United Methodist Communications and Online Communication
Transcript of United Methodist Communications and Online Communication
![Page 1: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/1.jpg)
![Page 2: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/2.jpg)
![Page 3: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/3.jpg)
mindframecampaign.org
![Page 4: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/4.jpg)
![Page 7: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/7.jpg)
![Page 8: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/8.jpg)
73,000People who have an interest
in the United Methodist Church
![Page 9: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/9.jpg)
7.6%of all donations in 2010
were given onlinesource: Blackbaud Giving Index 2010
![Page 10: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/10.jpg)
1 BillionTweets Sent a Week
source: Twitter.com
![Page 11: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/11.jpg)
182%increase in mobile users
using Twittersource: Twitter.com
![Page 12: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/12.jpg)
101MLinkedIn Members
source: LinkedIn.com
![Page 13: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/13.jpg)
$29.5 Bnwill be spent on mobile
apps in 2013source: Gartner 2010
![Page 14: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/14.jpg)
6.5 TrillionSMS messages sent
in 2010source: Informa telecoms and media
![Page 15: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/15.jpg)
However...there is a problem
with statisticsand trends
![Page 16: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/16.jpg)
![Page 17: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/17.jpg)
![Page 18: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/18.jpg)
We focus everything on brand awareness
from benches and billboards to direct mail and event
marketing
![Page 19: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/19.jpg)
We forget that the shift is to the individual
![Page 20: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/20.jpg)
It is about WHO instead of how many
![Page 21: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/21.jpg)
![Page 22: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/22.jpg)
![Page 23: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/23.jpg)
![Page 24: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/24.jpg)
![Page 25: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/25.jpg)
![Page 26: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/26.jpg)
![Page 27: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/27.jpg)
![Page 28: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/28.jpg)
![Page 29: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/29.jpg)
![Page 30: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/30.jpg)
![Page 31: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/31.jpg)
![Page 32: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/32.jpg)
![Page 33: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/33.jpg)
![Page 34: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/34.jpg)
![Page 35: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/35.jpg)
![Page 36: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/36.jpg)
![Page 37: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/37.jpg)
![Page 38: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/38.jpg)
Activity
![Page 39: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/39.jpg)
![Page 40: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/40.jpg)
Stories give us context and context helps us
understand things
![Page 41: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/41.jpg)
Stories inspire more people to action
![Page 42: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/42.jpg)
![Page 43: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/43.jpg)
![Page 44: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/44.jpg)
Being Passionate• What are your goals?• How do you want to change the world?• What makes you tick?
![Page 45: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/45.jpg)
Being Relevant
• What makes you different?• What are you good at?• What do you see trending in your world?
![Page 46: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/46.jpg)
Being Networked• Attend events• Give back to the community• Build a circle of trust
![Page 47: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/47.jpg)
Being Consistent
• Create valuable content• Never stray from You• Always be hustling
![Page 48: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/48.jpg)
![Page 49: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/49.jpg)
Being Socially Relevant
![Page 50: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/50.jpg)
Networking
CommunityDistribution
ContentVideoDistribution
![Page 51: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/51.jpg)
![Page 52: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/52.jpg)
1. PersonalDevelopment
![Page 53: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/53.jpg)
![Page 54: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/54.jpg)
![Page 55: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/55.jpg)
![Page 56: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/56.jpg)
2.StartWriting
![Page 57: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/57.jpg)
tumblr.comwordpress.com
![Page 58: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/58.jpg)
![Page 59: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/59.jpg)
![Page 60: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/60.jpg)
3. Listening
![Page 61: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/61.jpg)
Google.com/alerts
![Page 62: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/62.jpg)
![Page 63: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/63.jpg)
![Page 64: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/64.jpg)
4. Building YourNetwork
![Page 65: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/65.jpg)
CurrentContacts
![Page 66: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/66.jpg)
![Page 67: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/67.jpg)
![Page 68: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/68.jpg)
![Page 69: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/69.jpg)
![Page 70: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/70.jpg)
![Page 71: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/71.jpg)
Networking
![Page 72: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/72.jpg)
![Page 73: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/73.jpg)
![Page 74: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/74.jpg)
![Page 75: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/75.jpg)
![Page 76: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/76.jpg)
![Page 77: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/77.jpg)
![Page 78: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/78.jpg)
![Page 79: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/79.jpg)
5. BrandAwareness
![Page 80: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/80.jpg)
6. Support theInfluencers
![Page 81: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/81.jpg)
What does it mean to be an
influencer?
![Page 82: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/82.jpg)
![Page 83: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/83.jpg)
![Page 84: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/84.jpg)
![Page 85: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/85.jpg)
Lunch
![Page 86: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/86.jpg)
![Page 87: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/87.jpg)
![Page 88: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/88.jpg)
![Page 89: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/89.jpg)
![Page 90: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/90.jpg)
![Page 91: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/91.jpg)
![Page 92: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/92.jpg)
![Page 93: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/93.jpg)
3 Types of Social Currency
• Organizational• Donor / Member• The Changed
![Page 94: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/94.jpg)
Activity
![Page 95: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/95.jpg)
The Enhancement of Social Currency:
Social Commerce
![Page 96: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/96.jpg)
![Page 97: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/97.jpg)
![Page 98: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/98.jpg)
![Page 99: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/99.jpg)
Starting to Capture• Current Donor or Member Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
![Page 100: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/100.jpg)
Capturing is about engagement with
people
![Page 101: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/101.jpg)
![Page 102: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/102.jpg)
![Page 103: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/103.jpg)
![Page 104: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/104.jpg)
Educate people on what you offer, how
and why
![Page 105: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/105.jpg)
How do you change the world?
![Page 106: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/106.jpg)
![Page 107: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/107.jpg)
Compel to opt-in and JOIN the community of
people who support the brand.
![Page 108: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/108.jpg)
![Page 109: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/109.jpg)
Ask individuals to give via mail, email,
Facebook, Twitter, and text messaging
![Page 110: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/110.jpg)
They first need to be involved in the process
![Page 111: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/111.jpg)
in order to deliver the right messaging, technology, and
product
![Page 112: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/112.jpg)
How do you define a transaction?
What is true engagement?
![Page 113: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/113.jpg)
![Page 114: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/114.jpg)
Allow new and past donors to share their experience working with your company
![Page 115: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/115.jpg)
Make it easy to share.
Always.
![Page 116: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/116.jpg)
![Page 117: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/117.jpg)
![Page 118: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/118.jpg)
![Page 119: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/119.jpg)
![Page 120: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/120.jpg)
![Page 121: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/121.jpg)
![Page 122: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/122.jpg)
9 Things To Start Doing, Now.
![Page 123: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/123.jpg)
Evaluation
• Weekly reporting• Share accountability
![Page 124: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/124.jpg)
Data should not only be used to report...
but to inform.
![Page 125: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/125.jpg)
Analyze Engagement
• Last year, actual• This year, projected• What will close the gap?
![Page 126: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/126.jpg)
Social Currency & Commerce
• What works, not what’s been done• Quantify results, not hope
![Page 127: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/127.jpg)
Collaborate
• REAL partnerships• Leverage resources
![Page 128: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/128.jpg)
Plan
• Technology is not the strategy• Don’t hire a consultant• Get ahead of the curve
![Page 129: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/129.jpg)
Integrate
• Communication• Media• Message
![Page 130: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/130.jpg)
Innovate Slowly
• Perfect Basics• Set reasonable expectations
![Page 131: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/131.jpg)
Change Conditions
• Recalibration, not replication• Ask why and plan accordingly
![Page 132: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/132.jpg)
Listen to the Market
• You serve the community not just the need
![Page 133: United Methodist Communications and Online Communication](https://reader036.fdocuments.in/reader036/viewer/2022070604/543d3b568d7f72ee598b4a6b/html5/thumbnails/133.jpg)
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: MindFrameCampaign.org• Email: [email protected]• Phone: 1-765-610-5965