Dreaming up a theme

Unit 3. Outcome 3developing a design planOutcome 3 Develop a design brief, evaluation

criteria and a design plan for the development of a food product.

Developing the design briefDecide on the theme or event

Describe the event or occasion/purpose of the product

Outline client or consumer informationAge, gender, lifestyle, particular food likes

and dislikes, any special dietary requirements Specify the client requirements

Style of the meal or product, special nutritional needs, number of people to be served, use of particular ingredients

Dreaming up a theme for success Build a creative and

successful design brief based on something you are interested in!

Judge the practicality of the idea....is it achievable?

Base it on a statement or idea.

Dreaming up a theme for success A favourite film or book

A celebrity such as a fashion designer, scientist, artist, musician, movie star

Regional Victorian produce for a region such as the Yarra Valley, Mornington Peninsula, Geelong region, Gippsland, Daylesford or Sunraysia

Hot in the kitchen

Key Ingredient: pears, lemons, chilli etc.

An occasion such as a music concert, dinner party, birthday or some other creative reason!

A theme is identified for the school-assessed task.(based on a card night and a Halloween party)

Another example of a theme! Based on country home-style cooking.

Another theme based on organic produce

Another theme based on ingredients specific to a country.

Its all in the name baby!

Just Pearfect Dancing with pears Pearfect match Pear and share Pear Sensations The pear essentials Love your pear Pear Star

THEME IDEAS ABOUT PEARS- Think of a catchy title!!!

Developing a creative Design BriefWhat do you know about pears? THINK

IDEA THROUGH!Several varieties of pearsThey can be preserved in different waysUsed in sweet and savoury dishesCan be part of entree, main. DessertCooked or served fresh

Develop the pillars of the brief

Varieties of pears

Pears used in sweet

foods

Preserving with pears

Pears in the courses of menus

Pears used in savoury

foods

Additional information for Design Brief-Scope of the task

4-6 food items 2-3 different food preservation techniques At least 4 different complex processes Creative food items of a high standard

JUST PEARFECT!

The WHO, why, what, WHERE, when Pear Growers Association Fresh fruit export company Pear orchard with onsite cafe Restaurant featuring Victorian produce International trade fair Farmers market Apple and Pear Growers assoc. Fresh food feature in Gourmet magazinehttp://www.weeklytimesnow.com.au/article/2011/03/23/309391_horticulture.html

WHO (and Where) ?NB. Brainstorming provides the basis for

writing the design brief!

The who, WHY, what, where, when Highlight the various uses of pear varieties Showcase the pear growers in Victoria Promote versatility of pears in recipes Allow consumers to taste a range of food items containing pears Demonstrate the creativity and adaptability of pears Promote pears throughout the state when they are in season and plentiful Promoting Australian produce overseas

WHY?

The who, why, WHAT, where, when Using 2 varieties of pears 4 food items that display the versatility of pears 2 sweet and 2 savoury food items using pears Entree, main and dessert using pears A preserved item Creative presentation (link to sensory properties in design brief for

evaluation purposes) Combination of ingredients Eye catching/ visual impact Pear needs to be the hero Appealing sensory properties High quality food items using complex processes

WHAT?

The who, why, what, where, WHEN Occasion Season Month of year Event Product launch Date Monthly magazine article

WHEN?

Putting it all together! Now that all of the components of the desgn brief have been

identified the brief can now be written! Use paragraphs for each of the four W’s- who, why, what,

where and when Thorough description of the context Comprehensive, coherent, relevant information Identify specifications (constraints and considerations)

Putting the brief together.....

Ideas for themes can be gathered from your hobbies, interests, your background, or resources such as food

magazines, books and television shows.

Preparing a design briefOutlines the problem to be solved Focus based on a theme or event Contains all information (context and

specifications) needed to solve the problem Who – client or consumer information Why – reason the product is required What – client or consumer requirements; what needs

to be prepared When – time/date the product needs to be ready Where – place/location to be served/eaten

Developing the design briefSchool-assessed Task: scope of task

Incorporate the scope of the task into the design briefWritten in the context of the brief A set of four to six food items (the product) At least four different complex processes Two to three different food preservation techniques to

preserve two or three of the food items