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Transcript of Unleashing IT, Winter 2012
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In collaboration with
When mobile and cloud collide
In a virtual world, infrastructure matters
Building (of)
the futureHow Loretta Cockrum and Allen Firouz
envisioned and developed one of the most
technologically advanced, cloud-ready office
buildings in the world.
Unleashing IT Seize innovation,accelerate business,driveoutcomes.All through thecloud.
Winter 2012
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Unleashing ITis published by Cisco Systems, Inc. We welcome your feedback on the articles in this feature at: www.UnleashingIT.com
Pages 4, 5 1 International Telecommunication Union, October 2010. 2 Cisco, Mobile Consumers Reach for the Clouds, July 2011. 3 CThe Mobile Cloud: When Two Explosive Markets Collide, June 2011.Page 6 1 Cloud First, Cloud Fast: Recommendations for Innovation, Leadership, and Job Creation, TechAmerica Foundation, July 20112Cloud Computing Now Makes it Easier (and Cheaper) to Innovate: Study, Forbes.com, October 12, 2011.
2012 Cisco and/or its affiliates. All rights reserved. Cisco, the Cisco logo, Cisco CloudVerse, Cisco UCS, Cisco Unified Computing Systand Cisco Nexus are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cistrademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective ownersThe use of the word partner does not imply a partnership relationship between Cisco and any other company. (1201)
2012 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMwproducts are covered by one or more patents listed at http://www.vmware.com/go/patents.VMware is a registered trademark or trademaof VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their
respective companies.
Perspectives and Solutions
03 In a virtual world, infrastructure matters Cisco and VMware come together to ease the journey
to the cloud.
04 When mobile and cloud collide
New research reveals big opportunities for service
providers and businesses.
06 Accelerating innovation in the cloud
CLOUD2 Commission report reveals new prospectsfor innovation.
Experiences
07 Cisco proves the power of the cloud
Ciscos own internal cloud helps IT support business
agility through self-service and automated provisioning.
10 Welcome to the future of utilitarian
business computing
How Miamis Foram Group developed one of the most
technologically advanced, cloud-enabled office buildings
in the world.
12 Handing IT management to business users
FICOs private cloud will enable business teams to quickly
bring new products, features, and services to market.
13 Enabling clinicians to move with the pace of care
St Georges Healthcare NHS Trust leverages CiscoNetwork Architecture Blueprint to support business and
clinical priorities.
Cover Loretta Cockrum (left), CEO of Foram Group,and Allen Firouz, CEO of Venturian Group
Unleashing IT Seize innovation,accelerate business,driveoutcomes.All through thecloud.
Winter 2012
In collaboration with
Why infrastructure matters
Our cloud approach brings together the intelligence
of the network, the power of the data center, and the
flexibility of applications to transform traditional IT to
service-oriented IT. The result is better economics
and greater flexibility. And the potential is endless.
This issue of Unleashing ITfocuses specifically ona core element of that cloud equation: the power of
the data center. In collaboration with VMware and
ecosystem partners, Cisco is enabling a dynamic
cloud infrastructure fabric that is virtualization aware
and cloud ready. On the next page, you can read
more about how Cisco and VMware are working
together to build the infrastructure foundation for
enterprise-ready clouds that deliver seamlessness,
consistency, security, and performance.
With the power of a virtualization-aware data center
infrastructure, Cisco has changed its IT/business
relationship model by deploying Cisco IT Elastic
Infrastructure Services (CITEIS), an internal cloud(page 7). And Foram Group implemented Cisco cloud-
enabled infrastructure to deliver connectivity, flexibility,
and capability in their office building of the future (page 10).
For us, cloud is not a concept. It is a viable IT delivery
model that is proving its worth through improved
economics and flexibility. Cisco infrastructure,
enabled by VMware cloud infrastructure software,
is at the core of those transformational capabilities.
Together, we remain committed to innovating and
unifying the data center to enable new levels of
flexibility into resource access and sharing.
For more information, follow the links inside or
contact Cisco at 1-800-553-6387 and select
option 1 to speak with a Cisco representative.
We welcome your feedback on the articles in this
feature at: www.UnleashingIT.com
Sincerely,
Wendy Bahr
Sr. VP,
Worldwide Partner Organization
Cisco Systems, Inc.
Jeff Casale
Sr. VP & GM,
Americas
VMware, Inc.
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While the ultimate goal for most
organizations is to get to the cloud
stateless architectures on multi-tenant
platforms that enable rapid reallocation of
resources and consolidation in a secure,
predictable mannermany of them still rely
on a combination of dedicated physical
resources, dynamic virtual resources, and
automatically scaling cloud resources.
With the reality of heterogeneousinfrastructure, organizations still want a
consistent user experience for enterprise
applications, says Prashant Gandhi, Senior
Director of Product Management, Server
Access Virtualization Technology Group
(SAVTG) at Cisco. They also want to be
able to migrate any application to the cloud
delivery model to take advantage of on-
demand capabilities and greater elasticity.
But in making that journey, inevitable
challenges arise in terms of performance,
security, and manageability.
Working together, Cisco and VMware have
anticipated those challenges and address
them through differentiated integration points
between infrastructure and virtualization. The
result is a dynamic infrastructure fabric with
consistent capabilities across physical and
virtual environments, the required foundation
for an enterprise-ready cloud that can deliver
seamlessness, consistency, security, and
performance.
A legacy of innovation
Cisco and VMware have been working
together since 2007, building on individual
innovations to maximize the relationship
between infrastructure and virtualized
workloads. Cisco has been focusing on
the networking, compute, security, and
manageability components to support and
enable VMwares virtualization components.
Cisco infrastructure, in its design and
development, is virtualization aware,
says Gandhi. Layering our partnership
with VMware on top of those inherent
capabilities, we are able to offer a level of
consistency, seamlessness, automated
operations, and management across the
physical and virtual environments.
In 2008, Cisco launched the Cisco Nexus
1000V to enable consistent networkingbetween physical and virtual environments.
Building on that in 2009, the Cisco Unified
Computing SystemTM(UCS) introduced fabric
computing, changing the server paradigm
by uniting network, compute, virtualization,
and storage access all in one platform.
In 2010, the partnership took another step
forward with further improvements in Cisco
UCS performance as well as overlay transport
virtualization on Cisco Nexus7000, which
propelled VMware vSphereTM vMotion across
data centers. The Virtual Security Gatewayalso added a stateful virtual firewall for the
Nexus 1000V, which created an architecture
for providing VM-level controls for securing
multi-tenant environments. New standards
were the focus for 2011, with Cisco and
VMware working closely on Virtual Extensible
LAN (VXLAN). With 16 million LAN segments
supported by VXLAN, virtual machines and
vApps can be isolated at the network level
while allowing them to migrate broadly across
pods within an enterprise or cloud data center.
Cisco and VMware have been working inclose collaboration to accelerate data center
transformation, says Soni Jiandani, Senior
Vice President, SAVTG at Cisco. Cisco
UCS and Nexus product families work with
VMware to deliver the full spectrum of end-
to-end virtualization from the network access
layer to the compute server infrastructure
down to the desktop.
The future
Enabling maximum choice for customers wit
heterogeneous environments remains the go
for both companies.
Our partnership with Cisco has resulted in
numerous technology innovations that are
delivering strategic value across customer
environments, says Raghu Raghuram, Sen
Vice President and General Manager, Clou
Infrastructure and Management, VMware.
With new and enhanced technology
integrations, were continuing to help
customers transform their data centers for
enterprise hybrid cloud computing and the
desktops for the post-PC era.
Upcoming innovations include the full
integration of Cisco Nexus 1000V virtual
switch with VMware vCloudTM Director 1.5;
the future integration of ASA 1000V cloud
firewall to offer tenant-level security and
edge gateway into VMware vCloud Directoand Overdrive network services manager;
and the ongoing commitment to standardiz
VXLAN for secure, fluid movement of virtua
resources across cloud infrastructures. Wh
the ideal scenario is to have as much cloud
capability as possible supporting business
users, the current reality is heterogeneity,
says Gandhi. To truly actualize the enterpr
cloud, we need to build the right foundation
that integrates a fabric able to span physica
virtual, and cloud resources. Cisco, in
partnership with VMware, is creating that
type of dynamic infrastructure withoutsacrificing the performance, scalability, and
security needed for application consistency
and the management and policy needed fo
operational consistency.
Continue reading for more examples of
how Cisco and VMware collaborate in th
cloud and for customers.
Seize innovation, accelerate business, drive outcomes. All through the Cloud.
In a virtual world,infrastructure matters
Perspectives and Solution
Cisco and VMware have come together to enable seamlessness,
consistency, security, and performance as organizations journey
through heterogeneous environments on their way to the cloud.
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Perspectives and Solutio
Unleashing IT4
Close to 80 percent1 of the worlds
population now has access to a mobile
phone, and new devices like the iPhone
and Android smartphones are bringing a
throng of applications and services to the
palms of peoples hands. At the same
time, cloud has become the new way of
deliveringand charging forIT services
and functionality.
So, what happens when two of the
hottest technology trendsmobility and
cloudcollide?
To find the answers, Cisco Internet
Business Solutions Group (IBSG) conducted
a survey of more than 1,000 U.S. mobile
users to understand their current and
future needs. The results revealed a host
of opportunities for those who capitalize on
this ready-to-explode market.
Our findings were very clear, says Scott
Puopolo, Vice President and global head
of Cisco IBSG. Mobile users want to
move to the cloud, and they want unique
mobile cloud services.
The opportunity for service providers
(SPs), he adds, is staggering.
The research indicates mobile customer
are generally satisfied with their current
provider relationships and view mobile
operators as a natural and preferred
source for mobile cloud services, Puopo
explains. Operators also have a strong
brand and relationship with customers tha
they can extend to become customers
premier mobile cloud provider. For these
reasons alone, SPs are well positioned to
flourish in this burgeoning market.
The prospects for businesses are also
considerable.
Our survey revealed that business
users will be key adopters of mobile
cloud services, says Stuart Taylor,Director, Cisco IBSG Service Provider
Practice. They will be quick to embrace
mobile video conferencing, document
management, and specific business
applications that extend the boundaries o
their offices. By tapping the mobile cloud
New research reveals big opportunities for serviceproviders and businesses in a ready-to-explodemobile cloud market.
When mobile and cloudcollide
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Seize innovation, accelerate business, drive outcomes. All through the Cloud.
businesses can help employees become
more effective and productive.
A healthcare company, for example, could
arm its emergency medical technicians
(EMTs) with smartphones that help check vital
signs; access a patients medical records;
send real-time video to the ER; communicate
with a patient in their native language; and
create and upload incident reports. Because
the data is securely transmitted and stored in
the cloud, the patients privacy is assured.
In addition to improving operational
efficiency and employee productivity,
businesses can tap the mobile cloud to
enhance customer satisfaction. Several
retailers are already using the mobile
cloud to integrate home and in-store
shopping experiences. A U.K. grocery
chain, for example, allows its customers to
use the barcode scanning capabilities of
smartphones to create shopping lists, see
product details and inventory, and receive
promotional offers at home.
There is untold value for businesses across
all industries, says Taylor, when you draw
on the unique capabilities of those multi-
functional devices that are already in most
peoples pockets.
Therein lays the critical success factor for
SPs and businesses. According to both
Puopolo and Taylor, porting traditional,
wired applications to mobile devices isnt
enough. The greatest areas of needand
the greatest source of opportunityare
for applications that take advantage of the
unique attributes and functionality of todays
and tomorrows mobile devices.
Where voice calling once defined mobile, it
is now just another application or function
for most smartphone users. In fact, voice
calling ranked as the fifth-most-used
function by business users in Cisco IBSGs
survey. Both business users and consumers
are much more interested in using their
smartphones for texting and taking photos,
which ranked first and second, respectively.
In addition, business users are the largest
adopters of more advanced types of
hybrid, dual-persona services that allow
them to readily combine their personal and
professional lives. And, of course, they are
also the largest users of more work-centric
features such as productivity tools, business
applications, and conferencing.
Voice and text were just the tip of theiceberg, says Puopolo. Smartphones
now offer location awareness, multimedia,
translation, bar code scanning, and so
much more. From inventory and trouble
ticket management to customer care and
one-to-one marketing, the possibilities
are limitless.
As mobile and cloud technologies continueto collide, Cisco IBSG is ready to help SPs
understand the markets, services, and
strategic models that create differentiation
and maximize revenue. Cisco also has a
host of foundational solutions that enable
businesses of all types and sizes to
capitalize on the mobile cloud.
More information
Download a white paper and attend
a webcast to learn more about the
study results at: www.UnleashingIT.com
More than 50% of Cisco IBSG
survey respondents are currently
accessing web-based email,updating their social networks, and
shopping from their mobile devices.2
20% of respondents are already
utilizing advanced cloud services
such as web conferencing, content
sharing, and online storage.2
70% of all mobile users expect to
consume cloud-delivered services
in the next one to two years.3
By the numbers:
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Unleashing IT6
Accelerating innovationin the cloudA recent report from the CLOUD2 Commission
reveals new opportunities for government agencies
and commercial enterprises to innovate.
Perspectives and Solution
Innovation is risky. Its costly. And it takes time.
But what if it was less risky, less costly, and less time consuming?
What could be achieved? And who would achieve it? We may
soon find the answers, thanks to the evolution and ongoing
proliferation of cloud technologies.
Cloud computing has ushered in vast improvements in the cost,
agility, and efficiency of computing. These benefits alone drive a
strong business case, reports the Commission on the Leadership
Opportunity in U.S. Deployment of the Cloud (CLOUD2). However,
the more compelling return is the opportunity to leap forward; to
discover new markets and improve how we interact with, serve, and
support U.S. citizens, users, and other nations. The cloud holds the
potential to unlock widespread entrepreneurism of all shapes andsizes, and expand the scope to do entirely new things.
Comprised of representatives from 71 companies and
organizations, the CLOUD2 Commission sought to generate
recommendations for accelerating cloud adoption in the U.S.
government and commercial markets. The resulting reportCloud
First, Cloud Fast: Recommendations for Innovation, Leadership,
and Job Creation1reflects the strategic imperative to fully
embrace and capitalize on the power of cloud computing.
While the cloud sometimes raises questions and concerns about
trust, transnational data flows, transparency, and transformation,
the CLOUD2 Commission found tremendous opportunities forcompanies and government agencies, says Wyatt Starnes, Vice
President of Advanced Concepts at Harris Corporation. Once
they get past the challenges and fears associated with cloud
adoption, the U.S. government can become more effective and
U.S. businesses can be more competitive.
As a member of the CLOUD2 Commission, Starnes was
instrumental in developing the Cloud First, Cloud Fastreport.
The recommendations found within were born, in part, from
Starnes decades of experience as a cloud innovator and Harris
extensive work building a Trusted Enterprise Cloud offering forgovernment agencies and commercial enterprises.
Innovation isnt just the next great product, says Starnes. It
involves new business models; new ways of going to market;
new ways of partnering with other organizations; and new ways
to engage with customers. The cloud enables these things to be
explored and realized faster, and with less cost.
The natural reflex in the business world has been to avoid going
overboard with innovation, since it means sinking considerable
time and resources into ideas that dont get off the ground,
writes Joe McKendrick, an author and independent researcher
who recently reported on a London School of Economics surveyabout the emerging role of cloud computing.2
However, cloud computing technology may be clearing the way
to turn formerly hidebound businesses into innovation factories,
McKendrick concludes. Thats because it now offers a low-cost
way to try and fail with new ideas. In essence, the price of failure
has suddenly dropped through the floor.
Failure has become an option.
More information
Harris Corporation, a member of the CLOUD2 Commission,
engineered Trusted Enterprise Cloud, a patented service
for critical applications and business processes. For more
information, visit: www.cyber.harris.com
To request a proof-of-concept, contact your VMware or Cisco
Account Representative, Channel Partner, or call 1-800-553-
6387 and select option 1. For more information on Cisco and
VMware cloud solutions, visit: www.UnleashingIT.com
Wyatt Starnes, cloud innovator and
technology consultant
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Experienc
Seize innovation, accelerate business, drive outcomes. All through the Cloud.
Cisco proves thepower of the cloud
Unafraid to put its moneywhere its mouth is, Ciscoshows how the cloud canhelp IT support businessagility through self-serviceand automated provisioning.
Show me. Dont tell me. In a confusing
and jargon-filled cloud market, proving the
cloud works means more than big promises
of potential. Thats one reason why Cisco
implemented Cisco IT Elastic Infrastructure
Services (CITEIS), its own internal cloud.And the lessons learned along the way are
going to help organizations as they adopt
cloud-based service delivery.
We wanted to create an infrastructure with an
agile face that can be provisioned quickly and
can drive costs down through automation,
says John Manville, VP IT, Network and Data
Center Services, Cisco. It was important for
us to prove to ourselves the extended benefit
of developing and using a cloud in addition to
virtualization. Clearly, virtualization plays a critical
role in our five-year data center strategy, butCITEIS takes it one step further, expanding
time and cost savings as well as fueling greater
agility in how the business consumes IT.
CITEIS combines an impressive suite of
capabilities from the Cisco CloudVerseframework for cloud delivery. This includes
the Cisco Unified Computing SystemTM
(UCS) and Cisco Nexus 7000 switches
on the hardware front; with Ciscos Unified
Management (Cisco Intelligent Automation f
Cloud, Cisco UCSTM Manager), Cisco Nexus
1000v, rPath, and Ciscos Virtual Security
Gateway on the software front. Currently,
VMware is also an important partner in the
CITEIS implementation, with Cisco leveragin
VMware vSphereTM virtualization and VMwar
vCloudTM Director.
Life before CITEIS
Prior to the CITEIS implementation,
provisioning IT meant a high-engagement
model with project managers and applicatio
teams. In a purely physical environment,
timeframes were anywhere from six to eight
weeks. With virtualization, the pace sped up
taking approximately two to three weeks, bu
still remaining a largely manual process.
With CITEIS, provisioning is automated entire
eliminating the high-touch engagement. Anthe benefits are already becoming clear. Cis
has realized an average decrease in quarter
costs of each operating system instance fro
$3700 to $1200 by using virtualization and
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Unleashing IT8
cloud. In addition, the time to deliver virtual
machines has been reduced from weeks to
15 minutes.
We have changed the way that IT and the
business interact by positioning IT as a service
provider in an enterprise environment, says
Brian Cinque, a Solutions Architect with
Cisco. Historically, for example, the business
came to IT and requested half of a datacenter based on growth forecasts. And IT
couldnt really dispute the request. Now, we
have six standardized, chargeback service
offerings that business users can consume.
The business group becomes responsible for
capacity planning and management, which
creates a tighter link between costs, demand,
and actual usage.
The operational journey
Technology change wasnt the only aspect
driving Cisco ITs services evolution. Processand cultural shifts were also required to
support the architectural strategy. Four years
ago, Cisco IT was structured traditionally,
with silos for network, storage, and compute.
But that model was marginally effective
in a virtual world. Cisco reorganized the
infrastructure team into a lifecycle model,
which included design, architecture,
implementation, and service delivery/
operations teams.
With this lifecycle structure, Cisco can
design, manage, and implement at a
systems level, which naturally includes the
traditionally siloed elements of network,
compute, storage, software development,
and integration. Without the silos, the teamcan look at cloud from many different
technology perspectives, leading to quicker
issue resolution and clear accountability.
Operations are more streamlined from
a service management perspective as
well. We now have a service owner for
Infrastructure as a Service (IaaS)who
oversees operational issues, feature priorities
and additions, and stabilitysupported by a
virtual team, says Manville. The business
requests a compute service with specific
characteristics, not a server of a given size.We can satisfy the majority of the requests
through our standardized service catalog.
And we know that the business units are
happy with the cost and agility benefits
because they are asking us to expand the
set of standard use cases to include more
readily-consumable middleware features.
The business group becomes responsible for capacityplanning and management, which creates a tighter linkbetween costs, demand, and actual usage.Brian Cinque, Solutions Architect, Cisco
In the ongoing debate over public versus privat
cloud models, two questions prevail:
1. Which is more expensive? 2. Which approach is best?
The cost differences between public and privat
cloud can be a lightning rod with wildly varying
opinions, says Vinay Nichani, Unified ComputingSystem (UCS) Regional Manager for Cisco.
Lets set the record straight. Public clouds are
far cheaper at first glance, but there are hidden
expenses, particularly around I/O and storage,
that have to be considered. In fact, independent
research shows that public clouds cost 12.5
cents per ECU [Elastic Compute Unit] hour on
average, while private clouds cost 1.3 cents per
ECU hour on average.
So a private cloud is always the right choice?
Not necessarily, Nichani warns. It really depend
on the company and its computing needs. It
doesnt make sense to invest in a private cloud ifyoure only going to use it sporadically.
Think of it this way, he adds. If you need a ca
every day, buy one. But if you only need a car
once in a while, its probably better to rent.
Visit www.UnleashingIT.com for a three-part video
whiteboard discussion on private and public cloud
options, interoperability, and economics.
Public or private cloud: Which is best?
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Seize innovation, accelerate business, drive outcomes. All through the Cloud.
Enabling smart services
Cisco smart services use automated,
software-enabled capabilities to collect
network diagnostic data regularly and compare
it against a comprehensive knowledge base,
providing the visibility required to identify issues
proactively, simplify and automate ongoing
operations, and support network evolution.
CITEIS is integral to delivering the scalability,redundancy, and availability needed to offer
smart services on a global scale.
If we had wanted to do a two-day proof-of-
concept in the traditional IT model, it would
have taken 12 weeks to access the IT services
and infrastructure, says Craig Huegen, Senior
Director, Connected IT Services Architecture,
Cisco. Now we can get the virtual machine in a
matter of minutes and operate the test without
the complex underlying process. With CITEIS,
we get flexible configuration, instantaneous
provisioning, and a service approach, whichaccelerates our delivery and growth.
Recently, Cisco Services released the Services
Foundation Application Environment, a dynamic
application fabric that sits on top of CITEIS.
Now, the Cisco Services team can access
its application development and execution
environment as standardized cloud components,
further speeding time to deployment.
The faster that we can execute on proof-of-
concepts or leverage scale to grow our smart
services organically, the faster our clients are
going to gain visibility into and intelligence
about their networks to improve performance,
says Vijay Ponukumati, Senior Director of IT,
Cisco Services. With CITEIS as our back-endinfrastructure, we can speed time to market
while driving a higher level of consistency in
solution delivery.
The future
The CITEIS architectural strategy was built
to allow Cisco to connect further up the
application stack. The vision is to expand the
service catalog by adding more middleware
and database standard components to address
a broader range of business use cases.
In addition to vertical growth, CITEIS will
fulfill a bigger set of horizontal infrastructure
requirements to satisfy requests from
application teams. These capabilities include
integrated change management, workload
elasticity, service assurance, and support for
different vApps.
We will use the same management
technique to provisioning services jointly
with hardware, says Manville. With that
capability, our internal private cloud will act
like a provider-based cloud service. We
will have the power to provision a service
where it meets the best combination of
cost, service level, risk, and timing for our
business needs, regardless of whether its a
application hosted on our private cloud or asoftware-as-a-service delivery. With growt
up the stack and horizontal expansion acros
infrastructure requirements, we will enable
and the business to make a smart, strategic
and cost-effective choice every time.
More information
To discuss this solution, contact
your VMware or Cisco Account
Representative, Channel Partner, or call
1-800-553-6387, select option 1.
For more information on the Cisco
CloudVerse framework for cloud delivery
and the products that enable Cisco
CITEIS, visit: www.UnleashingIT.com
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Unleashing IT10
Experience
How Miamis ForamGroup developed one ofthe most technologically
advanced, cloud-enabled office buildingsin the world.
We set out to develop one of the most
connected, technologically advanced
office buildings in the world, says
Loretta Cockrum, CEO of Foram Group,
a real estate portfolio and management
company. And we succeeded.
Every office building comes with threestandard utilities: water, electricity, and
heat/air. Rarely has a fourth utility been
provided for tenants, until now. In providing
information and communication technology
(ICT) as a move-in ready utility, Miamis 600
Brickell office tower will forever change the
way buildings are imagined and designed.
When a company moves into an office
building, they have to figure everything
out for themselves, explains Cockrum.
They have to build or link to a data
center, tap into voice and data services
from local carriers, and hire IT personneto set up their desktop and network
systems. This takes t ime, money, and
effort that are typically outside the scop
of their normal business competencies
and goals.
We wanted to relieve our tenants of thes
problems, she continues. They should
never have to worry about computing or
connectivity, from the moment they get
their keys and every day thereafter.
It wasnt enough to offer a fixed or
predetermined set of ICT services. Foram
Group sought to provide an infrastructure
with virtually unlimited flexibility and
scalability, into which tenants can plug
for any and all computing capabilities,
services, and connections.
Welcome to the future ofutilitarian business computing
The fourth utility: Loretta Cockrum and Allen Firoenvisioned and developed a building of the future
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Seize innovation, accelerate business, drive outcomes. All through the Cloud.
Attracting multi-national
tenantsMiamis financial district offered an auspicious
locale for 600 Brickell. Often called the
Gateway to Latin America, Miami also
features Terremarks NAP of the Americas. A
massive, carrier-neutral telecommunications
hub and data center, the NAP [Network
Access Point] was designed specifically to link
Latin America to North America and extend
connectivity to the rest of the world.
We want to attract multi-national
companies that are expanding theiroperations into the U.S. and around the
world, says Cockrum. With redundant
fiber optic connections to the NAP, our
tenants have unsurpassed connectivity
options. For example, if a Brazilian company
wants to use Brasil Telecom and link directly
to their carrier and data center back home,
they can. If a German company wants to
use Deutsche Telekom, no problem.
These choices also come with dedicated,
24x7 service and support. In addition to
an on-site data center, network operations
center, and conferencing center, 600
Brickell has a full-service ICT organization
in the building. Whatever a tenant may
needfrom additional bandwidth to cloud-
based systems to high-definition video
conferencingis merely a phone call away.
We spent a lot of time considering
everything a tenant might need fromcomputing and connectivity standpoints,
both now and well into the future, says
Allen Firouz, CEO of Venturian Group, the
IT consulting and solutions architecture firm
that helped envision, design, and build the
computing infrastructure for 600 Brickell.
The on-site infrastructure and services are
designed to meet just about any IT need
immediately, simply, and cost effectively.
Tapping into the cloud
According to Firouz, the cloud proved to bea key enabler of Foram Groups ICT vision.
As a medium for accessing ever-changing
computing services, it helps deliver on the
promise of a future-proofed utility.
There have traditionally been three barriers
to the cloud: redundancy, scalability, and
security, Firouz explains. We actively
addressed each of these issues in the
buildings ICT architecture. With secure,
redundant fiber connections to carriers and
cloud service providers, 600 Brickell will be
as technologically relevant in 10 to 20 yearsas it is now, if not more.
600 Brickell is the first building in the world
to be ISO 27001 certified, representing the
pinnacle of information security. With the
Cisco Connected Real Estate framework
and a host of Cisco infrastructure solutions
throughout the building, tenants can
scale from T1 connectivity to 400 Gbpsat a moments notice. And they can tap
virtually any cloud service, from Venturian
VMware-based services to hosting
services from any preferred provider.
Both Cockrum and Firouz indicate Cisco
solutions were clearly the best choice for 60
Brickell. Designed for seamless performanc
upgrades and featuring a fully integrated sui
of products for switching, routing, optical
networking, and Wi-Fi, the buildings all-Cis
infrastructure is built to stand the test of time
We cant predict the future, but we can
make strides to ensure adaptability, says
Firouz. To our knowledge, 600 Brickell
is the first office building in the world that
offers this level of connectivity, flexibility,
and capability. But it wont be the last.
Proof-of-concept
To request a proof-of-concept,
contact your VMware or Cisco Account
Representative, Channel Partner, or cal
1-800-553-6387 and select option 1.
For more information on the Cisco
Connected Real Estate framework and
infrastructure solutions, visit
www.UnleashingIT.com
A two-pronged approach: Firouz removed
technical barriers, while Cockrum focused on
tenant opportunities.
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Unleashing IT12
Despite decades of technological
advancement, the tug-of-war continues
between business and IT teams. Business
groups submit an ongoing stream of
technology requests. IT teams, invariably
swamped with a multitude of tasks,
struggle to keep up while trying to maintain
control over budgets and resources.
Like their IT counterparts, business
groups want to control costs and be
efficient with their technology usage,
says Tom Grahek, Vice President of IT
at FICO, a leading provider of decision
management and predictive analytics
software. But they dont always have
visibility of their IT consumption, costs,
and available resources.
Without this visibility, business teams are
handcuffed, unable to fully understand and
effectively alter their IT environments. As a
result, they remain incapable of satisfying
their changing needs.
An IT organization can continually tell their
internal customers what time it is, Grahek
says. Or they can build a watch and show
business groups how to use it.
FICO is in the process of building a watch. In
creating a private cloud with self-service IT
resources, the company is putting the power
of technology management into the palms of
business users. Instead of the request-and-
wait approach, FICO business teams will soon
be able to provision compute, networking, and
storage environmentsquickly and without
hand-holding from IT personnel.
With a backlog of requests, a disparate
mix of management tools, and a host
of manual processes, our IT team
was overloaded, Grahek explains.
By implementing a private cloud and
automating routine tasks, we can give our
business groups the ability to provision and
manage their own technology resources.
Based on the Cisco Unified Computing
SystemTM (UCS) and VMware vCloudTM
Director, FICOs private cloud will offer a
common set of management tools and a
comprehensive service catalog. Insteadof taking weeks or months to set up a
new virtual machine or test environment,
it will take hours or days, and can be done
without IT intervention. The companys
geographically diverse business and
development teams will become more
productive and self-sufficient, quickly
bringing new products, features, and
services to market.
While some may perceive risk in giving u
control of IT resources and processesan
others might fear obsolescenceGrahek
sees opportunity when IT teams forego th
traditional tug-of-war and hand the rope
their business counterparts.
Business teams, whether they realize it or
not, have a choice of where they get their
technology, Grahek explains. If we can
empower them and demonstrate value back
to the business, we all become more effecti
and integral to the companys success.
Proof-of-concept
To request a proof-of-concept,
contact your VMware or Cisco
Account Representative, ChannelPartner, or call 1-800-553-6387 and
select option 1. For more information
on the Cisco Unified Computing
System, visit: www.UnleashingIT.com
Handing IT managementto business users
Experiences
Tom Grahek, technology
guru and business enabler
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Seize innovation, accelerate business, drive outcomes. All through the Cloud.
Enabling clinicians to move withthe pace of care
St Georges HealthcareNHS Trust leveragedthe Cisco NetworkArchitecture Blueprintfor the U.K.s NationalHealth Service, whichenables informationand communicationstechnology (ICT) tosupport business andclinical priorities.
When clinicians start voicing their
frustration about wasting time in getting
priority information, IT takes it seriously.
That was precisely the case at St
Georges Healthcare NHS Trust, one
of the largest healthcare providers in
Southwest London, which provides
a wide range of acute, community,
and tertiary clinical services to both
a local and national population. TheTrusts main campus, St Georges
Hospital, is co-located with St Georges
University of London medical school and
research center.
For voice communication, the hospital
and university were sharing a traditional
PBX system. Limitations abounded. Each
person had an extension number, but
available numbers were reaching capacity
for its allowable range. Mobility and
resilience were also issues. Business use
were cabled physically to numbers, sothey couldnt roam or indicate availability
colleagues through presence features.
Our primary goal was to improve clinicia
mobility and the availability of informatio
Experienc
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Unleashing IT14
says Kerman Jasavala, Assistant Director
of IT, St Georges Healthcare NHS
Trust. Right now, clinicians carry many
different devices, which is a personal
inconvenience and can be an obstacle to
effective communication. We also wanted
to improve our IT efficiency, agility, andspend. From an IT perspective, moves,
adds, and changes for physical switches
and cables became a time consuming and
expensive proposition.
Starting with the network
Upon attending a workshop at the
Cisco Executive Briefing Center, the
St Georges IT team received expert
guidance on modernizing its voice
capabilities for improved resilience and
cost reduction. Cisco recommended
a single unified communications (UC)
system between the hospital and the
university. But to realize the potential
of UC, the network needed to be
strengthened.
St Georges is a perfect example of
why we created the Cisco Network
Architecture Blueprint for NHS Trusts,
says Terry Robinson, U.K. Health Sector
Manager, Cisco. Our vision behind that
blueprint is to advocate an architectural
approach that links ICT investmentwith business and clinical priorities
directly. Business-led NHS ICT can play
an integral role in delivering greater
productivity while also supporting new
channels of care.
To begin its UC journey, St Georges
implemented the Cisco Nexus product
line as the foundation of its new network
operating core. With the Cisco Nexus
7000s, virtualization, and aggregation of
server networks and external services,
the Trust gained the flexibility to improvenetwork resiliency required for UC. With
that phase completed, St Georges
installed and rolled out the Cisco Unified
Computing SystemTM (UCS), which
consolidated its virtual server environment
from six hosts down to two and readied
the environment for Cisco Unified
Communications Managers.
Running UC on Cisco UCSTM is a distinct
advantage for us because we get direct
integration into the network core, says
Sam Pearson, Head of IT Networks andCommunications, St Georges Healthcare
NHS Trust. With that, we can experience
better bandwidth consumption, performanc
functionality, and speed across the internal
network. And the network hardware is muc
easier to manage.
With the investment in Cisco networking
Cisco UCS also became a strategic
option for St Georges server and
desktop virtualization. St Georges is
the first London hospital investing in
VMwares next-generation virtualizationsolution with its pilot of VMware View
for desktop virtualization software. This
is in addition to its mature VMware ESX
virtualization platform, which supports
more than 55 percent of the Trusts
server estate.
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Seize innovation, accelerate business, drive outcomes. All through the Cloud.
To build on that, St Georges is also
trialing virtual desktop infrastructure
(VDI), with a focus on enabling session
persistence in clinical areas, says Justin
Beardsmore, Head of IT Infrastructure,
St Georges Healthcare NHS Trust. With
those capabilities, combined with the newUC system, clinicians will gain access to
both their desktops and phone numbers
while roaming between clinics, wards, and
hospitals. The main goal is to try to give
people the option to use the end device of
their choice.
Industry demands for agility
Clinician frustration wasnt the only
factor exerting pressure for change and
modernization. The next five years will
be a very challenging time for
NHS organizations. They must find
strategic ways to respond to the
Coalition Governments reform and
reconfiguration plans, continue to
innovate in delivering patient-centric
care, and operate in an environment
bound by strict austerity measures.
To address cost savings requirements,
the NHS has established the Quality,
Innovation, Productivity, and Prevention
(QIPP) program, which aims to save
20 billion during the next five years.The focus is on reinvestment in patient-
centric initiatives to meet the increasing
demand for health and care services.
All NHS organizations are under
pressure, and mergers and/or service
reconfigurations are quite commonplace,
says Jasavala. We have to make
ourselves as agile as possible to respond
effectively to the changes by extending
and integrating with other organizations.
The focus is on providing more services,
increased flexibly, at less cost.
The UC implementation is one way
St Georges is responding to the agility
demands. Currently, 200 people across the
Trust are trialing the new system to gauge
the user experience. The functionality is
greatly improved with extension mobility,
Microsoft Office integration, and virtual
desktop integration.
One phone solution is much easier to
manage, says Pearson. Our engineers
are not cabling node to node and donthave to deal with moving ports, configuring
connections, and standing up phones.
Our focus is on providing a more effective
service for the same cost. With this UC
system, our IT team will be more efficient
and cost effective, and our clinicians will be
able to move at the pace of care.
More information
Visit www.UnleashingIT.com for more
information on unified communicationsand virtual desktop infrastructure
solutions. To discuss this solution,
contact your VMware or Cisco Account
Representative, Channel Partner, or call
1-800-553-6387 and select option 1.
Our focus is on providing a more effective service for thesame cost. With this UC system, our IT team will be moreefficient and cost effective, and our clinicians will be able tomove at the pace of care.Sam Pearson, Head of IT Networks and Communications, St Georges Healthcare NHS Tru
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