Unpacking the World of Content Creation
1
Devashree Thaker, B.A. Film and Digital Media + B.A. Philosophy Digital Marketing Intern at Seek The Joy Podcast Seek the Joy Podcast Summit Strategy Marketing Initiatives Networking Reflection Seek the Joy is a wellness and mindfulness podcast that aims to share conversations on topics ranging from connection and empowerment to spirituality and self-love. My role: As a Digital Marketing Intern, I was responsible for brainstorming marketing campaigns, presenting new brand awareness outlets, and identifying current trends. I also assisted in the planning, marketing, and outreach efforts for live digital events, including an inaugural summit. Learning Objectives The rapid growth and expansion of new media, particularly in the realm of content creation, has created news spaces through which individuals can simultaneously explore their passions and interests while making a career in the space. Through this role, I was hoping to gain a deeper insight into the tools and skills needed to successfully establish oneself as a content creator. My Learning Objectives: 1. Translate and refine skills acquired through coursework and previous experience to help build brand awareness 2. Develop project-related skills such as time management, taking initiative, and collaboration. 3. Identify the skills needed to potentially pursue a career within new media One of my primary areas of focus was to assist in the planning and co-ordination of Seek the Joy’s inaugural summit that had panelists engaging with conversations about empowerment, wellness, and joy. Through this experience, I learned the importance of adaptability as I was tasked with projects in different areas. I was able to contribute to planning for the summit by building a social media content calendar that allowed us to further streamline summit promotions.. Building this schedule enabled me learn more about social media algorithms and helped me better understand the importance of creating social media content that resonates with both, your brand and your audience. I also sourced potential supporters that could contribute to our summit’s giveaway and created information guides on what this involvement would look like to help them contextualize their role within the summit. In identifying new brand awareness outlets, I learned that building an online platform is not just the result of creating content but also creating new ways in which audiences can relate to your work. This lesson shaped how I thought about increasing brand awareness and helped me plan and execute various ideas including making merchandise as well as Instagram and LinkedIn episode guides. Through this experience, I was also able to learn more about what it is like to work within the content creation industry through conversations with and observations of my supervisor and other professionals within the field. Being exposed to a variety of experiences and stories on finding one’s niche highlighted new media’s unique ability to allow for change within one’s path. These conversations also emphasized the importance of constantly assessing your position and impact within your space to ensure that you are meeting both, your personal/professional goals and your audience’s needs. Considering that Seek the Joy is a one-person organization that is managed by its host and producer, Sydney Weiss, working on this project gave me a deeper insight into the planning, execution, and strategizing that is required for producing content. My Learning Outcomes: 1. I was able to utilize my skillset and previous work experience to help build Seek the Joy’s brand through different outlets 2. I was able to develop and practice project- related skills in a manner that has allowed for me to translate those lessons to the planning and execution of my personal multi-media projects 3. My experience highlighted the importance of authenticity and passion for a successful career within new media and showed me the importance of looking to build something that has an impact beyond quantifiable metrics of success. Working in this role has definitely helped equip me with the tools I need to build a career in new media, even if its not within the realm of content creation. Seek The JoŘ Summit is a ĔčeʴdaŘ ŕiİļŁal İeļİeaļ that will celebrate this communitŘ and focus on stepping into our empowerment and joŘʣ The event will consist of empowering conversations and panel sessions on mindfulnessʞ finding our joŘ and choosing positivitŘʞ stepping into our authentic voiceʞ the importance of sharing our storŘʞ and moreʠ Weʧre hosting our inaugural Seek The JoŘ Summit and would love for Řou to joinʠ Check out the information below and we look forward to Řou joining usʠ WELCOME TO THE SEEK THE JOY SUMMIT SUPPORTER PACKETƿ AboŰū ūhe SŰmmiūƼ WheŞeƽ Whenƽ HoƆƼ SaturdaŘʞ April ɾɽthʞ ɿɽɿɾ from ɾɽ am ʴ ɾʝʀɽ pm PT live on ZĔĔmʠ Participants will be able to attend the event for fİeeʣ SŰśśoŞūeŞ PeŞkŤƼ Through the giveawaŘ we will promote Řour product andʩor serviceʞ Řour organişationʿs logo will be included on the eventʧs website with a direct link to Řour siteʞ in our email blasts for the eventʞ and in select social media postsʣ Your brand will have the opportunitŘ to interact with a wellness and mindfulness focused audienceʣ Join UŤ aŤ a SŰśśoŞūeŞƼ An item of Řour choosing will be included in our giveawaŘ and shared across social mediaʣ We would love Řour help with our marketing efforts too bŘ sharing about the event during the marketing periodʞ March ʂ ʴ April ʆʞ ɿɽɿɾ on Řour social channels andʩor newsletterʣ We hope to be able to count on Řour participationʠ We would love for Řou to join us in supporting our inaugural Seek The JoŘ Summit bŘ participating in our GIVEAWAYʠ Connecū Ɔiūh ŰŤ on oŰŞ ŤocialŤƼ Thank ƌoŰ foŞ ƌoŰŞ conūinŰed ŤŰśśoŞū of Seek The Joƌ and foŞ ūaking ūhe ūime ūo conŤideŞ ūhiŤ ośśoŞūŰniūƌƽ Ɔe hośe ūo heaŞ back fŞom ƌoŰ Ťoonƿ From left to right: Marketing initiative I suggested to integrate supporters within summit and the supporter info-guide I was encouraged to be creative in my approach so I tried exploring different areas of new media through these ideas. While not all these ideas reached their execution stage, I learned the importance of being a self-starter. One of the covers I made for the Instagram episode guide. Unpacking the world of Content Creation
Transcript of Unpacking the World of Content Creation
Devashree Thaker, B.A. Film and Digital Media + B.A. Philosophy Digital Marketing Intern at Seek The Joy Podcast
Seek the Joy Podcast Summit Strategy
Marketing Initiatives
Networking
Reflection
Seek the Joy is a wellness and mindfulness podcast that aims to share conversations on topics ranging from connection and empowerment to spirituality and self-love.
My role: As a Digital Marketing Intern, I was responsible for brainstormingmarketing campaigns, presenting new brand awareness outlets, and identifying current trends. I also assisted in the planning, marketing, and outreach efforts for live digital events, including an inaugural summit.
Learning Objectives
The rapid growth and expansion of new media, particularly in the realm of content creation, has created news spaces through which individuals can simultaneously explore their passions and interests while making a career in the space. Through this role, I was hoping to gain a deeper insight into the tools and skills needed to successfully establish oneself as a content creator.
My Learning Objectives:1. Translate and refine skills acquired
through coursework and previous experience to help build brand awareness
2. Develop project-related skills such as time management, taking initiative, and collaboration.
3. Identify the skills needed to potentially pursue a career within new media
One of my primary areas of focus was to assist in the planning and co-ordination of Seek the Joy’s inaugural summit that had panelists engaging with conversations about empowerment, wellness, and joy. Through this experience, I learned the importance of adaptability as I was tasked with projects in different areas. I was able to contribute to planning for the summit by building a social media content calendar that allowed us to further streamline summit promotions.. Building this schedule enabled me learn more about social media algorithms and helped me better understand the importance of creating social media content that resonates with both, your brand and your audience. I also sourced potential supporters that could contribute to our summit’s giveaway and created information guides on what this involvement would look like to help them contextualize their role within the summit.
In identifying new brand awareness outlets, I learned that building an online platform is not just the result of creating content but also creating new ways in which audiences can relate to your work. This lesson shaped how I thought about increasing brand awareness and helped me plan and execute various ideas including making merchandise as well as Instagram and LinkedIn episode guides.
Through this experience, I was also able to learn more about what it is like to work within the content creation industry through conversations with and observations of my supervisor and other professionals within the field. Being exposed to a variety ofexperiences and stories on finding one’s niche highlighted new media’s unique ability to allow for change within one’s path. These conversations also emphasized the importance of constantly assessing yourposition and impact within your space to ensure that you are meeting both, your personal/professional goals and your audience’s needs.
Considering that Seek the Joy is a one-person organization that is managed by its host and producer, Sydney Weiss, working on this project gave me a deeper insight into the planning, execution, and strategizing that is required for producing content.
My Learning Outcomes:1. I was able to utilize my skillset and
previous work experience to help buildSeek the Joy’s brand through differentoutlets
2. I was able to develop and practice project-related skills in a manner that has allowed for me to translate those lessons to the planning and execution of my personal multi-media projects
3. My experience highlighted the importance of authenticity and passion for a successful career within new media and showed me the importance of looking to build something that has an impact beyond quantifiable metrics of success.
Working in this role has definitely helpedequip me with the tools I need to build a career in new media, even if its not within the realm of content creation.
Seek The Joy Summit is a one-dayvirtual retreat that will celebrate thiscommunity and focus on stepping intoour empowerment and joy.
The event will consist of empoweringconversations and panel sessions onmindfulness, finding our joy andchoosing positivity, stepping into ourauthentic voice, the importance ofsharing our story, and more!
We're hosting our inaugural Seek TheJoy Summit and would love for you tojoin! Check out the information below and we look forward to you joining us!
WELCOME TO THESEEK THE JOY SUMMIT
SUPPORTER PACKET!
About the Summit:
Where, When, How:Saturday, April 10th, 2021 from 10 am -1:30 pm PT live on Zoom! Participantswill be able to attend the event for free.
Supporter Perks:
Through the giveaway we will promoteyour product and/or service, yourorganization’s logo will be included onthe event's website with a direct link toyour site, in our email blasts for theevent, and in select social media posts.
Your brand will have the opportunityto interact with a wellness andmindfulness focused audience.
Join Us as a Supporter:
An item of your choosing will beincluded in our giveaway and sharedacross social media. We would loveyour help with our marketing effortstoo by sharing about the event duringthe marketing period, March 5 - April9, 2021 on your social channelsand/or newsletter. We hope to beable to count on your participation!
We would love for you to join us insupporting our inaugural Seek TheJoy Summit by participating in ourGIVEAWAY!
Connect with us on our socials:
Thank you for your continued support of Seek The Joy and for taking the time to
consider this opportunity, we hope to hearback from you soon!
From left to right: Marketing initiative I suggested to integrate supporters within summit and the supporter info-guide
I was encouraged to be creative in my approach so I tried exploring different areas of new media through these ideas. While not all these ideas reached their execution stage, I learned the importance of being a self-starter.
One of the covers I made for the Instagram episode guide.
Unpacking the world of Content Creation
