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Transcript of University of Hawai‘i at Mānoa Department of Economics
University of Hawai‘i at MānoaDepartment of Economics
ECON 130 (003): Principles of Economics (Micro)
http://www2.hawaii.edu/~lindoj
Gerard Russo
Lecture #11
Tuesday, February 17, 2004
Consumer TheoryConsumer Choice
Consumers select bundles of consumption goods given their Preferences and subject to their budget constraint.
Consumer preferences over goods and services are represented by a utility function, U(x,y).
Budget Constraint: PXX + PYY ≤ B.
A Simple Model of a Consumer Budget
2 goodsGood x (i.e., soft drink)Good y (i.e., pizza)
2 PricesPrice of good x, Px
Price of good y, Py
Fixed Income or Budget, B
The Consumer Budget Constraint
Total expenditures on goods x and y cannot exceed the consumer’s income (consumer’s budget).
Expenditures on good x = Pxx.
Expenditures on good y = Pyy.
Total Expenditures = Pxx + Pyy.
Total expenditures must be less than or equal to the consumer’s budget.
Pxx + Pyy ≤ B.
The Consumer’s Budget Set
The Consumer’s budget set is the set of consumption bundles composed of goods x and y such that total expenditures are less than or equal to the consumer’s budget.
Budget Set = { (x,y) | Pxx + Pyy ≤ B } .
The Consumer’s Budget Line
Pxx + Pyy = B
Isolate y: y = B/Py – (Px/Py)xThe y intercept = B/Py
The slope = ∆y/ ∆ x = - (Px/Py)
Isolate x: x = B/Px – (Py/Px)yThe x intercept = B/Px
The slope = ∆ x/ ∆ y = - (Py/Px)
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = ∆ y/ ∆ x = - Px/Py
Budget Line: y = B/Py – (Px/Py)x
Budget Line: An Example
Price of good y = $2 per unit
Price of good x = $1 per unit
Budget = $100
$1x + $2y = $100
y = 50 – 0.5x
x = 100 – 2y
Quantity of Good y
Quantity of Good x
B/Py
=$100/$2=50
B/Px = $100/$1 = 100
Slope = ∆ y/∆ x = - Px/Py = -$1/$2
Budget Line: y = B/Py – (Px/Py)xy = 50 – 0.5 x
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = - Px/Py
Price of Good x Increases
B/Px
Slope = - Px/Py
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = - Px/Py
Price of Good x Decreases
B/Px
Slope = - Px/Py
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = - Px/Py
Price of Good y Increases
B/Py
Slope = - Px/Py
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = - Px/Py
Price of Good y Decreases
B/PySlope = - Px/Py
Quantity of Good y
Quantity of Good x
B/Py
B/Px
Slope = - Px/Py
What happens if income doubles and prices double?
Quantity of Good y
Quantity of Good x
•A
Point A is dominatedby points in this set.
Point A dominatespoints in this set.
Assumptions about Consumers
Consumers are rational.
Consumers prefer more to less.Nonsatiation
Preferences (tastes) are stable.
Choice vs. Preference
Quantity of Good y
Quantity of Good x
•A
•Z
•L
•O
•R
Is A preferred to Z? Or, is Z preferred to A?Is A preferred to L? Or, is L preferred to A?Is A preferred to R? Or, is R preferred to A?Is A preferred to O? Or, is O preferred to A?
Quantity of Good y
Quantity of Good x
•A
•Z
•L •O
•M
•R•V
Budget Line: Year 2003
Consumer Choice: Year 2003
Consumption Bundle A isRevealed Preferred to R, O,M, etc.
Quantity of G
ood y
Quantity of Good x
•A
Budget Line: Year 2003
Suppose the consumer chooses consumptionbundle A in the year 2003.
Quantity of G
ood y
Quantity of Good x
•A
Budget Line: Year 2003
Budget Line:Year 2004
Is the consumer better off or worse off in 2004?
•L
•W
•R
Are goods x and y normalor inferior?
0
Quantity of G
ood y
Quantity of Good x
•A
Budget Line: Year 2004
Budget Line:Year 2003
Is the consumer better off or worse off in 2004?
•R
•W
•L
Are goods x and y normalor inferior?
0
Quantity of G
ood y
Quantity of Good x
•A
Budget Line: Year 2003
Budget Line:Year 2004
Is the consumer better off or worse off in 2004?
•M
•L
•W
0
Quantity of G
ood y
Quantity of Good x
Budget Line:Year 2004
Budget Line: Year 2003
Is the consumer better off or worse off in 2004?
•J
•L
•W0
•R•A