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Unleashing the Marketing Power of KISS
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Unleashing The Marketing Power of A webinar by Michael Brandvold and Steve Jones
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Love 'em or hate 'em, there is no denying the marketing brilliance of KISS. Widely recognized as the most well-branded rock band in history, KISS has created a literal "army" of fans through their four decades together. What can your business learn from KISS? How can you turn casual customers into members of your own army? This fast-paced webinar will take you backstage to reveal some of the core marketing strategies behind this legendary band, and show you how to use them to make your business stronger and more profitable. Michael Brandvold was personally tapped by Gene Simmons of KISS to manage the band's on-line brand. He has since helped artists as diverse as Madonna, Rod Stewart, Motley Crue, Ozzy Osbourne develop their on-line and social media presence. Today he is a freelance music industry consultant based in California. Steve Jones is the author of "Brand Like a Rock Star: Lessons From Rock 'n' Roll To Make Your Business Rich and Famous", a marketing book that illustrates how your business can benefit from the strategies of rock legends. He has managed radio brands in the US, Canada, and the Caribbean and currently oversees 86 brands for Newcap Radio, based in Halifax, Nova Scotia.
Transcript of Unleashing the Marketing Power of KISS
Unleashing The Marketing Powerof
A webinar by Michael Brandvold and Steve Jones
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
1: All Press Is Good Press1: All Press Is Good Press
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
2: Love Me or Hate Me,2: Love Me or Hate Me,Just Spell My Name RightJust Spell My Name Right
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
3: Wait For The Right Time3: Wait For The Right Time
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
4: It4: It’’s All Brandings All Branding
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
5: Not Everything You5: Not Everything YouDo Will SucceedDo Will Succeed
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
6: Treat The Media6: Treat The MediaWith RespectWith Respect
Photo By: Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
7: Listen To Your Fans7: Listen To Your FansYou Work For ThemYou Work For Them
Photo: Download Festival 2008 Virginmedia.com
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
8: The Secret8: The Secretto Success isto Success isto Offend the to Offend the
Greatest Greatest Number of Number of
PeoplePeopleQuote by George Bernard Shaw, repeated by Gene Simmons.
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
9: If You Don9: If You Don’’t Ask For Itt Ask For ItYou WonYou Won’’t Get Itt Get It
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
10: 10: Separate Separate BusinessBusiness
and and PleasurePleasure
Photo By Michael Brandvold
Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
11: They Aren11: They Aren’’t Afraid to t Afraid to Change Their MindsChange Their Minds
Photo: Great American Music, Bloomington 1979
Keep in touch!
Michael Brandvold
@michaelsb on Twitter
www.michaelbrandvold.com
Steve Jones
@rockstarbrands on Twitter
www.brandlikearockstar.com
