Unit 7 – European Destinations

P3 Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors

Connector

With the person next to you, discuss why you would want to go on holiday, where and how long for?

What type of visitor would the destination you have spoken about not be suitable for?

Big Picture You will be learning about the aspects of

appeal for European destinations.

You will be researching a destination in order to carry out a presentation.

Outcomes

ALL will understand the aspects of appeal for destinations

MOST will be able to understand the appeal of certain destinations

Leisure destinations

Beach resort

Winter sports resort

Countryside area

City

Accessibility

Transport options for UK market (air, sea, rail,

road)

Journey time

Transfer time

Climate

Hours of sunshine

Temperature

Rain/ snow

Seasonal variations

Attractions

Natural e.g. beach, sea, mountains, forests,

lakes

Built e.g. leisure parks, museums, art galleries

Cultural

Lifestyle characteristics

Signature food and drink

Main religion and behavioural considerations

for visitors

Cultural events

Economic

Availability of low-cost travel options

Impact of rate of exchange

Cost of staying in destination

Perceived value for money

Types of visitors

Solo travellers

Couples e.g. young, empty nesters, retired

Families e.g. with young children, with

teenage children

Groups e.g. by age, by event,

by shared interest

Where in Europe!?

Paris – France! Working in small groups you are to put

together a presentation on the appeal of Paris, a city destination.

You should include maps, videos and music to make your presentation fun!

Don’t forget to save websites that you use.

You will give your presentation to the rest of the class.

Destination 2 – Lanzarote, Canary Islands

Lanzarote's warm breezes and dry climate are perfect for days at the beach. Here you’ll find the largest aquarium in the Canaries, theme parks and memorable experiences such as a camel ride to the Fire Mountains to witness volcanic action. There’s also the aquapark

and Guinate Tropical Park for amusement.

Some resources to help you

http://www.firstchoice.co.uk/holidays/lanzarote-holidays/

http://www.discoverlanzarote.com/