1. UNIT 5- MUSIC VIDEO EVALUATION By Iona Spence-Dingle 2. My Video 3. My Video Biffy Cylro, Black Chandelier- I chose this song partly because it is a favourite song of mine, and partly because I felt it naturally applied itself to a narrative type of video. Narrative video- I think the most effective music videos are those which tell a story, thus I decided to make my video purely narrative. I always intended to start the video with an argument between a couple, however the events which occurred after the arguments differed greatly from my original idea. I soon realised that my initial idea would be too complicated to execute well, so I altered my idea so that it still fit the lyrics and told a story about a turbulent relationship, but was more practical to film. 4. The Process I was the only director in my group. I used Tom and another friend to act in the video. I did all the filming, both with and without a tri-pod depending on the shot type and terrain. I largely ignored the production schedule I made, because we werent filming at school so it all had to be done in one day. I followed the initial story board to some extent, but made some drastic changes to the story so the last part it completely different. 5. The Process Here I compare some of my initial ideas for shots, to some actual shots in the video. This illustrates how I used the pre-production process to make the filming stage much easier. Although it was often necessary to change original ideas for the sake of practicality. 6. Editing The main editing technique that I learned from the project was how to use transitions. I used fade transitions multiple times throughout the music video to represent how the two parties are experiencing the same emotions, so it was only appropriate to merge the scenes together with a fade. Although I also learned how to convert YouTube videos into mp4 files to use in my own work. This solved my problem of not having quite enough footage. 7. Evaluation Overall, I am happy with my finished video, despite the fact it only vaguely resembles my original idea. I am pleased with the changes I decided to make, as I feel like they improved the video. Next time I intend to experiment with a wider range of camera angles to make the finished video more interesting. Also, as in a real video, I would include more footage of the band itself- as this is what the audience are really after. I could have done this through lip-syncing, or buy using footage of Biffy Clyro off YouTube.