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MEDIA KIT 2019
Transcript of UNIVERSE - dogus-ads-cdn.dygdigital.com › pdf › vogue-mediakit-2019.pdf · Vogue is a resource....
MEDIA KIT 2019
As a reader favorite in more than 22 countries the Vogue brand has been producing legendary fashion images
and discovering new faces for over a century. A fashion bible, Vogue guides its readers beyond just fashion, style and beauty. Vogue serves up a lifestyle. Guided by its global principles, Vogue Turkey is being published in Turkey since March 2010. Three of these principles resonate strongly in the Turkish edition: Creating beautiful images that idolize women, interpreted with a unique and discerning taste. Vogue Turkey is the preference of all key advertisers in the fashion and luxury category based on not only the exquisite work it produces every month but also the exclusive signature events held throughout the year.
UNIVERSE
VOGUE.COM.TR SOCIAL NETWORKS
DIGITAL CONTENT PLATFORMS
VOGUE.TV
EVENTS
davet
Yeniden boyutlandırılan tam 100 Vogue Türkiye kapağıyla “100. Sayı Sergisi” Akasya’da açıldı. 19 Temmuz’a dek ziyaret edebileceğiniz serginin açılış yemeği, Seda Domaniç Sökmen ev sahipliğinde, moda dünyasından isimlerin katılımıyla gerçekleşti.
Yüzde yüz Vogue
Seda Domaniç Sökmen, Sedef Orman
Ayşen Zamanpur, Dilek Hanif
Rüya Büyüktetik, Hande Can Yüce, Raşit Bağzıbağlı, Didem Dayıcıoğlu, Yasemin Taciroğlu
İrem Tanman, Deniz Bulutsuz, Merve Kurna
Mehtap Elaidi
Şebnem Keskin
Gül Ağış, Niyazi ErdoğanElif Tellaloğlu
Banu Bora Mumcu
Suzan ToplusoyFüsun Çevikel Kuran
Bünyamin Aydın
Azra Zeyrek
Berat Hotiç Mutuşoğlu
Merve Kurna, Zeynep Özdemir, Mehveş Turfan, Banu Acar
224 VOGUE.COM
Vogue Türkiye, Mercedes-Benz Fashion Week Istanbul boyunca modanın buluşma
noktasını Cantinery olarak belirledi. Ahu Yağtu’dan Burcu Esmersoy’a
moda ve televizyon dünyasının tanınmış isimleri moda haftası boyunca özel olarak
hazırlanan Aperitivo’ya davetliydi.
Moda üssüdavet
Pınar Tezcan, Ahu Yağtu Şirin Ediger
Azra ZeyrekEbru Buluş Yılmazsoy, Can Yılmazsoy
Burcu Esmersoy
Marco Temponi, Edoardo G. Ristori, Özge-Özlem Tuğmener
Elif Tellaloğlu, Aytül Ayke Fıratoğlu, Gülden Büyükuçak
Didem Dayıcıoğlu, Mithat Can Özer
Yasemin Eke, Tamer Yılmaz Dila Tarkan
Erol Toker, Aykut Ünver
Banu Acar, Nil Belevi, Zeynep Tunç
Ayten Alpün, Özge Sarıkadılar
Cem Mirap, Onur Baştürk
Mert Vidinli, Şeyma Subaşı
Elif Özyiğit, Ayşe Kucuroğlu
FOTO
ĞR
AF:
AB
DU
LLA
H G
ÜL
SPECIAL PROJECTS
BRAND ACHIEVEMENTS
85.144READERSHIP PER MONTH
15.348.103WEBSITE V IEWS PER MONTH
817.036WEBSITE UNIQUE USERS PER MONTH
2.441.490SOCIAL NETWORKS FOLLOWERS
PREFERENCES OF READERSHIP
Vogue is the best place to showcase fashion and beauty brands. It’s trustworthy, prestigious and glamorous.
76% of the readers say they pay attention to the advertising pages
in the magazine. Vogue attracts attention.
66% of the readers reference the advertising pages
or products featured in the magazine when they are shopping. Vogue is a resource.
40% of the readers have said they purchase the products they
see in the magazine. Vogue beauty coverage has the most discerning and unique voice in the market.
Vogue coverage provides the best return on investment for brands.
Vogue boasts the highest advertising pages in related categories across all 19 editions.
1 2 3
READER’S PORTRAIT
35 years
93% WOMEN
17% MEN
CORE
25-54years old
77%OF READERS
AVERAGE AGE
THE MAGAZINE LEADING FASHION
EDITORIAL THEMES
FEBRUARYCOMEDY / HAPPY
MARCHINNOVATION / YOUTH
APRILMINIMALISM
OCTOBER MOVEMENT/JOURNEY
JUNE & JULYSUMMER
SEPTEMBERBIG
FASHION ISSUE
AUGUSTTURKISH
FASHION ISSUE
MAYISTANBUL /
SOUNDS OF ISTANBUL
NOVEMBERCRAFT & GLORY /
JEWELRY & WATCH
DECEMBERPARTY / CELEBRATION
SCHEDULE
ISSUE FIRST DAY OF SALE MATERIALS DEADLINESFebruary 29/01/19 18/01/19March 26/02/19 15/02/19April 28/03/19 15/03/19May 29/04/19 18/04/19June/July 28/05/19 17/05/19August 29/07/19 19/07/19September 27/08/19 16/08/19October 27/09/19 18/09/19November 29/10/19 17/10/19 December/January 26/11/19 19/11/19
SUPPLEMENTS
VOGUE MEN/JUNE VOGUE KIDS/OCTOBER
VOGUE WEDDING/APRIL
PRINT PRICE
2019 Rates (Euro)RIGHT-HAND PAGE1.Form 15,7502.Form 15,0003.Form 14,5004.Form 13,7505.Form 13,0006.Form+ 11,500½ Page 7,500
PREMIUM PAGEBack Cover 28,500Inside Covers 20,500 IFC (DP) 31,750Gatefold 47,750Insert 29,500Content Page 12,500Left-Hand Page 9,000
DOUBLE PAGE4-5 Pages 29,5006-7 Pages 28,5008-9 Pages 27,2501.Form 26,5002.Form 25,5003.Form 24,5004.Form 23,5005.Form 22,5006.Form+ 20,500
SIZES (mm.) - VogueFull Page 210 x 285Horizantal ½ 210 x 142Vertical ½ 105 x 285
DIGITAL AUDIENCE
A DIGITALLEADER AMONG
FASHION PUBLISHER
25years
80% WOMEN
20% MEN
CORE
25-35years old
50%OF READERS
AVERAGE AGE
VOGUE.COM.TR
35% new 65% returning
TRAFFIC SOURCE
65% organic
20% social media
15% direct
DEVICES
%85 mobile
%15 desktop
*Goo
gle
Ana
lytic
s 201
8
unique users per month817.103 views per month15.348.103
40%audience growth per year*
15 pages per visit
SOCIAL NETWORKS
YOUTUBE
40.640GOOGLE +
551.689INSTAGRAM
394.411FACEBOOK
358.512TWITTER
1.088.395
Vogue Turkey reaches 2.4 million followers with a single post across social media accounts
DIGITAL PRICE
2019 RATES (Euro) CATEGORY PAGES
DESKTOP ROS
DESKTOP HOMEPAGE + CATEGORY
DESKTOP HOMEPAGE + CATEGORY
DESKTOP FLOATING VIDEO
MOBILE ROS
MOBILE HOMEPAGE + CATEGORY
BANNER SIZE GROSS RATE
300x250px, 300x600px, 728x90px,980x250px 70 /cpm
Masthead: 970x250px,728x90px,970x90px,980x250px 90 / cpm
Advertorial 2.500
640x360 MP4 4.000
300x250px, 320x50px 50 /cpm
Masthead: 320x150px, 320x100px, 320x50px 70 /cpm
SOCIAL NETWORK GROSS RATE
FACEBOOK 1.750
INSTAGRAM 1.750
TWITTER 1.500
YOUTUBE 750
INSTA STORY 1.250
DIGITAL TECH SPECS
VOGUE.COM.TR DESKTOP MOBILE
STANDARD BANNER 300x250px, 300x600px,
728x90px,980x250px 300x250px, 320x50px Format : JPEG, GIF, HTML5 Format : JPEG, GIF, HTML5
Maximum size : 60 KB Maximum size: 60 KB
MASTHEAD 970x250px,728x90px,
970x90px,980x250px 320x150px, 320x100px, 320x50px Format : JPG, GIF, HTML Format : JPG, GIF, HTML
Maximum Size: 300 KB Maximum Size : 50 KB
INTERSTITIAL 800x600px 320x480px Format : JPG, PNG, GIF, HTML5 Format : JPG, PNG, GIF
Maximum Size : 100 KB Maximum Size : 50 KB
VIDEO (PREROLL - MIDROLL - POSTROLL) 640x360px 640x360px Format : Mp4 Format : Mp4
3rd Party Tag : Vast3, Vast4, vpaid JS 3rd Party Tag : Vast3, Vast4, vpaid JS
Maximum Size : 10 MB Maximum Size : 10 MB
Video Bitrate : Max 1000 KBPS Video Bitrate : Max 1000 KBPS
SPECIAL PROJECTS
Creative solutions of Vogue Turkey team will help to combine the sponsorship promotions and editorial content. Creative Partnerships
allow advertisers to create bespoke campaigns which sit seamlessly within Vogue’s editorial environment. Our team can propose creative concepts involving photo and video shoots or using imagery provided by a brand.
SPECIAL PROJECTS
PRINT ADVERTORIAL SHOOTSArt directed by Vogue, these striking and beautiful shoots relay a brand’s unique DNA to the Vogue audience and sit alongside our editorial pages.
SUPPLEMENT SPONSORSHIPVogue publishes a number of editorial supplements every year, each
with its own sponsorship opportunity. These packages are tailor-made to fit the partner’s brief.
NATIVE ARTICLEThese articles include copy written by Vogue, video content, image galleries
and the creation of supporting media.
SPECIAL PROJECTS
VIDEOUsing the best directors in the business, we offer bespoke commercial videos, a partnership series or sponsorship of an editorial video. For more view, we offer
floating video tool which continuously comes out during the viewers page visits.
BESPOKE DIGITAL BUILDSFor more interactive digital experience, Vogue can create a bespoke digital
page depending on sponsor’s briefs and demands.
SOCIAL CAMPAIGNSSocial-only packages give brands access to Vogue’s ever-growing social
media followers.
EXCLUSIVE HERO SPOTLIGHTWe can feature your campaigns at our hero spotlight to offer the most
effective and powerful coverage.
EVENTS
More than 20 brand partnership events per year.Attended by celebrities, influencers and societies.
Monitored and reported high media coverage.
ADVERTISING DEPARTMENT
Head of Project SaleZEYNEP ÖZDEMİR
Vice President of SaleMEHVEŞ TURFAN
Sales Coordinator ZEYNEP ARSLAN
Sales Group ManagerMERVE KURNA
Sales Group ManagerSEVGİ AKKOYUN
