University Portion

8/13/2019 University Portion

1/4

3.0.1 International

Business - University

Assessment 15 Sessions

of 3 Hours 100 MarksSL. No.

Particulars No. of Sessions

01 Introduction toInternational Business

a) Objective, Scope,

Importance and CurrentTrends

b) Domestic Businessv/s International

Businessc) Reasons For

International Business

For Corporates and

Countryd) Modes of Entry and

Operation

2 Sessions of 3 Hours

02 PEST Factors and

Impact on


a) Risk Analysis

b) Decisions toovercome or managing

risks a live currentcase

1 Session

of 3 Hours

03 InvestmentManagement in


a) Foreign Direct

Investmentb) Offshore Bankingc) Foreign Exchange

Dealings and numericalsin business

d) ResourceMobilization through

1 Session

of 3 Hours


2/4

portfolio/GDR/ADR

e) Other options offunding in ventures and

case discussions

04 MultinationalCorporations

a) Structure, system and

operationb) Advantages and

DisadvantagesCase

discussionc) Current Opportunities

of Indian MNCs and

Case discussion

1 Session

of 3 Hours

05 Globalizationa) Concept and Practice

b) Role of GlobalOrganisation and Global

Managers

c) Stages of buildingGlobal companies and

competitiveness

d) Global competitiveadvantages of India -

Sectors and Industries Case study

2 Sessions

of 3 Hours

06 InternationalOrganisations and

their role in

international business

a) WTOb) World Bank

c) ADB

d) IMF and others Casestudy

1 Session

of 3 Hours


3/4

3.1.1 MarketingStrategyUniversity

Assessment

Particulars

1 Marketing strategy

Overview1 Session of 3 Hours

2 Pillars of Marketing

STPD strategies2 Sessions of 3 Hours

Each

3 Market situationstrategy - Leaders,challengers, followers,

nichers

1 Session of 3 Hours

4Competition analysis

Porter's 5 forces model

for competitiveenvironment,

Benchmarking

exercise, understandingcompetitive moves and

postures,Sustainable competitive

advantagePorter's

generic strategies

2 Sessions of 3 Hours

Each

5

Portfolio models

BCG and GEMcKinsey matrix,

New product strategies

Innovation, Marketentry, Product line

extension


Each


4/4

6

Communicationsstrategy Managing

communications mix

for products, brands,Advertising and sales

promotion strategycampaigns


7

Brand building

FMCG, Consumerdurables & Services

cases


8Distribution strategy

Designing of channel

systems, Managingmultichannel systems,

Pricing strategy

Value pricing,Optimization of pricing


9Marketing Planning-

Introduction, growthand mature markets,

Pruning of products


10Presentations and Case

Studies


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