Untappd - Gamification in customer engagement - Manu Melwin Joy
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Transcript of Untappd - Gamification in customer engagement - Manu Melwin Joy
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UNTAPPD SUCCESS STORYGamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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Untappd• This fun social app
incorporates gaming
elements to put a new
spin on a centuries-old
human habit: drinking
beer!
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Untappd
• Users of Untappd can
pull up a map of nearby
bars and see which
beers are on tap.
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Untappd• You can also review and
rate beers that you have
tried and see what kinds
of beers your friends are
drinking.
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Untappd• As you try different types
of beers or begin to show
a preference for a
particular beer or style,
you will earn badges and
achievements.
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Untappd• To the beer drinkers the app
is helpful, but to the bar
(and restaurant) owners
who sell the beer, this is a
fantastic way to get their
message (and menu) out to
the internet.
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Untappd• People who may not
have ever come to drink
beer at their
establishment are now
strolling through their
doors to earn badges.
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