Unit: 10 1

Unit 10Unit 10

Media Relations/Public Information

Unit: 10 2

Introduction and Overview Instructor introduction Session objectives:

– Identify and discuss steps that can be taken by local emergency response personnel to improve media relations in their community and use the media as a resource during emergency situations.

– Describe how local officials and media effectively disseminate information about emergencies to the public.

– Describe what information should be communicated to the public in preparation for and in response to an emergency.

– Describe what to expect from the media during an emergency.

– Describe precautions local officials should take when communicating with the media during an emergency.

Unit: 10 3

Emergency Public Information

Role of the media Awareness campaigns

– Media channels available for campaigns– Content of messages

» Preparedness info

» Evacuation info

» Shelter locations

» First aid

Unit: 10 4

The Emergency Alert System (EAS)

How EAS functions; the technology and equipment

Procedures for activation Types of information broadcast on EAS Voluntary participation

Unit: 10 5

Understanding the Media

Check on excesses of government Part of the system of checks and balance No prior restraint on publication Question of fairness

Unit: 10 6

Current Functions of the Media

Both sides of the issue Commentary Informs Entertains Tests ideas Investigates

Unit: 10 7

Suggestions for Dealing With the Media

Explain tactics, secured areas Include editors in contact lists Meet with them separately Get agreement Ask about their policies and ethics Establish the correct tone Appoint a spokesperson (PIO)

Unit: 10 8

How the Media Can Help

Get news and information out quickly

Print large amount of information

Boost your image

Unit: 10 9

Special Problems With the Media

Handling investigative reporters Media competition Access to emergency/disaster site Journalism ethics

Unit: 10 10

Summary and QuestionsSummary and Questions