Unit 3 Nathan Donnelly

8/10/2019 Unit 3 Nathan Donnelly

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A2 Graphic Design- Nathan Donnelly- Unit 3


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My initial concept idea is quite abstractand in brief my plan is to show the mak-ing of the gold,silver and bronze medalsfor the Commonwealth Games. The wayI wish to portray this concept is to showsome form of the process of the making

such as the melting down of the ores ina furnace and the moulten ores movingaround a forge.

To achieve this I think I will use metal-lic paint as the melting of the ores but aslightly liquidated version of the paint.From this I will need to think of the posi-tioning of the paint and try to make it inorder of the winnings so, gold then silverand then bronze. This is where I will betaking some primary images in the devel-opment for this concept and try multiple

angles and layout of the paint.

Im not completely happy with just thepaint on its own so I will need to bring inthe idea of a forge or furnace. There is afew ways I can go about this, for example,I could make a holding cell for the paintto sit in and then use programmes such asPhotoshop to add in overlays of re andcoals e.t.c

I therefore will be taking primary images

of res and ames that I might use in thehopes to give o the eect of a forge. Illalso be getting images of coals and possiblyof furnaces themselves.

The main colour theme for this conceptwill be taken up by the gold,silver andbronze as I want the melting ores to stand-

-out and be the main splash of colour. So ifi did use typography it will be quite simplein both the font and the colour.

I think that this idea will be quite eye catch-ing as the melting ores will be the focal

point and I hope to make people thinkabout it instead of just making a literalidea. My aim is to get across the idea of theanticipation of the games as the anticipa-tion of the ores are being formed into themedals. I also want to inspire people tosupport their nation and their athletes towin the medals and achieve their best. Ialso might use a splatter eect of the paintsas well, where by I throw the actual paintperhaps on a canvas.

The designs of the medals themselves will

also be a part of the concept and that willcome later if I do pursue this idea. For themedals I would plan on keeping the designquite plain and simple as it is a prestigiousand professional achievement.

Making of the medals concept



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Phoenix rising conceptFor my second concept it is again taking anabstract approach. My aim is to show thisidea of a phoenix rising out of the amesto symbolise the nation or even the ath-letes rising up and achieving their best.

As it is a mythical idea obtaining primaryimages wont be possible of the actualphoenix but I could still get pictures of arange of other birds so that I get an idea ofthe structure and shape of varying birds.From this I will produce some sketches toget a rough idea of the phoenix itself andperhaps use oil pastels and paint for col-our.

The bird will be coming out of a set ofames so again like with my previous ideaof the medals I will gather some primaryimages of res and ames which will beuseful to overlap and mix to show wherethe phoenix has risen from.

I might not specically just do a phoenixhowever, as there are other things like rework trials which rise and the paths are al-most racing to the sky. This can link to thegames as the re work trials can be linkedto the athletes running and actually com-peting. I can even develop other ideas suchas smoke,the sun or the moon as they also

have similar connotations.

I think this will be quite an eye catchingpiece for a promotional graphic as its notimmediately identiable with the Com-monwealth Games and so people will haveto think about it. My aim is to get the ideaacross that theres a sense of rising as oneat the games.



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Equipment conceptThis concept tends more to a literal ap-proach as the main idea is to create apiece focused on a range of equipmentused during the Commonwealth Gamesvarying from boxing gloves to squashrackets. As a result I will need to start bygathering primary images of all sorts ofequipment and sports related accesso-

ries. I might also focus on possibly gettingsome pictures of a running track or longjump sand pit.

From this, I will need to focus on stillmaking this piece interesting as Im nothappy with just a simple arrangementof the equipment so Im thinking abouta layout that will make it interesting tolook at.

As it is a literal concept I might try and

develop the idea further will a slightly ab-stract take as to provide a more enticingposter to look at.



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Australia conceptThis concept has a literal basis as Imfocusing on famous Australian traditions.This can involve things ranging from kan-garoos to the Aboriginals. As it is quiteliteral Im thinking about linking it withanother one of my concepts so it standsout a bit more.

Ive thought of things such as the GreatBarrier reef, koalas and the Gold Coastitself which is where the games are beingheld. Im still not sure entirely on whichone I want to take forward but I needto in a way link it with sports so that itdoesnt just turn into an advertisement ofthe Gold Coast.

Although the initial idea behind the con-cept is quite literal I think I could comeup with an abstract way of presenting itin a promotional piece.



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Emily Kngwarreye- Artist researchBased upon my Australian theme concept Ihave started my artist research by lookingat artists that mainly produce aboriginalpieces and have an original and colourfulvibe. From my research I have found anartist which caught my eye especially calledEmily Kngwarreye.

Born in 1910, Kngwarreye did not take uppainting seriously until she was nearly80. She lived in the Anmatyerre languagegroup at Alhalkere in the Utopia commu-nity. In the 1990s Kngwarreye emerged asone of Australias most famous artists. Herartwork represents and reects aspects ofher life ranging from where she was born,seeds and agricultural aspects and aston-ishing vistas in the heart of Australiaswilderness.

The work that Im focusing on is a stylereferred to as dot art which, as it sounds,is either a pattern or image made up of anaccumulation of small dots and marks. Iparticularly like this artwork as it has con-notations of a historical aspect to Australiawhich is what Im aiming for as it is thehost nation. I also like this technique as theimages are always colourful and vibrant,providing an eye catching piece reectingAustralian traditions.

Emily Kngwarreye has therefore inspiredme as I really like her artwork and thinkthat as a promotional piece will be useful asa technique. I will try myself at producingmy own pieces based on this maybe justbased on Australian traditions but I willneed to get across the idea that the artworkis for the Games.



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Alberto Seveso- Artist researchAlberto Seveso is an artist who was born in Milan,Italy.He started his early work and displayed it to the worldat the beginning of 1990s.His passion for graphic arts started in these years be-cause he was really fascinated from the graphic of skatedecks and the cover of music CD of metal bands. Fromthis he started to think about how he would reproduce

this kind of artwork.

I am inspired by Alberto Seveso as I really like his diu-sion ink art. The basis of ink diusion is that you dropan amount of ink into a clear liquid and the particlesgo from high concentration to a low concentrationcreating this random movement of ink within the wa-ter. Also, a glass of water may look absolutely still butin fact, all the particles are moving around inside andthats what makes the random spread of the ink once itenters.

Alberto Seveso mainly creates the diusion look inPhotoshop however, I will create the diusion eect byactually dropping the ink into water and taking pho-tographs and later develop these images in Photoshop.Ill experiment with dierent colours of ink and dier-ent angles for the photography.

I will try and implement this into my work for thephoenix rising idea and also to express the idea of li-quidity and uid movement of athletes competing inthe games.



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Early development- Phoenix Rising

My early development for the Phoenix Rising conceptinvolved a range of manipulation of my primary imagesusing Photoshop. I wanted to get across the idea of therising up and verticality in my choice of photos so I pickedimages of smoke oating up. I started by fading out thebackground of the smoke in the pictures and layeredtwo cut outs so they blended into one pillar of smoke. Toachieve the blending eect I changed the layer channel toOverlay.

As it stood I wasnt happy with just the way the colourswere so by applying a gradient map, achieved a reverseblack and white which made an interesting look as thesmoke contained lots of dierent shades of black,whiteand grey.

Due to the fact that the smoke is created by re I wantedto overlay some images of the ames I took. I arrangedthem so that they rise from the piece of paper that was

burning so that it maintained a vertical ow.

To maintain a realistic image I used the brush tool to addsmall bits of detail. For example, I made small white dotsrising with the ames to represent pieces of ash oating inthe air. I also lowered the opacity of a brush and paintedin small layers of smoke to overlap the re so that it lookslike an authentic nal image.



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Early development- Phoenix RisingThese three images were my initial designs for the PhoenixRising concept. I tried to create an interesting visual withthe overlays of smoke and re and still keep the basis onrising up. Upon development I studied the artist AlbertoSeveso, who makes diusion art where by he drops ink intowater and develops his work from there. The idea of a uidmovement and overlapping layers with the ink is some-

thing I tried to create in these images.

From these experimental designs I have decided to try andtake some primary images of diusion my self. From thisI want to try and get the idea of the uidity of the athletesacross, represented by the oating ink. I think this will cre-ate some interesting photographs and also t in with thephoenix rising concept as I want to still get the rising con-notation.



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Early development- Phoenix Rising



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Early development- Aboriginal patterns

For the Australian concept I decided to start my develop-ment by trying to make some Aboriginal patterns withinPhotoshop. I used my primary images of smoke, whichI have used for my other concept, and cut out a smallselection of a single line of smoke. I placed in a blackbackground later and then added the eect of a gradientmap. By reversing he eect and adjusting the dark tones

I achieved a dark line of smoke that I ended up using.By duplicating the layers and rearranging them I endedup with a pattern inspired by my artist research of EmilyKngwarreye.

I later decided to try and use a range of my other primaryimages and used the Lasso Tool in Photoshop to take atriangle of one of my pictures. I used a selection of a set ofleaves as Emily Kngwarreyes work is based on the naturalside to Australia, concerning mountain,trees,water e.t.c. I

then selected the outer image and deleted the part of theimage I wasnt using. To start the pattern I transferred thetriangle cut out onto a plain background and created apattern based o the Aboriginal research I have conduct-ed. I wasnt completely set on the pattern I had created soI also obtained a cut out of a circle and aligned them insymmetrical lines.



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Aboriginal patterns

Further on in my development I decided to try a circularbased pattern and so like before, obtained small cut outsof a piece of bark and of some leaves, to keep in the natu-ral theme, and created a simple shape out of them. I thendecided to use a light brown background to give an earthyfeel to the base of the pattern. For the alignment I kept itquite simple in a chequered style and then duplicated theshapes and repeated the pattern.

The reason I have used pictures of leaves and bark for thispattern is because it links to my artist research of EmilyKngwarreye, who focused on neutral colours and herimagery was connected to the environment of Australia.However, I have made quite symmetrical patterns hereinstead of the random style of my artist. I have done this asit appears to be a more modern look.

The circular pattern also takes the shape of a ower in away, again linking to the nature aspect. Later on in my

development I think I will use some of these patterns orfurther develop them, in order as backgrounds or smallpieces for possibly the development of the smart phoneapp. The advantage of this type of pattern is that they canbe repeated on a larger scale canvas and continue.



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Aboriginal patterns

In this design I used less of my primary imagery and morefocused on the tools in Photoshop. I started by obtaininga circular cut out a set of leaves using the Lasso Tool andbrought it into a plain black background. I chose the blackfor the background for the contrast against the green ofthe circle. Again keeping with my theme earlier, I repeated

the circle into a set of rows and columns and duplicatedthe layers into a pattern.

I then looked back at my artist research and noted a pieceby Emily Kngwarreye where she has a set of wavy lines thatrepresent the sun rays advancing into the sky. I wanted totry a similar thing in my development so drew some sim-ple shapes on top of the pattern and ended up with a set oflines that all vaguely appeared from the bottom centre ofthe image.

To experiment further I decided to change the blendingsetting concerning the shapes. I ended up preferring this

pattern as it looked more subtle but still interesting. TheOverlay option was the one I was most happy with as ittook a simple pattern and provided a small amount of de-tail with the brighter green waves.



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Development- Phoenix Rising

Using my images of the diusion eect based on myresearch of Alberto Seveso, I decided to develop someimagery with a symmetrical theme in mind to startwith. For this I obtained a triangle shaped cut out andipped it vertically to get the direct opposite. I thenduplicated the triangles into a formation and obtained

a centre line to brake up the symmetrical ip.

This provided an interesting reection of the diusionimagery. I think that with this pattern in mind I willlater try a more uid blending of the images to repre-sent the uidity of the athletes.

In reference to my concept I think that the diusioneect can t with the Phoenix Rising idea because itstill has the thought of a rising ow to it. This also canbe linked to my other concept as I have previously ex-perimented with aboriginal patterns but with dierentimagery. Although it doesnt really work for an aborigi-nal pattern I like the geometric shapes and layout andso will pursue in designing some more.



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Alberto Seveso responses

In response to my artist research of Alberto Seveso, Idecided to obtain some pictures of the diusion eect.For this I poured small volumes of food colouring intovarying glasses and took primary images of the results. Iexperimented with dierent colours and dierent glass-es to ensure I got a range of interesting photos which

will help in my development.

The idea behind the images is to represent the uid-ity of the competing athletes as, gymnastics and eventsinvolving elegance are considered quite graceful. Thiscan be seen in the diving events where competitors aremarked on their nishing and nesse.

I have started by making Aboriginal patterns with thephotos I took with the use of Photoshop to try out manydierent shapes and sizes in response to the brief. Laterin my development I hope to try and link my imagery tothe athletes more clearly by possibly making the diu-sion eect appear to be a trail behind an athlete.



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Diusion imagery developmentFurther on in my development I decided to improve myAdobe Illustrator skills by making some ags from thecommonwealth games countries. I made a Union Jack,an Australian and a Canadian ag. I decided to do thisto link to my brief in a more literal sense as I think thatmy previous development was too far fetched on itsown.

I found this quite challenging as the proportions wereimportant to get right so I referred to images on theinternet for comparison. The reason I have only chosento make 3 ags out of the many others is due to timereasons. I wanted to try and mix these ags with my dif-fusion imagery.

I think that I have developed my Illustrator skills whilstmaking these ags as I have used the Direct SelectionTool to manipulate simple shapes and also looked at us-ing guides and grids to aid me in proportions.



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Diusion imagery developmentAfter making the ags in Illustrator I wanted to usethem further in my experimentation so I exported thevectors as a .PNG le and brought them into Photo-shop. I wanted to try and make the ags the centrepiece in this development so I brought in my diusionimagery and used Hue/Saturation to make the col-ours match the focus colour of the ag. For examplethe main focus colour of the Union Jack is a dark, rich

blue, so I manipulated the diusion eect and over-lapped them into a random burst eect.

I placed the ags in the centre of the burst and blend-ed it in to the diusion by using the brush tool. By thisI mean that I changed the brush option to Clear, andusing a blurred brush, painted around the hard edgesof the ag. This eliminated the straight rectangle edgesand helped match the two layers together.



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Diusion imagery developmentI next wanted to bring the images together in a waythat didnt involve them clashing. Previously I hadbeen getting rid of the glass in my diusion imageryand just using the liquid dye for my development. Dueto this I decided that I wanted to try out using theglasses and see if it worked or not.

By doing this it enabled me to arrange the ags thesame way I had been doing in my previous work buthave all three of them in the same image. My aim wasto try and not make them clash as the burst eect Ihad already used wouldnt have worked. I think thatthe ags look good in the glasses, almost as if it werethem standing on a podium.

Although this experimentation has led to some inter-esting imagery I still dont think that I will be using itin my nal set of development as I believe that a moreliteral approach will be more suitable for the mainposter or advertisement piece.



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Logo DevelopmentTo start my logo development I drew out some quickideas and briey annotated accordingly. One of myrst ideas was a pictorial symbol mark which repre-sents the Commonwealth Games quite clearly. Thistype of logo is easily identiable and relates directlyto the event. I drew the outline of a person with theirarms stretched out to give a victorious connotation. Ibased this o my primary imagery of my sister in this

stance to get the basic shape and size roughly correct.

I then decided to include the ag in the persons handsto link to a patriotic feeling. This means that for eachnation there could be a dierent ag but the sameperson. By doing this it would mean that each countrywould have a personalised logo due to the ag dier-entiation but at the same time they would all link withthe same outline of the person. I think this is a goodidea for a logo as the similarity links to the charitywork that the Commonwealth Federation do in refer-ence to the equality of all athletes and people.

One problem I think there is with this design is thatit is too basic and doesnt stand out as an interestinglogo. Due to this I later decided to try some more ab-

stract outlines and the addition of some colour. Al-though the ag oers a dierent design for each coun-try it also therefore splits the countries up in a way so Ihave decided to try some more postures.



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Logo DevelopmentAs the event is based in Australia, I decided to base afew designs on my concept of Australian traditions orfamous links. One thing that is commonly associatedwith Australia is the heat and so the sun. From this Icreated a range of logos that link to the sun or someform of sun waves. These type of logos are symbolmarks but they are an abstract or non-representational

visual as they dont have a direct link.

For this design I focused on my earlier artist researchof Emily Kngwarreye and dot art. This type of paintingfocuses on lots of small dots of vibrant paint forminga larger image. When designing this I tried to focus oncolours which are quite natural so earthy browns andblue to represent the waters. One thing that I dont likeabout this design is that its very busy and is almost toomuch just for a logo as it could distract from the main

piece. However, this links to my Australian conceptand represents the location well.

I originally drew this idea out and scanned it onto thecomputer. This logo design doesnt link to the Austral-ian concept of Aboriginals but the idea of the sun isstill there as he waves all rise up. From this it can linkto my phoenix rising concept. I like this logo as it isquite simple and so I decided to use a vibrant colour toensure it still stands out.

This design is probably my most literal one and so isimmediately identiable with the sun and Australia.Again, this is quite a simple logo but depending on myimagery, this could be a good thing as two complicateditems could end up clashing.

These next two logos were designed almost at thesame time and are also linked to the sun. In Illustra-tor I decided to experiment with negative space andintroduced some cut outs. I like these type of designsas they are relatively simple and clean. I felt like theywere too plain on their own so I added a gradient of awarm orange. This is due to the fact that the sun isntjust one yellow so I played around with some othercolours.



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Logo Development

This next logo design took the form of a wordmark.I started by hand drawing the name of the event outand then scanned it onto the computer. I then tracedover them with the brush tool in Illustrator and ex-perimented with the thickness of the letters. As it wasproduced by hand it wasnt totally accurate so I renedit by adjusting the letters individually so that they allfall on the baseline. I dont particularly like this typeof logo for my event so I wont be using it on its own.However, I might still use the wordmark but with theaddition of a symbol or image.

This symbol mark logo was my last one directed atlinking with my Australian concept and is probablymy favourite out of the rest as it is simple yet stilllooks like it has enough detail in the edges of thesun spokes. I wouldnt use the symbol on its own asI think that it wont be identiable enough so, someform of typography paired with it could possibly make

it a better outcome.

I like the way that the two initials overlapped in myprevious development so I reduced the opacity of theletter on top to show where to two connected. I prefer

the way you can see through the top initial and thinkthat it looks more interesting than just the exclusion ofthe overlap. I started experimenting with some coloursand decided to have just two colours alternating foreach character, this keeps the design looking clean. Tobring the design together I put them onto a circle toset a border in-between the canvas and the text.

For these next set of logos I decided to take a dierentapproach by starting o with a lettermark by just usingthe initials of the event. I experimented around withthe way I can position the two letters and decided tooverlap them. To show the place where the two let-ters meet I set the pathnder to Exclude. This madethe small gap separating the two initials which I quiteliked. To add some more typography to the lettermarklogo I added the XXI which is the number of theCommonwealth Games.



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Logo Development

The next two logos are further developments of myprevious experiments but with the inclusion of somegeometric shapes, varying in size and colour. I choseharmonious colours in reference to the lettermarklogos from before, to achieve a matching outcome. Ifeel that in both of these designs the shapes look quite

good and I have been inspired by my artist researchof Charis Tsevis, who focuses on these geometric pat-terns. The shapes have connotations of accuracy to me,and so that links to the games in respect of the accura-cy of the athletes in their performances. Especially, forexample, gymnastics or synchronised swimming.

The next part of the design was the colouring. I decid-ed to keep to one colour and just try dierent shadesand tones for lling in the individual shapes. I kept thedesigns like this because I thought that if I used lotsof dierent colours it would clash as there was a lot of

shapes to ll. So, I kept the colours quite similar butone thing I kept in common throughout all the designswas to gradually make the colours lighter as they wentto the centre and eventually become white. I chose thisas it shows progression in the colours and is not just arandom pattern. I occasionally decided to use the gra-dient tool as some of the colours looked at.

Carrying on with the geometric shapes, inspired byCharis Tsevis, I decided to experiment with a moredetailed approach by drawing out some vector shapesand building up a shape. I started by just making asmall accumulation of triangles and decide to dupli-cate it and start the formation of an overall shape. AsI gradually changed the shapes and aligned them dif-ferently, I decided to make the border by making somevectors that had a at edge and also cut o the earliershape that I had been duplicating. I ended up withquite an odd formation, but one that I like as it againhas an element of accuracy to it that I believe reectsin the performance of the athletes in the games.

The use of the Outline view within Adobe Illustratorhelped me a lot with this development as it was impor-tant that I got all the shapes to align perfectly and atthe correct angles in order to look appropriate for thegames.



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Logo Development

I decided to try and bring in some other aspects of thelogo development prior to this. The overlapping let-termark is something that I thought would t well asI could match the colours. I brought in the lettermarkand the addition of the year,event number and theevent name. The positioning of the text and the logo

itself was quite hard to decide as it is a horizontallyfocused design. In the end I decided to place the typeat the each corner of the logo to keep it symmetricaland to keep in with the theme of accuracy and profes-sionalism.

I like the way the typography looks in this compositionbut I think that it is too wide in reference to the height.A way I could overcome this problem is to not includethe year and number of the games in the logo but toinclude it as a small piece of type towards the bottomof the nal piece. This way I still include the informa-tion but it doesnt feature in the logo.

This bottom design is one that I considered, to just in-clude the lettermark at the top of the geometric shape.

This is another way round the problem of the textmaking the whole logo too wide. Instead of just notincluding the extra type in the logo I decided to justscale it down and group it all. The problem I have with

this design is that the type looks too out of place andnot properly part of the logo.

This is another layout of the logo which denitelylooks better as the type looks to be part of the designinstead of just being put at a corner and out of the way.


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I next decided to experiment with the use of the brushtool within Illustrator. I started by laying out a set ofblack and white rectangles, all of equal sizes and allspread out equally. I then saved the shape as an ArtBrush to later apply it to other shapes.

I then brought in a circle and applied the brush ef-fect to it to achieve perfect set of circles all set at equallengths apart. This is when I started to make copiesof each shape and making the new parts to this logo.By using the direct selection tool I deleted individualanchor points which formed the three-quarter circleand then the semicircle. From this I wanted to try andmake an interesting shape and as I was experiment-ing I stumbled across a design that ended up lookingvaguely like a running track which would t perfectlywith my concept.

This is what the design ended up looking like withthe overlapping shapes which I achieved by sendingthe rectangle shapes to the back which sorted out theorder of the vectors. I decided to experiment with thecolours by using the gradient tool and I achieved thisby using the opacity mask. I started by making a rec-tangle cover the whole of the design. I then copied thedesign and pasted it within the opacity mask in orderto apply the gradient tool.

Logo Development

This next logo was a quick design that Im not entirelysure on because it is very basic in a way as it is just acheckered pattern but at the same time as it looks verybusy and not entirely connected to the themes I havebeen pursuing.


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Logo Development

The colours I chose were quite similar for the gradienttool so that the gradual change in colour wasnt too ob-vious and was more of a subtle approach. I felt that thecentre of the track was something that needed to belled by something so I decided to bring in the letter-mark I had previously created and centred the two sothey aligned correctly. This design is one of the more

successful logos I have created as I think it looks ap-propriate and has a link to the games that isnt totallyobvious so it could make people think.

This next logo was initially a wordmark however I laterdeveloped it into a combination mark. I wanted toagain develop this geometric style so I started by us-ing the line tool to draw some initial markers over thewords Gold Coast. I then converted the text to out-lines and made a compound path of both the text andthe lines. Then, using the pathnder palette, I selected

the lines and chose the Divide option which createdcut outs where the lines overlapped the text. I then un-grouped the parts of the lines that were outside of thetext and deleted them as they were no longer needed.After this I moved onto the colouring of the shapes.I wanted to keep it in touch with Australia so chosered, white and blue as they are the only colours on theag. I used the gradient tool on some of the colours toavoid the logo looking at. This is when I decided thatI would need to bring in some form of symbol to makethe logo work as on its own it looked too much like theUnion Jack in my opinion. To get round this problem

I brought in some of the stars that feature in the Aus-tralian ag, from which I had made earlier, and dottedthem about the text.

To avoid the confusion with the Australian ag not be -ing identiable I brought in my vector made Austral-ian ag and laid the text over the top and sent the agto the back. After this I made a clipping mask whichput the ag inside the text. This outcome is far moreidentiable with Australia itself but I also think thatmy previous development looks more interesting. I

like both designs but the rst one is denitely the oneI prefer the most mainly as it a more abstract approachto tting the ag within the text rather than the literalapproach of using a clipping mask and having a nor-mal ag inside the text.


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Image DevelopmentFurther on in my development I decided to try somemore experimenting with the shapes idea I have beenpursuing, inspired by my artist research of CharisTsevis. I started by lowering the opacity of the image Iwas going to use in order to help me see clearly whereI was drawing the shapes within Illustrator. I wanted tohave some form of order in this design do I drew some

lines that cut through the image to represent wherethe shapes would stop and start.

I then began putting in the shapes with the pen tooland using the Outline view to help with precisionand accuracy so that all the shapes joined together. Ialso lowered the opacity of the shapes as they were toostrong on their own and too at.

After removing the lines I originally drew in I addedsome motion lines, almost like you would nd in acomic book. The reason I chose to do this is because itadded some more interest to the image by there beingsomething small to focus on outside of the main im-age, that being the subject in the starting position.


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Image Development

This next image development involved me using thesame technique with the overlapping shapes. This timewith the inclusion of the motion lines, I think it worksreally well as it gives the connotation of rising up andso links with my previous concept of the Phoenix Ris-ing. For me, the lines can represent the movement ofthe athletes but also the morale and motivation of be-

ing part of the games. This idea of verticality is some-thing that I have previously looked at with my originalimagery.

My original development of this concept involved there rising up and billowing smoke. I think that thecombination of the two would not work as the rewould not look right with the sporting images. I be-lieve this is due to the fact that re can sometimes lookquite aggressive and that is not the message I want togive.


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Image Development

I next wanted to try and use the outlines of the sport-ing images I had taken. With the diusion images Ialready had, I wanted to try and mix the two to getportray the idea of the uidity of the athletes. I startedby taking crops of the diusion imagery and adjustingthe vibrance of certain ones as some of the original im-ages were too dull.

After I was happy with the diusion imagery I startedwith creating the outlines. I originally brought myimages into Photoshop and created the outlines therehowever, the outlines werent crisp especially as I need-ed to ll them later with the diusion images. Due tothis I brought them into Illustrator instead and createda vector outline using the pen tool which proved to bea much easier process and ultimately ensured I hadan accurate outline. This also meant that at any time Icould edit individual anchor points enabled me to getthe outline I desired.

On one of the images I was creating an outline for Icame across the problem of the need to create a sepa-rate outline for in between the legs of the subject. Thisnegative space meant that I had to make the outline acompound path in order to then delete the image andachieve the outline.


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Image Development

After creating the outline, I then deleted the back-ground picture as it was only used as a reference. Ibrought in the texture crops I had previously obtainedand overlaid them on top of the outlines until I washappy with their positioning. I tried to include partsof the images where there was no ink in the picture.I chose to do this as otherwise it would have looked

like a simple colour eect that I had applied and therewould be no reference to the uidity I was trying to getacross. I also think that it made the outline look moreinteresting as there was a random element to it thatcreated more depth.

When I was satised with the position of the diusionoverlay I sent the image to the back in the stackingorder and then selected both the image and the outlineand created a clipping mask.


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These three images were the nal outcomes and over-all I am relatively happy with them. I think that it ap-peals to a literal approach to the brief and also has anelement of an abstract theme. The uidity of the ath-letes is one of the main things I wanted to portray andI think that theses images are a good representation. Ialso think that the overall design is clean and yet still

eective as the diusion imagery oers a random burstof colour onto the canvas and is eye catching.

I think that on their own the images are too simplisticso I will next experiment with how I can make them tin the canvas with some other element. I was thinking,like with my previous image development, that somemotion lines will be a good addition to the image.However, the approach I had taken before t with thetheme of the shapes so for this I will perhaps use somemore diusion imagery and the clipping mask eectagain in order to not complicate the message I am try-ing to portray. This also will help with the uidity and

movement theme.

Image Development


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Composition Development

For my initial composition development I have de-cided to look at a range of movie posters and otherpromotional pieces to draw inspiration from. Thisrst piece is by a French artist I have found on AdobeBehance. I like the way the artist has kept the colourscheme very clean by only really using ranges of whiteand grey. By doing this it doesnt complicate the whole

composition which is well t for an piece that has analready complicated image or logo. The artist has alsopositioned the typography and logo into one sectionon the layout and the image opposite it. This meansthat all the focus is on the middle section of the com-position and so the outer corners and background canbe simple.

This promotional piece is something I found on Be-hance again. It is for a nail bar situated in Italy and hascaught my eye as the paint eect that it used is quitelike the diusion imagery I am using. This is a verybold and condent outcome and at the same time is

simple like the previous research. As the pain is themain piece of the composition the background is sim-ple and is something that has inuenced me in mydevelopment. This is because I believe that the imageI will be using will be complicated enough on its own.The logo is centralised in this piece along with all theother information and typography. This works wellas the logo itself is simple and doesnt clash with thebackground image.

This again, is an artist I have found on Be-hance who had created this promo piece.The colour scheme again is very simple,only using shades of black and white. As

these are opposites, it creates impact anddramatises the whole piece. The main im-age is set in the middle of the poster andthe typography is in small print around it.The other addition of the text overlaps theimage and ts well as the colours match. Ihave drawn inspiration from this as it is aclean and simple outcome. I think, for mydesign, it would t well as the nal imageI am thinking of using takes the form ofa simple shape but a complicated texture.Due to this I believe that the text and logo

will have to match colour wise and be rela-tively simple or low key in the composi-tion.

Unit 3 Nathan Donnelly

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Transcript of Unit 3 Nathan Donnelly