Untangling the wires with nigel walley at connected tv brighton
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__________________________ @nwalley Untangling The Wires – TV and the Web Nigel Walley – Decipher Wired Sussex 1
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Transcript of Untangling the wires with nigel walley at connected tv brighton
__________________________
@nwalley
Untangling The Wires – TV and the WebNigel Walley – Decipher
Wired Sussex
1
__________________________
@nwalley
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@nwalley
‘Connected’ & ‘Converged’
VOD is mainstream on TV. DVD sales decline quicker
(boxset viewing moves from disk to VOD).
Connected
&
Converged
Cloud
Background – TV’s evolutionary stages
NOW
Simple TVMulti-
Channel
Multi-
Function
3
Cloud
All services delivered by single comms companies (‘core
providers’) , over ultra high speed broadband.
Simple TV
Television is a simple broadcast medium with 3-5 channels
Multi-Channel
Arrival of analogue multi-channel over cable and satellite but TV is still’
broadcast’
Multi-Function
Arrival of ‘functionality’ as TV platforms add
functionality within the existing systems eg PVR,
simple VOD.
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@nwalley
Five Types Of Connected TV
Pay TV
Platforms
Integrated Smart
TV Screen?
Complementary
Device (On TV)?
Complementary
Device (mobile)?
Broadcast core
Free TV
Platforms
No Broadcast
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@nwalley5
A Bit Of Background
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@nwalley6
Broadcast refuses to die
The 50s audience isn’t dead
Remote control as an input mechanism?
Crap software but scale!
TV argues amongst itself
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@nwalley7
Broadcast refuses to die
The 50s audience isn’t dead
Remote control as an input mechanism?
Crap software but scale!
TV argues amongst itself
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@nwalley8
Broadcast refuses to die
The 50s audience isn’t dead
Remote control as an input mechanism
Crap software but scale!
TV argues amongst itself
___________________________
@nwalley9
Broadcast refuses to die
The 50s audience isn’t dead
Remote control as an input mechanism?
Crap software but scale!
TV argues amongst itself
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@nwalley10
Broadcast refuses to die
The 50s audience isn’t dead
Remote control as an input mechanism?
Crap software but scale!
TV argues amongst itself
Platforms
Channels
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@nwalley11
Sky Virgin
Platforms
TV Argues Amongst Itself
Channels
BBC
ITV
C4
Five
Sky
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@nwalley12
Some Issues
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@nwalley13
Set top box / broadcast centric world
Device / Apps Centric World Connectivity
Data is arriving
Personalisation
Web functionality
Web ideas / players?
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@nwalley
2 Connected philosophies being followed
Broadcast Centric Broadcast Averse
Features:• Backwards EPG• PVR integrated into service• Jump to VOD via channel• Streamed channels in EPG• Limited 3rd party apps
Features:• No broadcast or EPG innovation• No PVR functionality• Separate app environment for all
VOD content• Emphasis on 3rd Party apps
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@nwalley
Connectivity
Data is arriving
Personalisation
Web functionality
Web ideas / players?
From Screen to Lap:• Browse and
Navigation• Search/Typing
tasks• Log-in/Profile• Social Media
From Lap to Screen:• Content
Playback/Apps• Rich Interfaces• Targeting
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@nwalley
Connectivity
Data is arriving
Personalisation
Web functionality
Web ideas / players?
‘Me’
v.
‘We’
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@nwalley
Personalisation – Login-In on TV
Samsung SmartTVTalkTalk TV Sky TV on XboxGoogle TV
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@nwalley
Connectivity
Data is arriving
Personalisation
Web functionality
Web ideas
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@nwalley
Connectivity
Data is arriving
Personalisation
Web functionality
Web ideas / players
__________________________
@nwalley
We know nothing.........
Big Thoughts...
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@nwalley
02087474592
Nigel WalleyManaging Director – Decipher Group
@nwalley @iBurbiaMC@DecipherOffAir
