Unit 5 visitor attractions
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Transcript of Unit 5 visitor attractions
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OBJECTIVES:1.Understand the scope and importance of visitor attractions2.Identify the classifications of visitor attractions
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It is a named site with a specific human or natural feature which is the focus of visitor and management attention. Pearce, 1991
Visitor Attractions
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Attractions are generally single units, individual sites or very small, easily delimited geographical areas based on a single key feature.
Destinations are larger areas that include a number of individual attractions together with the support services required by tourists.
Swarbrooke, 2002
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Visitor Attractions A permanent established excursion
destination A primary purpose of which is to allow
access for entertainment, interest or education
It must be open to the public, without prior booking, for published periods each year.
It should be capable of attracting day visitors or tourists as well as local residents
It must be a single business, under a single management, so that it is capable of answering the economic questions on revenue, employment
- Definition of NTO, UK
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Classifications of attractions TYPEHistoric houses, Museums and
galleries, Wildlife attractions, Castles, Gardens, Leisure parks
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Classifications of attractions PHYSICAL ENVIRONMENTNatural (forest, mountains) Built Environment (leisure park,
historic houses)
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Classifications of attractions OWNERSHIPManaged by wide range of
organizations, trusts and individuals working in the public, private and not for profit sectors.
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Classifications of attractions PERCEPTIONDark TourismMemorial Day Commemoration
ADMISSION POLICYAdmission fees, Open freely to the public,Operated by membership, Voluntary donations
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Classifications of attractions
APPEALGeographic levelMarket segments
SIZE AND CAPACITYVary in land
coverage, designed for mass coverage, range of services and facilities
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Classifications of attractions COMPOSITIONLocated around a specific
point or featureMay occur at a variety of
locations
DEGREE OF PERMANENCE Event are short duration
expected in temporary sites
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Classifications of attractions
VOLUME OF VISITORSVisitor numbers received over a given
period of time
ORGANIZATIONAL COMPLEXITY AND RISKDegree of organization needed to
coordinate Unpredictable nature of visitor markets
and individuals
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Influences in determining the success of visitor attractions
Professional management skills and the operator’s available resources
The type of attraction or ‘product offering’Market demand for the productEase of access from major routes and
centers of tourist and resident populations
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Influences in determining the success of visitor attractions
Appropriate hours of openingProvision and quality of on-site
amenities (parking, visitor centre, signs and labels, shops, guides, refreshments, toilets etc.)
Proximity to and quality of near site amenities (sign posts, local accommodation, local services)
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Influences in determining the success of visitor attractions
Quality of service (staff appearance, attitude, behavior, local services)
The mood, expectation, behavior and attitude of visitors
Value for money