UNIT 2 QUIZ - Mr. Willscoachwills.weebly.com/uploads/2/5/3/8/2538027/unit_2_quiz_-_of_vs… ·...

UNIT 2 QUIZ

Marketing through SEM vs.

Marketing of SEM

UNIT 2 QUIZUNIT 2 QUIZ

Marketing through SEM

VS.

Marketing of SEM

Copyright © 2008 by Sports Career Consulting, LLC

UNIT 2 QUIZ


Marketing of SEM

InstructionsInstructions


Review the following slides.

On your answer sheet, mark

whether the sample represents

an example of marketing

through sports and

entertainment or the marketing

of sports and entertainment.

UNIT 2 QUIZ


Marketing of SEM


SAMPLE #1


UNIT 2 QUIZ


Marketing of SEM SAMPLE #2


UNIT 2 QUIZ



UNIT 2 QUIZ


Marketing of SEM

Answer KeyAnswer Key


UNIT 2 QUIZ


Marketing of SEM


SAMPLE #1

The Goodyear blimp appearing at

sporting events is an example of

marketing through SEM


UNIT 2 QUIZ



This Old Spice ad featuring NASCAR

driver Tony Stewart is an example of



UNIT 2 QUIZ



This NC State football billboard is an

example of the marketing of SEM


UNIT 2 QUIZ



This ad placed on a truck (parked outside

the Atlanta Braves baseball park) an

example of marketing through SEM


UNIT 2 QUIZ



This movie poster for the “Break Up”

posted in a bathroom is an example of

the marketing of SEM


UNIT 2 QUIZ



This ad for Portland Trailblazer

group tickets is an example of

the marketing of SEM


UNIT 2 QUIZ



This giant baseball advertising

MasterCard is an example of



UNIT 2 QUIZ



This Tampa Bay Bucs

MasterCard ad is an example of



UNIT 2 QUIZ



This ad for Seattle Mariners

tickets is an example of the

marketing of SEM


UNIT 2 QUIZ



This ad for the Dew Tour stop in

Portland is an example of the marketing

of SEM AND marketing through SEM


UNIT 2 QUIZ



This coupon for the Surf’s Up

DVD is an example of the

marketing of SEM


UNIT 2 QUIZ



This Nicolas Cage/Mont Blanc ad

is an example of marketing

through SEM


UNIT 2 QUIZ



This ad for Raleigh Bicycles (sponsored

by Kenda) is an example of the

marketing of SEM AND marketing

through SEM


UNIT 2 QUIZ



This Wyoming Cowboys basketball poster

(which features a Pepsi and Verizon logo) is

an example of the marketing of SEM AND



UNIT 2 QUIZ



This Nissan ad (which appeared in

ESPN Magazine) is an example of


UNIT 2 QUIZ - Mr. Willscoachwills.weebly.com/uploads/2/5/3/8/2538027/unit_2_quiz_-_of_vs… ·...

Documents

Transcript of UNIT 2 QUIZ - Mr. Willscoachwills.weebly.com/uploads/2/5/3/8/2538027/unit_2_quiz_-_of_vs… ·...