United Colors of Benetton

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Simona Belaglovaitė Simona Belaglovaitė FEbd8-01 FEbd8-01

description

Facts and advertising campaign of United Colors of Benetton

Transcript of United Colors of Benetton

Page 1: United Colors of Benetton

Simona BelaglovaitėSimona Belaglovaitė

FEbd8-01FEbd8-01

Page 2: United Colors of Benetton

United Colors of Benetton – it is an Italian United Colors of Benetton – it is an Italian limited company.limited company.

Its core business Its core business is is fashion fashion garments.garments. Today, the Benetton is present in 120 Today, the Benetton is present in 120

countries around the worldcountries around the world..

The store in Paris The store in Venice

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Founders:Founders:

Benetton was established in 1965 as a Benetton was established in 1965 as a partnership by the Benetton family in partnership by the Benetton family in Ponzano Veneto, Italy.Ponzano Veneto, Italy.

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TThe casual he casual United Colors of BenettonUnited Colors of Benetton

TThe glamour oriented he glamour oriented SisleySisley

PlaylifePlaylife American college style American college style

Killer LoopKiller Loop streetwear streetwear

BrandsBrands

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PhilosophyPhilosophy

The concept of the company includesThe concept of the company includes cooperation with internationally cooperation with internationally kknown nown

institutions and organizationsinstitutions and organizations::

Jane Goodall Institute Jane Goodall Institute Amnesty International Amnesty International World Food Programme World Food Programme World Blind Union World Blind Union United Nations Volunteers United Nations Volunteers United Nations United Nations ACNUR ACNUR FAO FAO War Child War Child SOS Racisme SOS Racisme CARITAS CARITAS

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AdvertisementAdvertisement

Expresses respect for minority, human rights with multi-racial

approach.

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Most attractive featuresMost attractive features

Magazine “Colours” states: Magazine “Colours” states: that that diversity is positive diversity is positive andand all all cultures have equal value.cultures have equal value.

Set up children’s centre to Set up children’s centre to improve the quality of life and improve the quality of life and work of the employeeswork of the employees..

Focuses on Focuses on local culture and local culture and landscape heritlandscape heritage, age, pparticipationarticipation in sport events.in sport events.

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Ownership StructureOwnership Structure

ShareholdersShareholders %%Edizione Holding S.p.A. Edizione Holding S.p.A. 66.7366.73

Institutional Investors and Banks Institutional Investors and Banks 23.0623.06

Individuals and Others Individuals and Others 10.2110.21

Number of share outstanding182,679,012 Par value1.30 euro Share capital237,482,715.60 euro fully paid-in

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Sales by region: Sales by brand:Sales by region: Sales by brand:

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Annual turnoverAnnual turnover

Year 2007 2006 2005 2004 2003

Revenues (million euro)

2,085 1,911 1,765 1,704 1,859

Net Income (million euro)

145 125 112 109 108

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Thank you for your kind attentionThank you for your kind attention!!