University Communications: Print, Web and Multimedia Overview
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Transcript of University Communications: Print, Web and Multimedia Overview
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University Communications:Print, Web, Multimedia
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Don Schindler
• 12 years in digital• 10 years as a marketer• donschindler.com• [email protected]• @donschindler
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A few years ago
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University Communications
University Communicatio
ns
Web
Multimedia
Public Relations
Internal Communicatio
ns
Crisis
Magazine
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Accounts
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Communications Strategy
• Head of Accounts – Joe Lyphout• What is your objective/goal?• Who is your target audience?• Do you have any market research?• What is your story?• Help define your strategy• Help define your tactics• Help define your measurement• Future adjustment
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Communications Tactics
My websit
e
Search Engine
Email Newslett
er
Direct Mail
Posters
Brochures
Videos
Blogs
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Print Team
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Campus Projects
• Print Director – Tim Legge• Dept/Program Branding• Magazines• Brochures• Annual Reports• Tickets / Programs• Special Events
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Central Projects
• Branding• Environments• Annual Report• Brochures• Campus Map• Content Writing
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Web Team
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Central Projects
• Web Director – Nick Johnson• ND.edu / Emergency• Tour• Research• International• Exec Offices• Mobile• Map• Vanity URLs
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Campus Projects
• Conductor• Blogs• SEO Content Writing• Digital Signage• Analytics• Email
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Multimedia Team
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Photography
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Video
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Social Media
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Training
• Social Media Director – Julie Flory
• Training – Don• Classes - Endeavor
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Cost Recovery
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Why we charge
$723,000
$990,000
Salaries/Non-Labor Budget = $1.7 mil
CentralCampus
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Summary
• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and
we’ll help you out.
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Website you may not know about
• Branding – http://onmessage.nd.edu• Conductor – http://conductor.nd.edu• Blogs – http://blogs.nd.edu• Photography – http://photos.nd.edu• Photo/Video scheduling – http://multimedia.nd.edu• Mobile – http://mobile.nd.edu• Tour – http://tour.nd.edu• Map – http://map.nd.edu• Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group
– Search in Google or go to http://onmessage.nd.edu