Unit 21 Pre-Production

Research – Rival Products

Samsung Galaxy Alpha White

Samsung Galaxy S5 / S6

Samsung Galaxy Note

LG G3

LG G Flex

LG Optimus

Production Schedule

Week Number Activity

Week 1 Prepare Resources

Week 2 Create Print Ads

Week 3 Create Web and Bus Ads

Week 4 Create TV Advert

Week 5 Evaluate Product

Week 6 Pitch Product

Unit 21 Research

The Apple iPhone The iPhone is a line of smartphones designed and marketed by

Apple Inc. It runs Apple's iOS mobile operating system. The first generation iPhone was released on June 29, 2007; the most recent iPhone models are the iPhone 6 and iPhone 6 Plus, which were unveiled at a special event on September 9, 2014.

The history of the iPhone The first ever iPhone was unveiled by Steve Jobs at the Macworld

Conference and Expo in San Francisco in January 2007. Based on the iPod, it was effectively an entire computer that happened to make phone calls.

Apple’s history

Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple I kits were computers single handedly designed and hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard, which is less than what is now considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66.

My approach

I am going to reinvent the current iPhone from the ground up. The new iPhone will be called the Apple Nouveau and will be aimed at a higher class of people. I will use the Adobe suite to mock up what the device will look like and during the pitch I will give an in-depth explanation of all of the features that the Apple Nouveau has to offer. I will create various print adverts and a two minute (minimum) TV advert to show off the product for my pitch.

I will need to film and edit an advert for a product that doesn’t physically exist which while this is a hard task I will put the product still or animated in the advert.

Current Apple Adverts

Apple Logo is clear and minimalistic

Slogan/Tagline is simple, comical and effective

Humorous glove makes advert playful

Product is in the center, this shows it’s importance

Apple logo with product name

Different device angles

Shows off product functionality

Slogan is clear

Price is clearly displayed

Apple logo with product name

Apple logo with product name

First person product view

Shows off functionality

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