Unit: 101 Unit 10 Media Relations/Public Information.

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Unit: 10 1 Unit 10 Unit 10 Media Relations/Public Information

Transcript of Unit: 101 Unit 10 Media Relations/Public Information.

Page 1: Unit: 101 Unit 10 Media Relations/Public Information.

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Unit 10Unit 10

Media Relations/Public Information

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Introduction and Overview Instructor introduction Session objectives:

– Identify and discuss steps that can be taken by local emergency response personnel to improve media relations in their community and use the media as a resource during emergency situations.

– Describe how local officials and media effectively disseminate information about emergencies to the public.

– Describe what information should be communicated to the public in preparation for and in response to an emergency.

– Describe what to expect from the media during an emergency.

– Describe precautions local officials should take when communicating with the media during an emergency.

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Emergency Public Information

Role of the media Awareness campaigns

– Media channels available for campaigns– Content of messages

» Preparedness info

» Evacuation info

» Shelter locations

» First aid

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The Emergency Alert System (EAS)

How EAS functions; the technology and equipment

Procedures for activation Types of information broadcast on EAS Voluntary participation

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Understanding the Media

Check on excesses of government Part of the system of checks and balance No prior restraint on publication Question of fairness

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Current Functions of the Media

Both sides of the issue Commentary Informs Entertains Tests ideas Investigates

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Suggestions for Dealing With the Media

Explain tactics, secured areas Include editors in contact lists Meet with them separately Get agreement Ask about their policies and ethics Establish the correct tone Appoint a spokesperson (PIO)

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How the Media Can Help

Get news and information out quickly

Print large amount of information

Boost your image

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Special Problems With the Media

Handling investigative reporters Media competition Access to emergency/disaster site Journalism ethics

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Summary and QuestionsSummary and Questions