Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM...
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Unlocking Social Business Potential with LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. Nov 27, 2013 Marcel Molenaar Head of Marketing Solutions Benelux [email protected] / @MLNR
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Marcel Molenaar, Head of Marketing Solutions from LinkedIn speaking at Social CRM 2013 in Brussels, hosted by Our Social Times
Transcript of Unlocking your Social Business Potential with LinkedIn - Marcel Molenaar, LinkedIn - at Social CRM...
Unlocking Social Business Potential with LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.
Nov 27, 2013
Marcel MolenaarHead of Marketing Solutions Benelux
[email protected] / @MLNR
HireEngage the world’s best passive talent
SellEngage the world’s
decision makers
MarketEngage most
effectively with
professionals
The value we bring to business
Our Mission.Connect the world’s professionals
to make them more productive and successful
faberNovel
faberNovel
faberNovel
The Future of Work
inmaps.linkedinlabs.com
259M+ Members
Worldwide
81M+ EMEA
4M+ NL
33%+ Mobile
HireEngage the world’s
best passive talent
The best candidates for a job are usually already successfulin a similar position - perhaps even your competitors -and they are usually not "in the market" for a new job.
©2013 LinkedIn Corporation. All Rights Reserved. 12
‘Quality of Hire’: het mobiliseren van passief talent.
80% van de LinkedIn-leden zijn ‘passieve talenten’!
Actieve kandidatenZoeken naar relevante
vacatures:- op uw website
- op LinkedIn
- op Job Boards
Actieve kandidatenZoeken naar relevante
vacatures:- op uw website
- op LinkedIn
- op Job Boards
Passieve kandidatenConcentreren zich op de
prestaties in hun huidige baan- Bouwen hun persoonlijk merk
- Netwerken
- Gaan niet naar uw website
Passieve kandidatenConcentreren zich op de
prestaties in hun huidige baan- Bouwen hun persoonlijk merk
- Netwerken
- Gaan niet naar uw website
20%Actief
80% Passief
259m+Leden wereldwijd
13
LinkedIn Talent Solutions: integrale recruitment strategie voor het kostenefficient mobiliseren van passief talent.
Proactive Sourcing(PUSH)
Automated Engagement
(PULL)
Direct Sourcing
(proactief kandidaten benaderen)
Metrics +
Analytics
Vacatures
op maat aanbieden
Employer
Branding
MarketEngage most
effectively with
professionals
Contentis our core for members, marketers and LinkedIn
More engagement with content vs jobs
BRANDS
2.7MM Company PagesCompany UpdatesSlideShareGroups
THOUGHTLEADERS
200+ Influencers
NEWS1.3MM PublishersLinkedIn Today
PEERS1.5MM Groups
Connections
We build
relationshipsbetween brands and the world’s professionals to make them both more successful
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17
Through decision
making process
60%
Why?Buyers are highly informed, savvy, and demanding
Source: CEB, “The Digital Evolution in B2B Marketing”, 2012
First contact
with brand
Audi Belgium shifts gears on their LinkedIn presence
Audi Belgium Company Page
Advocacy of portfolio!
SellEngage the world’s
decision makers
HowHow do I geta warm intro?
LSS 22©2013 LinkedIn Corporation. All Rights Reserved.
30x profiles3rd degree visibility
2x more alertspremium search alerts
TeamLinkconnect your networks
WhatWhat to
talk about?
WhoWho are the right people?
LinkedIn defines social selling
LinkedIn Sales Navigator
LSS 23©2013 LinkedIn Corporation. All Rights Reserved.
WhoWho are the right people?
WhatWhat to
talk about?
HowHow do I geta warm intro?
• Lead Builder• Premium Search• Search Alerts
• Alerts• Who Viewed My Profile• Full Profiles
• TeamLink• InMail• Introduction Requests
33%
Everywhere
Thank You
Marcel Molenaar
Head of Marketing Solutions Benelux
www.linkedin.com/in/molenaarm / @MLNR
