UNIT OUTLINE Read this document to learn essential details about your unit. It will

also help you to get started with your studies.

BMA329 Retail Marketing and Management

Semester 2, 2014

THIS UNIT IS BEING OFFERED IN:

HOBART/LAUNCESTON/DISTANCE

Taught by:

Dr Tommy Wong

&

Ms Sophie Clark

CRICOS Provider Code: 00586B

BMA329, Retail Marketing and Management 2

Contents

Contact Details ........................................................................................................................................ 3

Unit Description ...................................................................................................................................... 4

Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 4

Enrolment in the Unit ............................................................................................................................. 4

When does the unit commence? ............................................................................................................ 4

Intended Learning Outcomes and Generic Graduate Attributes for BMA329 ....................................... 5

Learning Expectations and Teaching Strategies/Approach .................................................................... 6

Learning Resources ................................................................................................................................. 6

Technical requirements for MyLO ...................................................................................................... 8

Student Feedback via eVALUate ............................................................................................................. 9

Details of Teaching Arrangements ........................................................................................................ 10

Assessment ........................................................................................................................................... 12

Submission of Assessment Items .......................................................................................................... 16

Review of Assessment and Results ....................................................................................................... 17

Further Support and Assistance ............................................................................................................ 18

Academic Misconduct and Plagiarism .................................................................................................. 18

Tutorial Program ................................................................................................................................... 19

Study Schedule ...................................................................................................................................... 21

Tutorial Schedule .................................................................................................................................. 22

BMA329, Retail Marketing and Management 3

Contact Details

Unit Coordinator/Lecturer: Dr Tommy Wong

Campus: Hobart (Sandy Bay)

Room Number: Room 310, Commerce Building

Email: Tommy.Wong@utas.edu.au

Phone: +61 3 6226 2849

Consultation Time: By appointment

Lecturer: Ms Sophie Clark

Campus: Hobart (Sandy Bay)

Room Number: TSBE, Commerce Building Annexe

Email: Sophie.Clark@utas.edu.au

Phone: +61 3 6226 2311

Consultation Time: By appointment

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Unit Description

Retailing is a large and diverse industry that contributes significantly to the economy. Retailing is important to our daily lives in our roles as consumers and shoppers. In recent years the role of retail marketing has evolved with increasing competition from new technology and consumer demand for better value with higher quality service. The study of retail marketing and management requires an understanding of a wide range of activities such as: environmental and consumer analysis, retail marketing strategy, merchandise buying and planning process, store development, multi-channel marketing and management, pricing, promotion, customer service, location analysis and human resource and operations management.

The focus of this unit is developing knowledge of the retail environment and concepts and retail strategy. The unit will equip students with a working knowledge of how to integrate techniques and strategies to maximise the effectiveness of retail marketing and management efforts.

Prior Knowledge &/or Skills OR Pre-Requisite Unit(s)

BMA101, BMA258

Enrolment in the Unit

Unless there are exceptional circumstances, students should not enrol in this unit after the end of week two of semester, as the Tasmanian School of Business and Economics (TSBE) cannot guarantee that:

• any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and

• penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period.

When does the unit commence?

The unit commences officially in Week 1 of Semester 2, 2014. Materials relevant to the unit will be made available on MyLO one to two weeks prior to the commencement of the semester.

Enrolment in Tutorials and Workshops

Students will be able to enrol in tutorials electronically through MyLO. Tutorial enrolments will be open until the end of the first week of semester. Students who have not enrolled in a tutorial by this time will be allocated a tutorial by the Unit Coordinator. Variations in tutorial enrolments will not be permitted after this time.

BMA329, Retail Marketing and Management 5 Intended Learning Outcomes and Generic Graduate Attributes for BMA329

Intended Learning Outcomes Assessment

Methods Graduate Attribute Outcomes In this unit you will learn: In assessing this unit I will be looking at your ability to:

(1)

Theories and concepts of retail marketing and management and the ability to apply them to organisations.

Apply retail marketing and management theories and concepts. 1,2,3,4 The assessments and teaching activities in this unit have been designed to develop the following graduate attributes in students:

Knowledge: The ability to transfer subject knowledge to complex and uncertain business situations and transmit that knowledge to professional peers for critical discussion. Communication: The ability to develop effective group-work skills through the process of producing team-based report. Written communication skills to create clear and detailed analyses and non-biased recommendations for executives and CEO’s.

Problem-solving: A critical grasp of integrated and different theoretical frameworks and practices and the ability to apply them to problem resolution in a business context. Ability to locate, analysis, evaluate and effectively use information from a range of media and in a number of different formats.

Global Perspective: The ability to evaluate and incorporate the influence of the global environment in business analyses. The ability to understanding the factors leading to the increased internationalisation of goods and services and the dynamic nature of international trade.

Social Responsibility: Social responsibility through consideration of social groups in business practices.

Identify and analyse strategic influences and implications of retail marketing and management theories and practices in a real world case study.

2,3,4

Apply retail marketing and management theories and practices to case study issues.

2,3,4

(2)

Use theory and independent research to critically evaluate contemporary retail marketing and management issues.

Conduct independent research on the application of contemporary retail marketing and management theories and practices.

3,4

Compare and contrast the retail marketing and management strategy between two case study retailers operating in the same industry.

Explain the differences in strategy between the two case study retailers.

Justify the use of retail marketing and management theories and concepts in a business recommendation report.

3,4

(3) To communicate retail marketing and management strategy, theory and practice supported by academic literature.

Write clearly using the lexicon/language of retail marketing and management.

Write a business recommendation report following a recognised structure for a retailing organisation.

2,3,4

BMA329, Retail Marketing and Management 6

Learning Expectations and Teaching Strategies/Approach The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University’s Code of Conduct for Teaching and Learning states:

Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.

These are some of the expectations we have of you as a student enrolled in this unit: Work, Health and Safety (OH&S) The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the University’s policy at: www.utas.edu.au/work-health-safety. Learning Resources Prescribed Text A prescribed text is a resource that you must have access to for the purposes of studying this unit. Levy, Michael & Weitz, Barton A 2012, Retail management (9th edn), McGraw-Hill, New York. Recommended Texts A recommended text is a resource that you can use to broaden your understanding of the topics covered in this unit. You may also find a recommended text helpful when conducting research for assignments. Berman, B & Evans, J 2013, Retail management: A strategic approach (12th edn), Pearson, USA. Chaffey, D, Ellis-Chadwick, F, Mayer R & Johnston, K 2009, Internet marketing: Strategy, implementation and practice (4th edn), Prentice Hall, England. Chitty, W, Barker, N, Valos, M & Shimp, T 2012, Integrated marketing communications (3rd Asia Pacific edn). South Western Cengage, Australia.

Dunne, P, Lusch, R & Carver, J 2011, Retailing (7th edn), South Western Cengage, Australia.

Evan, J & Berman, B 2007, Retail management: A strategic approach, Prentice Hall, New Jersey.

Fill, C 2010, Marketing communications: interactivity, communities and content (5th edn), Prentice Hall, London.

Gilbert, D 2003, Retail marketing management, Prentice hall, London.

Hoffman, KD & Bateson, JEG 2011, Services marketing: Concepts, strategies and cases (4th edn), South Western Cengage, Mason, Ohio.

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Lovelock, C, Patterson, P & Walker, R 2010, Services marketing: An Asia-pacific and Australian perspective (5th edn), Prentice Hall, French Forest.

Miller, D 2008, Retail Marketing, Tilde University Press, Melbourne.

Palmer, A 2011 Principles of services marketing, McGraw-Hill Educational, Maidenhead.

Perlitz, L, Hill, D & Coxhill, M 2012, Retail services, McGraw-Hill, Australia.

Roberts, M. 2008, Internet marketing: Integrating online & offline strategies, (2nd edn), Thomson, Australia.

Strauss, J & Frost, R 2012, E-Marketing (International edn), Pearson, Upper Saddle River, New Jersey.

Other Recommended Resources In addition to the texts recommended above, students are also expected to be familiar with the key academic journals in the marketing discipline from which useful insights can be derived. In particular, students are encouraged to review regularly the relevant papers that are published in: Australasian Marketing Journal European Journal of Marketing Harvard Business Review International Journal of Internet Marketing and Advertising International Journal of Electronic Commerce International Journal of Retail and Distribution Management Journal of Interactive Marketing Journal of Marketing Journal of Marketing Management Journal of Retailing Journal of Strategic Marketing Pricing Strategy & Practice: An International Journal Sloan Management Review Useful Websites

American Association of Advertising Agencies: http://www.aaaa.org

American Marketing Association: www.marketingpower.com

Australian Financial Review: www.fairfax.com.au

Australian Marketing Institute: www.ami.org.au

Australian Retailers Association: www.retail.org.au

B&T Weekly (Incorporating Professional Marketer): www.bandt.com.au

Business Review Weekly: www.brw.com.au

E-Marketer: www.emarketer.com

The Business Times: http://www.businesstimes.com.sg/bizit/0,4536,,00.html

ACNielsen: www.acnielsen.com.au

Australian Bureau of Statistics: http: www.abs.gov.au/

BMA329, Retail Marketing and Management 8

Forrester Research: www.forrester.com

Jupiter: www.jupiter.com

Gartner Group: www.gartner.com

O’Reilly: www.oreilly.com

Stanford Web Credibility Research: http://credibility.stanford.edu/guidelines/index.html My Learning Online (MyLO) Access to the MyLO online learning environment unit is required for this unit. The unit has its own MyLO site. To log in to MyLO and access this unit, go to: http://www.utas.edu.au/learning-teaching-online .To access the unit, select BMA329. These instructions will help you to log in for the first time. For help using MyLO go to http://www.utas.edu.au/learning-teaching-online. Technical requirements for MyLO For help and information about setting up your own computer and web browser for MyLO, see: http://uconnect.utas.edu.au/ While on campus, you can access the University network and MyLO via a laptop computer or other mobile device. See: http://uconnect.utas.edu.au/uana.htm MyLO can be accessed via Library computers and in computer labs on campus. See: http://www.utas.edu.au/it/computing-distributed-systems/computer-labs-facilities-and-locations For further technical information and help, contact the UTAS Service Desk on 6226 1818 or at http://www.utas.edu.au/service-desk during business hours. Learning to use MyLO When you login to MyLO, you will see a unit called Getting Started with MyLO. Enter the unit to learn more about MyLO and to practice using its features. MyLO Expectations 1. Students are expected to maintain the highest standards of conduct across all modes of

communication, either with staff or with other students. Penalties may be imposed if the Unit Coordinator believes that, in any instance or mode of communication, your language or content is inappropriate or offensive. MyLO is a public forum. Due levels of respect, professionalism and high ethical standards are expected of students at all times.

2. Submission of assessment tasks via MyLO presumes that students have read, understood and

abide by the requirements relating to academic conduct, and in particular, those requirements relating to plagiarism. All work submitted electronically is presumed to be “signed-off” by the student submitting as their own work. Any breach of this requirement will lead to student misconduct processes.

BMA329, Retail Marketing and Management 9

3. MyLO is an Internet service for teaching and learning provided by the University. It is expected that you check your units in MyLO for updates at least once a day.

Using MyLO for BMA329 IMPORTANT! Before you are provided with access to your unit’s MyLO resources, you must complete the Student Agreement form. To do this:

1. Access the unit’s MyLO site. 2. Locate the Begin Here folder and click on it to open it. You can find the Begin Here folder by

scrolling down until you see Content Browser OR by clicking on the Content button.

OR

3. Once you have opened the Begin Here folder, click on the Student Agreement file.

OR

4. Read the terms, then check the I agree box. You should now be able to access all available unit content on MyLO. You only need to do this once in each MyLO unit.

Other important resources on MyLO Students are expected to regularly check on MyLO for any updates in relation to the unit. Essentially, MyLO has been incorporated into the delivery of this unit to enhance students' learning experience by providing access to up-to-date course materials and allowing for online discussion. In addition to the lecture slides which are uploaded on MyLO on a weekly basis, other unit-related materials such as supplementary readings and assessment guides can also be accessed on MyLO. Besides, students are also expected to engage in an active discussion about issues related to the unit through the discussion forums or chat rooms that are available on MyLO, and this is particularly helpful for distance students who may utilise the facilities available on MyLO to get in touch with their fellow distance students and form groups to complete some of the assessment tasks for this unit. In this regard, MyLO should be treated as the unit's critical platform for learning and communication. Student Feedback via eVALUate

At the conclusion of each unit students will be asked to provide online responses to a number of matters relating to the learning and teaching within that unit. All students are asked to respond honestly to these questions, as all information received is used to enhance the delivery of future offerings.

BMA329, Retail Marketing and Management 10

Details of Teaching Arrangements Lectures For Hobart face-to-face students, there will be a series of THIRTEEN (13) lectures held weekly throughout the semester. To see the lecture timetable, go to http://student.admin.utas.edu.au/coursesenrolment/timetable/ For Launceston face-to-face students, there will be a series of SIX (6) fortnightly lectures throughout the semester. Study schedule for the fortnightly lectures will be provided to students in the first lecture in WEEK ONE (1). To see the lecture timetable, go to http://student.admin.utas.edu.au/coursesenrolment/timetable/ Tutorials For face-to-face students - there will be a series of TWELVE (12) tutorials held weekly throughout the semester. The tutorial program will commence in Week 2. All students are required to enrol in a tutorial for this unit. Tutorial enrolments will be completed through MyLO during the first week of semester. Students who have not enrolled in a tutorial prior to the commencement of the tutorial program in week two will be allocated to a tutorial time by the Unit Coordinator. The overall tutorial program consists of 20 marks. Students are encouraged to attend all tutorial sessions. For distance students – students will be allocated to individual groups by the Unit Coordinator for assessment item 3 – Group Retail Case Analysis Presentation. There will be a 24/7 discussion board and a weekly peer review case analysis activity during the semester with exception to weeks 1 & 2. The weekly peer review case analysis activity consists of 20 marks (see assessment item 2 for more details regarding this activity). Communication, Consultation and Appointments TO KEEP UP WITH ANNOUNCEMENTS REGARDING THIS UNIT Check the MyLO News tool at least once every two days. The unit News will appear when you first enter our unit’s MyLO site. Alternatively, click on the News button (towards the top of the MyLO screen) at any time. WHEN YOU HAVE A QUESTION Other students may have the same question that you have. Please go to the Q&A Forum on our course’s MyLO site. Check the posts that are already there – someone may have answered your question already. Otherwise, add your question as a new topic. Students are encouraged to support each other using this forum – if you can answer someone’s question, please do. We will attempt to respond to questions within 48 business hours. If your question is related to a personal issue or your performance in the unit, please contact us by email instead. WHEN YOU HAVE AN ISSUE THAT WILL IMPACT ON YOUR STUDIES OR SUBMISSION OF AN ASSESSMENT TASK If you have a personal question related to your studies or your grades, please contact us by email.

BMA329, Retail Marketing and Management 11

A NOTE ABOUT EMAIL CORRESPONDENCE You are expected to check your UTAS email (WebMail) on a regular basis – at least three times per week. To access your WebMail account, login using your UTAS username and password at https://webmail.utas.edu.au/. You are strongly advised not to forward your UTAS emails to an external email service (such as Gmail or Hotmail). In the past there have been significant issues where this has occurred, resulting in UTAS being blacklisted by these email providers for a period of up to one month. To keep informed, please use your UTAS email as often as possible. *IMPORTANT* Please email me when you have a question or issue of a personal nature, for example, you have a family issue that is affecting your studies. For general questions about the unit, please add them to the Q&A forum on our unit’s MyLO site. This way, other students can also benefit from the answers. I receive a lot of emails. Be realistic about how long it might take for me to respond. Allow me at least two (2) business days to reply. Staff are not required to respond to emails in which students do not directly identify themselves, emails which are threatening or offensive, or emails that come from external (non-UTAS) email accounts. When you write an email, include the following information. This helps the teacher determine who you are and which unit you are talking about.

• Family name; • Preferred name; • Student ID; • Unit code (i.e., BMA329) • Questions

If your question is about an assessment task, please include the assessment task number or name.

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Assessment Assessment Schedule In order to pass this unit you must achieve an overall mark of at least 50 percent of the total available marks. Details of each assessment item are outlined below. Assessment Item Due Date Value Link to

Learning Outcomes

Length

(1) 2 x Individual Online Tests

Weeks 5 & 9 30 1 30 minutes each

(2) 8 x Case Study Analysis

Weeks 3-5 & 6-12

20 1,3 Short answers to case questions (see assessment item 2 for case questions )

(3) Group Retail Case Analysis Presentation

Presentations will be scheduled in tutorials during weeks 7-8

20 1,2,3 15 minutes per group including setup and end of presentation question & answer time

(4) Individual Business Recommendation Report

22 October 2014 30 1,2,3 2,000 words maximum*

Assessment Item 1 – Online Tests Task Description:

Students are required to complete TWO (2) online tests. Each test will be randomly constructed for every student. The online tests will consist of questions drawn from the textbook and tutorial sessions in the unit. Each test focuses on theory and concepts covered prior to the test. The tests are open book, and will consist of five short essay questions each. The test must be taken at a time allocated for the test(s) during the designated week(s). Students will need to log on to MyLO using their University electronic mail username and password. A time limit of 30 minutes will apply.

• Test one in week 5: covering chapters 1 - 4 of the prescribed textbook.

• Test two in week 9: covering chapters 5, 7, 9 & 11 of the prescribed textbook.

Task Length:

FIVE (5) short essay questions per test

Due Date:

Weeks 5 & 9

Value:

15 marks each test for a total of 30 marks

BMA329, Retail Marketing and Management 13

Assessment Item 2 – Case Study Analysis

Task Description:

Face-to-face students are required to prepare and discuss their answers to the specific case questions at each case study analysis tutorial session. Students will not be awarded the 2.5 marks assigned for each case study analysis if they fail to provide answers to the nominated case(s) in person or do not actively participate in case discussion during tutorial(s). Distance students are required to submit their answers to the specific case questions on MyLO 24 hours after the lecture has been posted for each case study analysis week. To receive the full 2.5 marks assigned to each case study analysis, students are also required to peer review and comment on two other students’ answers for each case study analysis. Otherwise, only one mark will be awarded to the posting of own answers. Note: Students will not be able to view other students’ answers until they have successfully posted their own answers up on MyLO. 1.5 marks will be deducted for each case study analysis for failing to post own answers up on MyLO prior to reviewing other students’ answers.

Due Date(s): Value:

Specific case for each case analysis: Week 3 - Case 2 `Providing a Retail Experience; Build-A-Bear Workshop'. P. 552. Students are required to prepare answers for case questions 1 & 2. Week 4 - Case 3 `Blue Tomato: Internationalisation of a Multichannel Retailer'. PP. 553-555. Students are required to prepare answers for case questions 2, 3 & 4. Week 5 - Case 6 `Parisian Patisserie “Maison Ladurée"'. PP. 557-558. Students are required to prepare answers for case questions 1, 2 & 4. Week 6 - Case 7 `Retailing in India: The Impact of Hypermarkets'. PP. 558-560. Students are required to prepare answers for case questions 1-3. Week 9 - Case 10 `Walmart: Pioneer in Supply Chain Management'. PP. 564-565. Students are required to prepare answers for case questions 1 & 2. Week 10 - Case 12 `Choosing a Store Location for a Boutique'. PP. 566-567. Students are required to prepare answers for case questions 1-3. Week 11 - Case 15 `Sephora Loyalty Programs: A Comparison Between France and the US'. PP. 573-574. Students are required to prepare answers for case questions 1-3 & 7. Week 12 - Case 16 `Attracting Generation Y to a Retail Career'. PP. 574-575. Students are required to prepare answers for case questions 1-3. 2.5 marks each to a total of 20 marks

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Assessment Item 3 – Presentation

Task Description:

Students will be allocated to groups of a minimum of THREE (3) and a maximum of FOUR (4) by the Unit Coordinator for this assessment item. At least one distance student will be allocated to each group. This is a group project and you will be assessed on your group’s overall teamwork. Team work is an important work skill. This project will provide you with experience in working with others and is considered part of the overall assessment.

Your group is required to meet and nominate two different retail organisations selling similar product range in the same industry to use as your retail case analysis by week 4. For example, Banjos versus Woolworths bakery department, Country Road store versus Target department store, or Rivers store versus Birkenstock footwear.

To complete this assessment item your group is required to complete the following tasks:

1. Group meetings: there will be two group meetings for this assessment. Organise your group meetings with all members using available facilities provided to you on MyLO or choose your own meeting arrangement (i.e. skype). Your first group meeting is to meet and select your group retail case analysis organisations. A formal meeting minute document must be submitted with your group retail case analysis organisations nomination during tutorial in week 4. Your second meeting is to develop your action plan for the upcoming group presentation. A formal meeting minute document as well as an action plan detailing each member’s task(s) for the presentation and timeline must be submitted during tutorial in week 6.

2. To develop and present a professional presentation that provides the following analysis: analyse, compare and contrast your case study organisations’ retail marketing and management strategies and to demonstrate how these strategies are specifically designed to their target customer needs. Your analysis will include the following strategies: • Mission • Location • Format • Layout • Merchandising • Pricing • Promotion • Positioning • Service

3. Groups are required to participate peer review of other presentations during tutorial in weeks 7-8

4. Groups are required to provide the Unit Coordinator/Lecturer a complete copy of the PowerPoint presentation via email two (2) days prior to the scheduled presentation.

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The main drivers of the presentation are your ability to coordinate and perform as a group and to analyse, compare, contrast and justify your applied retail marketing and management theories on your nominated case organisations. The contribution of each member for this assessment item is totally determined by the group. Therefore, it is critical for the group to utilise the meetings as a platform to address, follow-up and discuss any issues might arise during the development and the actual delivery of the presentation. However, if there are any issues the group cannot resolve, you must advise the Unit Coordinator/lecturer in advance of your scheduled presentation time.

Note: it is imperative that in your analysis you take into consideration the current Australian government budget proposal and its potential implications on the overall economy, in particular in the retailing environment

Purpose and function of group work

Group work facilitates peer learning and encourages students to develop collaborative skills, a crucial graduate attribute. The educational benefits of students working cooperatively in groups are well recognised. Studying collaboratively has been shown to directly enhance student learning by:

• enhancing understanding;

• students learning from one another and benefiting from activities that require articulation and testing of their knowledge; and

• providing an opportunity for students to clarify and refine their understanding of concepts through discussion and rehearsal with peers.

Group work can also facilitate the development of generic skills valued by employers which include:

• teamwork skills (skills in working within team dynamics; leadership skills);

• analytical and cognitive skills (analysing task requirements; questioning; critically interpreting material; evaluating the work of others);

• collaborative skills (conflict management and resolution; accepting intellectual criticism; flexibility; negotiation and compromise); and

• organisational and time management skills. Assessment Critical:

A PowerPoint presentation template will be made available on MyLO prior to week 7

Task Length: 15 minutes

Due Date:

Value:

Weeks 4, 6 & 7-8

3 marks for group meetings, 15 marks for the presentation and 2 marks for peer review participation to a total of 20 marks

BMA329, Retail Marketing and Management 16

Assessment Item 4 – Business Report

Task Description:

This is an individual assessment and you are required to select one of your retail case analysis organisations and submit a recommendation report for that organisation detailing the following sections:

1. An executive summary (100 words maximum) 2. A summary of retail marketing theory/concept adopted by the

selected organisation 3. A SWOT analysis of the selected organisation 4. Recommendations to improve the selected organisation’s

competitiveness 5. Justification of recommendations

Task Length: 2,000 words (no 10% leeway)

Due Date:

Value:

2:00pm Wednesday – 22 October 2014

30 marks

Submission of Assessment Items Lodging Assessment Items Assignments must be submitted electronically through the relevant assignment drop box in MyLO. All assessment items must be handed in by 2.00pm on the due date. Where appropriate, unit coordinators may also request students submit a paper version of their assignments. All assignments must have a TSBE Assignment Cover Sheet, which is available as a blank template from the TSBE website: [http://www.utas.edu.au/business-and-economics/student-resources]. All assignments must include your name, student ID number, tutorial day/time, and your tutor’s name. If this information is missing the assignment will not be accepted and, therefore, will not be marked. Please remember that you are responsible for lodging your assessment items on or before the due date and time. We suggest you keep a copy. Even in ‘perfect’ systems, items sometimes go astray. Late Assessment and Extension Policy In this Policy 1. (a) ‘day’ or ‘days’ includes all calendar days, including weekends and public holidays;

(b) ‘late’ means after the due date and time; and (c) ‘assessment items’ includes all internal non-examination based forms of assessment

2. This Policy applies to all students enrolled in TSBE Units at whatever Campus or geographical location.

BMA329, Retail Marketing and Management 17

3. Students are expected to submit assessment items on or before the due date and time specified in the relevant Unit Outline. The onus is on the student to prove the date and time of submission.

4. Students who have a medical condition or special circumstances may apply for an extension. Requests for extensions should, where possible, be made in writing to the Unit Coordinator on or before the due date. Students will need to provide independent supporting documentation to substantiate their claims.

5. Late submission of assessment items will incur a penalty of 10% of the total marks possible for that piece of assessment for each day the assessment item is late unless an extension had been granted on or before the relevant due date.

6. Assessment items submitted more than five (5) days late will not be accepted. 7. Academic staff do NOT have the discretion to waive a late penalty, subject to clause 4 above. Academic Referencing and Style Guide In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity.

Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty (plagiarism), a matter considered by the University of Tasmania as a serious offence.

The appropriate referencing style for this unit is: the Harvard style. For information on presentation of assignments, including referencing styles: http://utas.libguides.com/content.php?pid=27520&sid=199808 Review of Assessment and Results Review of Internal Assessment It is expected that students will adhere to the following policy for a review of any piece of continuous/internal assessment. The term continuous/internal assessment includes any assessment task undertaken across the teaching phase of any unit (such as an assignment, a tutorial presentation, and online discussion, and the like), as well as any capstone assignment or take-home exam. Within five (5) days of release of the assessment result a student may request a meeting with the assessor for the purpose of an informal review of the result (in accordance with Academic Assessment Rule No. 2 Clause 22 – www.utas.edu.au/university-council/university-governance/rules). During the meeting, the student should be prepared to discuss specifically the marks for the section(s) of the marking criteria they are disputing and why they consider their mark(s) is/are incorrect. The assessor will provide a response to the request for review within five (5) days of the meeting. If the student is dissatisfied with the response they may request a formal review of assessment by the Head of School, with the request being lodged within five (5) days of the informal review being completed. A Review of Internal Assessment Form must be submitted with the formal review (http://www.studentcentre.utas.edu.au/examinations_and_results/forms_files/review_of_assessment.pdf).

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Further Support and Assistance If you are experiencing difficulties with your studies or assessment items, have personal or life-planning issues, disability or illness which may affect your study, then you are advised to raise these with your lecturer or tutor in the first instance. If you do not feel comfortable contacting one of these people, or you have had discussions with them and are not satisfied, then you are encouraged to contact:

DIRECTOR OF UNDERGRADUATE PROGRAMS Name: Mr David Kronenberg Room: 407, Commerce Building, Sandy Bay Phone: 03 6226 2280 Email: David.Kronenberg@utas.edu.au

Students are also encouraged to contact their Undergraduate Student Adviser who will be able to help in identifying the issues that need to be addressed, give general advice, assist by liaising with academic staff, as well as referring students to any relevant University-wide support services. Please refer to the Student Adviser listings at www.utas.edu.au/first-year/student-advisers for your advisers contact details. There is also a range of University-wide support services available to students, including Student Centre Administration, Careers and Employment, Disability Services, International and Migrant Support, and Student Learning and Academic Support. Please refer to the Current Students website (available from www.utas.edu.au/students) for further information. If you wish to pursue any matters further then a Student Advocate may be able to assist. Information about the advocates can be accessed from www.utas.edu.au/governance-legal/student-complaints. The University also has formal policies, and you can find out details about these policies from the following link – www.utas.edu.au/governance-legal/student-complaints/how-to-resolve-a-student-complaint/self-help-checklist. Academic Misconduct and Plagiarism Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination, and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement

to which they or that other person are not entitled; or (b) improperly disadvantages any other student.

Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline. This can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see www.utas.edu.au/universitycouncil/legislation.

BMA329, Retail Marketing and Management 19

Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or inventions and representing them as your own, for example: • using an author’s words without putting them in quotation marks and citing the source; • using an author’s ideas without proper acknowledgment and citation; or • copying another student’s work. It also means using ones’ own work from previously submitted assessment items if repeating a unit. If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at http://www.academicintegrity.utas.edu.au/ The intentional copying of someone else’s work as one’s own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course, or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original author’s permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see www.utas.edu.au/plagiarism/ or follow the link under ‘Policy, Procedures and Feedback’ on the Current Students homepage.

Tutorial Program Note that the tutorial program does not commence until week two of semester for Hobart face-to-face and distance students and week three of semester for Launceston face-to-face students. Tutorials in this unit will follow a participative style of discussion and interactivity. Tutorials are an important part of your studies for this unit. You are required to prepare answers for the nominated case for each tutorial in advance so that you can actively participating in case discussion activities, posing questions, and making comments on other students’ answers to case questions. Week Two:

• House-keeping and ‘Retail Case Analysis Presentation’ group introduction. • Group discussion:

o The current trend of retail marketing and management and its impacts on organisations/consumers.

Week Three • Case Study – Case 2 `Providing a Retail Experience; Build-A-Bear Workshop'. P. 552. Students are

required to prepare answers for case questions 1 & 2.

Week Four: • Submission of retail case analysis presentation organisations nomination document. • Case Study – Case 3 `Blue Tomato: Internationalisation of a Multichannel Retailer'. PP. 553-555.

Students are required to prepare answers for case questions 2, 3 & 4.

Week Five: • Case Study – Case 6 `Parisian Patisserie “Maison Ladurée"'. PP. 557-558. Students are required to

prepare answers for case questions 1, 2 & 4.

BMA329, Retail Marketing and Management 20

Week Six: • Submission of retail case analysis presentation action plan document. • Case Study – Case 7 `Retailing in India: The Impact of Hypermarkets'. PP. 558-560. Students are

required to prepare answers for case questions 1-3.

Week Seven: • Group Presentations

Week Eight:

• Group Presentations

Week Nine: • Case Study – Case 10 `Walmart: Pioneer in Supply Chain Management'. PP. 564-565. Students are

required to prepare answers for case questions 1 & 2.

Week Ten: • Case Study – Case 12 `Choosing a Store Location for a Boutique'. PP. 566-567. Students are required to

prepare answers for case questions 1-3. Week Eleven:

• Case study – Case 15 `Sephora Loyalty Programs: A Comparison between France and the US'. PP. 573-574. Students are required to prepare answers for case questions 1-3 & 7.

Week Twelve: • Case Study – Case 16 `Attracting Generation Y to a Retail Career'. PP. 574-575. Students are required

to prepare answers for case questions 1-3.

Week Thirteen: • Final individual recommendation report review and group discussion.

BMA329, Retail Marketing and Management 21

Study Schedule

Week

Start of Week

Topic/s and activities

Text Chapter/s

Due Dates

1 14 July 2014 (Section One) An Introduction to the World of

Retailing

1

2 21 July 2014 Types of Retailers Multi-channel Retailing

2 & 3

3 28 July 2014 Customer Buying Behaviour 4 4 4 August 2014 (Section Two)

Retail Marketing Strategy Financial Strategy

5 & 6

5 11 August 2014 Retail Locations Retail Site Location

7 & 8 Online Test (1)

6 18 August 2014 Information Systems and Supply Chain Management

10

7 25 August 2014 Human Resource Management Customer Relationship Management

9 & 11 Group Presentations

Mid-semester break: Monday 1 – 5 September

8 8 September 2014 (Section Three)

Managing the Merchandise Planning Process

Buying Merchandise

12 & 13

Group Presentations

9 15 September 2014 Retail Pricing 14 Online Test (2) 10 22 September 2014 Retail Communication Mix 15 11 29 September 2014 (Section Four)

Managing the Store 16

12 6 October 2014 Store Layout, Design, and Visual Merchandising

17

13 13 October 2014 Customer Service 18

Examination Period: 25 October to 11 November 2014 No Final Examination for this unit

BMA329, Retail Marketing and Management 22

Tutorial Schedule Note that the tutorial program does not commence until week two of semester for Hobart face-to-face and distance students and week three of semester for Launceston face-to-face students. Tutorials in this unit will follow a participative style of discussion and interactivity. Tutorials are an important part of your studies for this unit. You are required to prepare answers for the nominated case for each tutorial in advance so that you can actively participating in case discussion activities, posing questions, and making comments on other students’ answers to case questions.

Week

Start of Week

Topic/s

Activities

2 21 July 2014 The current trend of retail marketing and management and its impacts on organisations/consumers.

House-keeping and ‘Retail Case Analysis Presentation’ group introduction

• Group discussion:

3 28 July 2014 Case Study – Case 2 `Providing a Retail Experience; Build-A-Bear Workshop'. P. 552.

Students are required to prepare answers for case questions 1 & 2.

4 4 August 2014 Case Study – Case 3 `Blue Tomato: Internationalisation of a Multichannel Retailer'. PP. 553-555.

Submission of retail case analysis presentation organisations nomination document. Students are required to prepare answers for case questions 2, 3 & 4.

5 11 August 2014 Case Study – Case 6 `Parisian Patisserie “Maison Ladurée"'. PP. 557-558.

Students are required to prepare answers for case questions 1, 2 & 4.

6 18 August 2014 Case Study – Case 7 `Retailing in India: The Impact of Hypermarkets'. PP. 558-560.

Submission of retail case analysis presentation action plan document. Students are required to prepare answers for case questions 1-3.

7 25 August 2014

Mid-semester break: Monday 1 – 5 September

8 8 September 2014 9 15 September 2014

10 22 September 2014 11 29 September 2014 12 6 October 2014 13 13 October 2014

Examination Period: 25 October to 11 November 2014