University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE...
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University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Enhancing fitness with WSN systems: From the laboratory to the market Goran Rakocevic [email protected] 1/9 PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
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Transcript of University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE...
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Enhancing fitness with WSN systems: From the laboratory to the market
Goran [email protected]
1/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Presentation Outline
• Smart Running Track - system overview
• Marketing possibilities• Discussion
2/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Smart Running Track- the Essence• Sensor/mobile application for competitive running
• Sensor nodes worn by runners• Stationary sensor nodes to track runners’ movement
• Supervision by a physicianthrough a computer connected via USB to one of the sensor nodes
• Ranking – by calories spent,– by average speed– …
3/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
SRT System - Notes
4/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Available sensors• Equipment integration
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 1- Support for personal fitness
5/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• System for enhancing exercise experience/performance• Sell the entire system:
– Equipment– Monitoring software
• Possible AI system for – Safety monitoring– Performance optimization
• Online/Offline interface for a personal trainer• Provide a personal trainer as a service• Targets individual users, advanced fitness, athletes
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 2- Competitive running
6/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Target a group of people• Allow for the performance to be compared• Look at the aggregate performance of a team according to multiple criteria
• The system becomes an ideal team-building activity
• Provide the exercise environment and sell the service
• Primary customers: big and medium businesses
• Sponsored equipment to reduce costs
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 3 - Part of the Future Internet
7/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• Future Internet: – Everything can talk to anything
• Data collected represent a digital image of a person’s level of fitness
• Use the data to provide personalized services• Example: Active holyday
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Market strategy 3 - Part of the Future Internet (2)
8/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
• An initial base of potential customers needs to be established
• As the number of potential customers grows, the number of services that are economically viable grows
• New services attract new users• Sell services• Targeted advertising
University of Belgrade, SerbiaSchool of Electrical Engineering (ETF)
European FP7 Project PROSENSE
Questions? Comments?
Goran Rakočević [email protected]
9/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010
