UNIT TITLE Fashion Journalism II Unit Code EFJN5007...

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UNIT TITLE Fashion Journalism II Unit Code EFJN5007 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 02/03/2015 Course(s) to which this unit contributes

CONTENT In the first year of the course, we introduced some of the most commonly used journalistic styles, the importance of informed and appropriate use of descriptive language and accurate terminology, and we examined the industry in which we operate. The second year, we build upon finding and training our journalistic voices by discovering research methodologies and techniques to offer that voice depth and broader appeal. We know by now that an effective headline and initial reportage can grab the attention, and thoughtful use of descriptive, terminology and appropriate imagery can help the reader trust us and maintain it. But, how can we now not only further sustain the attention, but take the reader further, deepening their knowledge and even challenging their views? This unit expands upon Fashion Journalism I, through styles of journalism that allow for even greater levels of depth, investigation, external perspectives and substantiated fact. If we were presenting the story in the prior unit, now we are presenting the story behind the story, and potentially further, the story behind that. In this unit, you will be asked to mimic the process of “pitching” ideas for substantial investigation for a number of media outlets, reflecting your proposed sources and research methodologies. You have the whole of historical and contemporary culture at your disposal – fashion has had an indisputable relationship with multiple facets of society. As part of this unit, we will present and discuss the importance of “hooks” and “angles” in generating in-depth work, alongside the importance of distinctiveness, in view of the existing sources of information that could be consulted. As with the Fashion Media & industry unit in Year One, alternative methods of communicative output (visual accompaniment, moving image etc.,) will be possible for this unit, through negotiation with your unit leader. AIMS The aims of this unit are: A1: To understand the importance of appropriate depth of substantiated fact in the

generation of certain journalistic styles. A2: To reflect awareness of the importance of research and investigation to provide this

substantiation. A3: To balance evidence of fact and research with a clear individual perspective as

appropriate for context

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LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1: Engage an appropriate level and/or depth of external source(s) in the research and

generation of piece(s) of work. LO2: Demonstrate an understanding of the appeal of both subject and content in terms of

an intended specific audience. LO3: Develop the appropriate level of both investigative and research skills and apply them

to engaging, original work. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity1 152 No. of hours of independent activity 148 No. of hours of placement activity This will comprise: Lectures Workshops Draft Workshops & Formative Feedback Presentations Tutorials Core Lecture Programme

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options. The options equate to the assessment types in table A2

Word Count Approx

word count where

applicable

PORTFOLIO 100% A portfolio of coursework as specified in the Unit Handbook. Research Report. Reflective Unit Summary.

PORTFOLIO

1 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAHTable A2 – Categories for Assessment

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Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques)

Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit Written Coursework 100% Practical

Table A4 – Assessment Criteria

CRITERION

There should be at least one criteria against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Knowledge of contexts, concepts, technologies and processes. Through appropriate external source(s) having been defined, identified and utilized. Through evaluation of the relevance of source(s) within the context of generating work.

LO1

Understanding through application of knowledge. Through utilization of appropriate evaluation in generating work that appeals to a particular audience. Through selection of appropriate content, style and tone in keeping with both the subject and the audience.

LO2

Application of technical and professional skills. Through the use of appropriate skills in investigative processes to inform work. Through demonstration of suitable balance of information and perspective in generating and communicating findings.

LO3

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READING LISTS2 Essential Blundell, W. E. (1988). The art and craft of feature writing, New York: New American Library. Bradford, J. (2015) Fashion journalism, London: Routledge De Burgh, H. (2000) Investigative journalism: context and practice London: Routledge. Friedlander, J L. (2007) Feature writing for newspapers and magazines: the pursuit of excellence. Boston: Allyn and Bacon Filak, V. (2014) Convergent journalism: an introduction, London: Focal Nice, L. (2011) Magazine journalism, London: SAGE Recommended Cooper, S. (2009), Writing logically, thinking critically, White Plains, New York: Longman Foster, T. R. V. (1991) 101 ways to generate great ideas, London: Kogan Page. Harris, N. (1991) Basic editing: a practical course, London: Book House Training Centre. Hennessy, B. (1997) Writing Feature Articles: A Practical Guide to Methods and Markets, Oxford: Focal Press. Jacobi, P. P. (1991) The Magazine Article; how to think it, plan it, write it, Indiana: University Press Judd, K. (1995) Copyediting: a practical guide, London: Hale Keeble, R. (2001) Ethics for journalists, London; New York: Routledge Northmore, D. (1996) Lifting the lid: a guide to investigative research, London: Cassell Peterson, J. (1999). Better writing through editing, Boston: McGraw Hill Spark, D. (1999) Investigative reporting: a study in technique, Oxford: Focal Press Thompson, R. (1993) Grammar of the edit, Oxford: Focal Press Wheeler, S. (2011) Specialist journalism, London: Routledge - Chapter 8: Fashion Journalism

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UNIT TITLE Fashion Publishing Unit Code EFJN5008 Location Epsom Level 5 Duration (number of weeks) 10 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 02/03/2015 Course(s) to which this unit contributes

CONTENT In the visual anthology of Dazed & Confused magazine, “Making It Up As We Go Along”, interviews with past editors and editors all contain similar themes – the importance of relevance, clear direction, and collaborative effort. As well as this, it is a certainty that Dazed may well have joined many of its then contemporaries during its early development as a passing fad were it not for everyone involved having a clear idea of who they were trying to appeal to. The success or failure of a magazine is tied to the strength of its clarity and vision – not just in audiences and ethos, but also through to every element of content, and a chain is only as strong as its weakest link. In this unit, you will be expected to work as part of a group to develop a vision for a new magazine, identify an appropriate audience and create a product that aligns with both. As part of the process, we will explore the typical structures and hierarchies of fashion titles across numerous platforms, and how they elicit information about their audiences. This unit is as much about your individual qualities within a group context as working within one – communication, objectivity, planning, time management and potential conflict resolution, and as part of this you will be expected to participate in individual, peer and group evaluations alongside publishing creation and production processes. You will be expected to produce a range of content that is clearly aligned to your shared vision, and this is a further opportunity to bring external interests, skills and abilities to help enrich your professional practice. AIMS The aims of this unit are: A1: To demonstrate the philosophies, organisation, processes, awareness and

considerations engaged within when creating a whole publication. A2: To understand the interrelationships between an ethos, a product and its

audience/market. A3: To acquire and develop the individual and interpersonal skills necessary to succeed

in a group endeavour.

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LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1: To work as part of a group to develop a shared, distinctive vision, resulting in a

fashion/lifestyle publication. LO2: To develop and align this vision and subsequent product with a clear, identified and

appropriate audience or market. LO3: To engage your professional skills to work effectively in both individual and group

contexts. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity1 114 No. of hours of independent activity 186 No. of hours of placement activity 0 This will comprise: Lectures Workshops Draft Workshops & Formative Feedback Presentations Tutorials Core Lecture Programme



List all separate

components

Weigh-ting (%)


Where the component comprises more than one

assessment task



Word Count Approx

word count where

applicable

PORTFOLIO 100% A portfolio of coursework as specified in the Unit Handbook, as a group. A portfolio of coursework as specified in the Unit Handbook, as an individual.

PORTFOLIO

1 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

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Table A2 – Categories for Assessment




Written


Report Coursework




Set exercise (not under exam conditions, e.g. critiques) Coursework



Practical




CRITERION



Knowledge of contexts, concepts, technologies and processes. Through the development of an informed, distinct direction which has been applied to a cohesive publication. Through evaluation of self and others in generating a suitable editorial structure to generate and create a suitable concept.

LO1

Understanding through application of knowledge. Through analysis and selection of appropriate processes and outputs to generate a publication geared towards a specific audience and market. Through generation of ideas and production of content appropriate for concept and audience, alongside an evaluation of overall outcome.

LO2

Application of technical and professional skills. Through engagement and implementation of professional skills whilst working within a group context. Through evaluation of own performance in terms of both self and

LO3

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others throughout the unit. READING LISTS2 Essential Berger, A. A. (2005) Media Analysis Techniques, London: SAGE Bartlett, D., Cole, S., Rocamora, A. (2013) Fashion media: past & present, London: Bloomsbury Cope, J., & Maloney, D (2016) Fashion Promotion in Practice, London: Bloomsbury Publishing Fujimoto, Y. (2008) The 10 influential creators for magazine design, Toyko: P.I.E. Klanten, R. (2010) Turning pages: editorial design for print media, Berlin: Die Gestalte Verlag Losowsky, A. (2009) We make magazines: inside the independents, Berlin: Die Gestalte Verlag Recommended Bagnal, N. (1993) Newspaper language, London: Focal Press. Bayley, S. (2008) Life’s a pitch, London: Bantam Benson, C. (2014) Magazine writing, London: Routledge Crimp, M. (1995) The marketing research process, London: Prentice Hall. Currie, D. (1999) Girl talk: adolescent magazines and their readers, Toronto: University of Toronto Press Gough, A. (2003) Understanding women’s magazines, London: Routledge. Jackson, P. (2001) Making sense of men’s magazines, Cambridge: Polity Press Jay, A. (2004) Effective presentation: how to create and deliver a winning presentation, London: Prentice Hall Morrish, J. (1996) Magazine editing, London: Routledge. Wheeler, A. (2009) Designing brand identity: an essential guide for the entire branding team, Hoboken, N.J.: Wiley Whittaker, J. (2008) Web production for writers and journalists, London; New York: Routledge. Worcester, R., & Downham, J. (1988) Consumer market research handbook, London: McGraw

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UNIT TITLE Work Placement & Portfolio I Unit Code EFJN5009 Location Epsom Level 5 Duration (number of weeks) 10 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 02/03/2015 Course(s) to which this unit contributes

CONTENT In 2009, the British Fashion Council commissioned the largest and widest-ranging report into the British fashion industry in its history. Amongst its key findings were that the sector employs in excess of 1 million people, and generates over £20 billion into the British economy. The communication of fashion is integral to the development and survival of that industry, and this, combined with emerging technologies and increased platforms of communication, means that there has never been a time of such diverse opportunity within the sector, and in turn, the wider lifestyle and creative industries. In this unit, you will experience the workings of a sector of that industry first hand, through a mandatory work placement period of a minimum of 3 weeks, either with the same or multiple providers, as negotiated with your unit leader. Adopting the process of investigation, application, interviewing and participation, you will then reflect on these experiences both directly, and indirectly through the curation and production of a STAGE TWO PORTFOLIO, allowing the input of these experiences to further shape your career pathway and/or aspirations for the future. This unit will rely heavily on your independent observation and action of arising opportunities – the contemporary fashion journalist is not exclusively tied to a prescribed career. Brand journalism, public relations, advertising and many other facets of the fashion and lifestyle industries each present their own set of unique challenges and opportunities, alongside more traditional routes – you will be tasked with finding and evaluating these opportunities and reflect on how they have impacted your own perspective. AIMS The aims of this unit are: A1: To enhance awareness of the opportunities available to the contemporary fashion

journalist. A2: To explore the wider fashion/lifestyle/creative industries to help inform individual

creative practice. A3: To understand the importance of effective communication of skills and abilities

through appropriate channels.

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LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1: Identify both traditional and emerging opportunities that exist within Fashion and

wider media. LO2: Successfully identify opportunities that reflect your interests, apply for them and

engage in all experiences that they afford, reflecting on those experiences. LO3: Reflect and emulate your desired career aspirations through the curation and

production of a Stage Two portfolio. INDICATIVE TEACHING & LEARNING METHODS



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List all separate components

Weigh-ting (%)


Where the component comprises more than one assessment task



Word Count Approx

word count where

applicable

PORTFOLIO 100% A portfolio of coursework as specified in the Unit Handbook. Research Report. Reflective Unit Summary. Summative Presentation. Stage TWO Portfolio.

PORTFOLIO





Written


Report Coursework




Set exercise (not under exam conditions, e.g. critiques)

Coursework



Practical



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CRITERION



Knowledge of contexts, concepts, technologies and processes. Through identification of a range of potential roles and opportunities for the contemporary fashion journalist. Through knowledge of the contemporary wider media and fashion/creative industry landscape.

LO1

Understanding through application of knowledge. Through engaging in multiple sources of information to supply an appropriate breadth of potential opportunities. Through awareness of the processes and contexts of opportunities, acquiring them and evaluating experiences that inform potential career pathways.

LO2

Application of technical and professional skills. Through reflecting all skills and abilities through a selected representation that has alignment with current aspirations. Through demonstrating appropriate professional skills and self management.

LO3

READING LISTS2 Essential Baron, C. (2010) Designing a digital portfolio, Berkeley, CA: New Riders Barrett, J.C. (2013) Designing your fashion portfolio: from concept to presentation, New York: Fairchild Books Cole, J. (2010) Creative CV Guide, Surrey: University for the Creative Arts. Hepworth, A. (2011) Studying for your future: successful study skills, time management and career development: a guide for personal development planning for university and college students, Bury: Universe of Learning Finnan, S. (2011) How to prepare for a career in fashion: the fashion careers clinic guide, Finland: Adelita Mills, C (2013) You're hired! CV: how to write a brilliant CV, Bath: Trotman Recommended Bayley, S. (2008) Life’s a pitch, London: Bantam Bolles, R. (2014) What colour is your parachute? a practical manual for job-hunters and career-changers, Berkeley, CA: Ten Speed Press Corfield, R. (2003) Preparing your own CV: How to improve your chances of getting the job you want. London: Kogan Page Eisenman S (2008) Building Design Portfolios: Innovative Concepts for Presenting Your Work Rockport Publishers Granger, M. (2010) The fashion intern, New York: Fairchild Handy, C. B. (1993) Understanding organisations, London: Penguin Iverson, A. (2010) In fashion: from runway to retail, everything you need to know to break into the fashion industry, New York: Clarkson N. Potter Stephens, S. (2009) The big book of self-promotion, New York: Collins

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Whitmore, T. (2009) How to write an impressive CV and cover letter, London: How To Books Yate, M. J. (2014) Great answers to tough interview questions, London: Kogan Page.

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UNIT TITLE International Fashion Media with Theories of

Culture, Identity & Communication (Study Abroad Option)

Unit Code EFJN5010 Location Epsom Level 5 Duration (number of weeks) 12 weeks Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 02/03/2015 Course(s) to which this unit contributes

CONTENT This unit is designed for both those students who will be studying abroad from the second semester of Stage Two and those joining the course on international exchange. For outgoing students, it allows you to combine your first term of study of contextual studies with developing preparatory awareness of the fashion media landscape of the country of your host institution of the exchange programme. For those incoming students, it allows for an opportunity to investigate the UK fashion media in greater detail. UCA students going out on exchange in the second semester: International Fashion Media Awareness of the contemporary media landscape and the opportunities they provide are key themes within units studied by students remaining with us in upcoming terms during Stage Two. This unit enables you to consider and explore these themes through contextualising them within a wider frame of reference – namely, your intended destination. Once your application for participation in the study abroad programme has been approved and confirmed, you will be asked to perform a fashion media analysis of the country where your exchange institution is located, alongside identifying key similarities, differences and opportunities that exist. This analysis is to be submitted before you leave for your exchange, and you will also be offered the opportunity to curate and produce a STAGE TWO PORTFOLIO for developmental formative feedback upon your return in September, informed by your experiences abroad. Incoming students studying at UCA during semester one: International Fashion Media During this unit, you will explore both the past and current fashion media landscape within the UK, in order to investigate the opportunities they provide, and their position within a wider global context. In addition, you will also be offered the opportunity to curate and produce a PORTFOLIO for developmental formative feedback on your departure, informed by your experiences on the course. All students undertaking this unit: Theories of Culture, Identity & Communication In the Contextual Studies element of this unit, you will be introduced to key issues and academic debates, which circulate in contemporary discussion of design culture. We provide interdisciplinary theories and methods for analysis, drawing on dominant theories of

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explanation and engaging in current debates. An important consideration is to demonstrate the significance of theory in understanding the contexts of practice through lively and contentious debate in seminars. We live in a consumer culture, and objects and images play a fundamental role in determining social and cultural meaning and value; in this part of the unit we look at the construction of narrative structures, stereotyping and authenticity. The intent of this element of the unit is to broaden your frames of reference and visual repertoire by studying aspects of your studio practice from various perspectives. We will examine and discuss such topics as representation, identity and consumption, putting your studio practice in a social and cultural context. An important element of the unit is for you to begin to make personal connections between theory and practice. You are encouraged to engage in a range of research methodologies in preparation for the dissertation options available in Stage Three. AIMS The aims of this unit are: A1: To encourage wider awareness of the global fashion media A2: To understand the relationship between a product and its audience. A3: To understand the importance of effective communication of skills and abilities

through appropriate channels. A4: To introduce theories of culture, identity and communication related to design and

visual culture, and to consider these theories within a wider social, cultural, historical and political framework.

A5: To promote the development of skills of discussion and evaluation of theoretical

arguments within their contextual framework and relationship to practice. A6: To support research-based independent study, with the aim of producing a

structured, coherent and scholarly argument in written form, conforming to Harvard conventions of referencing.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1: Communicate knowledge of the fashion media of the country of your host

institution. LO2: Discuss the similarities and differences of international fashion media. LO3: Evidence opportunities that study abroad will offer your overall development LO4: Demonstrate familiarity and critical understanding of key theoretical debates within

the wider contextual framework.

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LO5: Articulate a research-led positional argument based on analysis and evaluation of key theoretical ideas and formulate links between theoretical models and experience.

LO6: Undertake appropriate research and produce a coherent, relevant and critical

response which conforms to Harvard conventions of referencing. INDICATIVE TEACHING & LEARNING METHODS


ASSESSMENT REQUIREMENTS Table A1- Assessment Components Assessment Component

List all separate

components

Weigh-ting (%)



assessment task


double click in the box to see options.

The options equate to the assessment types in table

A2

Word Count Approx

word count where

applicable

PORTFOLIO

50%

Research Report. Reflective Unit Summary. Summative Presentation

PORTFOLIO

1500w 500w 5-7m

ESSAY

50% Essay. WRITTEN ASSIGNMENT, INCLUDING ESSAY

2500w


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Written

Written assignment, including essay 50% Coursework

Report Coursework







Practical




CRITERION



Knowledge of contexts, concepts, technologies and processes. Through knowledge of the contemporary wider media and fashion/creative industry landscape. Through evidence of relevant research and a critical understanding of key theoretical debates within the wider contextual framework

LO1 LO4

Understanding through application of knowledge. Through engagement in multiple sources of information to supply an appropriate breadth of awareness of specific international media. Through development of a research-led discussion based on analysis and evaluation of key theories in relation to practice

LO2 LO5

Application of technical and professional skills. Through reflection of skills and abilities through a selected representation that has alignment with current aspirations.

LO3

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Through articulation of ideas within a coherent structure using Harvard conventions.

LO6

READING LISTS2 International Fashion Media Essential Berger, A. A. (2005) Media Analysis Techniques, London: SAGE Keegan, S. (2009) Qualitative research: good decision making through understanding people, cultures and markets, London: Kogan Page. Wolbers, M. (2009) Uncovering fashion: fashion communications across the media, New York: Fairchild Recommended Bartlett, D., Cole, S., Rocamora, A. (2013) Fashion media: past & present, London: Bloomsbury Breward, C. & Gilbert, D. (2006) Fashion’s world cities, Oxford: Berg. Seabrook, J. (2000) Nobrow; the culture of marketing, the marketing of culture, New York: A.A. Knopf Steele, V. (1998) Paris fashion, Oxford: Berg. Theories of Culture, Identity & Communication Recommended Barnard, M (2002) Fashion as Communication, (2nd ed) London: Routledge Barnard, M. (2005) Graphic Design as Communication, London: Routledge Bignell, J. (2002) Media Semiotics, Manchester: Manchester University Press. Bourdieu, P. (2010) Distinction, London: Routledge Dyer, R. (2002) The Matter of Images: Essays in Representation, (2nd ed) Routledge. Shuker, R. ( 2008) Understanding Popular Music, (3rd ed) London: Routledge Baudrillard, J. (1983) Simulations, Semiotexte.

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UNIT TITLE Theories of Culture, Identity &

Communication Unit Code EFJN5011 Location Epsom Level 5 Duration (number of weeks) 20 Credit Value 30 Total Learning Hours for Unit 300 Date of approval of this version 02/03/2015 Course(s) to which this unit contributes

CONTENT This unit introduces key issues and academic debates which circulate in contemporary discussion of design culture. We provide interdisciplinary theories and methods for analysis, drawing on dominant theories of explanation and engaging in current debates. An important consideration is to demonstrate the significance of theory in understanding the contexts of practice through lively and contentious debate in seminars. We live in a consumer culture and objects and images play a fundamental role in determining social and cultural meaning and value; in this unit we look at the construction of narrative structures, stereotyping and authenticity. We look at lifestyle, taste, fashion and identity within a range of historical and contemporary contexts. The explicit intent of this unit is to broaden your frames of reference and visual repertoire by studying aspects of your studio practice from various perspectives. We will examine and discuss such topics as representation, identity and consumption, putting your studio practice in a social and cultural context. An important element of the unit is for you to begin to make personal connections between theory and practice. You are encouraged to engage in a range of research methodologies in preparation for the dissertation options available in Stage Three. This unit is comprised of two parts, each for a block of 10 weeks. There are two areas of investigation – the first block examines and discusses issues surrounding culture and identity, while the second involves investigation as to how these are represented and communicated through mass channels and individual artistic practice. AIMS The aims of this unit are: A1: To introduce theories of culture, identity and communication related to design and

visual culture, and to consider these theories within a wider social, cultural, historical and political framework.

A2: To promote the development of skills of discussion and evaluation of theoretical

arguments within their contextual framework and relationship to practice. A3: To support research-based independent study, with the aim of producing a

structured, coherent and scholarly argument in written form, conforming to Harvard conventions of referencing.

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LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1: Demonstrate familiarity and critical understanding of key theoretical debates within

the wider contextual framework. LO2: Articulate a research-led positional argument based on analysis and evaluation of key

theoretical ideas and formulate links between theoretical models and experience. LO3: Undertake appropriate research and produce a coherent, relevant and critical

response which conforms to Harvard conventions of referencing. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity1 48 No. of hours of independent activity 252 No. of hours of placement activity This will comprise: Lectures Seminars

ASSESSMENT REQUIREMENTS Table A1- Assessment Components Assessment Component

List all separate

components

Weigh-ting (%)



assessment task


double click in the box to see options.

The options equate to the assessment types in table

A2

Word Count Approx

word count where

applicable

Written Assignments

100% 2 x Compulsory Essays

PORTFOLIO 2 x 2500w


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Written


Report Coursework







Practical

Set exercise testing practical skills Practical Table A3 – Summary of A2 data Assessment Category Total % for Unit Written Coursework 100% Practical TABLE A4 – Assessment Criteria

CRITERION There should be at least one criteria against each learning outcome for the unit


Knowledge of contexts, concepts, technologies and processes. Through evidence of relevant research and a critical understanding of key theoretical debates within the wider contextual framework.

LO1

Understanding through application of knowledge. Through development of a research-led discussion based on analysis and evaluation of key theories in relation to practice.

LO2

Application of technical and professional skills. Through articulation of ideas within a coherent structure using Harvard conventions.

LO3

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READING LISTS2 Recommended Barnard, Malcolm. (2002). Fashion as Communication. (2nd ed) London: Routledge Barnard, Malcolm. (2005). Graphic Design as Communication. London: Routledge Bignell, Jonathan. (2002). Media Semiotics. Manchester: Manchester University Press. Bourdieu, P. (2010). Distinction. London: Routledge Dyer, Richard (2002). The Matter of Images: Essays in Representation. (2nd ed) Routledge. Shuker, R. ( 2008). Understanding Popular Music. (3rd ed) London: Routledge Baudrillard, J. (1983) Simulations. Semiotexte. 2 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Fashion Journalism II Unit Code EFJN5007...

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