Where the gum is red it shows the consumers that the shoe is such a good thing that it can conquer this normally, bad thing.

The gum is in a shape of a claw.

The slogan is catchy so that people will not forget it.Where the advert

is mostly dark colours it indicates to buyers that this is based for men.

Because the image is stepping into light it tells us that the shoe is something special, not just an everyday object.

Where the jeans are scruffy at the bottom, it shows buyers that this is for young, athletic people, maybe who are into skateboarding for example and active living.

The advert uses the most common colours, black and white, this is because they contrast with each other so that the writing stands out to the buyer.

Because the trainer is white and very clean it would instantly appeal to the buyer.

Where the advert background is very simple it allows the customers to focus mainly on the shoe.

They try to make the brand name and slogan as memorable as possible so that people have interest in it and want to buy it.

The product design is only available to this brand so it makes people want to buy this shoe as thy cannot get the same type anywhere else.

This advert attracts women and men because the man is wearing the men's shoes and he has a girl, a fast car, and lives in the city. The woman’s shoes are attractive because she has a man, a car and also lives in the city. The reason they attract buyers is because it is what most men and women want nowadays.

The theme of city life and expensive cars and girls attracts most men, the same as city life, cars and men attracts girls. The brown shades on the shoes add an effect to the navy blue jeans that the man is wearing.