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UNITED NATIONS in Bonn
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Report Common Information Unit (March –October 2013)
Heads of Agency meeting 31 October 2013
Alice Fiser Common Information Unit Bonn
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Introductory Remarks
Overall very positive feedback on a single entry point to the UN.
Definitely a great need in terms external and internal communications
• “We only ended up with a EN one sentences of an English press release WDR and never new how to get in touch; You have all our support … ” (WDR Lokalzeit, 19.10.2013)
• “Was waiting for more than three years to have a counter part at the UN with whom I can liaise with” (DHL, External relations for Bonn, April 2013)
High level of expectations and workload• First month were shaped by setting up the affiliation of the unit
within UNV and UN Bonn• At the same time considerable amount of operational requests
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The Unit´s RESPONSIBILITIES
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Administrative work setting up the affiliation of the unit within UNV preparing CIU related procurement, recruitment
Strategic work creating awareness of CIU among stakeholders preparation of key messages creation of visual identity corporate design
Operational business: Press & media Outreach: Events, visitor groups Internal communication within UNCG
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The Unit´s current SET‐UP
Information Officer (full‐time, recruited in 3/2013)
Communications and Information Assistant (50%, to be recruited 12/2013)
Junior Professional Officer (full‐time, administrative work for recruitment accomplished, ready for upload to UNDP system, follow up needed)
Senior advisor
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The Unit´s operative output at a GLANCE
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AREA ACTIVITY OUTPUT/NUMBER
External Communications (50%)
Press & Media Press conferences 2 + 3 media background briefings (UNCCD)
Media releases German 12English 6
Translations 12
Press coverage UN Bonn 56UN Bonn agencies (with CIU support) 107
Press queries 30
Outreach Events major 3 (Federal President, Astronauts, UN Day)
Booths 1
Visitors groups 62
Public queries 65 in writingApprox. 60 via phone
Request for support to UN Bonn Agencies
6 (UNCCD, UNV, UNEP‐AEWA, UNFCCC, UNU, UN‐Spider)
Internal Communications: (20%)
‐ 13 UNCG Bi‐weekly bulletins‐ Requests: 10 (communication on UN Day, Homophobia, UN Womensday , set up of a UN in Bonn social media group etc.)
Unit Management: (30%)
Setting up the unit Procurement (drafting, ToR, Evaluation, checking invoices) IT, HR etc.
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Highlights: External communications
Support to mediawork for UNCCD scientific conference
9‐19 April 2013WCCB, Bonn
UN Bonn (UN‐Spider) astronauts event
4 July 2013Wasserwerk, Bonn
Visit of Federal Presidents of Germany to the UN in Bonn
12 September 2013UN Campus, Bonn
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UN Day 2013
19 OctoberMarktplatz, Bonn
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Highlights: internal communications
UN Womensday celebration followed by bakes ale and donations to 2 women shelter in the Bonn region
8 March 2013UN Campus, Bonn
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UN Bonn visiting neighbors DHL
18 April and 24 June 2013DHL, Bonn
UNite Lunch initiative – get‐to‐know each other for all UN staff in Bonn
May 2013UN Campus, Bonn
UNCG Bi‐Weekly Bulletin
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Press COVERAGE
‐ UN Bonn as such was mentioned 56 times in the media
‐ UN Bonn Agencies were mentioned in German media 107 (CIU support)
‐ CIU supported media work 6 times on request (UNCCD, UNV, UNEP‐AEWA, UNFCCC, UNU, UN‐Spider) e.g. with 12 German translations, mailing of 12media releases, providing media contacts, handling media enquiries etc.
‐ 2 press meetings took place for UN Bonn
-> please see press clippings in separate file!
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WORK in PROGRESS
Key messages‐ Suggest and discuss with UNCG (Nov 2013)‐ Present and discuss on HoA level what UNBonn is actually all about (Dec 2013)
Corporate Design‐ Procurement is in progress (Nov 2013), first ideas are existing
Online media: ‐ Website
• Procurement is in progress (Nov –Dec 2013)• set up structure (Dec 2013/ Jan 2014 and translate into action (Feb – Mar 2014)
‐ Clarify whether intranet site is part of the exercise‐ Set up social media channels (Dec 2013)
Press Media‐ Media accreditation
Outreach material/ Publications‐ UN Bonn fact sheet with short generic information on UN agencies in Bonn in DE and EN
Internal all staff mailing list
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CONSIDERATIONS, NEEDS & RECOMMENDATIONS
Internal Communications ‐ as precondition for effective external Communications)
Discussion and clarification on internal communications(e.g. UN Bonn intranet, UN newsletter ….); currently not part of the package, but should be considered, given the strong need for better UNBonn internal communication
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WHAT IS UN BONN ALL ABOUT?
What do we want to achieve TOGETHER as UN in Bonn?
What would we expect from UN in Bonn as worlds citizens?
What is it that we can offer to the world from Bonn?
Why are we indispensable? or what is our unique “selling” proposition?
and in consequence
What do we want the world to understand from us?
NEED FOR STRATEGIC GUIDANCE: What is UN Bonn all about?
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