Focus on tax cuts, civil rights, and poverty 1. Tax Cut-4% JFK Idea 2. Civil Rights Act

(1964)▪ Barred discrimination in

employment and public accommodations

▪ Actually began to enforce school desegregation (Brown v. the Board of Education-1954)

3. Office of Economic Opportunity $1 Billion in Economic Aid A. Food Stamps-made

permanent B. Job Corps-training

program for 16-21 year olds

C. VISTA –Domestic Version of the Peace Corps

D. Head Start-education for pre-schoolers (low-income)

E. Upward Bound-education focused on college prep (SAT/AP)

Democrat-LBJ (Tx)

Republican-Barry Goldwater (Senator, Arizona)

Johnson wins 61% of the popular vote!

Electoral Votes-LBJ-486Goldwater-52

LBJ receives a mandate to do something big!

“For in your time we have the opportunity to move not only toward the rich society and the powerful society but upward to the great society.”-LBJ Poverty & Racism would

end All Children would have

access to education Every City would have

cultural aspects Saw this as an extension to

the Bill of Rights

1. Medicare-a Natl. Health Insurance Program for people over 65 Medicaid-free health care for the needy

2. Elementary and Secondary School Act $1.3 Billion to poor schools

3. Voting Rights Act (1965) Brought entire registration process for voting

under federal control (Literacy Tests) "We have lost the South for a generation.”-LBJ

4. Department of Transportation created Began to regulate interstate and intrastate

travel!5. Housing and Urban Development

(HUD) Cabinet level position w/billions of low-

income housing programs 1st African-American Cabinet member▪ Robert C. Weaver