Unit 2 in_an_hour
Transcript of Unit 2 in_an_hour
Unit 2 in an hour
MarketingOperations Management
People in BusinessFinance
Purpose ofMarketing
MarketingMix
Product:Boston Matrix
Product LifeCycle USP
Mass MarketNiche Market
Market Share
Promotion:Branding
MerchandisingPR direct selling
Pricing strategy:Skimming
Penetration
Strategy:Price LeadersPrice takers
Pricing tactics:Psychological
PricingLoss Leader
Price Elasticity
Of Demand
Place: Choosing Distribution
Types of dist.
Market conditionsDegree of
Competition
Capacity Utilisation
LabourProductivity
Labour Turnover
Quality Assurance
Quality Control
Sub-contractingOvertime
Rationalisation
Total Quality Management
Unit costs
CustomerService
MeetingDemand
Working withSuppliers
TechnologyIn Operations
OrganisationalStructureJob Roles
(????)
HierarchySpan of control
DelegationCommunication
Workforce Performance(see earlier!)
Recruitment:Identifying Vacancy toReceiving
applications
Recruitment:Job description
Job specification
Selection:Interview
AssessmentTests
Training:On and off job
induction
DevelopingYour workforce…
MotivationEmpowerment
Job designJob enrichment
Job enlargement
Budgets:CalculateBenefits
drawbacks
Variance AnalysisTo help
decisions
Cash flow:Causes of problems
Cash flow:Improving –
OverdraftS & L; Factoring etc.
Measure profit:Net profitReturn on
capital
How to Improve profit
(costs downPrices up)
DifferenceBetweenCash and
Profit