Uniworks - Americhip Pharma Catalog

2010 catalog

Table of Contents

Are your products PhRMA code compliant?

Americhip hears that question from our medical marketing clients every day. Do our products meet the strict standards of the Pharmaceutical Research and Manufacturers of America (PhRMA) Code of Conduct for marketing to healthcare professionals?

The answer is YES.

As the medical marketing industry has been rethinking new ways of communicating to healthcare professionals and patients, we have been rethinking new Multisensorized™ vehicles to carry your critical message in a cost effective, informative and innovative manner.

Before any product made it into our Pharmaceutical Catalog we asked ourselves the following questions: Is the Americhip Multisensorized™ product a medically relevant tool to inform healthcare professionals about the benefits and risks of their products to help advance patient use?YES.Do Americhip’s products provide a vehicle to provide scientific and educational information in a compelling, unique and memorable manner?YES.Have our products been developed so they can’t be repurposed by the Healthcare professional or patient for their personal use?YES.

What Makes Americhip Unique?Another question we hear every day!

The Answer is Our Multisensorized™ Product Line.

The more senses your medical marketing materials engage the more memorable your marketing becomes. Take our newest product, Video in Print™. Imagine if you could give your patient a brochure that demonstrates, in video, all the details of an upcoming medical procedure. Or, imagine a video player embedded in an anatomical display. Or, imagine leaving physicians a video book detailing a new medical device or a presentation from a conference the physician was unable to attend. Now imagine doing all that in a cost effective manner.

Americhip Prides Itself on Innovation.Take a look at the following pages and think of it as an idea generator.If it’s not here, it doesn’t mean it can’t be made.It just means we need your creative thoughts as much as we hope you want to utilize our creative assets.

We’re here for you. Push us. Challenge us. We will deliver.

T. +90 212 613 73 53 / F. +90 212 567 07 88 / www.americhip.com.tr / [email protected]

Table of Contents

Video-in-Print™

Direct to Physician Mailers

Direct to Consumer Mailers

Detail Aids

Continuing Medical Education

Desk and Counter Displays

Packaging

Magazine Inserts

2

18

25

34

37

40

42

46


2

Video-in-Print™

You have a story to tell. And we want to help you tell it by communicating your story in video. Introducing Americhip’s Video-in-Print™ (VIP), the first ever, digital print technology. VIP™ can hold up to 45 minutes of crystal-clear video with incredible sound quality. It can play multiple videos (play, skip, pause), and can be played full-length or be broken into chapters. You can even download new content, or have it password protected. And it’s re-chargeable, re-useable and recyclable.

VIP™ is ideal for the full range of healthcare communication: Communicating to both physicians and patients in print collateral, books, packaging, informational displays, anywhere you need to tell your brand story.


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Video-in-Print™

VB2506Multi-page Video BookFeatures:2.4” Video screen with push button activation.Video plays 5 themes to explain medical procedures with sup-porting print graphics on each page.

VB2505BVideo KitFeatures:2.4” Video screen with slide tongue activation.Video plays communications to sales teams and lays out quarterly programs. Bound in rugged cloth, video books can be re-pro-grammed for the next quarter message.

VB2505Video BookFeatures:4.1” Video screen with push button activation.Sleek, square book to share with physicians and patients.


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VDM1019Video InvitationFeatures:2.4” Video screen with slide tongue activation.Video features spokesperson for pharmaceutical training explain-ing benefits of seminar.

VB2508Video Pop-Up BookFeatures:3.0” Video screen with slide tongue activation.Continuing medical education is done in a unique way with this multi-spread pop-up book showing the facets of the muscular system in dimensional form. As each page turns, video plays to support the medical procedures explained by the graphics.

VB2507Large Video BookFeatures:4.1” Video screen with push button activation.Video plays 5 themes to explain medical procedures with sup-porting print graphics on each page.

Video-in-Print™


5

VDM1086Video Mailer KitFeatures:4.1” Video screen with push button activation.Slim paper mailing box with large video display plays medical benefits for product information inside kit.

VDM1084Video MailerFeatures:2.4” Video screen with slide tongue activation.Multi-page brochure with video shows new patient benefits with supporting print data.

VDM1085Video FolderFeatures:2.4” Video screen with on/off activation.Video folder plays a single video message of introduction to accom-pany the product information showing uses of health and hygiene brands.

Video-in-Print™


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Video-in-Print™

VMI3201Video Magazine InsertFeatures:2.4” Video screen insert with slide tongue activation.Video plays health benefit summary for Philadelphia residents.

VDM1097Video Information KitFeatures:4.1” Video screen with slide tongue activation.Video demonstrates medical technology programs. 5 push buttons detail patient benefits of each program.

VP4099Video DVD CaseFeatures:2.4” Video screen with push button activation.5 Push button video activation shows medial uses of new drug launch, physician message and patient benefits.Video screen is molded into rigid plastic case.


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Video-in-Print™

VP4015Video InvitationFeatures:2.4” Video screen with slide tongue activation.Great way to highlight your KOL and generate interest among the conference attendees.

VP4013Video Flippit BoxFeatures:2.4” Video screen slide tongue activation.Pull the box side and the video starts while the printed panels reveal a message that morphs and moves.

VP4071Video Cavity BoxFeatures:3.0” Video screen slide tongue activation.5 Push buttons show homeopathic treatments and patient ben-efits. Box construction is recycled paper with sample cavity.


8

Video Displays

VPOP2843Video Wall displayFeatures:3.0” Video screen with push button activation.Video features five 15 minute training sessions on specific body functions with pull out illustrated cards to chart the points mentioned in the video.This is a perfect aid for the physician working with patients to show detailed anatomical locations for treatment.

VPOP3998Video Table Tent DisplayFeatures:2.4” Video screen with push button activation.Video is inserted in 18pt paper frame with digestive system organ interaction video for patient awareness.

VPOP3942Video Literature HolderFeatures:3.0” Video screen with push button activation.Video is inserted in molded literature holder with 5 push buttons to show the benefits of the featured medication. Custom display includes “take-one” brochures, lighted product replica and interac-tive lighted display.


9

Video Displays

VPOP2713Video Light BoxFeatures:4.1” Video screen with push button activation.Light box with clip edge allows physicians to utilize as an x-ray viewer with a 5 button video display at the bottom to review procedures with patients.

VPOP2715Video Light Display BoxFeatures:3.0” Video screen with push button activation.A perfect display for internal medicine, this box highlights images of various organs while the video shows patients how organs interact.


10

Video Displays

VPOP3933Video Wipe Board Features:2.4” Video screen with push button activation.Video is inserted at the top of the board and features 5 push button activated videos to show patients the benefits of selected medica-tions. The wipe board lets phycisians share health care plans with patients while showing the video of medical treatments.

VPRO5692Video Hand Held Detail AidFeatures:2.4” Video screen with push button activation.Ergonomic remote styling gives physicians the opportu-nity to learn about new medications and benefits to their patients at leisure.

VPRO5715Video Ear Bud DeviceFeatures:3.0” Video screen with push button activation.Ear buds allow patients to listen to the latest medical treatments in complete privacy in the waiting room. Molded construction with rubberized buttons and disposable ear bud packages.


11

Video Anatomical Displays

VPOP4858Video Anatomical Display with Metallic Base/Back Muscle ModelFeatures:4.1” Video screen with push button activation.Video plays various muscle treatments in 5 push but-tons. Backer contains index of cards illustrating various muscles.

VPOP4838Video Anatomical Display with Metallic Base/Lung ModelFeatures:4.1” Video screen with push button activation.Video plays various lung diseases in 5 push buttons. Lung model illustrates cross-section of healthy lungs.

VPOP4868Video Anatomical Display with Metallic Base/Cerebral Artery ModelFeatures:4.1” Video screen with push button activation.Video plays various stroke prevention medication benefits in 5 push buttons. Model illustrates arterial pathways.


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VPOP2898Video Anatomical Display with Metallic Base/Knee ModelFeatures:2.4” Video screen with push button activation.Video plays various treatments available for joint and ligament therapy in 5 push buttons. Ligaments pull away for patient education.

VPOP2858Video Anatomical Display with Metallic Base/Liver ModelFeatures:2.4” Video screen with push button activation.Video plays various treatments available for liver disease in 5 push but-tons. Liver pulls apart in 4 sections to show advance of disease.

VPOP2828Video Anatomical Display with Metallic Base/Heart ModelFeatures:2.4” Video screen with push button activation.Video plays various treatments available for heart diseases in 5 push buttons. Heart breaks into sections for interior views.


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VPOP4899Video Anatomical Display with Metallic Base/Erectile Dysfunc-tion ModelFeatures:4.1” Video screen with push button activation.Video plays various treatments in 5 push buttons. Backer shows cross section of male anatomy.

VPOP2878Video Anatomical Display with Metallic Base/Artery ModelFeatures:2.4” Video screen with push button activation.Video plays various treatments available for blockage in 5 push buttons. Cross-section artery is made in 7 sections to show advance of disease. Backer card shows disease treatment chart.


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VPOP4814Video Anatomical Display with Metallic Base/Prostate ModelFeatures:4.1” Video screen with push button activation.Video plays various stages of prostate cancer in 5 push buttons. Backer shows cross section of male anatomy.

VPOP4853Video Anatomical Display with Metallic Base/Artery ModelFeatures:4.1” Video screen with push button activation.Video plays various stroke treatments and prevention in 5 push buttons. Backer shows chart of disease progression.

VPOP4834Video Anatomical Display with Metallic Base/Migraine Brain ModelFeatures:4.1” Video screen with push button activation.Video plays migraine treatment options in 5 push buttons. Clear molded head illustrates brain areas with pull-out transparent overlays to assist in diagnosis.


15


VPOP4812Video Anatomical Display with Metallic Base/Skin ModelFeatures:4.1” Video screen with push button activation.Video plays skin treatments and improvement techniques in 5 push buttons. Model replicates life-like human skin structure.

VPOP4814Video Anatomical Display with Metallic Base/Brain ModelFeatures:4.1” Video screen with push button activation.Video plays specific brain surgery options in 5 push buttons. Clear molded head holds 4 section break-away brain.

VPOP4875Video Anatomical Display with Metallic Base/Bone Biopsy ModelFeatures:4.1” Video screen with push button activation.Video plays treatment options to improve bone density in 5 push buttons. Bone model replicates structure from hip biopsies for detailed bone treatment explanations.


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VPOP4833Video Anatomical Display with Acrylic Base/Lung ModelFeatures:4.1” Video screen with push button activation.Video plays Lung disease treatment techniques in 5 push buttons. Model replicates healthy lung structure.

VPOP4836Video Anatomical Display with Acrylic Base/Bone ModelFeatures:4.1” Video screen with push button activation.Video plays bone structure surgery techniques in 5 push buttons. Model replicates life-like bone structure with back posture chart.

VPOP4834Video Anatomical Display with Acrylic Base/Bronchiole ModelFeatures:4.1” Video screen with push button activation.Video plays asthma attack prevention techniques in 5 push buttons. Model replicates bronchiole trauma.

VPOP4839Video Anatomical Display with Acrylic Base/Erectile Dysfunction ModelFeatures:4.1” Video screen with push button activation.Video plays treatments and improvement techniques in 5 push but-tons. Model replicates cross sections of organ and pelvic anatomy.


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VPOP2818Video Anatomical Display with Light-Up Spine ModelFeatures:2.4” Video screen with push button activation pulls out from display stand.Video plays various treatments available for back pain in 5 push buttons. Light up features show location of pain with LED illumina-tion.

VPOP2844Video Anatomical Display with Pull-Out Screen/Artery ModelFeatures:4.1” Video screen with push button activation pulls out from display stand.Cross section of artery is shown on the model, while the video plays vari-ous treatments available in 5 push buttons.


18

Direct to Physician Mailers Web Key

MP300AWeb Key Spinner MailerFeatures:Center disk spins upon opening card. Increase response rate for direct mail with Americhip’s web key mailers. Tests have shown physician click through response rates up to 15% with a web key mailer! Spinner mailer has web key located on perfed flap to direct physicians to website effortlessly.

MP4347AWeb Key Pull & Pop MailerFeatures:Pull side tab and web key pops up from top.Increase physician response by giving your target audience a way to drive them to your site. Normal direct mail response rates of 1.5% are dramati-cally increased when you give a tool to make it easy to get to your site.

Lighted Web Key Tri-foldFeatures:Push button activated light pattern sequentially lights each bullet point AND the location on the body that describes the complications of DTV.The middle panel features a pull-out section with a removable web key for physicians to plug into their computer for additional information.


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Audio Direct to Physician Mailers

Talking Direct MailerFeatures:20 second audio message begins upon opening card with slide tongue activated audio module. Spokesperson describes symptoms of macular degeneration for physician information.

Fully Orchestrated Direct MailerFeatures:20 second audio message plays theme from commercial spots while spokesper-son describes patient benefits of medication. Slide tongue activation.

Sound Effect Direct MailerFeatures:The sound of cracking walnuts grabs attention with slide tongue activated audio module upon opening this gatefold mailer.


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Direct to Physician Mailers Dimensional

MP008Flippit™ 8-Panel MailerFeatures:With the pull of a tab, Flippits morph one image into another. Show a patient in pain recover fast using a successful medication.

MP43753D Environment StageFeatures:Pose a question and double pull tabs will reveal your answer.

MP4265Flippit™ 9-PanelMailerFeatures:Flippits show motion. Get attention and show the path to recovery – this sample shows a healthy patient on treatment riding down the road to good heath.

MP3093D Environment StageFeatures:Double pull tabs activate a three dimensional stage showing how medication effects a patient’s lifestyle. In addition to an effective mailer, it can also be used as a desk or counter display.


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Dimensional Direct to Physician Mailers

MP2120Front Cover Rectangular RotatorFeatures:When the card is opened, the rotating panel turns to show a diagnosis for the patient illustrated.

MP456Snap-Up Cube MailerFeatures:Cube folds flat for mailing and when pulled from envelope, snaps into place to form a mini desk display for a perfect diagnosis. The printed calendar shows the optimum dosing schedule.

MP4393Automatic Dual Telescoping BrochureFeatures:With a single pull of one tab, both panels automatically move to reveal infor-mation about the latest medication.

MP4442Exploding Direct Mailer FlyerFeatures:Mailer opens to double the size of the closed version to show a huge array of information.


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Direct to Physician Mailers Dimensional

MP0185-Panel Picture Changer MailerFeatures:Pull the tab to show the effects of an exceptional medication on the front and open the mailer for a full size informational brochure.

MP691Double Pull-Out Flip BrochureFeatures:Customize a brochure into the shape of your product. When the physi-cian pulls it apart, additional information is revealed. Flip up the inner portion for even more product detail space.

MP43015-Panel Picture Changer PostcardFeatures:Five panels change to show the benefits of the product with the pull of a tab.

MP0175-Panel Picture Changer BrochureFeatures:Pull the tab to show veterinarians how the latest medication can turn the family pet into a healthy animal, with additional product information on the inside.


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Dimensional and Materials Direct to Physician Mailers

MP019Spinner MailerFeatures:When the mailer is opened, the product information spins on a dimen-sional disk, calling attention to the benefits of the medication.

MP321Snow Globe MailerFeatures:A die cut window sandwiched with transparent acetate is filled with styrofoam beads that shake like a real snow globe. The print from the back panel shows through the window to highlight the symptoms of winter depression.

MP020Lenticular MailerFeatures:The front of the mailer features a lenticular illustration of the new medical product and how it works, simply by tilting the card. The mailer opens to reveal a tri-fold style printed card.


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Direct to Physician Mailers Invitations

MP010Taste PostcardFeatures:Customize a taste strip to create a mailer that will not be forgotten. Taste strips make a perfect reminder for a special event.

MP4347Pull & Pop MailerFeatures:With the pull of the side tab, a panel pops up from the top to remind convention goers to see your display and give them a special reason to stop by your booth.

MP008Flippit™ 8-Panel MailerFeatures:Pull the tab and 8 panels remind you of not only the event but the loca-tion of the event.


25

Audio and Lighted Direct to Consumer Mailers

Lucky 6 Lighted PostcardFeatures:Six random flashing LEDs land on different solutions every time, making a game out of medial consumer information. Consumers remember brands that make mail fun!

Audio PostcardFeatures:Audio features informational herbicide uses for agriculture, with a clever tie-in of a child’s voice for extra brand recall in a push button activated postcard.

Talking Direct Mail BrochureFeatures:New medical facilities give consumer appeal with audio testimonials from hospital staff.

Audio Multi-fold brochureFeatures:Unique talking push button brochure features Sesame Street characters voices to promote better children’s health, with a growth chart the child can mark.


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Direct to Consumer Mailers Dimensional

MP3093D Environmental StageFeatures:Dimensional mailer folds flat and with the pull of the side tabs turns into a stage that communicates to the consumer the use of the product as well as the symptoms it treats.

MP2060Sliding Revealer PostcardFeatures:Postcard compares a competitor’s product to a new product. With the pull of the bottom tab, the consumer sees that now is the time to make a change.

MP2100Flippit™ 8-Panel MailerFeatures:The Flippit morphs a prescription bottle into the product packaging to emphasize the safe gentle action of this over-the-counter medication.

MP214Single Panel Telescoping CardFeatures:Pull the usage chart from the holder to see proper dosage instructions, locations for purchase and other valuable stats about any brand.


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Dimensional Direct to Consumer Mailers

MP13093-Panel Picture Changer PostcardFeatures:Pull the tab to see how easy stress relief can become.

MP4485Slot Motion MailerFeatures:An herbicide manufacturer reminds consumers it is time try their prod-uct again, with a pull tab that shows something easy to forget. Inner brochure illustrates product benefits.

MP0185-Panel Picture Changer PostcardFeatures:Relief from pain is easy. With the pull of a tab, the solution for back pain is revealed.

MP0175-Panel Picture Changer BrochureFeatures:Picture changers let you ask the question and the consumer answers it when they pull the tab. They already own the answer by their action. Inside brochure shows additional details about the product.


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MP456Snap-Up CubeFeatures:Cube folds flat for mailing and when envelope opens, the mechanism activates and the cube snaps into place. Print the sides with a calendar and consumers will keep your branded material in their home office.

MP4405Wheel Chart MailerFeatures:Chart shows consumers the exact mixture for herbicide garden protection for each location and use.

MP4465Front Cover Direct Mail CardFeatures:As consumers open the mailer, a slide tongue mechanism rotates the center brand disk.

MP056Double Sided Wheel ChartFeatures:Chart features information printed on both sides to show complete usage chart for different aspects of medication.


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MP4450Spinner Mailer with Custom ShapeFeatures:Americhip’s most popular pharmaceutical mailer features custom die cut shapes that revolve when card is opened. The custom shapes call attention to special features of the product.

MP300Spinner MailersFeatures:The center spinning disk is activated upon opening the mailer. As the disk spins, consumers can see the brand on one side and the ben-efits of the medication on the other. This spinner mailer is one of Americhip’s most popular pharmaceutical products.

MP104Pull & Pop MailerFeatures:Pull the side bar to activate the top piece which pops up as the bar is opened. Use the top “popper” to show a healthy, happy patient and the activation side bar to show how the product works.


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MP4393Automatic Dual Telescoping BrochureFeatures:Consumers can make their own comparison with this double winged product. As one side is pulled, the other side moves out to reveal a chart that compares the featured brand with the competition.

MP2140Telescoping Card with Die Cut WindowFeatures:Pull the panel on the right and the branded product is revealed with a die cut custom shape.

MP43404-Panel Straight Edge Telescoping BrochureFeatures:The consumer pulls the first panel and reveals additional information. As the consumer continues to pull, more panels are released with more information until the brochure has quadrupled in length. An extremely dramatic mailer!


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MP4337Dual Magic Window CardFeatures:One image turns into a different image in each window, as well as in the pull tab. A perfect way to make an eye chart convincing.

MP2150ASlot Motion MailerFeatures:As the card is opened, the slide tongue mechanism sends the cut out rac-ing through the slot towards the viewer. This technology re-enforces the rapid relief that comes with using a medication.

MP2210Triple Exposure Magic Window CardFeatures:The magic is that as the tab is pulled, the message changes in both windows AND on the pull tab. A great trick to show multiple images with changes.


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MP4250Multi-Plane Pop-UpFeatures:As the card is opened, custom shapes move out towards the consumer to illustrate the gentle effect of the product on the environment.

MP43603D Environment StageFeatures:As the consumer pulls the card open, the dimensional box takes form and frames custom cut-outs that take on drama with the shadows they make.The technology is the perfect way to show the inside of buildings, patients within environments and how medications work on different organs.Studies have shown that 98% of consumers will pass along Americhip’s unique pieces, adding value to the brand that uses them.

MP4255Multi-Plane Pop-UpFeatures:Shades of pink show cut out shapes in different layers to add drama to this mailer.


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Materials Direct to Consumer Mailers

MP4733Water Pouch Floater MailerFeatures:Custom die cut shape on the outside of the card holds plastic water filled pouch that “floats” any printed acetate shapes. This is a perfect way to show the essential ingredients of a product suspended in liquid.

MP3777Liquid Crystal Heat RevealFeatures:Liquid crystal material changes color with body heat. Add a chart and consumers and play a game matching their body temperature to the chart.

MP4373Die Cut Automatic Revealer with MaterialFeatures:Consumers pull down the front panel to make the material in the die cut change to the actual material of the featured product. A perfect way to show a prospective customer your product and its benefits.

MP4441LenticularFeatures:Show movement with lenticular printing. The solution to a herbicide problem is revealed when the consumer moves the card.


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Detail Aids Audio and Dimensional

Audio MailerFeatures:Slide tongue activated audio automatically starts 20 seconds of sound ef-fects with voice over to punctuate the benefits of the medication featured with printed detail charts.

Audio Tri-Fold MailerFeatures:Audio spokesperson describes specific care opportunities in a 30 second message as tri-fold is opened. Additional printed details and CD are placed in slots for further education.

MP008Flippit™ 8-Panel MailerFeatures:As physician pulls the tab, the morphing characteristics of the Flippit detail the travel of the medical device through the artery with bullet point detail card attached.


35

Detail AidsDimensional

MP4000Large Dial Pocket-SizeFeatures:Triple wheels show related information which allows physicians to dial in specific conditions to match up solutions. Open the pocket guide to an exploding style map that doubles print capacity

MP4385Slide ChartFeatures:Detailed charts held together with a split ring hold medication information to match treatments with symptoms.

MP0175-Panel Picture Changer BrochureFeatures:Pull the tab for comparison chart as one image changes to another. Inside the mailer is space for additional information.

MP055Single Sided Wheel ChartFeatures:Physicians can dial in symptoms and check for specific treatments for featured medications.


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Detail Aids Dimensional

MP2209Dual Magic Window BrochureFeatures:Brochure features detailed charts that show patient progress before treat-ment and with a pull tab, the chart changes to show the patient’s status after treatment, and still showing the same chart before treatment for comparison.

MP202Exploding BrochureFeatures:Brochure opens to an extensive outline of recovery programs available, with charts to show ideal progress.

MP01895-Panel Picture Changer Tri-FoldFeatures:Cover of brochure features a round window picture changer that brings veteri-narian treatment into focus with a pull tab. Additional information, along with special treatments are detailed on the inside pages, with a special pop-up sec-tion in the middle.


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Continuing Medical EducationAudio

MPRO2202AudioCardFeatures:Thin style mini audio card lets physicians learn about the latest medical breakthroughs without distractions. Custom audio can be pro-grammed to any length, even program a full audio textbook. The mini audio card fits conveniently in a shirt pocket.The AudioCard is available with disposable ear buds to allow patients to listen to sensitive medical treatments in the waiting room.With the thin 18pt paper construction, you can easily customize the AudioCard with additional pages to create a follow-along guide.

MPRO2209AudioBookFeatures:The AudioBook is a casebound book with 5 spreads that let the reader listen to your custom audio track and follow along with pertinent graphics to illustrate each important bit of information.As the pages are turned, the listener can push the button to begin each of the 5 sections. The AudioBook is perfect to communicate details of medical treatments to physicians or for waiting room privacy. Disposable ear buds are available for multiple patient use.


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Continuing Medical Education Lighted

Lighted Study Guide KitFeatures:Book style packaging with built-in sequential lighting which illuminates different parts of the brain with a delay timer to allow physicians to read different sections and locate the lighted areas that correspond to the graphics. Kit has cavity for samples or more literature, and is packed in an 18pt paper container for durability.

Lighted Web Key Tri-foldFeatures:Push button activated light pattern sequentially lights each bullet point AND the location on the body that describes the complications of DTV.Extensive information is detailed as the panels are opened. The middle panel features a pull-out section with a removable web key credit card for physicians to plug into their computer for additional information.


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Continuing Medical EducationDimensional

MP3209Multi-Pocket KitFeatures:Extra thick laminated cover opens with a magnetic latch to reveal 4 pockets that hold physician, patient and caregiver guides as well as a total program overview brochure.

MP4442Exploding BrochureFeatures:Giving information and keeping a physician’s interest is difficult. With the exploding mailer, you can give extensive information and training in a small piece that fits easily in a briefcase. Just open the brochure and the folded piece doubles in size.

MP2200Magic Window KitFeatures:Brochure features an anatomical chart showing the progression of a disease, and with a pull of a tab, the results of using the prescribed medication appear over the top of the first chart. In addition, the product packaging pops-up to show physician a replica of the prod-uct.


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Desk and Counter DisplaysAudio and Lighted

Lighted Table Tent DisplayFeatures:Sequential lighting is activated by push button for a dynamic waiting room display. A patient can learn the warning signs for a disease by reading lighted bullet points that correspond to lighted points on the human body.

Audio OTC Shelf TalkerFeatures:Push button activation tells patients the reason to purchase your product in-store or at other strategic patient touch points. Ask to see our Shopper Marketing Catalog for a full line of effective Multisensory in-store market-ing solutions.

Audio Counter DisplayFeatures:Multi-fold display stands up to show patients the best way to utilize their medical device. With the push of a button, patients can hear instructions that could save their life.


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Desk and Counter DisplaysAudio and Dimensional

Dual Image Counter DisplayFeatures:Accordain folds let viewer see two images by a turn of the head.Double image display works best in retail environment to highlight product ben-efits… or use in waiting rooms to show symptoms and corrective measures.

Dimensional Counter DisplayFeatures:Oversize counter display folds out to show a dimensional pop-up of the brands advertising. A pocket holds take-one leaflets. Ask to see our full line of in-store marketing solutions.

Audio Floor DisplayFeatures:Life size motion activated audio display lets celebrity spokesperson talk about important steps to asthma control, with a take-one brochure pocket. Ask to see our Shopper Marketing catalog for a full line of Multi-sensory in-store marketing ideas.


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Packaging Audio and Dimensional

MB5234Break-Away PackagingFeatures:Mailer box with cover that pulls away to reveal a lift up lid box with 2 cavi-ties for literature and samples.

MB5209Audio Press KitFeatures:Audio packaging replicates a cigarette package with slide tongue activated sound of a smoker’s cough when opened. The box is created to show the effects of smoking on a body, with a web key inside to direct the physician to a site designed to give tips to help patients quit smoking.

MB5207Display Mailer BoxFeatures:Mailer box shows physicians a healthier life-style with a patient that can be moved to give action to the message. The back of the packaging holds col-lateral print to support the brand.


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PackagingAudio and Dimensional

MB5219Audio DVD HolderFeatures:5 push buttons on the cover previews the chapters on the DVD and lets the listener know, directly from the voice of the patients, who benefited from the medication.

MB5239Audio PackagingFeatures:Branding sound is played upon opening the hinged lid with a voice over speak-ing about the key benefits of the medication. A deep cavity for support materi-als features reinforced paper sides.

MB5229Audio DVD BrochureFeatures:Slide tongue activated audio plays patient testimonials for new age medicine breakthroughs. The package contains detailed instructions and a multi-disc set.

MB5555Audio Sample KitFeatures:Slide tongue audio plays sample use instructions upon opening kit. The lid holds supporting print collateral.


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Packaging Dimensional

MB5248Dimensional Kit PackagingFeatures:Recycled paper construction gives an earth friendly feel to this kit which holds sample materials in a deep cavity. The paper hinged lid has 2 pockets for collateral materials.

MB5259Press Kit PackagingFeatures:Magnetic hinged fold-over lid opens to reveal a large branding area on the left side and multiple pockets on the right. On the front cover is the brand symbol with an epoxy dome emblem.

MB5233Telescoping PackagingFeatures:Rugged mailer box with an view window features a double box cavity. With the pull of a tab, the first level opens. When fully opened, the second box pulls out to show support collateral.


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PackagingDimensional

MB5999Dimensional Sample MailerFeatures:Mailing quality construction with hinged lid, perfed bounce-back card and sample cavity in slim paper box designed to post with wafer seal.

MB5998Dimensional Sample MailerFeatures:Mailing quality construction with hinged lid, tri-fold information page, perfed bounce-back card and sample cavity designed to post with wafer seal.

MB5222Picture Changer Introduction KitFeatures:The front cover frames a 5-panel picture changer that illustrates the change from old style product to new with a pull of the tab. Underneath are 2 ad-ditional pages of printed material and a cavity to hold samples of the new product.


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Magazine inserts Audio

Audio Magazine InsertFeatures:Slide tongue activated audio with spokesperson discussing services available for men. Audio in magazines get atten-tion, with Starch test scores of 100% brand recall and 100% brand recognition.

Audio Magazine InsertFeatures:“When weeds start talking” is the headline for this herbicide product, and not only do consumers pay attention, but test scores indicate that 98% of them show at least one other person.

Audio Magazine InsertFeatures:Audio spokesperson message is automatically activated by a slide tongue mechanism when the insert is opened.


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Magazine InsertsLighted and Dimensional

Lighted Magazine InsertFeatures:Slide tongue activated light automatically glows when page is opened. Use multiple LEDs, fiber optics, or back lit printed acetate for even more special effects.

Pop-Up Magazine InsertFeatures:When insert is opened, the anvil and plant automatically pop-up and as the insert opens wider, the anvil moves down to “smash” the plant – illustrating the effect of the herbicide advertised.

Wind Sensor Lighted Magazine InsertFeatures:When magazine is opened, the light automatically activates. To extinguish the light, blow on the sensor and the light goes out.

Pop-Up Magazine InsertFeatures:As the insert is opened, the saw moves back and forth causing the sound of a clicking saw in motion.


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Magazine inserts Dimensional and Materials

Lenticular Magazine InsertFeatures:A full spread of lenticular printing shows the damage that pests can do to farming products by tilting the page to see the tracks made on leaves by insects.

Pop-Up Magazine InsertFeatures:Upon opening the insert, a replica of the product packaging springs into place.

Product Tip On Sample Magazine InsertFeatures:A sample of the product is tipped onto a full page insert. Whether you want a sample that is hidden, enclosed – or in plain sight, our paper engineers can design the perfect insert to hold your sample.

2.1” Video Anatomical Acrylic Display/Bone 162.1” Video Anatomical Acrylic Display/Erectile 162.4” Video Anatomical Display/Knee 122.4” Video Anatomical Display/Liver 122.4” Video Anatomical Display/Lrg Artery 132.4” Video Anatomical Lighted Display/Bone 173D Environment Stage 203D Environment Stage 263D Environment Stage 323D Environment Stage 203-Panel Picture Changer Postcard 274.1” Video Anatomical Acrylic Display/Bronch 164.1” Video Anatomical Acrylic Display/Lung 164.1” Video Anatomical Display/Artery 114.1” Video Anatomical Display/Back 114.1” Video Anatomical Display/Bone 154.1” Video Anatomical Display/Brain 154.1” Video Anatomical Display/Erectile 134.1” Video Anatomical Display/Lrg Artery 144.1” Video Anatomical Display/Lung 114.1” Video Anatomical Display/Migraine 144.1” Video Anatomical Display/Prostate 144.1” Video Anatomical Display/Skin 154.1” Video Anatomical Pull-Out Display 174-Panel Telescoping Brochure 305-Panel Picture Changer 225-Panel Picture Changer Brochure 225-Panel Picture Changer Brochure 275-Panel Picture Changer Brochure 355-Panel Picture Changer Postcard 275-Panel Picture Changer Postcard 225-Panel Picture Changer Tri-fold 36Audio Counter Display 40Audio DVD Brochure 43Audio DVD Holder 43Audio Floor Display 41Audio Magazine Insert 46Audio Mailer 34Audio Multi-fold Brochure 25Audio OTC Shelf Talker 40Audio Packaging 43Audio Postcard 25Audio Press Kit 42Audio Sample Kit 43Audio Tri-Fold Mailer 34AudioBook 37AudioCard 37Automatic Dual Telescoping Brochure 21Automatic Dual Telescoping Brochure 30Break-Away Packaging 42Die Cut Automatic Revealer 33Dimensional Counter Display 41Dimensional Kit Packaging 44Dimensional Sample Mailer 45Dimensional Sample Mailer 45Display Mailer Box 42Double Pull-Out Flip Brochure 22Double Sided Wheel Chart 28Dual Image Counter Display 41Dual Magic Window Brochure 36Dual Magic Window Card 31Exploding Brochure 36Exploding Brochure 39Exploding Direct Mailer Flyer 21Flippit 8-Panel Mailer 20Flippit 8-Panel Mailer 24Flippit 8-Panel Mailer 34Flippit 8-Panel Mailer 26Flippit 9-Panel Mailer 20Front Cover Rectangular Rotator 21Front Cover Rotator Mailer 28

Fully Orchestrated Direct Mailer 19Large Dial Pocket-Size 35Large Video Book 4Lenticular Magazine Insert 48Lenticular Mailer 23Lenticular Postcard 33Lighted Magazine Insert 47Lighted Study Guide Kit 38Lighted Table Tent Display 40Lighted Web Key Trifold 38Lucky 6 Lighted Postcard 25Magic Window Kit 39Multi-Page Video Book 3Multi-Plane Pop-Up 32Multi-Plane Pop-Up 32Multi-Pocket Kit 39Picture Changer Introduction Kit 45Pop-Up Magazine Insert 47Pop-Up Magazine Insert 48Press Kit Packaging 44Product Tip On Magazine Insert 48Pull & Pop Mailer 29Pull & Pop Mailer 24Single Panel Telescoping Card 26Single Sided Wheel Chart 35Slide Chart 35Sliding Revealer Postcard 26Slot Motion Mailer 31Slot Motion Mailer 27Snap-Up Cube 28Snap-Up Cube Mailer 21Snow Globe Mailer 23Sound Effect Direct Mailer 19Spinner Mailer 23Spinner Mailer 29Spinner Mailer with Custom Shape 29Talking Direct Mail Brochure 25Talking Direct Mailer 19Taste Postcard 24Telescoping Card with Die Cut Window 30Telescoping Packaging 44Triple Magic Window Card 31Video Book 3Video Cavity Box 7Video DVD Case 6Video Ear Bud Device 10Video Flippit Box 7Video Folder 5Video Hand Held Detail Aid 10Video Information Kit 6Video Invitation 4Video Kit 3Video Light Box 9Video Light Display Box 9Video Literature Holder 8Video Magazine Insert 6Video Mailer 5Video Mailer Kit 5Video Pop-Up Book 4Video Invitation 7Video Table Tent Display 8Video Wall Display 8Video Wipe Board 10Water Pouch Floater Mailer 33Web Key Pull & Pop Mailer 18Web Key Spinner Mailer 18Wheel Chart Mailer 28Wind Sensor Lighted Magazine Insert 47

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Uniworks - Americhip Pharma Catalog

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