Gisella Cianci Lauren McCullough Tapana Choochartpong

UNIWISH PROJECT

W K S P # 4

M A S T E R I N V I S U A L B R A N D D E S I G N 2 0 1 3

D I R E C T O R : S T E F A N O C A R D I N I

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RESEARCHforecast store closings

“The more visible UniEuro is online, the more people will visit their physical and online store, which will boost sales revenue.”

BESTBUY 200 - 250gameshop 500 - 600radioShack 450 - 550

Gisella Cianci Lauren McCullough Tapana Choochartpong

WHAT IS UNIWISH PrOJECT ?

YES YES YES NONO

The main propose of the UniWish Project is to expand Unieuro, an Italian electronic department store, through social media by using personalized customer photos.

Since the use of photos has taken an important step in the Virtual World, we came up with the idea of using a personal wish list. It combines a photo of the customer and selected products that would be displayed across multiple social media platforms.

MAINWEBSITE

FIND A UNIWISH PHOTO BOOTH

CHOOSE desired PRODUCT AND icons FOR TAKING PHOTO

TAKE A PHOTO SHARE WITH FRIENDs AND RECEIVE NEWSLETTER

HOw to join UNIWISH

I II IIISYSTEM OVERVIEW

WEB

SOCIAL MEDIA

IN STOREPHOTOBOOTH

Customer will be asked to fill their name, email, choose which catagory they identify with and pick a product they wish to purchase.

The store will display a picture of the customer according to the following facts.

Once the photo is taken it will be sent out to anyone they desire. Then Unieuro will send them Newsletter which includes a real photo file, a photo for Pinterest and a photo for instagram for them to share on any social media platform.

1. Live feed will be dis-play on televisions which is close to Photo-booth and on Photo-

2.Slide show gallery will show on all televisions around the store.

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VIDEO SCENARIO

VIDEO SCENARIO1

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1. 2.IN STORE

PHOTO BOOTH DIGITAL

PHOTO FILE

LIVE FEED

SLIDE SHOW

SIZE for

instagram

SIZE for

PINTEREST

FO ERUTCIP A YALPSIDPEOPLE WHO LIKE THAT

PRODUCT AS a concept

of customer review

direct link to

product

SHows the number of people that

“wished” for that product

from pinterest

to share

REAL TIME

Located on all

screens in store

Located on creens

near the photo booths

Customer can send

their wish list to

friends directly after

they take a photo

SOCIAL MEDIA

IN STORE

SYSTEM PLANPHOTO

JOURNEY

information

1. Read terms and condition

2. name & e-mail

3. choose customer catagories

4. choose icon & items

5. send

unieuro post to unieuro account

customer Post to their account

MAINWEBSITE

LIKE TAG

BADGES

NEWS

LETTERwish

e-mail

PHOTOBOOTH SKETCH

Front

Back

PHOTOBOOTH

Front Back

Back

INTERFACE IN PHOTOBOOTH

“First Display”

1

“Terms & Conditions”

2

“Fill your presonal info”

- Name -

- E-Mail -

- Catagory -

3

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4

“Select product you desire”

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5

“Pick an icon”

6

“Share with your family and friends”

CATEGORIES AND ICONS

GIFT FOR HIM GIFT FOR HER KID GEEK CHIC STUDENT HOUSE HOLD

A B C

+A

599

SAMSUNG SMARTPHONE GALAXY S3

WIFI

4.8”SCREEN

ANDROID

4

10 MESI 59.90E

200 PEOPLELIKED THIS

Most Liked!

The email that is sent to your family and friends.

Most Liked Badge and QR code that links the website

Newsletter with photo file, instagram and Pinterest with suggestion products.

NEWSLETTER

UNIWISHES

VIDEO 2

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POTeNtiAL

Keep conversation active on Facebook, Twitter, Instagram, and Pintrest

Launch contests through social media

Build up a database of customers and continue to keep in touch

Photo booth can be used in pop up markets, tents, or events to attract new customers

Gisella Cianci

Lauren McCullough

Tapana Choochartpong

THANK YOUM A S T E R I N V I S U A L B R A N D D E S I G N 2 0 1 3

D I R E C T O R : S T E F A N O C A R D I N I