University of Tartu

Experiences, research and training materials on

entrepreneurship education for new entrepreneurs

in creative industry fieldsCentre for Entrepreneurship

January 2010

Entrepreneurship Home for Young People

The philosophy and experience of the „Entrepreneurship Home for Young People” project derived from Intotalo Entrepreneurship Training Centre in Kajaani, Finland. www.intotalo.fi

During the current project we tested the vitality of the idea in the Estonian conditions and adapted the model of such kind of youth entrepreneurship training centre in Estonia.

Entrepreneurship Home for Young People

• Duration: 01.08.2007 – 31.07.2008.

• Target group: unemployed 16-24 years old people, who have finished their studies, but have not

yet found the job.

Entrepreneurship Home for

Young People Objectives:

The main objective of the project is to raise the ability and readiness to work among the target group and to support their faster employment

through entrepreneurship

training and practice.

Principles

• Attention to designing entrepreneurial personality

• Inter- and multydisciplinarity

• Cooperation

• Networking

• Coherence

Principles (1)

1) Individual contract with the participant

Development of the entrepreneur personality needs an individual approach. Therefore each participant will make a personal deal fixed in the learning contract, where he or she states individual objectives for personal development and entrepreneurship.

Principles (2)

2) Open learning environmentEntrepreneurship Training Centre is learning environment supports acquiring the knowledge and skills needed for the project work and entrepreneurship. It's an open, well-equipped office space like real working place for entrepreneurs, where young people can come and develop their business ides.

The main training methods in the centre are learning by doing and networking with entrepreneurs.

Principles (3)

3) Training and Mentors

Training consists of two main parts: Qualifications of entrepreneur and project management skills and will create their own business plans and in the implementation phase the mentors will be attracted to judge the ideas and give advice to young entrepreneurs.

Methods 1

• Learning by doing• Project based learning• Work in small groups

Methods 2

•Business planning software online iPlanner•Open learning environment•Discussions•Mentority

Learning process

Deviced in 2 blocks1. project and personal development:

inner entrepreneurship and creativity, marketing, project design and project working, building customer networks

2. business plan and networking: business planning, financial bookkeeping, business law, intellectual property, networking

Results

New creative area firms and NGOs were established:• OÜ Elele Manu: Art Gallery ”LOOV” (“Creative”) for

dissemination works and exhititions of young artist and art students www.galeriikohvik.blogspot.com Tartu Loomemajanduskeskuses

• MTÜ Amur paintball services paintball.amur.ee/

• Ö Stuudio OÜ studio for alternative music www.ostuudio.ee/

• Mikser Disain OÜ graphic design bureau http://duubel2.blogspot.com/2009/07/firmaomanik.html

• Eesti Loomeagentuur OÜ Estonian Creative Agency is founded to promote and represent Estonian culture in its best http://loomeagentuur.ee/cupboard

Training materials

• Entrepreneurship training materials: entrepreneurship and starting with entrepreneurity, innovation, intellectual property, business plan textbook etc.

• Experiences from work with iPlanner – business planning software online, and training material.

We do not have special training material for entrepreneurial training young people in

creative fields jet.

Research

Research on creative industry field: Mervi Raudsaar, Aivar Pere, Leeni Uba.

Creative Economy and Social Entrepreneurship as Possibilities for Alternative Entrepreneurship in Modern Estonia. Abstract. International Conference “Baltic Dynamics 09”, Vilnius, 2009.

Research in entrepreneurship

and innovation, develop

entrepreneurship teaching

competence. http://www.evk.ut.ee/publications

Thank you!www.evk.ut.ee

info@evk.ut.ee

Centre for Entrepreneurship