University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery...

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Making Sense of It All Keynote Speaker: Joe Lazzaro DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER

Transcript of University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery...

Page 1: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

Making    Sense    of  It  All  Keynote  Speaker:    Joe  Lazzaro  

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 2: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Social  strategy  

Web  Development  

Loyalty  

Pay  Per  Click  

Mobile  

AJribuLon  path  

Email  

Maps/ReputaLon  

Video  

 

RetargeLng  

Search  Engine  OpLmizaLon  

In-­‐store  Purchase  

TV  

Offers  

Awareness  

Display  

Online  Conversions  

 

Page 3: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

NOW  WHAT?  

Page 4: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Game    Plan  

Page 5: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 6: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 7: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Used  Cars  or  Cheap  Auto?    

Keyword  =  discovery  

Page 8: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Engage    Consumers  

• Awareness  

• New  AcquisiLon  

• Loyalty  

Page 9: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

q  Website  

q  Yellow  Pages  

q  SEO  

q  Pay  per  Click  (SEM)  

q  Newspaper  AdverLsing  

q  Magazine  AdverLsing  

q  Direct  Mail  

q  LeJers  to  ExisLng/  Former  

Clients  

q  Targeted  Email  Campaign  

q  Opt-­‐in  Email  Campaigns  

q  NewsleJer/eNewsleJer  

q  Public  Speaking  

q  Radio  (Terrestrial/Digital)  

q  Television  

q  Billboard  AdverLsing  

q  Movie  Theater  AdverLsing  

q  Trade  Shows  

q  Loyalty  Programs  

q  Facebook  Ads  

q  Facebook  Page  

q  TwiJer  

q  Word  of  Mouth  

q  Other  DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

PrioriBze    Engagement  PlaDorms  

Page 10: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Define  Investment  to  Maximize  Opportunity  

Page 11: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Be  Relevant  

Page 12: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 13: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Where    Did  They    

Come  From?  

Page 14: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 15: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  

Page 16: University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER DIGITAL MARKETING SUMMIT Engage Consumers

DIGITAL  MARKETING  SUMMIT  DANIELS  COLLEGE  OF  BUSINESS  |  UNIVERSITY  OF  DENVER  


University of Denver Daniels College of Business · 4 Daniels in FOCUS W elcome to Daniels in Focus, the strategic plan that frames the College’s long-term trajectory. Its scope

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Center for Management Development 1 Formulating Your E-Commerce Marketing Strategy Don Bacon, Ph.D. Daniels College of Business University of Denver.

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Daniels Mine - gvrhc.org · Daniels established one in Madera Canyon. Daniels’ laid claim to over 100 acres of Madera Canyon and the mining camp was known as Camp Ben Daniels. It

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Keyword Discovery User Manual · The Keyword Research Interface - Toolbar.....7 The Keyword Research Interface - Research Box.....9 The Keyword Research Interface - News and Updates.....10

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Manual Keyword search DEG finder( Keyword search

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God Daniels

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Daniels En

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Daniels Ib11 Ch12

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PETITION NO. 24 NOTICE OF CHANGE OF LAW - Meritus · Joel Glover Faegre Baker Daniels LLP . 1700 Lincoln Street, Suite 3200 . Denver, Colorado 80203 . Telephone: (303) 607-3648 .

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Free SEO Template - Vappingo · The erview 1) Choose three keywords and list them in order of importance: | | Keyword 1 Keyword 1 Keyword 2 Keyword 3 Keyword 2 Keyword

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DESIGNING ELD CURRICULUM JENNIFER J DANIELS CO CABE CONFERENCE, DENVER, CO OCTOBER 14, 2010.

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Make Headlines Pop! - Picaboo YearbooksLETTER ART NEW! Keyword: “chocolate” NEW! Keyword: “clouds” NEW! Keyword: “chaos” NEW! Keyword: “coffee” NEW! Keyword: “candlelight”

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Google Keyword Planner - New Keyword Research Tool by Google

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Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Provided), and Hummingbird

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Carol J. Johnson - Daniels College of BusinessCAROL JEAN JOHNSON OFFICE ADDRESS University of Denver Daniels College of Business 2101 S. University Blvd., Suite 488 Denver, CO 80208

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Robin Daniels

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