Google Internal and Confidential.

How to makeUnskippable Ads

Emilia Branzan, Industry Manager Branding

March 2017

Google Internal and Confidential.

Hemingway At The Algonquin

‘While lunching with friends at the

Algonquin, Hemingway bets the table

ten dollars each that he can craft an

entire story in six words. After the pot is

assembled, Hemingway writes…’

Source: Miller, Peter . Get Published! Get Produced!: A Literary Agent’s Tips on How to Sell Your Writing.

Google Internal and Confidential.

For sale:

baby shoes,

never worn.

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What happens when you make something people love?

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http://youtube.com/v/PkynD9FOVxY

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The internet is made of cats.

things we love

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& things we do together...

INTERNAL: Google Confidential and ProprietaryINTERNAL: Google Confidential and Proprietary2:00/12:00

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1.The medium-close shot

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Proprietary + Confidential

2. The Influence of Influencers

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3. Defined by what’s missing

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4. The Power of Real Life

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5. The power of unexpected

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Confidential & Proprietary

Thank you!