div class=trans-pagebutton class=gotoPage data-page=1Page 1button div class=trans-imageimg data-url=documentuntitled-1-mapping-content-to-the-b2b-buying-journey-buying-journey-need-recognitionhtmlpage=1 data-page=1 class=trans-thumb lazyload alt=Page 1: Untitled-1 · MAPPING CONTENT TO THE B2B BUYING JOURNEY BUYING JOURNEY NEED RECOGNITION Find solutions to the problem define requirements understand best practices Research loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mM8Uw8AAh0BTZud3BwAAAAASUVORK5CYII= data-src=https:reader036fdocumentsinreader036viewer20220814065f102cb07e708231d447d027html5thumbnails1jpg width=140 height=200 divdiv