Unit 7: Supporting Tourism Destinations

UNIT 7. SUPPORTING TOURISM DESTINATIONS

Picture source:http://commons.wikimedia.org/wiki/File:Mai_Chau_-_Haus_im_Reisfeld,_Palmen.jpg

Unit outline

ObjectivesBy the end of the unit participants will be able to:• Explain the importance of interacting with

destination communities and authorities responsibly• Describe how to introduce responsible tourism

practices into collaboration mechanisms and agreements with destination communities

• Identify methods to build local capacity about the importance of sustainable tourism

• List and describe ways to generate funds to support the development of local tourism destinations and communities

Topics1. Overview of

responsible support to tourism destinations

2. Incorporating responsible tourism practices into interactions with destination communities

3. Promoting sustainable tourism in destinations

4. Helping finance sustainable tourism destinations

TOPIC 1. OVERVIEW OF RESPONSIBLE SUPPORT TO TOURISM DESTINATIONS

UNIT 7. SUPPORTING TOURISM DESTINATIONS

Picture source:http://en.wikipedia.org/wiki/Fishing_techniques

What do we mean by supporting local tourism destinations?

• The provision of assistance to local communities to manage their tourism related resources sustainably

• Recognises a moral obligation• Recognises it also makes businesses sense• Requires not only supporting the local people, but

also the local environment, culture and economy

Picture source:http://www.flickr.com/photos/noxstar/5196831438/

The role and benefits of supporting local tourism destinations

Picture sources: http://pixabay.com/en/together-team-people-circle-hands-235128/; http://commons.wikimedia.org/wiki/File:Brass_scales_with_cupped_trays.png; http://archive.saga.vn/view.aspx?id=17697; http://vi.wikipedia.org/wiki/H%E1%BB%99i_Gi%C3%B3ng; http://hinhanh.1ty.vn/view-3074/; http://en.wikipedia.org/wiki/Chiang_Mai_Province

SUPPORTING LOCAL

TOURISM DESTINATIONS

Fair compensation

Economic development

Participation & inclusion

Quality products

Sustainable development

The key principles of supporting local tourism destinations

INFLUENCE positive change by using business weight

HELP local stakeholders develop better tourism experiences

INFORMthe local community about the importance of safeguarding its culture, economy and environment

BECOME INVOLVEDin community development activities

STRENGTHENlinks and partnerships with key stakeholders

Implementing effective support to local destinations for sustainable tourism

Develop mechanisms for responsible tourism

interaction

Engage with key stakeholders to promote

sustainable tourism development

Help finance sustainable

tourism

• Organisational policies & procedures

• Codes of conduct • Collaboration and partnership

agreements

• Engaging with authorities• Partnering with the private sector• Raising awareness & building

capacity in sustainable tourism

• Driving business• Visitor charitable activities• Fundraising• Sponsorships

TOPIC 3 TOPIC 4TOPIC 2

TOPIC 2. INCORPORATING RESPONSIBLE TOURISM PRACTICES INTO INTERACTIONS WITH DESTINATION COMMUNITIES

UNIT 7. SUPPORTING TOURISM DESTINATION

Picture source:http://www.fotopedia.com/albums/ezz0ai9z4bY/entries/nPvKyUhNM0U

Managing tourism impacts through a code of conduct

• A “soft” management tool• Aims to reduce the negative impacts of tourism by:– Educating tourists and tourism businesses– Influencing behaviour

• Commonly found across the world

Picture source:http://luangprabang-tourism.blogspot.com/2010/07/dos-and-donts-in-laos.html

Educate

Influenc

e

Relationships in a tourism code of conduct

LOCAL TOURISMDESTINATION

Code of Conduct

Destination Management Organisation

(DMO)

Tourists

Tourism Organisation

Environment

People

Economy

Example of a visitor code of conduct 1/2

Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam

Example of a visitor code of conduct 2/2

Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam

The key steps in developing tourism codes of conduct

Get support• Who will the

code affect?

Identify issues• What are we trying

to protect or promote?

Define responsibilities• Who will do

what?

Draft codeof conduct• What will we

communicate?

Key issues to consider in drafting a tourism code of conduct

TOURISM IMPACTS ON

DESTINATIONS

Environmental impacts

Social impacts

Economic impacts

Picture sources:http://www.flordeplanta.com.ar/categoria/jardin/

http://vi.wikipedia.org/wiki/Gi%C3%A1o_d%E1%BB%A5c_Vi%E1%BB%87t_Namhttp://archive.saga.vn/view.aspx?id=17697

http://www.flordeplanta.com.ar/categoria/jardin/

http://www.flordeplanta.com.ar/categoria/jardin/

Possible impacts of tourism on the destination’s environment

Picture sources: http://www.flickr.com/photos/superciliousness/15175142/sizes/n/in/photostream/; http://www.flickr.com/photos/photosofsrilanka/4268169172/; http://www.flickr.com/photos/goron/67076452/; http://www.flickr.com/photos/klachi6/7141668687/; http://commons.wikimedia.org/wiki/File:Hiking_at_highest_peak_in_Kosova_-_Gjeravica.JPG; http://www.flickr.com/photos/markturner/3460610476/

Following walking trails, driving in natural areas, boating…Litter

Large tour groups

Watching wildlifeNoise

Picking a flower

How can these

become an issue?

Possible impacts of tourism on the destination’s local people

How can these

become an issue?

Picture sources: http://commons.wikimedia.org/wiki/File:Young_woman_at_Waikiki_Beach.jpg;

http://www.flickr.com/photos/tracy77/1038537421/; http://en.wikipedia.org/wiki/Tourist_sign; http://www.flickr.com/photos/nogoodreason/3355665500/; http://commons.wikimedia.org/wiki/File:Annie_Lin_taking_a_photo_at_the_Wikimedia_Foundation_office,_2010-10-25.jpg; http://commons.wikimedia.org/wiki/File:Beach_from_Le_Royal_M

%C3%A9ridien_Beach_Resort_and_Spa_in_Dubai_2.jpg;

Villagers making a living from tourism

Foreign languages

Dressing like at home

Photographing the locals Coastal resorts

Expansion of international food & culture

Possible impacts of tourism on the destination’s local economy

Picture sources:http://commons.wikimedia.org/wiki/File:Boy_begging_in_Agra.jpg; http://www.flickr.com/photos/jason_weemin/3031278325/; http://en.wikipedia.org/wiki/List_of_countries_with_KFC_franchises;

http://www.flickr.com/photos/da5ide/795541154/; http://www.flickr.com/photos/davidstanleytravel/8590204805/

How can these

become an issue?

Giving to beggars Extreme bargaining

Patronising foreign owned restaurants Paying unfair salaries and rates to local suppliers

Patronising foreign owned hotels

Good practice in developing effective tourism codes of conduct

Sustainability. Do the criteria consider the environment, economy and people?

Equity. Do the criteria reflect the interests of everyone?

Efficiency & effectiveness. Are the criteria practical and follow best practice in sustainable management?

Relevance. Do the criteria directly connect to the destination’s own sustainability goals?

Formalising roles and responsibilities of stakeholders in tourism destinations

Destination tourism code

of conduct

Partnership / collaboration agreement

A. Responsibilities of the host community

B. Responsibilities of the tourism organisation

Formalised by

Identifies

Identifies

INFORMAL AGREEMENT FORMAL AGREEMENT

Responsibilities of businesses and host communities in local tourism destinations

AS THE HOST COMMUNITY WE AGREE TO:• Provide quality tourist products and

experiences• Provide a safe and secure environment for tourists to

visit• Be welcoming and friendly to visitors• Protect local cultures and traditions • Raise local awareness about the importance of

balancing conservation and economic development• …what else?

AS A TOURISM ORGANISATION WE AGREE TO:• Employ local staff and local guides• Patronise small locally owned businesses• Discourage our customers offering money to beggars• Discourage our customers from littering• Discourage our customers from damaging the natural

environment• Discourage our customers from purchasing protected

animals• Support local social and environmental projects• Respect local and provincial laws, rules and regulations

affecting business operation• Interpret the environment and culture authentically

and accurately• …what else?

The responsibility of visitors in local tourism destinations

As a visitor I agree to:Help the local economy by…

• Using accredited operators• Buying locally made souvenirs• Eating at local restaurants• Staying in locally-owned places• Purchasing fair trade products• Supporting responsible tourism

operators..

Help the local environment by…

• Not littering• Avoiding excessive waste• Leaving nature as it is• Not disturbing wildlife• Putting out cigarettes properly• Carbon offseting• Saving energy• Not purchasing or eating endangered species…

Help the local people by…

• Being considerate of the communities I visit

• Donating via reputable institutions

• Not giving money to children and beggars

• Respecting cultural difference• Not supporting the illegal

drug or sex trade• Using responsible travel

providers• Using operators with

responsible tourism policies.

Communicating codes of conduct to visitors

BEFORE BOOKING• Destination’s people,

culture and environment

• Website, social media, brochures…

DURING THE VISIT• Meet and greet• Detailed information

about destination’s people, culture and environment

• Signs in prominent places• Tour guides reinforce key

issues

BETWEEN BOOKING & ARRIVAL• How to prepare• Pre-departure pack

TOPIC 3. PROMOTING SUSTAINABLE TOURISM IN DESTINATIONS


Picture source:http://vi.wikipedia.org/wiki/Cao_B%E1%BA%B1ng

Why the tourism private sector has a responsibility to promote responsible tourism

• The tourism private sector is central in the tourism system giving them power and influence over how tourism develops

• Collectively tourism enterprises are highly connected to the nature and impacts of tourism on destinations

• Links and partnerships with tourism authorities, other businesses and the local community are key areas where the private sector can influence sustainability

Picture sources:http://commons.wikimedia.org/wiki/File:Vietjet_Air_VN-A686_Pepsi_livery_(11100523213).jpg

http://en.wikipedia.org/wiki/C%C6%A1m_t%E1%BA%A5mhttp://en.wikipedia.org/wiki/Rex_Hotel

Accommodation

Travel & tours

F&B

InfluenceInfluence

The power and influence of the tourism private sector

TOURISM ENTERPRISE

(hotel, tour operator,

restaurant, attraction, etc)

BUSINESS

COMMUNITY

GOVERNMENT

VISITORS

SUPPLY CHAIN ACTORS

Provide employment within their organisations

Provide revenue through payment of tourism tariffs & taxes

Provide tourism goods & services (enable the “tourism experience”)

Purchase component goods & services to create tourism products

Promote and / or provide trade to local businesses

Influence Influence

Influence

The role and benefits of engaging with destination tourism authorities

Fosters destination development.

Improves the quality and range of tourism services and creates

benefits for local residents

Enables participation in sustainability.

Provides an opportunity to be

involved in addressing broader sustainability issues

Opens doors. Builds trust

between with other businesses and individuals in

the destination

3 ways the private sector can influence sustainable tourism in destinations

1. Engagement with tourism authorities

2. Working with like-minded

organisations

3. Raising awareness in

local communities

1. Private sector engagement with destination tourism authorities

A. Participate in public sector

organised conferences, meetings &

fourms

C. Participate in public sector

surveys / research

B. Participate in destination policy

& planning processes

D. Engage in public-private partnerships

Picture sources:http://en.wikipedia.org/wiki/Handshake

http://rmbr.nus.edu.sg/news/index.php?phrase=heok%20hui&start=10&category=http://www.flickr.com/photos/mhcseattle/1111568504/

http://www.flickr.com/photos/ilri/7549725204/

A. Participating in tourism sector conferences, meetings and forums

What is it? • Governments often hold a range of annual conferences,

meetings and forums for the dissemination and discussion tourism development issues.

How can we be involved?

• As a key stakeholder, the private sector is typically invited to participate as delegates and frequently as speakers in order to provide their feedback and advice on development.

What are the sustainability

benefits?

• Gatherings such as Vietnam’s annual Responsible Tourism Conference, protected area conferences, and cultural heritage conferences provide perfect opportunities for the private sector to hear from developments in sustainability and give recommendations for sensitive development.

B. Participating in destination policy & planning processes

What is it? • Tourism policies and plans strategically

shape the development of tourism in a destination, including its sustainably


• The private sector is often engaged to provide advice and support through workshops and feedback on white papers


benefits?

• Being involved helps safeguard the needs of industry and provides an opportunity to get involved in sustainability issues beyond the normal sphere of influence

Private sector

Example of a typical tourism planning structure

NATIONAL RELATED SECTORS INDUSTRY PROVINCIAL

• National tourism investment strategy

• National tourism incidence response plan

• Climate change adaptation framework

• Planning strategy• Provincial infrastructure

plan• Provincial transport plan• Provincial land-use

planning frameworks• Biodiversity strategy• Natural resource

management plans• Marine park plans

• Provincial tourism export strategy

• Tourism industry workforce strategy

• Regional tourism plans• Individual operator

business plans

• Corporate tourism plan• Tourism marketing plan• Sustainable tourism plan• Tourism development

framework• Major events strategy

engagement influence

C. Participating in tourism industry surveys and research

What is it? • Governments typically engage tourism research

institutes to help it to answer policy and planning questions surrounding the strategic development of tourism


• As a key actor in the tourism system, the private sector is often engaged to participate in surveys, focus group sessions, interviews and other forms of research to inform decision making


benefits?

• Being involved provides opportunities for the private sector to give feedback on specific issues that can directly influence the sustainable development of tourism

D. Participating in tourism public-private partnerships

What is it?

• A contractual arrangement whereby a private sector enterprise performs an institution’s functions, and/or makes use of state property for its own commercial purposes. In tourism PPP often relates to product development and infrastructure projects


• Private sector organisations are frequently called upon by governments to help finance, design and construct tourism facilities, and often also manage their operation and maintenance.


benefits?

• Governments frequently call on the private sector to invest in product development in protected areas and regional areas due to their own limited resources for development. This provides the private sector with great opportunities to promote the sensitive development of cultural and eco destinations.

2. Working with like-minded organisations

The tourism private sector can indirectly influence destination development and sustainability by:

Work with business• Join an industry association

or group and lobby internally and externally for greater sustainability

Work with NGOs• Collaborate with NGOs engaging in

sustainable tourism projects to foster positive change.

The Responsible Travel Club of Vietnam (RTC)

• Informal association of travel agencies, NGOs and individuals

• Dedicated to building, practicing & developing responsible travel

• Priorities:– Training in responsible tourism– Implementing conservation

activities– Implementing community

development projects

RTC ACTIVITIES 2013-14Workshop “Sales Skills for Travel & Tourism”Famtrip: Cycling Red River trailsParticipate in Vietnam International Travel MartFamtrip: Cycling Đông NgacResponsible Tour Guides ProjectGreen-up Cô Tô IslandWorkshop on Environmental impacts of tourism to responsible travel developmentHanoi Green Walk

Pro-Poor Tourism Project in Quan Ba, Ha Giang Province, Vietnam

Location Quan Ba District, Ha Giang, Viet NamDuration 48 monthsFunding Caritas Luxembourg, Caritas Switzerland and MisereorObjectives Overall Objective: reduce poverty of local communities through establishing an income-

generating activity by -and for the villagers based on available and unique cultural and natural resources, its sustainable management and fostering their cultural identity.

Specific Objectives:

By 2013, each commune has 2-3 villages that generate income from pro-poor tourism (homestay, services, local products, fees, and others);

On average each village receives minimum 150-200 tourists a year (maximum 720 tourists a year) for 1 night by 2013;

At least 40 households (5 per village) have regular employment and income from PPT activities and 10% belong to the poorest category;

Villages and tourist companies (8-10 in total) work together based on a MoU of PPT (2010).

3. Helping raise awareness in local communities about the importance of sustainable tourism

RAISING AWARENESS

ABOUT SUSTAINABLE

TOURISM

Schools, universities & colleges

Seminars & conferences

Scholarships & donations

• Speaking opportunities• Course input

• As a presenter• As a delegate

• Sustainability scholarships• Sustainability resources

TOPIC 4. HELPING FINANCE SUSTAINABLE TOURISM DESTINATIONS


Picture source:http://dmcgroup.vn/tin-tuc/tai-nguyen--moi-truong/op=detail&maa=Khoi-dong-Doi-tac-toan-cau-chong-bien-doi-khi-hau?

PHPSESSID=ab4de0d8b79e146c57a8841865d47478

The private sector’s financial obligation to help4. Because the private sector profit from the use of the resources they have a business interest in their longevity

5. The private sector has existing resources and networks that can be used to promote sustainable tourism destinations, activities and operators

1. The private sector depend on a destination’s natural and cultural resources to create their tourism products and experiences

2. The resources are often free or of little cost but the use creates impacts

3. However funding for conservation and protection is often far less than what is needed

How the private sector can help finance sustainable tourism destinations

1.Send business to heritage sites

2. Help with business plans & funding proposals

3. Partner, sponsor & fundraise

4. Promote & gain customer support

5. Encourage donations

Picture sources:http://www.flickr.com/photos/wonderlane/4284011682/

http://commons.wikimedia.org/wiki/File:Internet1.jpghttp://en.wikipedia.org/wiki/Oxfam

http://commons.wikimedia.org/wiki/File:Looseleaf.jpghttp://en.wikipedia.org/wiki/Nature

1. Sending business to heritage sites

• In Vietnam market analyses highlight significance of nature and culture as key motivations for travel

• Promoting heritage sites also fosters greater appreciation of nature and culture and helps develop revenue to finance protection and promotion

• How?– Tour operators. Incorporate natural and cultural

heritage sites into range of tour packages– Hotels, restaurants etc. Recommend visiting

heritage sites to customers if asked by customers

ACTIVITIES & ATTRACTIONS OF HERITAGE SITES• Hiking• Cycling• Observing wildlife• Boating• Homestay experiences• Traditional art and crafts• Viewing historical relics• Observing cultural

performances• Appreciating architecture• Observing religious traditions

Sustainability considerations when selecting a cultural or natural heritage destination

Management capacity of site managers Level of existing impacts of visitors Ability to contract locally-owned service

providers Designation of formal protection status Prevailing environment and social issues Adequate infrastructure to support tourism

and plans of improvement Implementation of protection and

conservation plans Social awareness of cultural and

natural heritage amongst local community

Sustainable heritage site checklist

2. Assisting local organisations to prepare business plans and funding proposals

What? • Local organisations working in sustainability

frequently lack the knowledge and skills to strategically develop their organisations.

• Two key activities that can help strengthen institutions to be more economically sustainable are strategic business planning and financing

Why? • To help support organisations that are

building a destination that is socially, environmentally and economically healthier and happier and more attractive for tourists to visit

How?1. Assist organisations

doing good work to prepare simple business plans

2. Assist social and environmental organisations identify funding opportunities and to develop funding proposals

Hundreds of NGOs operate in Vietnam for you – so use them!

AActionAidAdventist Development and Relief Agency VietnamAgricultural Development Denmark AsiaAgronomes et Vétérinaires sans frontièresAid to Southeast AsiaAida AssociationAlcoholics AnonymousAllianz-MissionAmerican Red CrossANESVAD Foundation (Acción Sanitaria y Desarollo Social)The Asia FoundationAsia Injury Prevention FoundationAssemblies of GodAssociation L'APPEL - help for children victims of conflictsAtlantic PhilanthropiesAustralian Foundation for the Peoples of Asia and the PacificAustralian People for Health, Education and Development AbroadAustralian Volunteers InternationalAsia Urbs Program, funded by European Commission

B

Blessed Damien SocietyBlue Dragon Children's Foundation

Bright Future Group for People with DisabilitiesBread for the WorldBremen Overseas Research and Development AssociationBridge Asia Japan

C

CAMA Services of Christian and Missionary AllianceCanadian Alliance for Development Initiatives and Projects (CADIP)Canadian Centre for International Studies and Cooperation / Centre Canadien d'Etude et de Cooperation InternationaleCARE International in VietnamCatholic Relief Services VietnamCardiac Risk in the YoungCare2ShareCaritas International SwitzerlandChristian Blind Mission International / Christoffel BlindenmissionChristian Children's FundChristian Freedom International

CHF Partners in Rural DevelopmentChildFund in VietnamChildren's Hope In Action CHIAChildren of Peace InternationalChildren of VietnamChristina Noble Children's FoundationChurch World ServiceChurches of Christ Overseas AidClear Path InternationalCompassion International (Taiwan)Codespa FoundationCooperazione e SviluppoCouncil on International Educational ExchangeCounterpart International

D

Danish Red CrossDansk Vietnamesisk Forening / Danish Vietnamese AssociationDaughters of Charity of Saint Vincent de PaulDevelopment WorkshopDillon InternationalDonation Pixel

E

East Meets West Foundation

Eau Agriculture et Sante en Milieu Tropical / Water Agriculture and Health in Tropical AreaEnfants & DeveloppementEnglish Language Institute

F

Family Health InternationalNGO FontanaFord FoundationFoundation for International Development/ReliefThe Fred Hollows FoundationFriedrich Ebert StiftungFund for Reconciliation and Development (FRD)Friends of Hue FoundationFriends of Vietnam HeritageFriends of Vinh Son Montagnard Orphanage (VSO)Friendship Bridge

G

Gentle Fund OrganizationGlobal Village Foundation (GVF)Global Civic SharingGroupe de Recherches et d'Echanges Technologiques

H

Habitat for Humanity International in VietnamHandicap InternationalHandicap International BelgiumHands of HopeHans Messer FoundationHealthRight InternationalHeifer International (HPI)Helen Keller InternationalHelvetasHolt International Children's ServicesHope for TomorrowHue help

I

International Children Assistance Network (ICAN)Institute of International EducationInternational Development EnterprisesInternational Marinelife Alliance (IMA)International Planned Parenthood Federation, East and South East Asia & Oceania RegionInternational Trachoma Initiative

Italian Centre for Aid to Children/Centro Italiano Aiuti all'Infanzia

J, K, L

Japan International Volunteer CenterJapanese Association of Supporting StreetchildrenJust a DropKomitee Twee of the NetherlandsKonrad Adenauer FoundationKOTOLandmine Survivors NetworkLifestart FoundationLutheran Church - Missouri Synod World MissionLepra Stichting, Netherlands Leprosy ReliefLiving Values Education Program

M

Malteser InternationalMarie Stopes International VietnamMaryknollMedecins du Monde FranceMedecins du Monde Canada

Mennonite Central CommitteeMines Advisory Group

N, O

Nordic Assistance to VietnamNorwegian Mission AllianceNorwegian Red CrossOperation SmileORBIS InternationalOxfam Great BritainOxfam Hong KongOxfam QuebecOxfam Solidarity Belgium

P

Palliative Care Volunteers InternationalPATH CanadaPATH USAPathfinder InternationalPearl S. Buck International, Inc.People Resources and Conservation FoundationPlan InternationalPopulation CouncilPopulation Services InternationalProject Vietnam

Q, R

Quaker Service American Friends Service CommitteeRed Cross of Viet Nam

S

Samaritan's Purse International ReliefSaigon Children's CharitySave the childrenSave the Children Australia, United Kingdom, Japan, Sweden, USASave the Children FundSingapore International FoundationSisters of Adoration, Slaves of the Blessed Sacrament and of CharitySocial Assistance Program For Vietnam (SAP-VN)SOS Children's Villages Vietnam

T, U

Terre des hommes Foundation - LausanneThe Alliance for Safe Children (TASC)The Global Fund to Fight AIDS, Tuberculosis and MalariaThe Library ProjectThe World Conservation UnionTRAFFIC International in IndochinaTropenbos International – VietnamUNICEFUnited Nations Volunteers

V

Viet Blind Children FoundationVietnam Assistance for the HandicappedVietnam Children's FundVietnam Plus and Mekong PlusVietnam Veterans Memorial FundVietnam Veterans of America FoundationVoluntary Service OverseasVolunteer Service Abroad New ZealandVIA (Volunteers In Asia)Vietnam Assistance for the Handicapped (VNAH)Vietnam Friendship Village ProjectVNhelp4T - Vietnam Youth Education Support CenterVietnam Health Improvement Project

W, X, Y, Z

World Concern VietnamWorld Medical ReliefWorld Population FoundationWorld Vision InternationalWorld Wide Fund for NatureYoung Lives VietnamYouth with a Mission - Mercy, Relief and Development Asia

How business plans foster financial sustainability

BUSINESS PLANS

Define markets & market

opportunitiesPrioritise budgets &

hiring decisions Establish product development,

pricing & promotion strategies &

financing opportunities

Help stakeholders including funders

feel safe with engagement

3. Partnering, sponsoring or fundraising to support environmental and social causes

Picture sources:http://www.itu.int/osg/csd/cybersecurity/gca/cop/together.html

• Directly support sustainability activities in destinations by:– Helping finance NGO or community

development activities– Donate unneeded equipment to

needy organisations– Sponsor internships– Provide prizes of company goods or

services at fundraising events – Give staff time off to participate in

volunteering activities

4. Promoting and gaining customer support in sustainability activities

• Visitors often learn about sustainability issues after they get to the destination

• Providing opportunities to support sustainability activities in the destination can tap into the good-will that is aroused

• Businesses can link heritage sites with visitor support

• Some common types of visitor support for sustainable development include donations, volunteering and advocacy

Print material. Include information about how to support conservation and social development in the

company brochure, flyer and displays around common areas

Digital communication. Put on your website info about sustainability issues, support activities and how to get involved. Enable electronic donations. Play a

video on the way to heritage sites.

Personal recommendations. Inform tour guides and service staff about how visitors can support heritage conservation and get them to communicate this to

guests

Example of effective promotion of sustainability activities: Joma Café, Hanoi

Large wall poster on display behind the front desk for all staff and customers to see

Example of effective promotion of sustainability activities: Joma Café, Hanoi

Photo artwork on sale to

support local artists

Brochures on the company’s sustainability activities

Computer displays show customers the

bill and also inform them

about the company’s

sustainability activities

5. Encouraging customers to donate to sustainability activities

• Encouraging donations means providing ways for customers to directly provide finance for sustainability activities

• Three key requirements:1. Make it easy for customers to learn about a particular sustainability issue,

activity, or organisation (who, what, why, how)2. Be able to respond to questions3. Provide clear ways for people to make contributions

• How?– Provide a donations “drop box”– Add a certain amount to the holiday price– Add a fee or donation to a guests’ bill– Send a % of profits to a charity

Picture sources:http://www.freefoto.com/preview/04-28-50/US-Dollar-Bills

Good practice in promoting donation giving

betargeted

Picture sources: http://www.flickr.com/photos/68751915@N05/6736142729/; http://commons.wikimedia.org/wiki/File:South_Korea_road_sign_103.svg; http://en.wikipedia.org/wiki/Mission_blue_butterfly_habitat_conservation;

http://www.flickr.com/photos/jeffmcneill/2948062648/; http://pixabay.com/en/darts-dart-game-bull-s-eye-target-155726/; http://pixabay.com/en/talk-face-person-shouting-157724/

foster trust

Explain how funds are used

Accept small donations

Communicateinspiring

stories

Provide a range of

options

Xin trân trọng cảm ơn!Thank you!

Unit 7: Supporting Tourism Destinations

Technology

Transcript of Unit 7: Supporting Tourism Destinations