To share the culture of Each target segment

Make a university student’s network

Sharing information among university

Visualize the identity of each university

Making Profit

Being popular

it will be a weekly magazine

first University magazine

it is fully authorized by the university students

will create the opportunity to show the creativity as well as their opinions

Collected the idea from the internal source

Gathered all ideas in a sequential way

Then think about the RWW questions

After that screened the ideas for choosing the best one.

Tested that idea by a small survey in own campus.

A raising voice which is creating opportunities & new hopes for young university students

Develop the marketing strategy in 3 individual statement

1. Target customer, sales, cost, expected profits in the first month

2. Then estimated the marketing budget & proper customer value

3. Then just determined the long run plan or development of the magazine

Cost of publishing per piece…………………………………..tk 8.00

Expected Sales ……………………………………tk 10.00

Advertising cost ……………………………………tk 125.00

Payment for the representatives ………………………...tk. 2500.00

Other Expenditure …………………………………...tk. 125.00

Weekly Analysis

It is in the implementing stage or test stage

Had took the opinion and the recommendations from the students

Determined this class as a target market segment

By providing leaflet

By the Representrators/Reporters

By informing the faculty members

By posturing on the university activity boards

Followed the market penetration pricing

Have to use the indirect marketing channel

Chosen the intensive distribution strategy

Publishers StudentsReporters

Low Price & High quality

Better as well as current information provider

Sharing the culture among university students

Perfect Evaluations of students as well as faculty members

Recreational facilities such as: fashion, movies, sports etc

First university magazine in the current market

Will create a network among the private and the public university students

To give the students a platform to raise his/her voice independently

Convincing the sponsors

Increasing advertising cost

Making network with the representatives

Increasing payment of reporters

Comparatively less profitable

Depended strongly on others

Have to maintain the loyalty between the customers and authority

To search and convince the better sponsors

Should not be only for students, faculty members should be included

Developing the editing sectors

Should include more feature with the passing of time

Should arrange the membership system of the magazine

Should ready for solving the horizontal conflicts

Because still we are students

Time allocation may turn into a problem

Capitalization may cause a huge obstacles for us

To visualize our own identity before everyone

To be more innovative & primarily experienced

To establish a realistic project