Client Brief

Title: Cheadle and Marple Sixth Form College: Film Studies

Product: Promotional Video Project

Goal

Cheadle & Marple Sixth Form College, one of the largest and most successful Sixth Form Colleges in the country offers an extensive variety of academic, vocational and work-based courses for school leavers of all abilities and ambitions. The purpose of the product would be to encourage students to choose Cheadle and Marple as their chosen college as well as proving information on one of its subjects. Many colleges produce promotional material for specific subjects. The subject that I’ve chosen is film studies. Our team will be creating a short film covering the aspects of the course as a helpful video for students who are thinking of applying to Cheadle and Marple Sixth Form College this year with the help of current students and teachers. The video would provide enough information for students thinking about applying for the course.

Brief

Film Studies is a diverse and interesting subject at Cheadle College. The promotional video would include several aspects of the course including film noir, American and British films, producers and audiences, creative work and the chance to direct and produce your own short film. The video would feature the head of office, other teachers and many of the students giving positive feedback on what they think of the course at Cheadle and their opinions in comparison to other Colleges. The course itself is extremely beneficial to aspiring filmmakers or passionate film buffs, which we want to relay to the audience when making the film. A promotional video could greatly help students’ understand the course if they’re interested in taking it or conflicted because they lack the knowledge to make a choice.

We would, if given the opportunity, interview several students, preferably A2 and ask them each the same series of questions. We would then interview teachers on the subject with a different format of questions and after the interview process edit the important and interesting points together in one video which will hopefully be informative and interesting to watch.

Questions to include for students:

Why did you decide to take Film Studies? What does the course offer students at Cheadle and Marple? What aspects of the course do you enjoy? How helpful has this course been for you? Have you enjoyed your time on this course? (If yes) what have you enjoyed and why?

Questions to include for teachers:

What does this course offer students at Cheadle and Marple? What can students expect from this course? (topic areas, general course layout) What makes you, as a teacher, interested in film studies?

We plan on creating a final product that is both simple and professional. We plan on outlining interviewees with titles at the bottom left hand corner of the screen and before each shot the question they are answering will pan across the screen. The video may begin with an introductory video of Cheadle and Marple College before outlining that the video is specifically for Film studies with the use of titles. The video would be edited using video editing software such as Windows Live Movie Maker or Avid 3DV before being exported to be used for the college website. We want to establish a safe, comfortable and creative learning environment for students who want to apply. Therefore the final product needs to look professional.

The success of this project will be determined by relevant information, film quality, sound and the impression of the college itself: This includes from students, teachers and the facility.

All the aspects relayed in this brief are subject to change pending on your approval of the final brief.

Legal and Ethical consideration

Copyright is a set of legal rights that rise in literary and artistic work. These set of laws forbid anyone to copy the artistic work that you’ve done, say for example a painting you have painted which is your own creation and you haven’t copied of anyone, and in this case the promotional video. You now have a set of rights in that work that you have done, these set of rights last until you die and 70 years after from the end of the calendar year in which you have died. However, if this work has been made available to the public by an authorised person that holds the rights to that work then that certain piece of work would not have any copyright laws on it. The set laws talked about above are:

It is an offence to perform any of the following acts without the consent of the owner:

Copy the work.

Rent, lend or issue copies of the work to the public.

Perform, broadcast or show the work in public.

Adapt the work.

The promotional video will definitely not include any offensive material to race, gender, religion, sexual orientation or disability. No bad language and no reference to drugs and/or people in respect of libellous content. Offending the viewer will showcase a bad representation of Cheadle & Marple Sixth Form College and also may cause legal issues.

Negotiating the brief

The brief will be consulted with the client before and throughout the project in order to grasp what is necessary and wanted from them for the promotional video, this will help us create the most accurate representation of the course that is wanted from the client to be put into the promotional video, other areas of consultation may include the length of the video, resources necessary for the project, the style and format of the video and the target audience that the client would like us to focus on.

We would need an open clean, heated space to conduct our interviews with provided consent from all students and teachers. We will need a camera, sound equipment and editing software to create the final product. We will need the support of the college and the final approval of you on the finished product.

Constraints

Budget:

The budget for the production of this promotional video will be very limited due to the client being

the college and due to the project at hand being supplementary product to be produced for the

promotion of one of the courses available at this college (Film Studies AS).

Deadline:

The deadline for when this project will be finished is approximately April/May of 2013. This is

estimated based on the different stages of the project and how much time each one will capacitate

based on average rate of work, budget, personnel and resources.

Constraints regarding legal and ethical considerations:

The legal and ethical considerations mentioned earlier are going to come into play when it comes to

constraints, we would have to take measure of things to avoid such as offensive material to race,

gender, religion, sexual orientation or disability, bad language and references to drugs and/or people

in respect of libellous content, these all include following the guidelines of the race discrimination

law and defamation (a statement that makes a claim, expressly stated or implied to be factual, that

may give an individual, business, product, group, government, religion, or nation a negative or

inferior image). Other factors that we should take a look at include the privacy protection of both

the client and the employee, and obeying copyright infringement that forbid anyone to copy the

artistic work that has been done, to avoid getting into copyright I am going to make sure that my

resources are all primary information. So therefore I will take my own photos, Film/create my videos

and record the audio. However, if I do use secondary information in the promotional video I would

have to make sure work isn’t copyrighted. If the work is copyrighted then I would have to acquire

permission before use.

Target audience

The target audience that this project is going to be directed at is males and females between the

ages of 15-18, as this is the audience that is most likely to be looking for courses in college and/or

looking to transfer colleges or even start out with new subjects. A secondary target group that we

are going to focus on is parents of school leavers as it is suggested that parents do wide researches

about different colleges and courses in order to find the one that is the most suitable for their sons

and daughters. Hence, the secondary target audience that we are going to focus on is going to be

males and females between the ages of 38-50.

Project Management

Jenna Cox

Pooyan Amiri

Format – formal, negotiated brief.