“Clergy Housing”. Staff Pastor Relations Committee Responsibilities.
University Relations Social Networking Committee
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University Relations Social Networking Committee Presenters: Kaitlin Mondello, Chair, Stewardship Erin Tobiasz, Development Lauren Martin, Corporate & Foundation Relations Amy Dedes, Alumni Relations Sabrina Edmonston, Stewardship Gerri Bauer, Public Relations
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University Relations Social Networking Committee. Presenters: Kaitlin Mondello, Chair, Stewardship Erin Tobiasz, Development Lauren Martin, Corporate & Foundation Relations Amy Dedes, Alumni Relations Sabrina Edmonston, Stewardship Gerri Bauer, Public Relations. What you can expect today:. - PowerPoint PPT Presentation
Transcript of University Relations Social Networking Committee
University RelationsSocial Networking
CommitteePresenters: Kaitlin Mondello, Chair, StewardshipErin Tobiasz, DevelopmentLauren Martin, Corporate & Foundation RelationsAmy Dedes, Alumni RelationsSabrina Edmonston, StewardshipGerri Bauer, Public Relations
What you can expect today:
Purpose & goals of the committee
General info. on social networking sites
Discussion of select sites & applications
Time for Q&A
Committee Goals
raise awareness expand outreachfacilitate connections promote involvement and
giving foster relationships and
collaboration
Web 2.0 – The
new model
of communication
Web conversations - yesterday
Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder
Web 2.0 - conversations today
Source: From ‘The New Media:Understanding Web 2.0’ by David A. McInnis, PRWeb founder
Social Networking Research
Choosing the right sites for your organization
Why You Need Social Networking
Time spent on social networks is growing at 3 times the overall rate of time spent on the internet otherwise.
Social networking is used more often than personal email!
Connects people from all over the world
Social networking sites are visited by 67% of the global online population (Nielson Online 2009)
Hundreds of millions users!
Facebook alone reports 300 million active users
Roughly equivalent to the entire population of the United
States!
$8-10 Million raised
Silverman, Emma. “A New Generation Reinvents Philanthropy.” Wall Street Journal Online (August 21, 2007).
The Twinfo!
What’s Twitter?
Who uses Twitter?
Why should you use Twitter?
What’s ?
Characteristics : “Microblog” 140 characters
Public, searchable Simple platform
What are you doing?
Tossing a Frisbee with a middle schooler?
Reading an article about your organization?
Mentoring a student?
Who Tweets?
Driven by 25-54 year olds Growing rapidly among youth
25% Tweeps earn >$100,000
50% have degrees
Why Tweet?
ENGAGE! Have conversations! Donors Volunteers
Clients
VS.
Engage!
Why Tweet?BOTTOM LINE:People are talking
about your organization!
Get in on the action!!
Facebook!What is it?
Who uses it?
Why should you use?
The largest yellow
pages… the
world has ever seen!
FB VocabProfile: For individuals. Friend: Connection between individuals Page: For companies, groups and organizations Fan: Connection between an individual and a company, group or organization.
Educating / Awareness / Fundraising
• Post announcements once a week with a “Weekly Action” your members can take to make a difference.
• Post media items of articles or links to videos which educate cause members about the issuesrelated to your cause.
Stetson Style
Stetson Style
What is it – who uses it – and why?
What is Flickr?
OrganizeShareExplore Make stuff with your photos
More than 50% of users are 18-34 years oldMore than 50% of users are menMore than 50% have college educations
Who uses Flickr?
Stetson on Flickr: 300+ photos uploaded, like this one
To be part of a visual conversation To “tag” photos so that they become part of a global groupTo organize and share photos
Why use Flickr?
5,700 photos uploaded every minute
What is a blog?
Who blogs? Who reads blogs? 74% college
grads58% older than 3557% male56% work full-time51% earn >$75,000
22 million people in the U.S. blog, including Stetson PR 77% of
active Internet users read blogs
Why blog? Top 2 reasons:
1. Self-expression2. To share expertise
95% of top 100 U.S. newspapers have reporter blogs77% of active Internet users read blogs22.6 million U.S. bloggers (2007)A blog (TMZ) broke the news of Michael Jackson’s deathTechnorati.com blog search engine indexes 112.8 million blogs
BlogosphereCollective community of all
blogs
Future Goals
Input Collaboration
Sharing
Thank you!
Questions?
