Unit 1: P1, M1, D1Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience

Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method Definition Advantage Disadvantage

Primary

They are original materials and haven’t been filtered and are what other research is based on.

Have proof of pre-edited material to show that it’s your work.

Holds a lot of memory which isn’t always necessary.

Secondary

Use of discussion to build up a resource product, like magazines, TV broadcasts etc.

Easy to get hold of and used very often in everyday life.

There are some resources produced that contain the same information that could be received more easily.

Quantitative

Use of questions to find out information that you need to know for your area of work.

Can find out a lot of information that you may need on many different subjects.

People don’t tend to like doing surveys as they don’t find them particularly interesting.

Qualitative

Used to get data about humans and the psychological science behind their ways/actions.

When pitchers find out what sort of character they are dealing with and pitching to, it can really help work out which ideas would suit the customer and put that in their favour.

You have to get involved in peoples personal information, which some people really dislike.

Unit 1: P1, M1, D1What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?I mostly used the internet to watch videos and do my research because it’s easily accessible and has a lot of information on there that was of use to me. I also used t e internet to gather pictures and use Photoshop for my festival bag.h

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?I used primary sources a lot, and used all the own original footage for my crime scene drama but I used secondary sources like photos from google images for my festival bag.

If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How and why would you do this?I would probably try and use Qualitative research more to try and make my crime scene drama more effective to the audience and see what people wanted in a festival bag etc.

How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)I bookmarked a couple of websites like the Isle Of Wight official website to remember all the ‘line up’ and see what the atmosphere has been like in previous years in photos of festivals before.

Unit 1: P1, M1, D1