Unleash the Power of Digital ... - PCCW Solutions · Interactive Game Shopping WindowWall iBeacon...

Copyright 2015 PCCW Solutions Ltd. All rights reserved.Copyright 2016 PCCW Solutions Ltd. All rights reserved

Unleash the Power of Digital Transformation with Industry


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• Common Operation Problems• Importance of Digital Transformation• How to Achieve it?• Digital Solutions

• eCommerce-as-a-service• AR / VR for Property• RFID & SmartManufacturing• iBeacon for Retail & HR

• Resolving Operation Problems• Summary / Takeaway

Agenda


3Common Operation Problems

01

03

02

04

Rising labor & rental cost

Changing customer expectation

Unmeasurable ROI

Demanding manualwork


4Digital Transformation


5Importance of Digital Transformation

2x increase in revenue inbusiness to flow through digital channels in 2015 by comparing with last year.

90% of companies claim that themain benefit ofdigital transformation is theincrease in employee productivity.

87 %of companies see digital transformation as an opportunity to develop a competitiveedge.

77 %of IT managers believe thatdigital transformation helpsincrease satisfaction.

HAPPYCUSTOMER

Source: Gartner, 2015; PCW, 2015; MIT Sloan Management, 2015; Accenture Interactive, 2015; Capperberg, 2015


6What is Digital?

DigitalUtilize technology to connect people and machines with eachother or with information in an innovative approach

Digital TransformationTransform business to meet the current and foreseeable needsby integrating emerging technologies into business processes


7How to Achieve it?

Organizations need to capture valuablecustomer data from online and offline aswell as to adopt IoT digital technologies toEnrich Customer Experience.


8How to Achieve it?

eCommerce-as-a-service

WeChat Interactive Game

Shopping WindowWall

iBeacon Solutions

RFID Solutions

eLocker

IoT EASGateway

Mobile POS3D Directory

LiveChatVirtual Reality (VR)Digital Signage with

Video Analytics

Smart Fitting Room with Interactive

Mirror

Social Photo Booth

Augmented Reality (AR)

Location-based Service

4 9 9 $

RFID

Smart Shelf


9Digital Solutions

eCommerce-as-a-Service

RFID & Smart Manufacturing

AR / VR for Property

iBeacon for Retail & HR


10eCommerce-as-a-service

O2O Solutions

−−−

Credit cards Mobile walletsOtherelectronic payment

Payment gateway

−−−−−−−−

Omni channelSocial listening Live chat PeoplecountingCustomer analytics Personalization SentimentAnalyticsand reporting

Digital solutions & data analytics

−

−

−−−−

Search engine marketingSocial media marketingMobile marketingeDM services & SMS Segmentation Retargeting

Digital marketing

−−

Power Logistics Others

Warehouse

−−−

Power Logistics HOP!Others

Local delivery

−−−−−

eCommerce site OperationsCustomer services ReportingMarketing promotionand creative design

Webstore management

Parcel delivery to China


11AR / VR for Property

Utilize AR / VR to display information in an impressive approach to attract customers’ attention

• Enable customers to obtain digital information with thelive video / user environment in real time

Video

• Enable customers to become immersed withinthis environment and performa series of actions

Video


12RFID & Smart Manufacturing

Smart warehouse

Smart assets

Smart logistics

Smart Manufacturing

• Real-time visibility of

components, sub-

assemblies, and

production batches

• Control of assets and

inventory

• Customized supply

chain control

RFID Track & Trace

PeopleEquipment

RawMaterial FinishGoods

Process Location


13iBeacon for Retail & HR

Marketing• Push messages to customers proactively• Offer location-based coupon / personalized message

Operation• Replace traditional clockingapproach• Reduce human resource manual work• Reduce theprobability of cheat in

clockingsystem

Switch on "Shake-Shake" Function in

WeChat

Receivecoupon

Get!

10%off Disco

unt

9折优惠卷

Switch on "Shake-Shake" Function in

Mobile AppReceivecoupon

領取


14Resolving Operation Problems via Digital Transformation

01

03

02

04

Rising labor & rental costUtilizeonline channels to reducedependence on physical stores& staff

Changing customer expectationPromote via interactive & multiple media to attract customers

Unmeasurable ROICapture data via multiplechannels and analyze it to visualizeROI

Demanding manualworkAutomate daily & backend operationsto reduce manual work


15Summary / Takeaway

Are you meeting your customers’ expectationand needs?

How can you transform your business to maintain competitive advantage?

Do you satisfied with your company’s operationefficiency?1 2

3How can you measure ROI?

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Dr. Jacky Ting Practice Leader, Digital SolutionsHotline: (852) 2296 8307Fax: (852) 2962 5576Website : www.pccwsolutions.comEmail: [email protected]


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THANK YOU!

Unleash the Power of Digital ... - PCCW Solutions · Interactive Game Shopping WindowWall iBeacon...

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