can enjoy your fu ll day watching this artificial beauty. You can spend night also In Shoponopuri rest house but for that you will have to book in advance. It is an idle Picnic s pot also where lots of picnic parties come every year. Choto Sona Mosque One of the most graceful monument of the Sultanate period is the Chhota Sona Mas jid or Small Golden Mosque at Gaur in Rajshahi Built by one Wali Muhammad during the reign of Sultan Alauddin Husain Shah (1493-1519). Originally it was roofed over with 15 gold-gilded domes including the 3 Chauchala domes in the middle ro w, from which it derives its curious name. Varendra Research Museum Situated at Rajshahi, this museum has a rich collection of objects of Mohenjodar o and also of 16th to 19th century A.D. This is devoted to the study of ancient history and culture. Its rich collections contain interesting objects of past Hi ndu, Buddhist and Muslim heritage. It is located at the heart of Rajshahi town a nd maintained by Rajshahi University authority. The year of its formal establish ment is 1910 A.D. Admission is free. Puthia Rajbari Puthia has the largest number of historically important Hindu structures in Bang ladesh. The most amazing of the villages monuments is the Govinda Temple, which w as erected between 1823 and 1895 by one of the maharanis of the Puthia estate. I ts a large square structure crowned by a set of miniature ornamental towers. Its c overed by incredibly intricate designs in terracotta depicting scenes from Hindu epics, which give it the appearance of having been draped by a huge red orienta l carpet The ornate Siva Temple is an imposing and excellent example of the five-spire Hi ndu style of temple architecture common in northern India. The ornate temple has three tapering tiers topped by four spires. Its decorated with stone carvings an d sculptural works, which unfortunately were disfigured during the War of Libera tion. The villages 16-century Jagannath Temple is one of the finest examples of a hut-shaped temple: measuring only 5m (16ft) on each side, it features a single tapering tower, which rises to a height of 10m (33ft). Its western facade is ado rned with terracotta panels of geometric design. Puthia is 23km (14mi) east of Rajshahi and 16km (10mi) west of Natore. Rajshahi

division is in the northern part of Bangladesh has an area of 34513 sq. km and a population of 29.99 million. There are 16 districts and 57 municipalities under Rajshahi. It is famous for archeological and historical sites. Paharpur Buddhist Monastery Paharpur Buddhist Monastery is another tourist attraction of North Bengal. Pahar pur is a small village 5 km. west of Jamalganj in the greater Rajshahi district. You can go to Paharpur from Jaipur district. Its only 10 km from Jaipur. King Dharma Pal established Paharpur Buddhist Monastery in 7th century, which is the most important and the largest known monastery south of the Himalayas, has been excavated. The main Mandir is in the center of this Monastery. This 7th cen tury archaeological find covers approximately an area of 27 acres of land. The entire establishment, occupying a quadrangular court, measuring more than 90 0 ft. externally on each side, has high enclosure- walls about 16 ft. in thickne ss and from 12 ft. to 15 ft. height. With elaborate gateway complex on the north , there are 45 cells on the north and 44 in each of the other three sides with a total number of 177 rooms. The architecture of the pyramidal cruciform temple i s profoundly influenced by those of South-East Asia, especially Myanmar and Java . A small site-Museum built in 1956-57 houses the representative collection of obj ects recovered from the area, where you can see the statues of Buddha and Vishnu . The excavated findings have also been preserved at the Varendra Research Museu m at Rajshahi. The antiquities of the museum include terracotta plaques, images of different gods and goddesses, potteries, coins, inscriptions, ornamental bric ks and other minor clay objects. Mahasthangarh [Bogra] Mohasthangarh is one of the main attractions in north Bengal. It was the capital of Kingdom of the Mourjo, the Gupta and the Sen Dynasty. This is the ancient archeological and historical which was, established in 2500 BC. It is the oldest archaeological site of Bangladesh is on the western bank of river Karatoa 18 km. north of Bogra town beside Bogra-Rangpur Road. The spectac ular site is an imposing landmark in the area having a fortified, oblong enclosu re measuring 5000 ft. by 4500 ft. with an average height of 15 ft. from the surr ounding paddy fields. Beyond the fortified area, other ancient ruins fan out wit hin a semicircle of about five miles radius. Several isolated mounds, the local names of which are Govinda Bhita Temple, Khodai Pathar Mound, Mankalir Kunda, Pa rasuramer Bedi, Jiyat Kunda etc. surround the fortified city. This 3rd century archaeological site is still held to be of great sanctity by th e Hindus. Every year (mid-April) and once in every 12 years (December) thousands of Hindu devotees join the bathing ceremony on the bank of river Karatoa.

Segmentation targeting and positioning (STP) Segmentation: Segmentation means divide customer into various segment. For segm enting the market we use demographic segmentation strategy base on the age of th e people. Targeting: Among the four segments, we want to serve the two groups including teenage and young People. Positioning strategy: Positioning is the act of designing offering in a way so t hat in can occupy a distinctive image in the consumer mind. So we will try to po sition in a well developed way in consumer mind. Our position strategy will be.. RajshahiKingdoms of Ancient Bangle

Pricing: Different package and their pricing are given below. Experience Rajbar. 3 Day Trip What s Included Accommodations: 2 night in Puthia, 1 nights in dinajpur. Meals: 4 Breakfasts, 3 Lunch, 3 Dinners Transport: All Local land transport and included sightseeing A dedicated crew with an Experienced Logistics Manager and English speaking gui des Local taxes & service Charges Trekking for 5 hrs a day Boat Ride on the most raugh river of Bangladesh ( Padma)

Feel Of Ancient Bangle 5 Day Trip What s Included Accommodations: 1 night in Rajshahi, 1 night in Puthia , 1 night in Dinajpur, 1 day in paharpur, 1 day in mohastanghor. Meals: 3 Breakfast, 4 Lunch, 3 Dinners Transport: All Local land transport and included sightseeing A dedicated crew with an experienced logistics Manager and english speaking gui des Local taxes & service Charges Trekking for 3hrs a day Boat Ride on the Ramsagor digi. Home stay in Asian B&B

Promotional Activities At the initial level it is vey much hard to maintain large promotional cost. For that reason our main objective is to focus on concentrate promotional tools tha t cost low. To attract people to enjoy the natural beauty of Rajshahi and feel t he thrill of the ancient bengla different promotional activities will be done. Among various promotional tools the main focus will be given to tools that can e asily communicate with large number of people. 1. Facebook banner ads: Today, facebook is the largest and most popular soc ial networking. From various surveys it has been proved that facebook banner ads are most effective among IMC tools. Besides most of the facebook users are youn g so banner ads can get attention easily than any other communication tools. Att ractive banners ads about tour in Rajshahi are placed in facebook. Following are an example of banner ads.

2. Formulation of Adventure club: we encourage people to form a adventure club i n their locality. The member of the adventure club will get special discount in our every package, 25% discount. Not only that we also provide special training for trekking. 2. ment Advertisement on Magazine and Newspaper: To attract potential market seg advertisement will placed on daily newspaper and magazine. Especially ad

vertisement will provide on the page where young and teenagers have keen interes t like fashion, sports etc.

4. Assign Musfiqur Rahim as a brand ambassador: Musfiqur Rahim is the captain of Bangladesh cricket board who is the icon of Rajshahi. We assign musfiqur Rah im as a brand ambassador to promote the rajshahi as a tourist destination.

Our People We are blessed to work with an enthusiastic crew who travel to different parts o f Bangladesh at every chance they get, we can bring our clients a combination of experiences that is right "just" for them. As entrepreneurs, our team believes that "bespoke" holistic experiences for our clients who come to explore business, shoot documentaries, engage in communities for development projects, also crave custom tailored trips built around their i nterests and passion and vice versa. This approach to creating experiences ensur es satisfaction and perfection every single time. Conclusion: Besides others popular tourist destination of Bangladesh, Rajshahi always get po or attention for lake of promotional activities. Although rajshahi is blessed wi th number of beautiful and historical important place, the tourist arrival is ve ry inane. For that reason strong communication and promotional tools will use to aware hidden beauty of rajshahi. As a result huge tourist gathering may be poss ible. Moreover infrastructure facilities and transportations are well developed which are crucial success factors for tourist attraction.