Unleashing Analytic Creativity with BI on the Cloud

©2015 IBM Corporation

Welcome!

Andrew Buckler: [email protected] Technical Sales Leader, IBM Cloud Data Services

Kasun Attanapola: [email protected] Manager, IBM Cognos Business Intelligence

mailto:[email protected]

mailto:[email protected]

Part 1: Cloud Data Warehousing


Cloud – beyond the hype stage

"Many organizations have progressed beyond early use cases and experimentation and are utilizing the cloud for mission-critical workloads. There are also many enterprises (not just small startups any more) that are 'born in the cloud' and run their business (clearly mission-critical) completely in the cloud."


Cloud Drives Better Business Economics

Cost Flexibility1

Shifts fixed to variable costPay as and when needed

Business Scalability2

Provides limitless, cost-effective computing capacity to support growth

Masked Complexity4

Expands product sophisticationSimpler for customers

and users

Context-Driven Variability 5

User defined experiences Increases relevance

Ecosystem Connectivity 6

New value netsPotential new businesses

Market Adaptability

Faster time to marketSupports

experimentation

3

The number one reason to adopt cloud is NOT cost savings, it is agility. Cloud enables businesses to compete faster. And speed kills – a chess grandmaster would lose to a beginner that got four moves every turn.


Cloud Has Three Main Delivery Models

1.IaaS (Infrastructure as a Service)

2.PaaS (Platform as a Service

3.SaaS (Software-aaS) with BPaaS (Business Process-aaS) as a special case

Infrastructure-as-a-Service

Platform-as-a-Service

DatabasesHadoopIntegrationOther Middleware

Software-as-a-Service

ServersStorage Networking

Applications CommerceAnalytics

Business Process-as-a-Service

Payments, Procurement

Appl

icat

ions

Mid

dlew

are

Hard

war

e

Do-It-Yourself / Custom


Control vs Simplicity in the Cloud

Software• Fully customized• Absolute control, but

highest investment and slowest ROI

Appliance• Expertly engineered

hardware & software• Less control, but faster

payback

Hosted Service• Expertly engineered

software configuration• Cloud hardware• Control only over

software, very fast payback

Managed Service

• Provider operates service and controls everything

• Control only over data, fully opex based

control simplicity

Customer Data Center Cloud Data Center


Cloud

Beacons

MDM

Purchase Gateway

Mobile App NoSQL as a Service

Data Warehouse and Analytics as a Service

Business Analysts

On-Prem

Systems of Record

Mobile Ecosystem


Cloud Data Warehouse: Managed System of Insight

Deploy in minutes with rapid cloud provisioning

No infrastructure investment for cloud agility

Accelerate application development for analytics

Built for Analytics to help you understand your data and business

In-Database Analytics for greater efficiency and performance

Compatible with Advanced Tooling like R and Watson Analytics

Grow more without growing the things that cost more

Built-in Performance with in-memory technology

Load and go withno tuning required

Build More Know MoreGrow More

Keep data warehouse infrastructure out of your way


Cloud Data Warehousing: Key Use Cases

• Easy synchronization of JSON to structured data• Allows analytics via standard BI tools• In-database predictive algorithms allow greater insight for

users than ever before

NoSQL Analytics

• Extend on-premises data warehouse environments to the cloud

• Flexible, cost-effective growth• Hybrid Cloud models support ground to cloud

Extend / Modernize

• Robust predictive analytic algorithms• Integrated with R• Watson Analytics Ready• Analytics Ecosystem with Partners

In-Database Analytics

• Data Warehousing and Analytics in the Cloud• Cloud Agility and Flexibility• Analytics for Cloud Data, Data Marts, and dev/test

environments

Data Warehouse & Analytics

Service


Case Study: Pharmaceuticals

What was the problem / need?

• After an acquisition, a large pharmaceutical distributor needed a supplier spend dashboard to capture synergy.

• Enterprise wide visibility to procurement team to facilitate negotiations.

• Needed to deliver the project in 10 weeks.

What insight was needed?

• Provide enterprise-wide visibility to the global procurement team to facilitate negotiations with suppliers and track alignment on terms.

• Deliver a dashboard that end-users can leverage in discussions with their suppliers to normalize terms globally.

• Key focus areas: 1) Cost savings with vendors, 2) Compliance with suppliers, 3) Identify growth trends.

Architecture details

• Data sources: Supplier data from SAP, Netezza and other systems across Europe and North America

• Data Integration & Loading: Information Server• Business Intelligence: Tableau

• Time to value was absolutely critical.• Leveraging cloud software, infrastructure and

services enabled a complete solution to be delivered in record time. SPEED is key.

Factors for success


SAPStuttgart, Germany

Infinium/MBA

Montreal, CanadaNetezza

Rancho Cordova,

USA

New solution delivered in weeks…

SAPStuttgart, Germany

Infinium/MBA

Montreal, Canada

Softlayer DallasPrivate Network

InformationServer

TableauServer

Softlayer Dallas - Public Cloud

1. Connect to data sources2. Extract from sources3. Transform into target model4. Load into warehouse5. Analyze 6. Report & visualize

1

11

2, 3

54

6

Global Sourcing Team - UK

Presenter

Presentation Notes

Time to value was absolutely critical Leveraging the IBM portfolio (software, infrastructure, and services) enabled us to deliver a complete solution in record time. SPEED wins. DashDB + Information Server on Softlayer allowed us provide a cloud warehouse and hosted data integration tool The IBM team delivered the solution in weeks and exceeded customers expectations – allowing us to become a strategic partner with McKesson


Case Study: Connected Vehicles

What was the problem / need?

• An automaker equipping 2015 and later models with an "interactive" infotainment system that drivers can customize by subscribing to various 3rd party apps which may include vendor offers.

• Had no accompanying data management or analytic solution to understand campaign effectiveness.

What insight was needed?

• Take unstructured data, automatically format it, and report against it in the cloud, allowing marketing teams & merchants to segment customers and measure campaign effectiveness.

Architecture details

• Data sources: Customer & vehicle profile data from vehicles for Cloudant, to move to dashDB. Other data sources to be configured for dashDB too.

• Other integrations: Cognos for Business Intelligence, Cloudant as JSON NoSQL data store, DataStage on Cloud.

• A superior "Analytics Reporting Cloud” with high interoperability and performance. Success factors


Architecture Details

IBM Cloudant- Softlayer Dallas- 3 node production cluster- 3 node dev cluster

IBM dashDB- Softlayer Dallas- 4 TB production system- 4 TB dev system

Infotainment Data- Bulk load of 6-8 million

accounts, 28 millions cars (~1TB of data)

IBM Datastage- Softlayer Dallas- Data movement into

SFDC and into dashDB

Other Data Sources

JSON data to relationalCloudant Schema Discovery Protocol

Presenter

Presentation Notes

GM is equipping 2015 and later models with an interactive infotainment system that drivers can customize by subscribing to various 3rd party apps which may include vendor offers Had no accompanying data management or analytic solution to understand campaign effectiveness Needed insight – to take unstructured data, automatically format it, and report against it in the cloud, allowing GM marketing team and merchants to segment customers and measure campaign effectiveness Data sources: customer and vehicle profile data from vehicles to Cloudant, to move to dashDB. Other data sources to be configured for dashDB too. Other integrations: Cognos for BI, Cloudant as JSON data store, DataStage on Cloud Why IBM CDS? Strong IBM relationship with GBS and our ability to work together as a unified team. The superiority of IBM’s Analytics Reporting Cloud and the strength of our technology. The interoperability and performance of our products ad services. Speed and agility was critical across many IBM divisions and departments – as GM went to GBS with this urgent need, and we provisioned a prototype environment of dashDB with Cloudant in 24 hours to show to the customer Flexibility and power of the IBM portfolio was critical in showing what we can accomplish Data coming off of 3 node env for production, 3 node env for dev Salesforce CRM – being moved JSON into relational with dashDB

Part 2: Business Intelligence on Cloud


Cloud is

CHANGING the way work gets done

Accelerated by Cloud

Innovate at the speed the customer expects by tapping into cloud services

Create the next great killer app by

rapidly assembling cloud services

Quickly deliver a consumable hybrid

cloud environment to support expanding

business needs


136% more likely to use cloud to reinvent customer relationships

Strategic reinvention

170% more likely to use analytics extensively via cloud to derive insights

Better decisions

79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem

Deeper collaboration

Source: IBM Global Cloud study, “Under Cloud Cover”

Leading Organizations use Cloud to Gain a Competitive Advantage

the revenue growthAlmost 2x

higher gross profit growth Nearly 2.5x


What’s BI on Cloud?

A fully managed business intelligence platform, delivered as-a-service on a per user/per month subscription, that offers multiple options for price and scale.

• Extend your on-premises business intelligence use to the cloud.• Enhance self-service reporting and collaborate in a larger eco-system.• Access data sources where they reside without a ‘lift-and-shift.’


IT

Business Users

Empowered to Operate at Business Speed• Seamlessly integrate cloud and existing business

solutions• Collaborate across business and IT for better

outcomes

Be a King Maker, Own a Test & Dev Sandbox

• Start small or go big with Bluemix• Reduce time to configure, tune, and scale mobile &

web apps• Eliminate IT delays, improved production times

Application Developer CHOICE

CONTROL

CONFIDENCE

• Respond more quickly, scale on demand• Improve compliance and certification• Don’t make trade offs for cloud

Delivery More for Less, a Cloud-First Strategy

Business Intelligence on Cloud Helps all Users


Business Leaders: Cloud with Choice

Accelerate business innovationthrough cloud’s faster time to value and lower costs

Connect core business processes fueled by powerful analytics

Engage and collaborate with employees, customers and partners

Align Teams

Stop Competitors

Choice

Integrate Suppliers

Monetize Data

Blueprint for success


Sales

Marketing

CustomerService

Finance

Operations

ProductDevelopment

HumanResources

Combine personal and corporate data to create fresh

insights

Access key customer information in the office and

on the road

Optmize staffing mix,reduce employee turnover

Work on scenarios to align development

resources

IT

Drive growth and profit through resource alllocation

comply with confidenceManage rolling expenses

Have real time visibility into stock levels

Provide discovery and planning tools to reduce error-prone

spreadsheet work

Deliver at every level, in every department, in your organization


IT Managers: Cloud with control

Control

Scale Globally

Blueprint for success Balance CapEx/OpEx and speed/risk

Embracing best of BI with open standards and avoid lock in

Ensure robust enterprise-grade capabilities in single-tenant or bare metal environments

Manage your identity, access, governance, and administration

Multiple Environments

Data

Security


Delivering a complete cloud journey, not just an application

Bare Metal Cloud Environments

For high input and output (I/O)-intensive apps, big data, scalability

Business Intelligence on Cloud

For reporting, collaboration, innovation across depts, organizations, partners

40,000 Cloud Experts

Trained to be global experts, working in offices near you


Developers: Cloud with confidence

Transparency

Confidence

Blueprint for success Prototype and deploy new apps —with

a rich portfolio of tools in the cloud

Continuously deliver apps by automating development and delivery

Extend existing investments by easily connecting securely to your on-premise infrastructure or cloud data

Developer Tools

Agile Methods

Fault Tolerant


BI on Cloud

•Off-Premise•OpEx Budget•Predictable TCO•Low Effort •Updates in Days/Weeks•Standard Support

Perfect for new deployments

*Except items in deprecation

Business Intelligence on Cloud

Traditional BI• On-Premise

• CapEx Budget

• Less Predictable TCO

• Variable Effort

• Updates in Months/Years

• Standard Support

Extend current BI deployments VPN

Hadoop

Cloud DataOn-Premise

Streaming

DB2

SQL DashDB

Salesfoce.com

Azure


50 100 150 200 300 500 1000 2000 3000 4000 5000 …Number of Users

Serv

ice

Leve

l

Standard

Enterprise

Reliable and Elastic Subscription

Adaptive to Needs: Data sandbox Supplier collaboration Consultant support Compliance mandate ReorganizationWorkgroup


It’s Your Journey…

Choice Confidence

BI on Cloud…• Improves compliance

and certifications: Safe Harbor, SOC II, ..

• Future ‘resident’ BI with 13 data centers in five continents

• Having the have right tools available, for the right user roles

BI on Cloud…• Purpose built

environment for BI • Managed as single

solution, bare-metal to BI, by domain experts

• Increase trust and security

• Plan for long-term growth without facing limits on users or support

Control

24 of the top 25Fortune 500 trust the IBM Cloud

IBM holds 1,560 cloud patentsfocused on driving innovation

IBM plans to deliver cloud services from 40 data centers worldwide in 15 countries

BI on Cloud … • Decide where to start,

how and when to grow• Uptime guarantees that

fit apps and users• Get a performance

boost with ‘fast lane’ options

• Locate data where it’s best, on/off premise

• Select from a single –tenant or bare-metal environments


“ The system will allow us to better target substandard performance and forecast risk dynamically in response to changing factors and with much greater accuracy. ”

Warwick Norman, Chief Executive Officer

Case Study: Reducing Risk in Nautical Shipping

Boost Revenue By adding value to the ship-vetting services

Reduce riskBy improving the accuracy and speed of ship ratings (50 factors)

Reduce costsSpeed time to market By providing the scalability to envelop new data sources

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Get Started Today

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http://www.ibm.com/marketplace/cloud/business-intelligence/us/en-us

@ibmcognos

Unleashing Analytic Creativity with BI on the Cloud

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