Convergence:Convergence: In Print, On Air, OnlineIn Print, On Air, Online

Media Convergence &Visual JournalismPresented by: Neil Foote

What We’re Doing TodayWhat We’re Doing TodayWho am I: DotCom Poster ChildEvolution of Convergence‘Disruptive Change’Changing HabitsWhat You Need To KnowThe Prototype Multimedia

NewsroomYour Questions…

Who Am I?Who Am I?A Prototype of Convergence A Prototype of Convergence

NewspaperJournalist

Industry Association

Exec

NewspaperAdvertising

InteractiveMedia

Strategist

InternetPioneer

PublicRelations

Print, Online and Broadcast: Combining Journalism & Business

Entrepreneur

Back in the day, when…Back in the day, when…The Internet was the

“Information Superhighway”Dilbert, the comic strip, was The

GospelInnovation first, profits laterIf you build it [a website], they

will come

The

Old

Days (circa 1946)

Evolution of ConvergenceEvolution of ConvergenceThe ‘Good Ole’ Days (circa 1994)

◦“Protect & Defend Your Market”Today

“Protect, Defend, Extend – Your Market & Your Brand

Evolution of ConvergenceEvolution of ConvergenceThe Old Days:

◦Newspapers, Broadcast, Internet as three distinct media organizations

◦Readers, listeners and viewersToday

◦Newspapers, Broadcast, Internet as a coordinated media company

Tomorrow◦ Newspapers, Broadcast, Internet as

converged information companies

Digital Media EvolutionDigital Media Evolution

Static Web pages

Animated graphics/flash

StreamingBroadband

◦Podcasts◦V-Casts◦Blogs◦Wikipedia◦Craigslist

Media’s EvolutionMedia’s EvolutionPhase I Phase II Phase III

What’s

Next???

Breaking News – Breaking News – 2121stst Century StyleCentury Style

Benazir Bhutto Shooting◦ http://www.cnn.com/video/#/video/world/2007/12/30/

verjee.bhutto.new.video.cnn?iref=videosearchMichael Vick’s confession http://www.ajc.com/multimedia/content/multimedia/video/

index.html?clip=28314

Virginia Tech Shooting◦ How did you first hear about it? ◦ http://www.youtube.com/watch?v=C_q0D6E6-30

Presidential Campaign Announcements◦ Sen. Clinton: http://www.youtube.com/watch?v=d0br6s7NkfA◦ Sen. Obama: http://www.youtube.com/watch?v=OAdhMLaEWLM

London – Heathrow Bombing – June ‘07◦ http://www.youtube.com/watch?v=Anim-oglCwc

Iraq: Hussein’s Hanging

Breaking News – Breaking News – 2121stst Century StyleCentury Style The Networks and Newspapers v.

User-generated content◦“Hot/cold type v. Cell Phone video”

Social Networks The ‘You Tube Generation’

Where Do You Get Your Where Do You Get Your News?News?

The Daily ShowConan O’BrienMySpaceBlogsYou TubeAOL’s Uncut Video

◦Podcasts◦V-Casts◦Wikipedia◦ My Friend told me …. Via email, text msg, IM?

"Convergence is dead. There is no more analog. It's just digital. Because of that, content can be anywhere, go anywhere and do anything, and that changes everything." -- Mark Cuban on Convergence MediaWeek, "A

Convergence Zone - Cable's Niche Brands Perfect For Multiple Platforms," April 2006.

The Convergence ‘Life The Convergence ‘Life Cycle’Cycle’

TheRetreaters

“It will go away!”

TheTipToers

“Let’s do just enough without anyone seeing us bleed.”

TheHead-Firsts

“Let’s throw whatever we can at it. This is the future.”

Disruptive ChangeDisruptive Change‘Disruptive Innovation’ impacting all

forms of media ◦Forcing traditional media to ‘adapt’ or

‘die’ – ‘Newspapers Next’

Howard Weaver, VP/News, McClatchy Howard Weaver, VP/News, McClatchy Newspapers:Newspapers:““You look at the choices that face You look at the choices that face journalists today. You can give up, you can journalists today. You can give up, you can hunker down and bleed, or you can fight hunker down and bleed, or you can fight back. Well, I want to fight back.”back. Well, I want to fight back.”- Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.2006.

What’s Going On?What’s Going On?Insatiable desire for information:

◦Anytime, anywhere on any deviceLifestyles/schedules

◦Time-shiftingExponential growth in technology

◦Methods of distribution◦Devices

Changing the DefinitionsChanging the Definitions‘Readers/Viewers/Listeners, now

‘Consumers’Newspapers, Magazines, Websites, TV

programs, now ‘products’ ‘News’ companies to ‘information

companies’‘Ivory Tower’ journalism is replaced by

user-generated content rulesPressure to generate better ROI from

investors

CNNHeadline NewsFinancial News

Sports Illustrated

TimeWarner

MagazinesPeopleTime

FortuneMoney

RoadRunner(Cable Modem)

Cable TV Systems

Programming

Networks: Online, In Print, On Air

MoviesWarner Bros

New Line

MusicWarner Music

Group

TMZ.com

CBS

Viacom

VH1Comedy Central

ParamountPictures

Networks: Online, In Print, On Air

MTVNetworks

Nickelodeon

BETNetworks

CountryMusic TV

Rhapsody

Dreamworks

Types of ConvergenceTypes of Convergence

◦ Storytelling or presentation: Using digital tools to create new forms of story telling.

Print Broadcast Internet

Types of ConvergenceTypes of Convergence

◦ Storytelling or presentation: Using digital tools to create new forms of story telling.

◦ Linear v. non-linear stories

Print Broadcast Internet

The ‘Visual’ JournalistThe ‘Visual’ Journalist

Reporter

Writer

Still/VideoPhotographer

Storyteller

Understanding The RolesUnderstanding The RolesReporterWriterStorytellerStill/Video Photographer

The Brave New World: What The Brave New World: What is it?is it?“Convergence frightens many

people who wonder whether their current skill sets have prepared them for -- or will even be needed in -- that great undiscovered country, the future.”

- Forrest Carr, news director, WFLA, Tampa, FLA

Today

Tampa Tribune

WFLA-TV & TBO.com

The ’21The ’21stst Century” Journalist Century” Journalist

Newsroom of the future:

A prototype: http://www.newsplex.org/prototype/index.shtml

What is a Visual What is a Visual Journalism? Journalism? PhotosVideoSlide ShowsGraphicsMapsText

Case StudiesCase StudiesBelo Corporation: Newspapers,

Cable, TV, Internet◦20 TV stations, 4 newspapers, 2

regional TV networks, 30 websites◦Publicly traded, 7,100 employees,

$1.6bn revenues

Belo Corporation

The challenge: at BeloThe challenge: at BeloGaining acceptance to ‘new

media’Traditional v. New

◦Print v. Broadcast v. OnlineIntegration v. SeparateCannibalization

Case StudyCase StudyRadio One/REACH Media Inc.

◦Radio, Internet, Cable TV, Satellite Radio, Talk Network

◦70 radio stations◦Major website:

BlackAmericaWeb.com◦Tom Joyner Morning Show: nation’s

#1 urban syndicated morning show◦Publicly traded, $500mm revenues

The InternetTomJoyner.com

Special EventsFantastic Voyage

Black CollegesThe Tom Joyner

Foundation

Radio One/Reach MediaRadio One/Reach Media

RadioThe Tom Joyner

Morning Show

BlackAmericaWeb.comLeverage the Insights and Power of TJ Reach

Live EntertainmentThe Sky Shows

The challenge: at The challenge: at Radio One REACHRadio One REACHGaining acceptance to ‘new

media’Traditional v. New

◦Broadcast (radio, TV) v. OnlineIntegration v. SeparateLeverage, extend brandCannibalization

The OpportunityThe Opportunity

“We reach many more people than ever before, and have a much larger impact. ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it.".”

- Dean Baquet, Washington Bureau Chief,

- The New York Times

The Opportunity - The Opportunity - ConsumersConsumersMore forms of communicationMore devices by which to

distribute and receive contentGreater access to information ImmediacyContent generated from

everywhereEnhanced ability for storytelling

The Opportunity - MediaThe Opportunity - MediaCoordination of all business entitiesEstablish methods to respond to

competition more quicklyConsider all forms of media as a way

to distribute content and provide opportunities for advertisers

Offer readers & viewers alternative ways to get content

Opportunities for new sources of revenue

The Tampa ProjectThe Tampa Project Media General: The Tampa Tribune &

WFLA-TV◦ http://www.mediageneral.com/newscenter/

index.htm

News organizations joined forces to deliver news in print, on air and online

Spurred creativity for more innovative news gathering

Increased incremental revenue through integrated sales & marketing efforts

Other examplesOther examples The Orlando Sentinel

◦ 24-hour local cable news channel has ‘multimedia editors’

StarTribune.com◦ Hired a TV photographer and producer as

multimedia reporters The Indianapolis Star & WTHR-TV

◦ Share a ‘director of news partnerships” From the recent past:

◦ Digital Convergence: CueCat

What You Need to KnowWhat You Need to Know

Nail down the basics:◦Reporting◦Writing◦Editing◦Ethics and media law◦Research techniques◦Specialized knowledge such as business,

finance, law, science, health, aging, and the environment.

Source: “Can Convergence Float?”, by Robert J. Haiman, president emeritus, The Poynter Institute, http://poynteronline.org

What You Need to KnowWhat You Need to Know

Digital Imaging◦Shooting digital pictures◦Adobe Photoshop

Audio/Visual Equipment◦DATs, Digital Camcorders, ◦Editing audio/video

Researching on the Web◦Finding credible sources on the web

Useful linksUseful linksPoynter Institute

◦ http://poynter.org Convergence Chaser: Poynter

newsletter Convergence: The Journal of

New Media Technologies ◦ http://www.luton.ac.uk/Convergence/

USC – Digital Commerce Center◦ http://www.ec2.edu/final/dccenter/mc/