Unit 2:Unit 2: Music Music

ManagementManagement(Part B – Short Term Associates)(Part B – Short Term Associates)

Players, People, ProcessesPlayers, People, Processes

prepared by Philip Rothschild, Missouri State prepared by Philip Rothschild, Missouri State University, Entertainment Management ProgramUniversity, Entertainment Management Program

Gathering a Gathering a Team for the TalentTeam for the Talent

Short Term AssociatesShort Term Associates

1. Supporting Artists1. Supporting Artists

Same as discussed under long term Same as discussed under long term associates. May also be short-term associates. May also be short-term associates.associates.

2. Coaches, 2. Coaches, Choreographers, Costume Choreographers, Costume

DesignDesign““It’s about ___________”It’s about ___________”

– Vocal, choreography, stage, mediaVocal, choreography, stage, media Are you a singer or performer?Are you a singer or performer? Do you sing or do you engage?Do you sing or do you engage? Vocal, stage presence coachingVocal, stage presence coaching Media coachingMedia coaching Wardrobe, make-upWardrobe, make-up

3. Promoter3. Promoter

PromoterPromoter may be may be ____________________, internal , internal staffer of the staffer of the venue, chief promoter venue, chief promoter of a firm like ________.of a firm like ________.

Most often_______ Most often_______ marketermarketer of talent of talent Book an artist, or create a booking, by Book an artist, or create a booking, by

finding place and time for performancefinding place and time for performance Agent or management might sell Agent or management might sell

several dates to a local or regional several dates to a local or regional promoterpromoter

Promoter takes on Promoter takes on _______ and _______ and financingfinancing event event

Serves as Serves as liaisonliaison between artist, between artist, local media, and publiclocal media, and public

Heavy Heavy __________, handsome , handsome _____ _____ sometimessometimes– Sidebar: Mark West, Downhome Sidebar: Mark West, Downhome

Productions, promoting Petra on Oct 29.Productions, promoting Petra on Oct 29.

4. Publicists/PR Firms4. Publicists/PR Firms AdvertisingAdvertising vs. vs. Publicity (PR)Publicity (PR)

– Advertising is often a function of MarketingAdvertising is often a function of Marketing– Paid Paid

______________________ may also be may also be – a function of marketing, a function of marketing, – a separate department, a separate department, – an outside agency (firm or individual)an outside agency (firm or individual)

A A “publicist’s”“publicist’s” objectives are differentobjectives are different than than marketingmarketing– Objective is to generate interest of Objective is to generate interest of print, TV, and radioprint, TV, and radio– Usually via human interest, noveltyUsually via human interest, novelty– Coverage is not “paid-for,” Coverage is not “paid-for,” but…but…

Big ___________Big ___________

Most important tool of a publicist is the Most important tool of a publicist is the _____________ _____________ (see sample)(see sample)

Who uses themWho uses them– Personal managerPersonal manager – introduce artist to others – introduce artist to others– PR firmPR firm – send kit to media or in connection – send kit to media or in connection

with other eventswith other events– Talent agentTalent agent – send to prospective employers – send to prospective employers

and promotersand promoters– Advertising dept of record labelAdvertising dept of record label – campaign to – campaign to

promote records or tourpromote records or tour

5. Road Manager, Road 5. Road Manager, Road Crew, TechniciansCrew, Technicians

Behind the scenes personnelBehind the scenes personnel Newsboys – largest portable Newsboys – largest portable

amphitheater – road crew of 80-120amphitheater – road crew of 80-120 _____________ – oversees logistics; _____________ – oversees logistics;

transfer of equipment, accessories, transfer of equipment, accessories, wardrobewardrobe– Footloose – 3 tractor trailersFootloose – 3 tractor trailers– Beauty – 26 tractor trailersBeauty – 26 tractor trailers

More on the RoadMore on the Road

Road Crews – travel by night work by Road Crews – travel by night work by day (and night)day (and night)– Arrive hours before talentArrive hours before talent– Some are per event ________ and Some are per event ________ and

________ technical and stage crew________ technical and stage crew

6. Production Companies6. Production Companies

Specialist: Audio/Video/Lighting/RiggingSpecialist: Audio/Video/Lighting/Rigging Local/National Production CompanyLocal/National Production Company

– Down Home Production, Nixa & Nashville, TNDown Home Production, Nixa & Nashville, TN Presidential Visits Stockholder MeetingsPresidential Visits Stockholder Meetings Martina McBride Wal-martMartina McBride Wal-mart WWF Women of FaithWWF Women of Faith

– Brantley Sound Associates, Nashville, TNBrantley Sound Associates, Nashville, TN Serves the United States and abroad with high quality Serves the United States and abroad with high quality

audio support and sound systems.audio support and sound systems. http://www.brantleysound.com/index.htmhttp://www.brantleysound.com/index.htm

Production CompaniesProduction Companies

Contracted by _________Contracted by _________ Significant Investment in EquipmentSignificant Investment in Equipment Significant Investment in Technical Significant Investment in Technical

ExpertiseExpertise Interacts with Promoter or Event Interacts with Promoter or Event

PlannerPlanner

7. Record Producer7. Record Producer

Short term or long term – Short term or long term – Example: Garth Brooks Example: Garth Brooks ““I want a marketing guy”I want a marketing guy”

Hired by ________ if Label ArtistHired by ________ if Label Artist Hired by ________ if IndependentHired by ________ if Independent Per album basis or per track basisPer album basis or per track basis

ExamplesExamples Mutt Lang – Shania TwainMutt Lang – Shania Twain Nathan DeGesere – Kathy TrocolliNathan DeGesere – Kathy Trocolli

Grammy Winning ProducerGrammy Winning Producer Usually charges labels around $10,000 per tune Usually charges labels around $10,000 per tune

“inclusive”“inclusive” Independents, $5000 per song “inclusive”Independents, $5000 per song “inclusive”

Travis Cottrell – Living ProofTravis Cottrell – Living Proof One song for video project will be between $2000-$5000One song for video project will be between $2000-$5000

Producer is responsible for much including Producer is responsible for much including arrangements, hire players, BGVs, othersarrangements, hire players, BGVs, others

Producer or label may hire studio technical staffProducer or label may hire studio technical staff Engineer, otherEngineer, other

Knowledge, Skills and Knowledge, Skills and AttitudesAttitudes

What do you know?What do you know? What do you need to know?What do you need to know?

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