Unlocking Big Data Insights
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Transcript of Unlocking Big Data Insights
Complex implementationsEnterprise data warehouse
Spreadmarts
Siloed data
Hadoop
DashboardsAd hoc analysis
Machine learning
OLAP
Any dataIn-memory
Internet of Things
Innovation
Transactional systemsETL
Operational reporting
Valu
e
Technology innovation accelerates value
The opportunity is bigger than you may think
$1.6T data dividend available to businesses that embrace data over the next four years
speed
@
More people
New analytics
Diverse data
How?
Data source: Microsoft and IDC, April 2014
Data dividends opportunity
Industrial automationPredictive maintenance
Real time fraud detection
Smarter insights to improve performance
Personalized products & services
Process optimization:manufacturing control
Customer insight: Loyalty, empathy
Complex autonomous systems: connected car
“Digital business will redefine traditional industry and market boundaries and will lead to industry-blurring disruption and reinvention on a scale never seen before.”
Burt, Miriam and Booz, Robert. Top Industry Predictions for 2015: Digital
Business Transformation Gets Underway. Gartner. December 11,
2014.
Unlocking opportunity with insights
Shift from building products to deliveringa service
Complementphysical experienceswith digital ones
Develop new revenue streams with thingsand data
An end-to-end platform for any data and everyone
Business questions and problems
Actionable results
Transform+ analyze
Visualize+ decide
Capture + manage
Data
Microsoft data platform
Empowering you to capture data dividends
Depend on secure, reliable performance
Increase speed across all your data workloads
Capture any data: structured, unstructured, and streaming
Scale your platform quickly to meet changing demands
Capture and manage diverse data types with breakthrough speed
Capture + manage
Transform+ analyze
Visualize+ decide
Capture + manage
Data
&The data platform from Microsoft allows you to manage all these data sources
&Scale-up Scale-out
&In-memory On disk
&Operational data Real-time data& more
Structured data Unstructured data
&
&On-premises Cloud
How we differentiate
STAN ORLOWSKIDIRECTOR OF DATABASE STRUCTURESNASDAQ OMX
“Data is the lifeblood
of our company.“
• Reduced query time from days to hours
• Cut storage footprint by 50 percent
Connect, combine, and refine any data
Create data marts and publish reports
Build and test predictive models
Curate and catalog any data
Transform + analyze
Transform+ analyze
Visualize+ decide
Capture+ manage
Data
Transform and analyze data for anyone to access anywhere
Use the power of machine learning to predict future trends or behavior
Build and test predictive models
• HDInsight• SQL Server VM• SQL DB• Blobs and tables
Publish API in minutes
Devices Applications Dashboards
Data Microsoft Azure Machine Learning API
Storage space
Web
Microsoft Azure portal
Workspace
MLStudio
Business problem Business valueModeling Deployment
• Desktop files
• Excel spreadsheet
• Other data files on PC
Cloud
Local
ANDREW LAUDATOCIOPIER 1
“We can let the data speak to us, and we can ask questions that we hadn't thought of before."
• Increased customer targeting and customization
• Reduced time to model for real-time marketing campaigns
• Visualized predictive data to reveal fresh insights
Discover, explore, and combine any data type or size, regardless of location
Ask questions of data to visualize, analyze, and forecast
Make faster decisions, share broadly, and access insights on any device
Visualize + decide
Transform+ analyze
Visualize+ decide
Capture + manage
Data
Visualize data and make decisions quickly using everyday tools
Discover, explore, and combine any data
Easily connect to everyday apps such as Marketo, Salesforce, and more
Connect to live corporate data through SQL Server Analysis Services
Ask questionsof data
Drag and drop to build interactive reports
Explore and discover answers using natural language
Make faster decisions, share them broadly
Monitor the health of your business with a single view
Access insights anywhere, on any device
LOWELL SIMPSONCIOMEDIACOM
• Reduced reporting time from weeks to hours
• Adopted tools across company without additional training
• Drove higher campaign success
with increased performance insights
“All our people know Excel. With BI built on top of it, we don’t have to train them on anything new."
DOUG WEBERBUSINESS MANAGER, REMOTE APPLICATION MONITORINGROCKWELL AUTOMATION
“What we’re talking about is delivering a degree of collaboration and visibility unheard of in the oil and gas industry. With sensors, software and the cloud, these disparate assets can become part of a Connected Enterprise, powered at its core by a rich flow of data.”
Transform+ analyze
Visualize+ decide
Capture + manage
Data
How will you realize your return on data?
Power BI for Office 365
Microsoft Azure
Microsoft SQL Server
Microsoft data platform
Get started today! Explore our data platform products today Ask us about our Data Insights Immersion Experience Program For more information visit: www.microsoft.com/datainsights
© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing marketconditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.