UNITY - The Business of Me by Mark S. Luckie
-
Upload
reynolds-center-for-business-journalism -
Category
Career
-
view
3.160 -
download
0
description
Transcript of UNITY - The Business of Me by Mark S. Luckie
![Page 1: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/1.jpg)
THE BUSINESS OF
presented by
Mark S. Luckie
![Page 2: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/2.jpg)
WHAT YOU’LL LEARN TODAY
• How to turn your idea into a business
• Determining your expertise
• Branding yourself
• How to connect with VIPs
• How to use analytics
• Making the perfect pitch
• Financing your business
![Page 3: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/3.jpg)
WHO IS MARK LUCKIE?
![Page 4: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/4.jpg)
OM MALIK
![Page 5: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/5.jpg)
BURT HERMAN
![Page 6: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/6.jpg)
CHARLI PENN-WATKINS
![Page 7: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/7.jpg)
STEP 1:
WHAT IS YOUR IDEA?
![Page 8: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/8.jpg)
IS THIS A BUSINESS?
![Page 9: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/9.jpg)
BRANDING YOURSELF:
WHAT IS MY EXPERTISE?
![Page 10: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/10.jpg)
BRANDING YOURSELF: LOGO
![Page 11: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/11.jpg)
BRANDING YOURSELF: WEBSITE
www.10000words.net
![Page 12: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/12.jpg)
BRANDING YOURSELF: WEBSITE
www.carrieching.com
![Page 13: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/13.jpg)
BRANDING YOURSELF: WEBSITE
wjchat.webjournalist.org
![Page 14: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/14.jpg)
BRANDING YOURSELF: COLORS
manwifeanddog.com
![Page 15: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/15.jpg)
BRANDING YOURSELF: COLORS
www.getluckie.net
![Page 16: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/16.jpg)
BRANDING YOURSELF: SOCIAL MEDIA
manwifeanddog.com
![Page 17: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/17.jpg)
CONNECT WITH PEOPLE ONLINE
• TWITTER LISTS
• SOCIALMENTION
• TECHNORATI
• FORUMS
• FACEBOOK SUBSCRIBE
![Page 18: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/18.jpg)
CONNECT WITH PEOPLE OFFLINE
• MEETUPS
• TWEETUPS
• CONFERENCES
• HAPPY HOURS
• CHURCH
![Page 19: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/19.jpg)
ANALYTICS ARE YOUR
BEST FRIEND
![Page 20: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/20.jpg)
GOOGLE ANALYTICS
analytics.google.com
![Page 21: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/21.jpg)
ANALYTICS: WHAT TO LOOK FOR
• SOCIAL MEDIA FOLLOWERS
• LISTS
• MENTIONS
• RETWEETS/SHARES
• KLOUT
![Page 22: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/22.jpg)
ANALYTICS: WHAT ELSE TO LOOK FOR
• PAGE VIEWS
• UNIQUE VISITORS
• REFERRALS
• TIME ON SITE
• BOUNCE RATE
![Page 23: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/23.jpg)
SPREADSHEETS ARE
IMPORTANT
![Page 25: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/25.jpg)
WHAT MAKES THE PERFECT PITCH?
• Know what your product is
• Know who your audience is
• Have a determined end-goal
![Page 26: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/26.jpg)
TIPS FOR THE PERFECT PITCH
• Make eye contact
• Keep it short
• Make it interesting
• Share your contact info
• Have business cards
• Follow up!
![Page 27: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/27.jpg)
BUILDING AN ONLINE COMMUNITY
• Start with the people you know
• Create community interactions
• Contribute to other sites
• Maintain visibility
• Keep them on your site
• Be consistent
![Page 28: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/28.jpg)
FINANCING YOUR BUSINESS
• Advertising
• Sell a product
• Crowdsourced funding
• Grants
![Page 29: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/29.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
BALANCING YOUR JOB
WITH YOUR NEW JOB
![Page 30: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/30.jpg)
5 THINGS TO DO
WHEN YOU GET HOME
• Write out your idea
• Identify your audience and how you
will reach them
• Identify potential networking contacts
• Determine potential financial
resources
• Create a rollout plan
![Page 31: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/31.jpg)
YOU CAN DO IT!!
![Page 33: UNITY - The Business of Me by Mark S. Luckie](https://reader034.fdocuments.in/reader034/viewer/2022052617/548425375906b5b2158b46e5/html5/thumbnails/33.jpg)
THE BUSINESS OF
presented by
Mark S. Luckie