Case study - Smithfield Wine – use of Enterprise Cultural Heritage training material

The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use by Smithfield Wine.

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Before you start…

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Life is too short for bad wine

Smithfield Wine is an independent wine merchant selling wine online from their warehouse in Central Manchester, UK, selling a product with a long culture and heritage in a very contemporary way.

A family run business established twelve years offering wines from smaller producers to wine lovers throughout the UK. Smithfield Wine specialise in vegetarian, vegan, fair trade and kosher wines.

The company places a great emphasis on the quality of their wine; as they say on their web-site “Life is too short for bad wine”.

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New development

George Wrobleski who runs Smithfield Wine looked at the enterprise cultural heritage (ECH) learning material to evaluate how it might help him in the exploitation of the culture and heritage of the products he sells.

He found that the change management module was the most relevant of the four ECH training modules as the company is about to embark on a major new development.

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Expanding the company

As an on-line wine merchant who ships bottles to their customers one of the biggest problems that the company faces is breakage.

In keeping with his modern take on selling traditional products George has developed a new packaging to solve the breakage problem. He is now expanding the company to include a new arm selling this technical packaging.

Using the change management material

George looked at the change management material to see how it might help him in the new developments.

After studying the module, which emphasises the importance of involving staff in change, he is now working closely with the staff who are introducing the new systems required making sure that they are fully engaged with the changes.

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To find out more…

Visit Smithfield Wine at www.smithfieldwine.com

If you would like to access the free training material and read case studies on the use of ECH visit the project website at: www.enterpriseculturaleheritage.org

The content included in this training material has been compiled by the MNEMOS project team from a variety of sources. The MNEMOS project team reserves the right to change the terms and conditions of use of this training material without notice and any time. The training material is produced for educational purposes only and does not offer legally binding advice. The training material as well as the www.enterpriseculturalheritage.org website are made available “as is” and “as available”. MNEMOS project team makes no representation and does not warrant:a) That the information selected for the training material and the website is comprehensive, complete, verified, organised and accurate;b) That it is licensed by the copyright or database right owner of any third party content to include or reproduce such content in this training material and the website;c) That the training material and the website will be uninterrupted and error-free; andd) That the server from which the training material and the website is available is free of viruses or bugs.

Disclaimer

This work is licensed under Creative Commons Attribution 3.0 Unported License.

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End of Case Study in Enterprise Cultural Heritage (ECH) Management use

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