United Color of Benaton

8/12/2019 United Color of Benaton

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A

PROJECT REPORTON

STUDY ON CONSUMER BEHAVIORS TOWARDUNITED COLORS OF BENETTON

VSLEVIS STRAUSS & CO.

Proje ! Re"or!

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AC9NOWLED6EMENT

I the undersigned, acknowledge with thanks the kind advice of Mr. S r)j U$e' 9-)(

for their tremendous encouragement to make this project who had not only their efforts in

briefing me minutely but also advising me time to time about the Co( #%er Be-)0 or

To:)r' U( !e' Co*or o+ Be(e!!o( )(' Le0 S!r)# & Co.

I am also heartily gratitude and thankful of other softwares for their kind support.

S r)j U$e' 9-)(

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EXECUTIVE SUMMARY

This project is in partial fulfillment of the re uirement for the award of B) -e*or o+

B# (e !dministration .This project is based upon the topic " A S!#'/ o( Co( #%er

Be-)0 or To:)r' U( !e' Co*or o+ Be(e!!o( V Le0 S!r)# & Co. .

The research was done for #$IT%& '()(*+ ( -%$%TT($ + )% I+ +T*!#++

/ '(., 'lothing 'ompany in 0une for 2 months.

Le0 S!r)# & Co. ;LS&CO< is a privately held clothing company known worldwide

for its )evi1s brand of denim jeans . )evi +trauss / 'o. is a worldwide corporation

organi ed into three geographic divisions $orth !mericas 4)+$!5, %urope 4)+%5and!sia 0acific &ivision 4!0&5.

Be(e!!o( 6ro#" S.".A. is an upscale global clothing brand , based in Treviso , Italy . Its

core business is clothing with the casual line marketed as the 6#nited 'olors of

-enetton6, a fashion7oriented 6+isley6 division, 60laylife6 leisurewear, and 68iller )oop6

streetwear brands.

The main objective of this research is to find out the satisfaction level of consumer of

)evis +trauss / 'o. and #nited 'olors of -enetton.

*esearch has been conducted through the self7administered uestionnaire. !fter the

uestionnaire was filled the data analysis is carried out by applying established

theoretical concepts tools and techni ues. !part from that through various tools at my

disposal I have been able to identify the important compenents under one factor and

difference of perception of various factors between the two groups.

+uggestions are also given based on the informal talks with people, open ended uestions

and from data analysis.

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http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Levi'shttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Trevisohttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Levi'shttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Trevisohttp://en.wikipedia.org/wiki/Italy


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CONTENTS

S. No. Title Page No.

1. INTRODUCTION 5-6

2. i. Com a!" P#o$ile %-1&

'. ii. O()e*ti+e 2,

. iii. S*o e 21

5. i+. Met o/olog" 22

6. DATA REDUCTION 0 PRESENTATION 2'-

%. DATA ANA YSIS 5- 6

. SUMMARY 0 CONC USIONS

i. Re34lt3 o$ t e St4/" %

ii. imitatio!3

iii. S4gge3tio!3 0 S*o e $o# $4#t e#

St4/"

&

&. RE ERENCE 7I7 IO8RAP9Y 5,

1,. APPENDICES 51-55

:


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C9APTER : IINTRODUCTION

C*o!- (1 protects the human body from e;treme weather and other features of the

environment . It is worn for safety, comfort, and modesty and to reflect religious , cultural

and social meaning.

The practical function of clothing is to protect the human body from dangers in the

environment weather 4strong sunlight , e;treme heat or cold, and precipitation, for

e;ample5, insects , no;ious chemicals, weapons, and contact with abrasive substances,

and other ha ards. 'lothing can protect against many things that might injure the naked

human body. In some cases clothing protects the environment from the clothing wearer as

well 4e;ample medical scrubs 5.

A baby wearing many itemsof winter clothing: headband ,cap, fur-lined coat , shawl and

sweater.

!ccording to archaeologists and anthropologists, the earliest clothing probably consisted

of fur , leather , leaves or grass, draped, wrapped or tied about the body for protection from

the elements. 8nowledge of such clothing remains inferential, since clothing materials

deteriorate uickly compared to stone, bone, shell and metal artifacts.


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A Neanderthal clothed in fur

De( % , in !merican usage since the late eighteenth century, =>? denotes a rugged cotton

twill te;tile , in which the weft passes under two 4twi7 6double65 or more warp fibers,

producing the familiar diagonal ribbing identifiable on the reverse of the fabric, which

distinguishes denim from cotton duck . The word comes from the name of a sturdy fabric

called serge, originally made in $ imes , rance, by the !ndre family. (riginally called

serge de $@mes, the name was soon shortened to denim. =2? &enim was traditionally

colored blue with indigo dye to make blue 6 jeans ,6 though 6jean6 then denoted a

different, lighter cotton te;tileA the contemporary use of jean comes from the rench word

for Benoa, Italy 4BCnes5, where the first denim trousers were made.

Denim as used for blue jeans, with acopper rivet to strengthen the pocket.

D
http://en.wikipedia.org/wiki/Neanderthalhttp://en.wikipedia.org/wiki/Furhttp://en.wikipedia.org/wiki/Denim#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Twillhttp://en.wikipedia.org/wiki/Textilehttp://en.wikipedia.org/wiki/Wefthttp://en.wikipedia.org/wiki/Warp_(weaving)http://en.wikipedia.org/wiki/Cotton_duckhttp://en.wikipedia.org/wiki/N%C3%AEmeshttp://en.wikipedia.org/wiki/N%C3%AEmeshttp://en.wikipedia.org/wiki/N%C3%AEmeshttp://en.wikipedia.org/wiki/Denim#cite_note-1%23cite_note-1http://en.wikipedia.org/wiki/Indigo_dyehttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Image:Closeup_of_copper_rivet_on_jeans.jpghttp://en.wikipedia.org/wiki/Image:Neandertal.jpghttp://en.wikipedia.org/wiki/Neanderthalhttp://en.wikipedia.org/wiki/Furhttp://en.wikipedia.org/wiki/Denim#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Twillhttp://en.wikipedia.org/wiki/Textilehttp://en.wikipedia.org/wiki/Wefthttp://en.wikipedia.org/wiki/Warp_(weaving)http://en.wikipedia.org/wiki/Cotton_duckhttp://en.wikipedia.org/wiki/N%C3%AEmeshttp://en.wikipedia.org/wiki/N%C3%AEmeshttp://en.wikipedia.org/wiki/Denim#cite_note-1%23cite_note-1http://en.wikipedia.org/wiki/Indigo_dyehttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Italy


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COMPANY PRO I E

Le0 S!r)# & Co. ;LS&COE:3 when )evi +trauss came to

+an rancisco, 'alifornia to open a west coast branch of his brothers1 $ew Fork dry

goods business. !lthough the company began producing denim overalls in the >EDGs,

modern jeans were not produced until the >H2Gs. The company briefly e;perimented 4in

the >HDGs5 with employee ownership and a public stock listing, but remains owned and

controlled by descendants and relatives of )evi +trauss1 four nephews.

Le0 S!r)# & Co.

T/"e 0rivateFo#('e' >E:3

He)'8#)r!er +an rancisco, 'alifornia

9e/ "eo"*e ohn !nderson, '%( / 0resident of)+/'(I('# !r/ 'lothing

We$ !e http JJwww.levi.comJ

E
http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Levi'shttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/San_Francisco%2C_Californiahttp://en.wikipedia.org/wiki/San_Francisco%2C_Californiahttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/Overallhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/1853http://en.wikipedia.org/wiki/San_Francisco%2C_Californiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Websitehttp://www.levi.com/http://en.wikipedia.org/wiki/Image:Label-two-horses.pnghttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Levi'shttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/San_Francisco%2C_Californiahttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/Overallhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Privately_held_companyhttp://en.wikipedia.org/wiki/1853http://en.wikipedia.org/wiki/San_Francisco%2C_Californiahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Websitehttp://www.levi.com/


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Or1)( =)! o(

)evi +trauss / 'o. is a worldwide corporation organi ed into three geographic divisions

)evi +trauss, $orth !mericas 4)+$!5, based in the +an rancisco head uartersA )evi

+trauss %urope 4)+%5, based in -russels A and !sia 0acific &ivision 4!0&5, based in+ingapore .The company employs a staff of appro;imately E,E:G people worldwide, and

owns and develops a few brands. )evi1s, the main brand, was founded in >ED3 in +an

rancisco, speciali ing in riveted denim jeans and different lines of casual and street

fashion.

In the >HDGs,Breat Kestern Barment 'o. 4BKB5, a 'anadian clothing manufacturer,

was ac uired by )evi +trauss. BKB was responsible for the introduction of the modern

stone washing techni ue, still in use by )evi +trauss. 2GG9 saw a sharp decline of BKBin the face of global outsourcing, so the company was closed and the %dmonton

manufacturing plant shut down. &ockers was launched in >HEHHGs, as denim sales

began to fade. )evi +trauss attempted to sell the brand in 2GG9 to relieve part of the

company1s L2 billion outstanding debt.

)aunched in 2GG3, )evi +trauss +ignature features jeanswear and casualwear. In

$ovember 2GGD, )evi1s released a mobile phone in co7operation with Mode)abs . Manyof the phone1s cosmetic attributes are customisable at the point of purchase.

H !or/

acob &avis was a tailor who fre uently purchased bolts of cloth from )evi +trauss /

'o.1s wholesale house. !fter one of &avis1 costumers kept purchasing cloth to reinforce

torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on

the pocket corners and at the base of the button fly . &avis did not have the re uired

money to purchase a patent, so he wrote to )evi suggesting that they both go into

business together. !fter )evi accepted acobs1 offer, on May 2G, >ED3, the two men

received patent N>3H,>2> from the #nited +tates 0atent and Trademark (ffice. The

patented rivet was later incorporated into the company1s jean design and advertisements.

'ontrary to an advertising campaign suggesting that )evi +trauss sold his first jeans to

H
http://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Brusselshttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Great_Western_Garment_Co.http://en.wikipedia.org/wiki/Stone_washinghttp://en.wikipedia.org/wiki/Dockershttp://en.wikipedia.org/w/index.php?title=ModeLabs&action=edithttp://en.wikipedia.org/wiki/Jacob_Davishttp://en.wikipedia.org/wiki/Button_up_flieshttp://en.wikipedia.org/wiki/May_20http://en.wikipedia.org/wiki/1873http://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Brusselshttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Great_Western_Garment_Co.http://en.wikipedia.org/wiki/Stone_washinghttp://en.wikipedia.org/wiki/Dockershttp://en.wikipedia.org/w/index.php?title=ModeLabs&action=edithttp://en.wikipedia.org/wiki/Jacob_Davishttp://en.wikipedia.org/wiki/Button_up_flieshttp://en.wikipedia.org/wiki/May_20http://en.wikipedia.org/wiki/1873


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gold miners during the 'alifornia Bold *ush 4which peaked in >E9H5, the manufacturing

of denim overalls only began in the >EDGs.

Modern jeans began to appear in the >H2Gs. In the >H:Gs and >Hs were sold in a uni ue si ing

arrangementA the indicated si e was related to the si e of the jeans prior to shrinking, and

the shrinkage was substantial. The company still produces these unshrunk, uni uely si ed

jeans, but they don1t sell very well.

>HHGs and later

-y the >HHGs, the brand was facing competition from other brands and cheaper products

from overseas, and began accelerating the pace of its #+ factory closures and its use ofoffshore subcontracting agreements. In >HH>, )evi +trauss faced a scandal involving si;

subsidiary factories on the $orthern Mariana Islands , a #+ commonwealth , where some

3O of )evi1s jeans sold annually with the Made in the USA label were shown to have

been made by 'hinese laborers under what the #nited +tates &epartment of )abor called

6slavelike6 conditions.

'ited for sub7minimal wages, seven7day work weeks with >27hour shifts, poor living

conditions and other indignities, Tan Poldings 'orporation , )evi +trauss1 Marianassubcontractor, paid what were then the largest fines in #+ labor history, distributing more

than LH million in restitution to some >,2GG employees. )evi +trauss claimed no

knowledge of the offenses, then severed ties to the Tan family and instituted labor

reforms and inspection practices in its offshore facilities.

The activist group uer a #nida 4#nited orce5 was formed following the anuary >HHG

closure of a plant in +an !ntonio, Te;as, in which >,>:G seamstresses 4primarily )atina 5

Q some of whom had worked for )evi +trauss for decades Q saw their jobs e;ported to'osta *ica . &uring the mid and late >HHGs, uer a #nida picketed the )evi +trauss

head uarters in +an rancisco and staged hunger strikes and sit7ins in protest of the

company1s labor policies.

The company took on multi7billion dollar debt in ebruary >HH< to help finance a series

of leveraged stock buyouts among family members. +hares in )evi +trauss stock are not

>G
http://en.wikipedia.org/wiki/Greaser_(subculture)http://en.wikipedia.org/wiki/Greaser_(subculture)http://en.wikipedia.org/wiki/Mod_(lifestyle)http://en.wikipedia.org/wiki/Mod_(lifestyle)http://en.wikipedia.org/wiki/Rocker_(subculture)http://en.wikipedia.org/wiki/Hippiehttp://en.wikipedia.org/wiki/Skinheadhttp://en.wikipedia.org/wiki/Northern_Mariana_Islandshttp://en.wikipedia.org/wiki/Commonwealth_(United_States_insular_area)http://en.wikipedia.org/wiki/United_States_Department_of_Laborhttp://en.wikipedia.org/wiki/Tan_Holdings_Corporationhttp://en.wikipedia.org/w/index.php?title=Fuerza_Unida&action=edithttp://en.wikipedia.org/wiki/Latinahttp://en.wikipedia.org/wiki/Costa_Ricahttp://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Greaser_(subculture)http://en.wikipedia.org/wiki/Mod_(lifestyle)http://en.wikipedia.org/wiki/Rocker_(subculture)http://en.wikipedia.org/wiki/Hippiehttp://en.wikipedia.org/wiki/Skinheadhttp://en.wikipedia.org/wiki/Northern_Mariana_Islandshttp://en.wikipedia.org/wiki/Commonwealth_(United_States_insular_area)http://en.wikipedia.org/wiki/United_States_Department_of_Laborhttp://en.wikipedia.org/wiki/Tan_Holdings_Corporationhttp://en.wikipedia.org/w/index.php?title=Fuerza_Unida&action=edithttp://en.wikipedia.org/wiki/Latinahttp://en.wikipedia.org/wiki/Costa_Ricahttp://en.wikipedia.org/wiki/San_Francisco


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publicly tradedA the firm is today owned almost entirely by indirect descendants and

relatives of )evi +trauss, whose four nephews inherited the +an rancisco dry goods firm

after their uncle1s death in >HG2. )evi1s bonds are traded publicly, as are shares of the

company1s apan affiliate, )evi +trauss apan 8.8.

In une >HHHE> and >HHG, sending 2:O of its sewing operations overseas. )evi1s

accelerated #+ plant closings through the >HHGs, closing its last #+ domestic plant 4in

+an !ntonio, Te;as 5 in anuary 2GG9.

!ccording to the New York Times , )evi +trauss leads the apparel industry in trademark

infringement cases, filing nearly >GG lawsuits against competitors since 2GG>. Most cases

center on the alleged imitation of )evi1s back pocket double arc stitching pattern 4#.+.

trademark N>,>3H,2:9?5. )evi1s has sued BuessR, %sprit Poldings , Segna , Sumie and

)ucky -rand eans , among other companies.

-y 2GGD, )evi +trauss was again said to be profitable after declining sales in nine of the

previous ten years. Its total annual sales, of just over L9 billion, were L3 billion less than

during its peak performance in the mid >HHGs. !fter more than two decades of family

ownership, rumors of a possible public stock offering were floated in the media in uly

2GGD.

>>
http://en.wikipedia.org/wiki/Wal-Marthttp://en.wikipedia.org/wiki/San_Antonio%2C_Texashttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Guess%3Fhttp://en.wikipedia.org/wiki/Esprit_Holdingshttp://en.wikipedia.org/wiki/Zegnahttp://en.wikipedia.org/wiki/Zumiezhttp://en.wikipedia.org/wiki/Lucky_Brand_Jeanshttp://en.wikipedia.org/wiki/Wal-Marthttp://en.wikipedia.org/wiki/San_Antonio%2C_Texashttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Guess%3Fhttp://en.wikipedia.org/wiki/Esprit_Holdingshttp://en.wikipedia.org/wiki/Zegnahttp://en.wikipedia.org/wiki/Zumiezhttp://en.wikipedia.org/wiki/Lucky_Brand_Jeans


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VALUES

(ur values are fundamental to our success. They are the foundation of our company,

define who we are and set us apart from the competition. They underlie our vision of the

future, our business strategies and our decisions, actions and behaviors. Ke live by them.They endure.

our core values are at the heart of )evi +trauss / 'o. %mpathy, (riginality, Integrity

and 'ourage. These four values are linked. !s we look at our history, we see a story of

how our core values work together and are the source of our success.

VISION

The story of )evi +trauss / 'o. and our brands is filled with e;amples of the key role ourvalues have played in meeting consumer needs. )ikewise, our brands embody many of

the core values that our consumers live by. This is why our brands have stood the test of

time.

Benerations of people have worn our products as a symbol of freedom and self7

e;pression in the face of adversity, challenge and social change. They forged a new

territory called the !merican Kest. They fought in wars for peace. They instigated

counterculture revolutions. They tore down the -erlin Kall. *everent, irreverent Q theyall took a stand.

Indeed, it is this special relationship between our values, our consumers and our brands

that is the basis of our success and drives our core purpose. It is the foundation of who we

are and what we want to become

Peo le lo+e o4# *lot e3 a!/ t#43t o4# *om a!".

;e


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CU TURE

Ke offer a dynamic, performance7driven work environment, and a corporate culture

characteri ed by ethical conduct and a commitment to social responsibility.

Ke value and depend upon the diverse backgrounds, e;perience, knowledge and talents

of all our employees. Ke also embrace and reflect the ethnic, cultural and lifestyle

diversity of the communities where we live and work. (ur employee programs and

corporate initiatives distinguish us from others in our industry and in business.

O#r Pr) ! e

ust as we are a pioneer in apparel, we are a leader in areas of e ual employment and safe

workplace practices around the world. Ke were the first multinational apparel company to develop a comprehensive

code of conduct designed to ensure that workers making our products anywhere in

the world are safe, and treated with dignity and respect.

(ur commitment to e ual employment opportunity and diversity predates today1s

programs, beginning in the >H9Gs when we desegregated our factories in

'alifornia.

O#r Pro1r)%

(ur programs help employees respond to the demands of business and the needs of

everyday life.

Ke support employee volunteerism.

Ke were among the first companies to offer the employee benefit of fle;ible time

off. Ke also support fle;ible work schedules and other options that help our

employees better manage their workload and personal needs.

(ur managers coach employees and help them set goals that will challenge them

professionally and personally.

Ke offer a total compensation package that includes a competitive salary, short7

and long7term incentive plans and a wide array of benefits.

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7RANDS

!t )evi +trauss / 'o., we market our products under leading brand names that are

among the most successful apparel brands in the world. (ur )evi1s brand is one of the

most widely recogni ed brands in the history of the apparel industry.

rom updating classics with the latest finishes, fabrications and colors, to reinventing

five7pocket jeans, we are always creating new, innovative products.

)earn more about each of our brands below.

Invented in >ED3, )evi1s jeans are the original, authentic jeans. They are the most

successful, widely recogni ed, and often imitated clothing products in the history of

apparel. )evi1s jeans have captured the attention, imagination, and loyalty of generations

of diverse individuals.

!s the inventor of the category, the )evi1s brand continues to define jeanswear with the

widest range of products available, from uintessential classics, such as the famous )evi1s

:G> (riginal jean, to favorite fits and styles in our *ed TabU and 0remium collections.

The &ockers brand is the leader in providing stylish and comfortable casual wear. The

brand continues to e;pand its offerings to provide men and women with clothes that offer

versatility for an on7the7go lifestyle.

&ockers khakis were first introduced in >HE< as the casual alternative to jeans and dress

pants. The line has since e;panded from men1s casual pants to an entire wardrobe offeringof tops, pants, shoes, belts, outerwear and hosiery for men and women in more than :G

countries in every region of the world.

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The )evi +trauss +ignature brand was launched in 2GG3 e;clusively for value7conscious

consumers. The brand provides these consumers with high7 uality, affordable,

fashionable jeanswear and casualwear from a company and name they trust.

The )evi +trauss +ignature brand includes a collection of denim and non7denim pants,

shirts, skirts, and jackets for men, women, and children. !ll )evi +trauss +ignature

apparel is designed with the high7 uality construction and craftsmanship that makes )evi

+trauss / 'o. famous.

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U( !e' Co*or o+ Be(e!!o(

Be(e!!o( 6ro#" S.".A. is an upscale global clothing brand, based in Treviso, Italy . The

name comes from four members of the -enetton family who founded the company in

>HH:: when )uciano -enetton, the eldest of four children, was only2G years old and working as a salesman in Treviso. Pe saw sales for colourful clothes. Pe

sold a younger brother1s bicycle in order to buy the first second7hand knitting machine,

and began to market a small collection of sweaters to local stores in the area of eneto .

The positive reaction to his designs was only the beginning of a solid start. +oon after, he

asked his sister and his two younger brothers, Biberto and 'arlo, to join him.

In >H


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umbilical cord still attached, two horses mating, close7up pictures of tattoos reading 6 PI

0ositive6 on the bodies of men and women, a collage consisting of genitals of persons of

various races, a priest and nun about to engage in a romantic kiss, and pictures of inmates

on death row . The company1s logo served as the only te;t accompanying the images in

most of these advertisements.

Be(e!!o( 6ro#"

T/"e 0ublic 4 $F+% -$B 5Fo#('e' Treviso , Italy 4>H,E billion 42GG:5

E%"*o/ee D,HED 42GG:5We$ !e http JJwww.benettongroup.comJ

T-e 6ro#" 7 Co%%#( )! o(7 ((o0)! o( )(' 0 o(

In 2GG:, we launched the communication project to celebrate -enetton Broups 9Gth

anniversary, which will culminate in a grand event in 0aris in (ctober 2GG< at the

prestigious 'entre 0ompidou, featuring both fashion and art and which will be designed

by abrica.

&uring the year, -enettons communication research center continued its multicultural

and international activities with projects and events ranging from the global campaign to

promote tourism in the eneto region to lipbook, the media art project encompassing

>D
http://en.wikipedia.org/wiki/HIVhttp://en.wikipedia.org/wiki/Death_rowhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=BNGhttp://en.wikipedia.org/wiki/Trevisohttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/1965http://en.wikipedia.org/w/index.php?title=Villa_Minelli&action=edithttp://en.wikipedia.org/w/index.php?title=Ponzano&action=edithttp://en.wikipedia.org/wiki/Luciano_Benettonhttp://en.wikipedia.org/wiki/Giuliana_Benettonhttp://en.wikipedia.org/wiki/Benetton_familyhttp://en.wikipedia.org/wiki/Benetton_familyhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Product_(business)http://www.benettongroup.com/en/Whatwemake.htmhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.benettongroup.com/http://en.wikipedia.org/wiki/Image:Green_Arrow_Up_Darker.svghttp://en.wikipedia.org/wiki/Image:Benetton.pnghttp://en.wikipedia.org/wiki/HIVhttp://en.wikipedia.org/wiki/Death_rowhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=BNGhttp://en.wikipedia.org/wiki/Trevisohttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/1965http://en.wikipedia.org/w/index.php?title=Villa_Minelli&action=edithttp://en.wikipedia.org/w/index.php?title=Ponzano&action=edithttp://en.wikipedia.org/wiki/Luciano_Benettonhttp://en.wikipedia.org/wiki/Giuliana_Benettonhttp://en.wikipedia.org/wiki/Benetton_familyhttp://en.wikipedia.org/wiki/Benetton_familyhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Product_(business)http://www.benettongroup.com/en/Whatwemake.htmhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.benettongroup.com/


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nearly 2GG,GGG animations and >: million visitors 4winning the Brand 0ri e at the apan

Media !rt estival5, from promotion and graphic design for art e;hibits to a documentary

on the city of +hanghai for +wiss Berman television.

The #nited 'olors of -enetton campaign, photographed for abrica by &avid

+ims, reaffirmed the brands values of color and youth with a decidedly modern

flair.

+isley asserted its reputation as a se;y, trendy brand in its allJKinter 2GG:

campaign, which was set in the streets of $aples and photographed by Terry

*ichardson.

The success of the clothing collections in 2GG: was also supported by

communication, with a significant increase worldwide, up >


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Cultural and Social Activities

-enetton has a long history of attention to ethical values and involvement in social and

cultural initiatives. 0erhaps the most visible are our institutional campaigns, touching

social themes of wide international significance and often in cooperation with renowninternational organisations. (ur social commitment, in fact, goes beyond these

campaigns, with initiatives of both international and local impact. These include, on an

international level, the )ele ue Museum in 0atagonia, or the 0ivano )ibrary, dedicated

primarily to !merican literature. )ocally, the -enetton oundation focuses on issues

relating to the preservation and promotion of local heritage, reflecting the strong links

which the Broup has traditionally maintained with its territorial roots.

7RANDS

U( !e' Co*or o+ Be(e!!o(.

! global brand and one of the most well7known in the world, #nited 'olors of -enetton

has an international style that combines color, energy and practicality. The womenswear,menswear, childrenswear and underwear collections offer a total look for everyday, for

work and for leisure, in the city and outdoors.

The brand is broadening its hori ons, e;panding into new areas of merchandise from the

e;clusive eyewear line 4&ress Four aceW5 to perfumes, from Pome 'ollection to baby

products. The above products are available in select speciali ed shops worldwide.

>H


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U('er o*or is an e;tension of the -enetton brand, featuring underwear, beachwear andsleepwear collections, as well as accessories for women, men and children. ! wide

selection of recurring basic colors is enriched every season with the latest trends.

#ndercolors is available in its own chain of stores which now has more than :GG

locations in thirty countries and in selected -enetton +hops.

S *e/

This is the Broups most trend7setting brand, at the forefront of fashion. +eason after

season, its bold, forceful collections full of fashion ideas set the trends for young,

dynamic women and men. Its creative artists and sales team concentrate their efforts on

its image and on strong7impact advertising campaigns.

P*)/* +e is -enettons leisurewear label. 'ollections for men and women offer a casual

yet sporty look designed to provide ma;imum comfort, freedom of use, unrestricted by

any single sporting discipline. ootwear and accessories complete the collection

reflecting the latest trends.

9 **er Loo"

! brand with a strong 6+treet6 connotation dedicated to young people, 8iller )oop has

become an icon for a dynamic lifestyle thanks to its assertive clothing and footwear

ranges.

2G


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O7@ECTIVE

To chalk out the market share accure by )evis / -enetton.

To study the growth of sales of )evis / -enetton.

To study the 'onsumer 0reference toward )evis / -enetton.

To thoroughly understand the distribution chhanel of )evis / -enetton

To predict emerging trends of )evis / -enetton

ind out the consumtion patteren of the cunsumer

To check out the avalibility of stoke in various area base on various types of

outlet.

2>


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SCOPE

To carry out market survey of customer perception for the use of the clothes of )evis /

-enetton. or this purpose the geographical area selected is 0une locality. &ata will be

collected through a uestionnaire. In this research :G7D: people will be taken as sample

for filling up the information re uired in uestionnaire.

22


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MET9ODO O8Y

Techni ue of &ata 'ollection To collect the data one may employ variouskinds of techni ues of which commonly followed ones are

Xuestionnaire

In this project Xuestionnaire method and direct observation methods are used.

In this research :G people is taken as sample who was interested in fill theinformation re uired in uestionnaire.

Techni ue of !nalysis The commonly methods used for analy ing is averagemean.

0resentation In commonly method used for presentation are graphs and pie chart.

Tools #sed The common tools used for analy ing is Ms. %;cel.

23


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C9APTER : IIDATA 0 PRESENTATION

8e!e#al O(3e#+atio!3 o! Re3 o!/e!t3

Age 8#o4

S. No. A1e 6ro#" N#%$er o+ Peo"*e Per e(!)1e>. >E Y 2: 3: DGO2. 2: 7 3: H >EO3. 3: and !bove < >2O

!

" !

# !

$ !

% !

& !

&% - "' "' - (' (' and above

Age )roup

Analysis:

In the above graph most of the people belong to 18 to 25 age group.

Mo!t l" I!*ome

29


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S. No. Mo(!-*/ I( o%e N#%$er o+ Peo"*e Per e(!)1e>. Less than 7000 8 16

2. 7000 ! 10000 " 83. 10000 ! 15000 8 16". #ore than 15000 $0 60

!& !" !( !# !' !$ !* !% !

+ !& !

,ess than

*

* -

&

& -

&'

ore than

&'

onthly .ncome

Analysis:

%his graph sho&s the monthly in'ome of the 'urrent a''ount hol(ers. About

60 'urrent a''ount hol(ers are belongs to the group of 15000 an( above.

S e*i$i* O(3e#+atio!3 o! Re3 o!/e!t3

2:


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>. Do /o# :e)r $r)('e' )"")re* ?

S. No. Br)('e' A"")re* N#%$er o+ Peo"*e Per e(!)1e

>. Fes 9E H


27/57

S. No. Br)(' N#%$er o+ Peo"*e Per e(!)1e

>. )evis 2G 9GO

2. -enetton 9 EO

3. (thers 2< :2O

,evi0s

1enetton

2thers

Analysis:

%his )raph sho& that 52 people &ear other bran(s* "0 people &ear Levi+s

bran( an( only 8 people &ear ,enetton bran( the most.

@. W-/ 'o /o# "re+er Le0 "ro'# !?

*ank according to your own opinion: Z !gree totally

2D


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9 Z !gree3 Z $either 2 Z !gree partially> Z &o not agree at all

!

& !

" !

( !

# !

' !

$ !

* !

% !

+ !

& !

3 u a l i

t y 4 r

i c e

A d v e

r t i s e m

e n t

5 p o n

s o r s h

i p

5 l o g a

n

1 r a n

d n a m

e

6 e p u

t a t i o n

7 i r c l e

o f f r i e n

d s

, i f e s

t y l e

'

#

(

"

&

Analysis:

%his )raph sho&s about 68 people are totally agree( that its -uality is goo(*

about 60 people are agree( that its ri'e is goo(* about "0 people thin/

neither its A(vertisement is goo( nor its ba(* about $6 people thin/ neither

its ponsorship is goo( nor its ba(* about 28 people are agree( partially that

its logan is goo(* about 60 people are totally agree( that its ,ran( ame is

goo(* about 52 people are totally agree( that its eputation is goo(* about

$2 people are agree( that its 'ommon in their 3ir'le of 4rien(s* about "8

people are agree( that its Lifestyle is goo(.

,. Do /o# (o: )$o#! !-e e3 -o"" (1 er0 e "ro0 'e' $/ !-e +o**o: (1$r)('?

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Le0

S. No. 9(o:*e'1e A$o#!E3 -o"" (1 Ser0 e

N#%$er o+ Peo"*e Per e(!)1e

>. Fes 2G 9GO

2. $o 3G


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S. No. 9(o:*e'1e A$o#!

E3 -o"" (1 Ser0 e


>. Fes 2G 9GO

2. $o 3G


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S. No. S-o"" (1 0 )

I(!er(e!


1. !lways " 8

2. Many a Times 2 "

$. +ome Times 16 $2

". $ever 28 56

!

" !

# !

$ !

% !

& !

Always any a 8imes 5ome 8imes Never

5hopping

Analysis:

%his )raph sho&s that 56 people never (o shopping via Internet* $2 people

(o sometime* " people (o many a times an( 8 people (o al&ays.

. W-o e "ro'# ! r)(1e $e!!er ; ( !er% o+ (o. & =e


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S. No. I Pro'# ! R)(1e

Be!!er


>. Fes 99 EEO

2. $o < >2O

,evi0s1enetton

Analysis:

%his )raph sho&s that Levi+s pro(u't range is better be'ause 88 votes are

being gathere( by Levi+s.

. W-)! 'o /o# ) o )!e !-e $r)(' Le0 : !-?

*ank according to your own opinion: Z !gree totally9 Z !gree3 Z $either 2 Z !gree partially

32


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> Z &o not agree at all

!& !" !( !# !' !$ !* !% !+ !

& !

8 r e n d y 7 o o l

. n n o v

a t i v e

9 i g h :

u a l i t y / o

u t h f u l

8 r a d i t

i o n a l 1 o r i n g

'#("&

Analysis:

%his )raph sho&s about 52 people are totally agree( that it is %ren(y* about

"8 people are agree( that it is 'ool, about $6 people thin/ its neitherInnovative nor stale* about 52 people are totally agree( that it have igh

-uality , about $6 people thin/ its neither outhful nor ol(* about "0 people

are agree( partially that it is %ra(itional* about 6" people (o not agree at all

that it is ,oring.

. W-)! 'o /o# ) o )!e !-e UCB : !-?

*ank according to your own opinion: Z !gree totally9 Z !gree3 Z $either 2 Z !gree partially> Z &o not agree at all

33


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S. No. Ser0 e S)! +) ! o( N#%$er o+ Peo"*e Per e(!)1e

>. Fes 9< H2O

2. $o 9 EO

/es

No

Analysis:

%his )raph sho&s that 6 people are satisfie( &ith ervi'e provi(e( by the

bran( Levi+s.

Be(e!!o(

S. No. Ser0 e S)! +) ! o( N#%$er o+ Peo"*e Per e(!)1e

>. Fes 99 EEO

3:


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2. $o < >2O

/esNo

Analysis:

%his )raph sho&s that only 6" people are satisfie( &ith ervi'e provi(e( by

the bran( ,enetton.

>5. W-)! !-e *e0e* o+ S)! +) ! o( )$o#! Ser0 e o+ $o!- !-e $r)(' ?

Le0

S. No. Le0e* o+ Ser0 e

S)! +) ! o(


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1. %;cellent 8 162. ery Bood $" 68$. Bood " 8". +atisfied 2 "5. 0oor 2 "

!

" !

# !

$ !

% !

& !

;


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!

" !

# !

$ !

% !

& !

;


39/57

,evi0s1enetton

Analysis:

%his )raph sho&s that only 20 people fin( more ,enetton+s sho&rooms than

Levi+s in most of the pla'es.

>4. Ho: 'o /o# (o! e )'0er! e%e(! ( !-e +o**o: (1 %e' )?


3H


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!& !" !( !# !' !$ !* !% !+ !

& !

8 =

N e w s

p a p e

r s

- a g a

> i n e s

. n t e r n

e t 6 a

d i o

2 u t d o

o r m e

d i a

'#

("&

Analysis:

%his )raph sho&s ho& fre uent a(vertisements are being noti'e( in %9*

e&spapers* #aga;ines* Internet a(io an( @. Ho: %# - (+*#e( e 'oe !-e )'0er! e%e(! -)0e o( /o#r -o e o+ Le0 3"ro'# !?

S. No. I(+*#e( e o+

A'0er! e%e(!


1. ery much " 162. ! lot 2" "8$. $either " 8

9G


41/57

". )ittle 1" 285. ery little " 8

!

" !

# !

$ !

% !

& !

=ery much A lot Neither ,ittle =ery little

.nfluency

Analysis:

%his )raph sho&s that "0 people get influen'e( A Lot by the a(vertisement of

,ran( Levi+s.

>,. Ho: %# - (+*#e( e 'oe !-e )'0er! e%e(! -)0e o( /o#r -o e o+Be(e!!o(3"ro'# !?

S. No. I(+*#e( e o+

A'0er! e%e(!


1. ery much " "2. ! lot 2" 16$. $either " $2". )ittle 1" 2"5. ery little " 2"

9>


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!

" !

# !

$ !

% !

& !

=ery much A lot Neither ,ittle =ery little

.nfluency

Analysis:

%his )raph sho&s that "0 people get influen'e( A Lot by the a(vertisement of

,ran( Levi+s.

> . Do /o# "re+er )(/ o!-er Br)(' EG e"!?

Le0

S. No. Br)(' Le0 N#%$er o+ Peo"*e Per e(!)1e

>. Fes :G >GGO

2. $o G GO

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/esNo

Analysis:

%his )raph sho&s that no one is loyal to&ar( ,ran( Levi+s.

Be(e!!o(

S. No. Br)(' Be(e!!o( N#%$er o+ Peo"*e Per e(!)1e

>. Fes :G >GGO

2. $o G GO

93


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/esNo

Analysis:

%his )raph sho&s that no one is ,ran( Loyal.

C9APTER : IIIDATA ANA YSIS a!/ INDIN8S

(n the basis of the above study following point have been analysed

0eople who wear branded apparels, DGO of them belong from the age group of

>E72: and :GGG.

9GO people wear )evis brand and only EO people wear -enetton brand, where

as :2O people wear other brands. This shows that )evis has a very good market

share.

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-rand )evis Xuality, 0rice, -rand $ame, *eputation and )ife +tyle is good,

where as !dvertisement, +ponsorship, 'ircle of riends and +logan is neither

good nor bad.

9GO people know about the e7 shopping services provided by )evis and 32O people know about the e7 shopping services provided by -enetton. This shows

that people dont have much knowledge about e7 shopping service. Therefore they

dont do shopping via internet.

)evis product range is better than -enetton because EEO votes are being

gathered by )evis.

0eople are agreed that -rand )evis is Trendy, 'ool and has Pigh Xuality, neither

agreed nor disagreed that it is Innovative and Fouthful and disagreed that it is

Traditional and -oring.

0eople are agreed that -rand -enetton is Trendy, 'ool, Innovative, Fouthful and

has Pigh Xuality and disagreed that it is Traditional and -oring.

0eople are satisfied with both the brands but more satisfied with -rand )evis

than -enetton.

)evis showrooms are more than -enetton in most of the places. This shows that-rand )evis have wider distribution network than -rand -enetton.

0eople mainly notice advertisement in T. ., $ewspaper and Maga ines and these

advertisements have ! )ot of influence on people choice.

%very one wears other brands e;cept )evis and -enetton.

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C9APTER : IVSUMMARY 0 CONC USIONS

aB Re34lt o$ t e 3t4/"

!fter conducting the marketing research and studying the current market trends, I would

like to conclude that product being offered by the )evis +trauss / 'o. and #nited 'olors

of -enetton were there in demand due to lack of awareness about the products among the

potential customer and high price, there sales has been affected, but they increase there

number with better promotion structure and by reducing their price.

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Most of the customers are fully satisfied with the services provided by the )evis +trauss

/ 'o. and #nited 'olors of -enetton.

)evis +trauss / 'o. and #nited 'olors of -enetton also provide e7shopping facility to

improve their sales to make more customers.)evis +trauss / 'o. provide uality product and have good reputation and brand name.

0roducts delivered by )evis +trauss / 'o. and #nited 'olors of -enetton are Trendy,

'ool, Fouthful and have Pigh Xuality.

(B imitatio!

This work is subject to following limitation

&ue to lack of time :G users had been studied. Thus the scope of study is limited

in term of number of respondents.

The unavoidable errors associated with random sampling are also present in the

study

There is possibility of bias in respondents response.

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*B S4gge3tio!3 0 S*o e $o# $4#t e# St4/"

(n the basis of the above study it can be concluded that -rand )evis is better or more

preferred than -rand -enetton in the market.

To retain its position and status in the market the following points are suggested for

-rand )evis 7

)evis +trauss / 'o. should reduce there price a bit to attract more customers.

They should incur more e;penditure on advertisement because advertisements

have a lot of influence on people choice.

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50/57

They should make people aware about the e7 shopping service facilities provided

by them.

They should make more innovative and youthful product.

To gain its position and status in the market the following points are suggested for -rand

-enetton 7

#nited colors of -enetton should reduce there price to attract more customers.

They should make people aware about the e7 shopping service facilities provided

by them.

They should make their product range better in terms of number and si e.

They should open more showrooms.

-I-)I(B*!0PF

We$ !e

http JJwww.google.com J

http JJwww.levi.comJ

http JJwww.benettongroup.comJ

http JJwww.wikipedia.comJ

:G
http://www.google.com/http://www.levi.com/http://www.benettongroup.com/http://www.google.com/http://www.levi.com/http://www.benettongroup.com/


51/57

C9APTER : VAPPENDICS

-=> %I< AI >+ubject 7 'onsumer preference toward )evis +trauss / co. s #nited 'olors of-enetton

I 6)#r)0 C--)$r) conducting a study on 'onsumer preference toward )evis +trauss /co. s #nited 'olors of -enetton. 8indly read the information belowThis Xuestionnaire is meant only for the academic purposeA the information will be keptsecret and your kind response will be acknowledged with thanks.0lease 0ut 4 5 wherever re uired

:>


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0%*+($!) &%T!I)+ 7

$ame [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

!ddress [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

'ontact $o. [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

!ge group 7

>E72: 2:73: 3: and above

Monthly +alary 7

)ess than DGGG DGGG to >G,GGG >G,GGG to >:,GGG

More than >:,GGG

[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [

>. &o you wear branded apparelsR

Fes $o

2. Khat brand do you wear the mostR

)evis -enetton (thers[[[[[[[[[[[[[[[[[[[[

3. Khy do you prefer this productR

*ank according to your own opinion

: Z !gree totally9 Z !gree3 Z $either 2 Z !gree partially> Z &o not agree at all

: 9 3 2 >Xuality \

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0rice

!dvertisement

+ponsorship

+logan

-rand name

*eputation

'ircle of friends\\

)ifestyle

( B# )ualit# we mean the fabric.(( *ircle of friends im"lies that #ou "refer the "roduct as a result of friends and famil#consuming it.

9. &o you know about the e7 shopping services provided by the following brandR

i. )evis

Fes $o

ii. -enetton

Fes $o

:. Pow fre uent you do +hopping via InternetR

!lways Many a Times

+ome Times $ever


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: Z !gree totally9 Z !gree3 Z $either 2 Z !gree partially> Z &o not agree at all

: 9 3 2 >Trendy

'ool

Innovative

Pigh uality

Fouthful

Traditional

-oring

E. Khat do you associate the #'- withR


: 9 3 2 >Trendy

'ool

Innovative

Pigh uality

Fouthful

Traditional

-oring

H. !re you satisfied with the +ervices provided byR

iii. )evis

Fes $o

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iv. -enetton

Fes $o

>G. Khat is the level of +atisfaction about +ervices of both the brandsR

v. )evis

%;cellent ery Bood Bood

+atisfied 0oor

vi. -enetton

%;cellent ery Bood Bood

+atisfied 0oor

>>. Khich brands +howrooms you find more in most of the placesR

)evis -enetton

>2. Pow do you notice advertisements in the following mediaR


: 9 3 2 >T

$ewspapers

Maga ines

Internet

*adio

(utdoor media

4!dvertisement pillars etc5(ther [[[[[[

::


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>3. Pow much influence does the advertisement have on your choice of )evis7 productR

ery much ! lot $either

)ittle ery little

>9. Pow much influence does the advertisement have on your choice of -enetton7 productR

ery much ! lot $either

)ittle ery little

>:. &o you prefer any other -rand %;ceptR

vii. )evis

Fes $o

viii. -enetton

Fes $o

i;. -oth

Fes $o

If Fes, then Khich (neR

[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [

+uggestionsJrecommendations [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

:


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[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[ [[[[[[[

[[[[[[[[[[[[[[[[[[[[ +ignature 4optional5

United Color of Benaton

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Transcript of United Color of Benaton