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Transcript of Universum Surveys 2001 — Undergraduate, MBA and Diversity Edition Tracy Lynn Van Es Claudia...
Universum Surveys 2001— Undergraduate, MBA and Diversity
Edition
Tracy Lynn Van Es
Claudia Tattanelli
The Universum Surveys
The American MBA Edition 2001 2100 respondents 34 schools
Field period September -February
The American Undergraduate Edition 2001 7600 respondents 54 schools
Field period September -February • European Editions
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden, Switzerland, and The United Kingdom
The American Diversity Edition 2001 2300 respondents 32 schools
Field period February-May
The Universum Survey - American MBA EditionIdeal rankings
Rank 2001 Rank 2000 Company Preferred by
1 1 McKinsey & Company 20.37%
2 4 Boston Consulting Group 16.40%
3 7 Cisco Systems 15.01%
4 3 Goldman Sachs 14.93%
5 5 Bain & Company 13.61%
6 13 Accenture* 13.22%
7 8 Booz Allen & Hamilton 10.40%
8 12 Intel 9.93%
9 22 Hewlett-Packard 9.09%
10 9 Morgan Stanley 8.54%
11 15 IBM 8.22%
12 - Deloitte Consulting 7.99%
13 14 Walt Disney 7.95%
14 11 Dell Computer 7.55%
15 109/32 AOL Time Warner Inc. 7.37%
Industry Preferences among MBA´s
Top 3 Industries : Management Consulting, Investment Banking, Internet/E-commerce.
· A fifth of men and women alike name management consulting as the industry in which they would ideally like to work.
·The consumer goods industry is much more popular among the women surveyed than among the men, while investment banking is more likely to attract men than women.
·Venture capital, while not among the most popular industries overall, is three times more likely to attract men than women.
The Universum Survey - Undergraduate EditionIdeal rankings - All students
Rank 2001 Rank 2000Company Preferred by
1 23 3M 11,30%
2 6 Amazon.com 11,10%
3 1 Accenture 10,91%
4 4 IBM 10,36%
5 2 Walt Disney 10,09%
6 5 Microsoft 9,59%
7 22 Cisco Systems 8,55%
8 14 BMW 7,58%
9 74 Abbott Laboratories 7,55%
10 10 Dreamworks 7,34%
11 8 Andersen 7,31%
12 9 Intel 7,24%
13 17 Sony 7,04%
14 7 Coca-Cola 6,59%
15 33 Dell Computer 6,54%
Industry Preferences among Undergrads
Top 3 Industries: Engineering-Manufacturing, Healthcare/Pharmaceutical, Computer software and Internet .
Among Business students the Internet, Legal and Advertising/PR industries prove most popular…Management Consulting drops from last year (8% vs.13%).
Among Engineering/science students the Engineering/manufacturing Healthcare/pharmaceutical and Computer hardware and Telecommunications are at the top…..IT consulting has lost much.
IT students are turning their backs on the Internet and Data consulting in favor of Computer software, Engineering/manufacturing, Computer hardware.
Ideal Employer Qualities
Top 5 MBA employers differentiating factors:
• Competitive compensation• Strong corporate culture• International opportunties
Top 5 Undergrad employers differentiating factors:
• Secure employment• Good career reference
What do students associate with top ranked employers?
The Universum Survey—
Rank 2001 Company Preferred by1 IBM 12.62%2 Walt Disney 12.26%3 Accenture 11.04%4 Microsoft 10.18%5 Amazon.com 9.43%6 Sony 8.68%7 Cisco Systems 8.21%8 3M 7.76%9 Intel 7.66%
10 Coca-Cola 7.21%11 Motorola 7.02%12 Goldman Sachs 7.01%13 Abbott Laboratories 6.98%14 Yahoo! 6.32%15 AT & T 6.26%16 Nike 5.96%
American Diversity Edition 2001
Industry Preferences among students with a minority background
Top 3 Industries are: Healthcare/Pharmaceutical computer software and Engineering-manufacturing
African-American students’ top 3 Industries are:
Healthcare/pharmaceutical, Investment banking and Computer software
Asian-American students’ top 3 industries are:
Computer software,Healthcare/pharmaceutical,Engineering Manufacturing and IT Data and Investment banking
Hispanic-Latino students’ top 3 Industries are:
Investment banking and Engineering Manufacturing, Management Consulting.
In your three years after business school which of the followingwill you prioritize?
88%
52%
48%
23%
22%
17%
13%
7%
Career development
Starting/ continuing afamily
Personal growth
Fitness
Travel
Spending time withfriends
Starting a business
Hobbies
MBA
10%
3%
11%
3%
78%
53%
23%
21%
17%
19%
19%
18%
4%
1%
11%
16%
18%
19%
24%
32%
54%
81%
14%
18%
14%
21%
22%
24%
50%
75%Career development
Personal growth
Travel
Starting/ continuing afamily
Fitness
Starting a business
Spending time with friends
Hobbies
Volunteer work
Other
Business/Liberal Arts respondentsEngineering/Science respondentsIT respondents
Diversity
In your three years after business school which of the followingwill you prioritize?
Career development,Personal growth and travelalso top 3 among Undergraduate students
What contributes to career development?
47%
40%
36%
29%
20%
19%
17%
19%
42%
38%
30%
23%
21%
23%
19%
13%
48%
35%
39%
18%
31%
29%
27%
11%
Opportunities forongoing education
Continual challenges
Variety of tasks
Mentoring program(nr 2 in ADS)
Cross-training
Opportunity tobecome a specialist
Job-rotation
Opportunity to workinternationally
Business/ Liberal Arts
Engineering/ Science
IT
Undergraduate
•Communicate promotion requirements •Promote experience•Provide hands on training•Create a learning culture
Career development - What students think companies should do...
16%
14%
9%
7%
2%
29%
13%
8%
21%
4%
2%
33%
36%
31%
17%
25%
22%
12%
16%
25%
20%
7%
25%
5%
1%
45%
38%
33%
31%
27%
20%
19%
16%
41%
30%
34%
18%
25%
17%
19%
14%
Balancing personal life and career
Building a sound financial base
Working with increasingly challenging tasks
Working internationally
Earning a lot of money/ becoming wealthy
Reaching a senior management level
Contributing to the development of society
Influencing corporate strategies
Becoming a specialist
Owning a business
Managing projects
Developing new products
Switching careers
Other
Business/Liberal Arts respondents
Engineering/Science respondents
IT respondents
What will be your top three career goals within three years of receiving your degree ?
Diversity
•Promote flexibility•Respect personal time•Teach by example•Compromise•Provide additional vacation
Balance lifestyle
- What students think companies should do...
Salary - first job
MBAs: $86,165
Undergrads:
Salary Expectations - First Job
MBAs:2000 $86, 1652001 $90, 173
Investment Banking:
$89,260 $96,915
Management
Consulting:
$93,171 $100,000
Expected salary, signing bonus
Goldman, Sachs Cisco Systems Pfizer Amazon.com Motorola
Signing bonus $21,945 $14,449 $15,288 $15,843 $14,449
Salary at first job $97,969 $86,846 $88,308 $90,152 $86,846
Salary after 5 years $312,618 $200,769 $185,385 $207,576 $200,769
Examples of the information we provide:
36%
33%
29%
26%
30%
23%
22%
24%
33%
30%
26%
26%
26%
25%
23%
24%
42%
38%
27%
32%
21%
31%
27%
16%
Stock options
Guaranteed annualBonus ( up )
Performance relatedbonus
Signing bonus
Tuitionreimbursement
Extra vacation (n.3 2000)
Profit sharing
Retirement plan
Business/Liberal Arts
Engineering/Science
IT
Apart from base salary, which of the following would you mostprefer in your compensation package?
Undergraduate
Investment banking:
71 hours 65 hours
MBAs: Undergraduates:
2000: 58 hours 2000: 48 hours
2001: 57 hours (on average) 2001: 51 hours
Expectations - Working Hours
What activities influence a company’s image?
MBA: •Summer internships
•On-campus recruitment
•Presentation by CEO
•Testimonials from employees
Undergraduate: • Summer Internships
• On campus recruitment
• Testimonials from employees
• On campus presentation / recruiting only the best students
What activities influence a company’s image?
African-American:
1. Summer internships
2. On-campus recruitment
3. Testimonials from employees
4. Co-op Programs
Asian -American:
1. Summer internships
2. On-campus recruitment
3. On-campus presentation
Hispanic-Latino:
1. Summer Internships
2. On campus recruitment
3. Company sponsored events
/ Recruiting only the best students
What information would you like to find on a company website?
MBA
1. Company history/future plans2. Job description & requirements3. Corporate culture4. Recruitment process5. Available positions
“financial results is out”
What would you like to learn from an on-campus presentation? 34%
38%
28%
29%
22%
21%
20%
21%
25%
38%
30%
29%
22%
17%
19%
22%
30%
28%
24%
25%
24%
29%
18%
28%
Corporate culture
Job descriptions and requirements
Company history and future plans
Training and educational opportunities
Internship information
Recruitment process
Compensation package
Available positions
Business/ Liberal Arts
Engineering/ Science
IT
Undergraduate
•Differentiation is key•Put your best face forward•Bring enough people •Create a presence on campus•Talk about the realities of work•Gift and give-aways
On campus Presentation- What students think companies should do...