UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE...

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PROUD HOST: UNLOCKING THE CORPORATE VALUE SUPPORTED BY 12 MAY 2010 I WEDNESDAY I SIME DARBY CONVENTION CENTRE, KUALA LUMPUR IN COLLABORATION WITH PRESENTED BY

Transcript of UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE...

Page 1: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

PROUD HOST:

UNLOCKING THE CORPORATE VALUE

SUPPORTED BY

12 MAY 2010 I WEDNESDAY I SIME DARBY CONVENTION CENTRE, KUALA LUMPUR

PROGRAMME

08.30 am Welcome & Registration

09:00 am Keynote Adress En. Abdul Rahim Abdul Hamid, President, Malaysian Institute of Accountants

09:15 am The Building Blocks of Value Innovation Dr. Dominic Lau, Director, Applied Research Centre of Blue Ocean Strategy

10:15 am Networking Tea Break

10:45 am Turn CSR into Your Competitive Advantage Mr. Marc Seilar, Executive Director Finance & Control, Nestle (M) Bhd

11:45 am Corporate Finance: Enhancing Shareholders Value Mr. T. Jeyaratnam, Head / Advisor Investment Banking, KAF Investment Bank Berhad

12:45 pm Peer-to-Peer Lunch

02:00 pm Forum: CBT and Economic Crime: What CFOs Don’t See Mr. Liew Kim Yuen, Head, Financial Corporate Surveillance Dept., Securities Commission

Mr. K. Krishnan Nair, Head of Secretariat, Commercial Crime Investigation, Bukit Aman

Moderator:

Mr. S. Saravana Kumar, Tax Lawyer, Lee Hishammuddin Allen & Gledhill

03:00 pm Forum: Green Technology and Carbon Trading Dr. Chen Sau Soon, Senior General Manager, SIRIM Malaysia

Ms. Pauline Lum, Director, Tax, BDO Tax Services Malaysia

Moderator:

Ms. Christina Foo, Vice President, Malaysian Institute of Accountants

04:00 pm Networking Tea Break

04:30 pm The Journey of Success: CFO to CEO Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz

Managing Director & Chief Executive Officer, Malaysia Airlines

05:15 pm End of Symposium

IN COLLABORATION WITHPRESENTED BYREGISTRATION FORM

CANCELLATION / TRANSFER

Upon registering, participant(s) are considered successfully enrolled in the event.Should participant(s) decide to cancel/transfer their enrolment, a cancellation/transfer fee will be levied.Written cancellation/transfer notice received:• One (1) week before the event, a refund

(less an administrative charge of 20%) will be made.

• For no-show on the day of the event, no refund will be entertained.

You can substitute an alternate participant(s) if you wish to avoid cancellation/transfer charges. Any difference in fee charges will be charged accordingly. Cancelled/transferred unpaid registrations will also be liable for full payment of the registration fee.

CPE HOURSAll participants will be presented with a Certificate of Attendance upon successful completion of the programme. For MIA members, the CPE hours will be credited into the Membership System within 2 weeks of the programme.

DISCLAIMERMalaysian Institute of Accountants (MIA) reserves the right to change the facilitator, date and to cancel the programme should circumstances beyond its control arises. MIA also reserves the right to make alternative arrangements without prior notice should it be necessary to do so. Upon signing the registration form, you are deemed to have read and accepted the terms and conditions.

ORG A NISATION’S DE TA IL S

ORGANISATION

INDUSTRY: CONTACT PERSON:

ADDRESS:

E-MAIL:

TEL: FAX:

SIGNATURE & COMPANY STAMP

PAYMENT BY CREDIT CARD

VISA MASTER (tick whichever applicable) CARD EXPIRY DATE:

CARDHOLDER NAME:

CARD NO.:

I AUTHORISE PAYMENT OF RM:

DATE: SIGNATURE:

PA RTICIPA NT S’ DE TA IL S

1. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

2. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

3. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

PAY MENT DE TA IL S

PAYMENT BY CHEQUE

BANK & CHEQUE NO.: AMOUNT (RM):

REGISTER ONLINE AT: www.mia.org.my

THE CFO SYMPOSIUM: UNLOCKING THE CORPORATE VALUE12 May 2010, Wednesday ı Sime Darby Convention Centre, Kuala Lumpur

ENQUIRY & REGISTRATIONCALL : Cik Rozline TEL : 03.2279 9361FAX : 03.2273 5167EMAIL : [email protected] ADD : Malaysian Institute of Accountants Dewan Akauntan 2, Jalan Tun Sambanthan 3 Brickfields, 50470 Kuala Lumpur

YOUR INVESTMENT

Member | RM 1,250MIA, ACCA, CIMA, CPAA, ICAEW

Non-MemberNormal Rate | RM 1,400Early Bird Rate | RM 1,300–register by 15 April 2010

Fee is made payable to MIA-MPDC. Fee includes course materials, two tea breaks and lunch.

Admittance will only be permitted upon receipt of full payment.

Registration made by fax must be followed immediately by payment.

Page 2: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

SESSION 1

The Building Blocks of Value Innovation

Dr. Dominic Lau Applied Research Centre of Blue Ocean Strategy

Consumers today have a greater choice of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety, but are less able to differentiate themselves.

Growth and value creation have become the dominant themes for managers. The meaning of value and the process of value creation are rapidly shifting from a product- and firm-centric view, to personalised consumer experiences.

Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the focus of value creation and value extraction.

As value shifts to experiences, the market is becoming a forum for conversation and interactions between consumers, consumer communities, and firms. It is this dialogue, access, transparency, and understanding of risk–benefits that is central to the next practice in value creation.

SESSION 2

Turn CSR into Your Competitive Advantage

Mr. Marc Seilar Nestle (M) Berhad

Social progress and business development are strongly related. While creating shareholder value over the long run, business must also bring value to society.

CSR is not about how a company spends money, but about how it makes money. It is defined as open and transparent business practices based on ethical values and respect for the community, employees, the environment, shareholders and other stakeholders. It is designed to deliver sustainable value to society at large.

CSR is not an exercise to cover the company’s bad doings, instead it’s about how an organisation contributes to social progress—wealth creation that benefits society, through long term value creation.

A company’s customers must have an emotional connection when they buy or own its products or services. Therefore, to succeed in business today, CSR must be an integral part of a company’s business strategy, rather than merely an external activity.

SESSION 5: FORUM

Green Technology and Carbon Trading

Dr. Chen Sau Soon SIRIM Malaysia

Ms. Pauline Lum BDO Tax Services Malaysia

Moderated by:Ms. Christina Foo Malaysian Institute of Accountants

Malaysia has committed to reducing its carbon dioxide emissions to 40% of the 2005 levels, by 2020. Organisations world-wide are now investing millions of dollars in tackling climate change, and recent calculations suggest that global expenditure on curbing the effects of climate change could be worth around USD 1Trillion.

The government is also signalling that it wants to join the low-carbon zeitgeist, not just to save the planet but to also fuel new and sustainable sources of economic growth. Indeed, carbon trading business in the country is expected to be worth between RM3.2 billion and RM6.4 billion in the next five years, underpinned by companies’ increased participation in environmentally sustainable projects.

Get insights on what your organisation needs to do to prepare for this.

SESSION 4: FORUM

CBT & Economic Crime: What CFOs Don’t See

Mr. Liew Kim Yuen Securities Commission

Mr. K. Krishnan Nair PDRM, Bukit Aman

Moderated by:Mr. S. Saravana Kumar Lee Hishammuddin Allen & Gledhill

Corruption, money laundering, cyber-crime and corporate fraud is today increasingly international in character and growing rapidly.

Worse still, during difficult economic times—with cost-cutting and downsizing—the incentive to commit fraud increases while the focus on fraud detection, prevention and investigation generally diminishes. This gives rise to financial fraud both from within and outside the organisation.

Discover how you can prevent internal fraud within your organisation through an effective fraud risk management framework, and implement effective measures to prevent money laundering activity.

Get hands-on advice on how to conduct fraud investigations from a practitioner’s point of view.

SESSION 3

Corporate Finance: Enhancing Shareholder Value

Mr. T. JeyaratnamKAF Investment Bank Berhad

“Shareholder-value companies recognise the importance of generating long-term cash flow and hence avoid actions designed to boost short-term performance at the expense of the long view.”

In the wake of the global financial crisis, short-term financial returns is no longer a major consideration of investors. The lesson is clear, short-term returns had caused long-term chaos—contributing to the global economic downturn.

Shareholders are now looking at long term returns. They are scrutinising the strategic decisions made by businesses, and closely monitor their investments for long-term growth.

Therefore, companies need to embrace more responsible business as an integral part of their corporate governance system.

Discover how you can make strategic decisions that maximise expected value—even at the expense of lowering short-term earnings.

SESSION 6

The Journey of Success: CFO to CEO

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz Malaysia Airlines

Tengku Dato’ Azmil served as Chief Financial Officer (CFO) at MAS, under then CEO Datuk Seri Idris Jala. Both men were instrumental in putting the ailing national airline back on its wings.

Tengku was appointed to the MAS Board in 2004, as Executive Director in 2005 and as Executive Director/CFO in 2006. Prior to MAS he was MD/CFO of Penerbangan Malaysia Berhad.

A University of Cambridge double first class honours graduate in Economics, Tengku is a Chartered Accountant. He was with Pricewaterhousecoopers in their London and Hong Kong offices for a number of years, prior to joining Penerbangan Malaysia Berhad.

It has been a meteoric rise for Tengku, and he now shares his insights and the decisions he had to make in his career moves, and how he managed the fransformation from being a CFO to a CEO.

In times where speed becomes the name of the game,

organisations look upon Chief Financial Officers for

capable leadership on financial and strategic matters

that are critical to business.

Chief Financial Officers are constantly under

tremendous pressure to enhance shareholder value.

They are required to think beyond the ordinary—to

identify and explore new opportunities and fresh

business models that will unlock the corporate value

for greater business success.

In the information age, corporate information is readily

available anywhere, any time. Investors worldwide

are looking at high performance organisations that

continuously achieve superior results and embrace

meaningful corporate social responsibility practices.

CFO SYMPOSIUM 2010 examines some of the most

critical issues that organisations today need to tackle

—so that they not only survive the competition but

emerge as winners!

KEY TAKEAWAYS FROM THIS SYMPOSIUM

• Developmoreeffectiveandresilientstrategiesforbuildinganddeliveringincremental value, consistently, in today’s competitive business environment.

• Thebuildingblocksofvaluecreationandinnovation:discovertheidealmodelof decision-making best suited for your organisation.

• Discoverhowyoucanheightenyourorganisation’scompetitivenessbycombining Corporate Social Responsibility with strategic insight.

• Learnandapplythebestpracticesforprofitablegrowth.

• Increaseyourabilitytopreparefor,navigatethrough,andlearnfromgreatleadership moments.

Dr. Dominic LauDirector, Applied Research Centre of Blue Ocean Strategy

Mr. Marc SeilarExecutive Director Finance & Control, Nestle (M) Berhad

Ms. Pauline LumDirector, Tax, BDO Tax Services Malaysia

Mr. S. Saravana KumarTax LawyerLee Hishammuddin Allen & Gledhill

Dr. Chen Sau SoonSenior General Manager, Environmental Technology Research Centre, SIRIM Malaysia

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul AzizManaging Director & Chief Executive Officer, Malaysia Airlines

Ms. Christina FooVice President, Malaysian Institute of Accountants

En. Abdul Rahim Abdul HamidPresident, Malaysian Institute of Accountants

OTHER SPEAKERS:

Mr. Liew Kim Yuen Head, Financial Corporate Surveillance Department, Securities Commission

Mr. K. Krishnan Nair Head of Secretariat, Commercial Crime Investigation, PDRM, Bukit Aman

Mr. T. Jeyaratnam Head / Advisor Investment Banking, KAF Investment Bank Berhad

Page 3: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

PROUD HOST:

UNLOCKING THE CORPORATE VALUE

SUPPORTED BY

12 MAY 2010 I WEDNESDAY I SIME DARBY CONVENTION CENTRE, KUALA LUMPUR

PROGRAMME

08.30 am Welcome & Registration

09:00 am Keynote Adress En. Abdul Rahim Abdul Hamid, President, Malaysian Institute of Accountants

09:15 am The Building Blocks of Value Innovation Dr. Dominic Lau, Director, Applied Research Centre of Blue Ocean Strategy

10:15 am Networking Tea Break

10:45 am Turn CSR into Your Competitive Advantage Mr. Marc Seilar, Executive Director Finance & Control, Nestle (M) Bhd

11:45 am Corporate Finance: Enhancing Shareholders Value Mr. T. Jeyaratnam, Head / Advisor Investment Banking, KAF Investment Bank Berhad

12:45 pm Peer-to-Peer Lunch

02:00 pm Forum: CBT and Economic Crime: What CFOs Don’t See Mr. Liew Kim Yuen, Head, Financial Corporate Surveillance Dept., Securities Commission

Mr. K. Krishnan Nair, Head of Secretariat, Commercial Crime Investigation, Bukit Aman

Moderator:

Mr. S. Saravana Kumar, Tax Lawyer, Lee Hishammuddin Allen & Gledhill

03:00 pm Forum: Green Technology and Carbon Trading Dr. Chen Sau Soon, Senior General Manager, SIRIM Malaysia

Ms. Pauline Lum, Director, Tax, BDO Tax Services Malaysia

Moderator:

Ms. Christina Foo, Vice President, Malaysian Institute of Accountants

04:00 pm Networking Tea Break

04:30 pm The Journey of Success: CFO to CEO Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz

Managing Director & Chief Executive Officer, Malaysia Airlines

05:15 pm End of Symposium

IN COLLABORATION WITHPRESENTED BYREGISTRATION FORM

CANCELLATION / TRANSFER

Upon registering, participant(s) are considered successfully enrolled in the event.Should participant(s) decide to cancel/transfer their enrolment, a cancellation/transfer fee will be levied.Written cancellation/transfer notice received:• One (1) week before the event, a refund

(less an administrative charge of 20%) will be made.

• For no-show on the day of the event, no refund will be entertained.

You can substitute an alternate participant(s) if you wish to avoid cancellation/transfer charges. Any difference in fee charges will be charged accordingly. Cancelled/transferred unpaid registrations will also be liable for full payment of the registration fee.

CPE HOURSAll participants will be presented with a Certificate of Attendance upon successful completion of the programme. For MIA members, the CPE hours will be credited into the Membership System within 2 weeks of the programme.

DISCLAIMERMalaysian Institute of Accountants (MIA) reserves the right to change the facilitator, date and to cancel the programme should circumstances beyond its control arises. MIA also reserves the right to make alternative arrangements without prior notice should it be necessary to do so. Upon signing the registration form, you are deemed to have read and accepted the terms and conditions.

ORG A NISATION’S DE TA IL S

ORGANISATION

INDUSTRY: CONTACT PERSON:

ADDRESS:

E-MAIL:

TEL: FAX:

SIGNATURE & COMPANY STAMP

PAYMENT BY CREDIT CARD

VISA MASTER (tick whichever applicable) CARD EXPIRY DATE:

CARDHOLDER NAME:

CARD NO.:

I AUTHORISE PAYMENT OF RM:

DATE: SIGNATURE:

PA RTICIPA NT S’ DE TA IL S

1. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

2. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

3. FULL NAME AS PER I/C (Tan Sri / Dato’ / Datin / Dr / Mr / Mrs / Ms): VEGETARIAN MEAL

DESIGNATION: MEMBERSHIP NO. :

PAY MENT DE TA IL S

PAYMENT BY CHEQUE

BANK & CHEQUE NO.: AMOUNT (RM):

REGISTER ONLINE AT: www.mia.org.my

THE CFO SYMPOSIUM: UNLOCKING THE CORPORATE VALUE12 May 2010, Wednesday ı Sime Darby Convention Centre, Kuala Lumpur

ENQUIRY & REGISTRATIONCALL : Cik Rozline TEL : 03.2279 9361FAX : 03.2273 5167EMAIL : [email protected] ADD : Malaysian Institute of Accountants Dewan Akauntan 2, Jalan Tun Sambanthan 3 Brickfields, 50470 Kuala Lumpur

YOUR INVESTMENT

Member | RM 1,250MIA, ACCA, CIMA, CPAA, ICAEW

Non-MemberNormal Rate | RM 1,400Early Bird Rate | RM 1,300–register by 15 April 2010

Fee is made payable to MIA-MPDC. Fee includes course materials, two tea breaks and lunch.

Admittance will only be permitted upon receipt of full payment.

Registration made by fax must be followed immediately by payment.

Page 4: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

SESSION 1

The Building Blocks of Value Innovation

Dr. Dominic Lau Applied Research Centre of Blue Ocean Strategy

Consumers today have a greater choice of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety, but are less able to differentiate themselves.

Growth and value creation have become the dominant themes for managers. The meaning of value and the process of value creation are rapidly shifting from a product- and firm-centric view, to personalised consumer experiences.

Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the focus of value creation and value extraction.

As value shifts to experiences, the market is becoming a forum for conversation and interactions between consumers, consumer communities, and firms. It is this dialogue, access, transparency, and understanding of risk–benefits that is central to the next practice in value creation.

SESSION 2

Turn CSR into Your Competitive Advantage

Mr. Marc Seilar Nestle (M) Berhad

Social progress and business development are strongly related. While creating shareholder value over the long run, business must also bring value to society.

CSR is not about how a company spends money, but about how it makes money. It is defined as open and transparent business practices based on ethical values and respect for the community, employees, the environment, shareholders and other stakeholders. It is designed to deliver sustainable value to society at large.

CSR is not an exercise to cover the company’s bad doings, instead it’s about how an organisation contributes to social progress—wealth creation that benefits society, through long term value creation.

A company’s customers must have an emotional connection when they buy or own its products or services. Therefore, to succeed in business today, CSR must be an integral part of a company’s business strategy, rather than merely an external activity.

SESSION 5: FORUM

Green Technology and Carbon Trading

Dr. Chen Sau Soon SIRIM Malaysia

Ms. Pauline Lum BDO Tax Services Malaysia

Moderated by:Ms. Christina Foo Malaysian Institute of Accountants

Malaysia has committed to reducing its carbon dioxide emissions to 40% of the 2005 levels, by 2020. Organisations world-wide are now investing millions of dollars in tackling climate change, and recent calculations suggest that global expenditure on curbing the effects of climate change could be worth around USD 1Trillion.

The government is also signalling that it wants to join the low-carbon zeitgeist, not just to save the planet but to also fuel new and sustainable sources of economic growth. Indeed, carbon trading business in the country is expected to be worth between RM3.2 billion and RM6.4 billion in the next five years, underpinned by companies’ increased participation in environmentally sustainable projects.

Get insights on what your organisation needs to do to prepare for this.

SESSION 4: FORUM

CBT & Economic Crime: What CFOs Don’t See

Mr. Liew Kim Yuen Securities Commission

Mr. K. Krishnan Nair PDRM, Bukit Aman

Moderated by:Mr. S. Saravana Kumar Lee Hishammuddin Allen & Gledhill

Corruption, money laundering, cyber-crime and corporate fraud is today increasingly international in character and growing rapidly.

Worse still, during difficult economic times—with cost-cutting and downsizing—the incentive to commit fraud increases while the focus on fraud detection, prevention and investigation generally diminishes. This gives rise to financial fraud both from within and outside the organisation.

Discover how you can prevent internal fraud within your organisation through an effective fraud risk management framework, and implement effective measures to prevent money laundering activity.

Get hands-on advice on how to conduct fraud investigations from a practitioner’s point of view.

SESSION 3

Corporate Finance: Enhancing Shareholder Value

Mr. T. JeyaratnamKAF Investment Bank Berhad

“Shareholder-value companies recognise the importance of generating long-term cash flow and hence avoid actions designed to boost short-term performance at the expense of the long view.”

In the wake of the global financial crisis, short-term financial returns is no longer a major consideration of investors. The lesson is clear, short-term returns had caused long-term chaos—contributing to the global economic downturn.

Shareholders are now looking at long term returns. They are scrutinising the strategic decisions made by businesses, and closely monitor their investments for long-term growth.

Therefore, companies need to embrace more responsible business as an integral part of their corporate governance system.

Discover how you can make strategic decisions that maximise expected value—even at the expense of lowering short-term earnings.

SESSION 6

The Journey of Success: CFO to CEO

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz Malaysia Airlines

Tengku Dato’ Azmil served as Chief Financial Officer (CFO) at MAS, under then CEO Datuk Seri Idris Jala. Both men were instrumental in putting the ailing national airline back on its wings.

Tengku was appointed to the MAS Board in 2004, as Executive Director in 2005 and as Executive Director/CFO in 2006. Prior to MAS he was MD/CFO of Penerbangan Malaysia Berhad.

A University of Cambridge double first class honours graduate in Economics, Tengku is a Chartered Accountant. He was with Pricewaterhousecoopers in their London and Hong Kong offices for a number of years, prior to joining Penerbangan Malaysia Berhad.

It has been a meteoric rise for Tengku, and he now shares his insights and the decisions he had to make in his career moves, and how he managed the fransformation from being a CFO to a CEO.

In times where speed becomes the name of the game,

organisations look upon Chief Financial Officers for

capable leadership on financial and strategic matters

that are critical to business.

Chief Financial Officers are constantly under

tremendous pressure to enhance shareholder value.

They are required to think beyond the ordinary—to

identify and explore new opportunities and fresh

business models that will unlock the corporate value

for greater business success.

In the information age, corporate information is readily

available anywhere, any time. Investors worldwide

are looking at high performance organisations that

continuously achieve superior results and embrace

meaningful corporate social responsibility practices.

CFO SYMPOSIUM 2010 examines some of the most

critical issues that organisations today need to tackle

—so that they not only survive the competition but

emerge as winners!

KEY TAKEAWAYS FROM THIS SYMPOSIUM

• Developmoreeffectiveandresilientstrategiesforbuildinganddeliveringincremental value, consistently, in today’s competitive business environment.

• Thebuildingblocksofvaluecreationandinnovation:discovertheidealmodelof decision-making best suited for your organisation.

• Discoverhowyoucanheightenyourorganisation’scompetitivenessbycombining Corporate Social Responsibility with strategic insight.

• Learnandapplythebestpracticesforprofitablegrowth.

• Increaseyourabilitytopreparefor,navigatethrough,andlearnfromgreatleadership moments.

Dr. Dominic LauDirector, Applied Research Centre of Blue Ocean Strategy

Mr. Marc SeilarExecutive Director Finance & Control, Nestle (M) Berhad

Ms. Pauline LumDirector, Tax, BDO Tax Services Malaysia

Mr. S. Saravana KumarTax LawyerLee Hishammuddin Allen & Gledhill

Dr. Chen Sau SoonSenior General Manager, Environmental Technology Research Centre, SIRIM Malaysia

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul AzizManaging Director & Chief Executive Officer, Malaysia Airlines

Ms. Christina FooVice President, Malaysian Institute of Accountants

En. Abdul Rahim Abdul HamidPresident, Malaysian Institute of Accountants

OTHER SPEAKERS:

Mr. Liew Kim Yuen Head, Financial Corporate Surveillance Department, Securities Commission

Mr. K. Krishnan Nair Head of Secretariat, Commercial Crime Investigation, PDRM, Bukit Aman

Mr. T. Jeyaratnam Head / Advisor Investment Banking, KAF Investment Bank Berhad

Page 5: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

SESSION 1

The Building Blocks of Value Innovation

Dr. Dominic Lau Applied Research Centre of Blue Ocean Strategy

Consumers today have a greater choice of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety, but are less able to differentiate themselves.

Growth and value creation have become the dominant themes for managers. The meaning of value and the process of value creation are rapidly shifting from a product- and firm-centric view, to personalised consumer experiences.

Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the focus of value creation and value extraction.

As value shifts to experiences, the market is becoming a forum for conversation and interactions between consumers, consumer communities, and firms. It is this dialogue, access, transparency, and understanding of risk–benefits that is central to the next practice in value creation.

SESSION 2

Turn CSR into Your Competitive Advantage

Mr. Marc Seilar Nestle (M) Berhad

Social progress and business development are strongly related. While creating shareholder value over the long run, business must also bring value to society.

CSR is not about how a company spends money, but about how it makes money. It is defined as open and transparent business practices based on ethical values and respect for the community, employees, the environment, shareholders and other stakeholders. It is designed to deliver sustainable value to society at large.

CSR is not an exercise to cover the company’s bad doings, instead it’s about how an organisation contributes to social progress—wealth creation that benefits society, through long term value creation.

A company’s customers must have an emotional connection when they buy or own its products or services. Therefore, to succeed in business today, CSR must be an integral part of a company’s business strategy, rather than merely an external activity.

SESSION 5: FORUM

Green Technology and Carbon Trading

Dr. Chen Sau Soon SIRIM Malaysia

Ms. Pauline Lum BDO Tax Services Malaysia

Moderated by:Ms. Christina Foo Malaysian Institute of Accountants

Malaysia has committed to reducing its carbon dioxide emissions to 40% of the 2005 levels, by 2020. Organisations world-wide are now investing millions of dollars in tackling climate change, and recent calculations suggest that global expenditure on curbing the effects of climate change could be worth around USD 1Trillion.

The government is also signalling that it wants to join the low-carbon zeitgeist, not just to save the planet but to also fuel new and sustainable sources of economic growth. Indeed, carbon trading business in the country is expected to be worth between RM3.2 billion and RM6.4 billion in the next five years, underpinned by companies’ increased participation in environmentally sustainable projects.

Get insights on what your organisation needs to do to prepare for this.

SESSION 4: FORUM

CBT & Economic Crime: What CFOs Don’t See

Mr. Liew Kim Yuen Securities Commission

Mr. K. Krishnan Nair PDRM, Bukit Aman

Moderated by:Mr. S. Saravana Kumar Lee Hishammuddin Allen & Gledhill

Corruption, money laundering, cyber-crime and corporate fraud is today increasingly international in character and growing rapidly.

Worse still, during difficult economic times—with cost-cutting and downsizing—the incentive to commit fraud increases while the focus on fraud detection, prevention and investigation generally diminishes. This gives rise to financial fraud both from within and outside the organisation.

Discover how you can prevent internal fraud within your organisation through an effective fraud risk management framework, and implement effective measures to prevent money laundering activity.

Get hands-on advice on how to conduct fraud investigations from a practitioner’s point of view.

SESSION 3

Corporate Finance: Enhancing Shareholder Value

Mr. T. JeyaratnamKAF Investment Bank Berhad

“Shareholder-value companies recognise the importance of generating long-term cash flow and hence avoid actions designed to boost short-term performance at the expense of the long view.”

In the wake of the global financial crisis, short-term financial returns is no longer a major consideration of investors. The lesson is clear, short-term returns had caused long-term chaos—contributing to the global economic downturn.

Shareholders are now looking at long term returns. They are scrutinising the strategic decisions made by businesses, and closely monitor their investments for long-term growth.

Therefore, companies need to embrace more responsible business as an integral part of their corporate governance system.

Discover how you can make strategic decisions that maximise expected value—even at the expense of lowering short-term earnings.

SESSION 6

The Journey of Success: CFO to CEO

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz Malaysia Airlines

Tengku Dato’ Azmil served as Chief Financial Officer (CFO) at MAS, under then CEO Datuk Seri Idris Jala. Both men were instrumental in putting the ailing national airline back on its wings.

Tengku was appointed to the MAS Board in 2004, as Executive Director in 2005 and as Executive Director/CFO in 2006. Prior to MAS he was MD/CFO of Penerbangan Malaysia Berhad.

A University of Cambridge double first class honours graduate in Economics, Tengku is a Chartered Accountant. He was with Pricewaterhousecoopers in their London and Hong Kong offices for a number of years, prior to joining Penerbangan Malaysia Berhad.

It has been a meteoric rise for Tengku, and he now shares his insights and the decisions he had to make in his career moves, and how he managed the fransformation from being a CFO to a CEO.

In times where speed becomes the name of the game,

organisations look upon Chief Financial Officers for

capable leadership on financial and strategic matters

that are critical to business.

Chief Financial Officers are constantly under

tremendous pressure to enhance shareholder value.

They are required to think beyond the ordinary—to

identify and explore new opportunities and fresh

business models that will unlock the corporate value

for greater business success.

In the information age, corporate information is readily

available anywhere, any time. Investors worldwide

are looking at high performance organisations that

continuously achieve superior results and embrace

meaningful corporate social responsibility practices.

CFO SYMPOSIUM 2010 examines some of the most

critical issues that organisations today need to tackle

—so that they not only survive the competition but

emerge as winners!

KEY TAKEAWAYS FROM THIS SYMPOSIUM

• Developmoreeffectiveandresilientstrategiesforbuildinganddeliveringincremental value, consistently, in today’s competitive business environment.

• Thebuildingblocksofvaluecreationandinnovation:discovertheidealmodelof decision-making best suited for your organisation.

• Discoverhowyoucanheightenyourorganisation’scompetitivenessbycombining Corporate Social Responsibility with strategic insight.

• Learnandapplythebestpracticesforprofitablegrowth.

• Increaseyourabilitytopreparefor,navigatethrough,andlearnfromgreatleadership moments.

Dr. Dominic LauDirector, Applied Research Centre of Blue Ocean Strategy

Mr. Marc SeilarExecutive Director Finance & Control, Nestle (M) Berhad

Ms. Pauline LumDirector, Tax, BDO Tax Services Malaysia

Mr. S. Saravana KumarTax LawyerLee Hishammuddin Allen & Gledhill

Dr. Chen Sau SoonSenior General Manager, Environmental Technology Research Centre, SIRIM Malaysia

Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul AzizManaging Director & Chief Executive Officer, Malaysia Airlines

Ms. Christina FooVice President, Malaysian Institute of Accountants

En. Abdul Rahim Abdul HamidPresident, Malaysian Institute of Accountants

OTHER SPEAKERS:

Mr. Liew Kim Yuen Head, Financial Corporate Surveillance Department, Securities Commission

Mr. K. Krishnan Nair Head of Secretariat, Commercial Crime Investigation, PDRM, Bukit Aman

Mr. T. Jeyaratnam Head / Advisor Investment Banking, KAF Investment Bank Berhad

Page 6: UNLOCKING THE CORPORATE VALUE - CIMA locations docs/Malaysia/Events/… · UNLOCKING THE CORPORATE VALUE ... Penerbangan Malaysia Berhad. ... Control, Nestle (M) Berhad Ms. Pauline

PROUD HOST:

UNLOCKING THE CORPORATE VALUE

SUPPORTED BY

12 MAY 2010 I WEDNESDAY I SIME DARBY CONVENTION CENTRE, KUALA LUMPUR

PROGRAMME

08.30 am Welcome & Registration

09:00 am Keynote Adress En. Abdul Rahim Abdul Hamid, President, Malaysian Institute of Accountants

09:15 am The Building Blocks of Value Innovation Dr. Dominic Lau, Director, Applied Research Centre of Blue Ocean Strategy

10:15 am Networking Tea Break

10:45 am Turn CSR into Your Competitive Advantage Mr. Marc Seilar, Executive Director Finance & Control, Nestle (M) Bhd

11:45 am Corporate Finance: Enhancing Shareholders Value Mr. T. Jeyaratnam, Head / Advisor Investment Banking, KAF Investment Bank Berhad

12:45 pm Peer-to-Peer Lunch

02:00 pm Forum: CBT and Economic Crime: What CFOs Don’t See Mr. Liew Kim Yuen, Head, Financial Corporate Surveillance Dept., Securities Commission

Mr. K. Krishnan Nair, Head of Secretariat, Commercial Crime Investigation, Bukit Aman

Moderator:

Mr. S. Saravana Kumar, Tax Lawyer, Lee Hishammuddin Allen & Gledhill

03:00 pm Forum: Green Technology and Carbon Trading Dr. Chen Sau Soon, Senior General Manager, SIRIM Malaysia

Ms. Pauline Lum, Director, Tax, BDO Tax Services Malaysia

Moderator:

Ms. Christina Foo, Vice President, Malaysian Institute of Accountants

04:00 pm Networking Tea Break

04:30 pm The Journey of Success: CFO to CEO Y.M. Tengku Dato’ Azmil Zahruddin Bin Raja Abdul Aziz

Managing Director & Chief Executive Officer, Malaysia Airlines

05:15 pm End of Symposium

IN COLLABORATION WITHPRESENTED BYREGISTRATION FORM

CANCELLATION / TRANSFER

Upon registering, participant(s) are considered successfully enrolled in the event.Should participant(s) decide to cancel/transfer their enrolment, a cancellation/transfer fee will be levied.Written cancellation/transfer notice received:• One (1) week before the event, a refund

(less an administrative charge of 20%) will be made.

• For no-show on the day of the event, no refund will be entertained.

You can substitute an alternate participant(s) if you wish to avoid cancellation/transfer charges. Any difference in fee charges will be charged accordingly. Cancelled/transferred unpaid registrations will also be liable for full payment of the registration fee.

CPE HOURSAll participants will be presented with a Certificate of Attendance upon successful completion of the programme. For MIA members, the CPE hours will be credited into the Membership System within 2 weeks of the programme.

DISCLAIMERMalaysian Institute of Accountants (MIA) reserves the right to change the facilitator, date and to cancel the programme should circumstances beyond its control arises. MIA also reserves the right to make alternative arrangements without prior notice should it be necessary to do so. Upon signing the registration form, you are deemed to have read and accepted the terms and conditions.

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THE CFO SYMPOSIUM: UNLOCKING THE CORPORATE VALUE12 May 2010, Wednesday ı Sime Darby Convention Centre, Kuala Lumpur

ENQUIRY & REGISTRATIONCALL : Cik Rozline TEL : 03.2279 9361FAX : 03.2273 5167EMAIL : [email protected] ADD : Malaysian Institute of Accountants Dewan Akauntan 2, Jalan Tun Sambanthan 3 Brickfields, 50470 Kuala Lumpur

YOUR INVESTMENT

Member | RM 1,250MIA, ACCA, CIMA, CPAA, ICAEW

Non-MemberNormal Rate | RM 1,400Early Bird Rate | RM 1,300–register by 15 April 2010

Fee is made payable to MIA-MPDC. Fee includes course materials, two tea breaks and lunch.

Admittance will only be permitted upon receipt of full payment.

Registration made by fax must be followed immediately by payment.